The magalog (MAG-uh-log) — a combination of “magazine” and “catalog” — is one of many direct-mail formats used by marketers. It looks like a magazine, complete with cover, and may have anywhere from 12 to more than 100 pages. It includes a combination of editorial content and promotional copy … all of it designed to get the prospect’s attention and persuade him to buy the product or products being sold.
Example (as used by Clayton Makepeace today): “Check out this promotion. It’s a magalog titled ‘Retirement Wealth Builder’ for Phillips Publishing’s Retirement Letter.”
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