Equity (EK-wih-tee) refers to the ownership of a business in terms of its net monetary value.
Sweat equity is the value added to a business as a result of the unpaid hard work of its founder/owner.
Example (as used by Bob Bly today): “If you have little money, you must put a lot of your time into the start-up [business]. That’s what’s known as ’sweat equity.’ If you have little time but plenty of cash, you can pay others to do a lot of the work for you.”
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