A control package is a direct-marketing company’s strongest promotion for one of its products. It is used to test new promotions. If a new promotion outdoes the control by bringing in more sales, it becomes the new control.
Example (as used by Michael Masterson today): “The very first promotion Bill wrote for the International Living newsletter was based on a big idea. It was the ‘control package’ for almost 20 years.”
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Been enjoying your articles, especially, words to the wise. Keep it up.