Archives | July, 2009

Word to the Wise: Solecism

By Early To Rise | Sat, Jul 18, 2009

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“Solecism” – from the name of a city (Soloi) where a corrupt form of Greek was spoken – is a nonstandard or ungrammatical use of language. Example (as used by Don Hauptman today): “A quick Internet search reveals that just about anything has been incorrectly labeled proverbial… . Some dictionaries have shamefully capitulated, sanctioning this solecism.” [Ed. [...]

How to Get 5 Times the Internet Revenues by Going Offline

By Clayton Makepeace | Sat, Jul 18, 2009

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Several months ago, one of my favorite clients asked me to create a Web-based promotion for a new investment advisory. But instead of beginning with a series of e-mails – or even a new Web page – I promptly sat down and wrote a 24-page DIRECT-MAIL package. Once the long copy was finished, I knew the [...]

The Language Perfectionist: A “Proverbial” Proviso

By Don Hauptman | Sat, Jul 18, 2009

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One of my pet linguistic peeves is the frequent misuse of the adjective proverbial. Consider this sentence, from a magazine profile of a government whistleblower: “When she grabs hold of something, she is like the proverbial dog with a bone in its teeth.” But the expression the writer cites is not a proverb; it’s a simile. A quick [...]

It’s Fun to Know: Desktops vs. Laptops

By Early To Rise | Sat, Jul 18, 2009

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A recent report from industry watcher iSuppli showed that overall computer sales are down 8 percent from last year. But when viewed separately, sales of laptops grew 10 percent over last year, while desktop sales dropped 23 percent. This is simply the continuation of a longtime trend. Laptops currently account for 80 percent of computer sales [...]

How to Avoid the 3 Biggest Mistakes Stock Market Investors Make

By Michael Masterson | Sat, Jul 18, 2009

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I’m not an expert in stocks, but I have been involved with stock market publications and stock market gurus for more than 25 years. During that time, I’ve met a lot of characters – some brilliant men without a trace of honesty and some honest men without a trace of intelligence. I’ve seen investors (including myself) [...]

Are You Suffering from ICLMB Syndrome?

By Yanik Silver | Fri, Jul 17, 2009

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Too many entrepreneurs and business owners seem to believe that they cannot leave their office – even for a few days of fun in the sun – without things getting off track. I call this “I Can’t Leave My Business” syndrome. If that’s the way you feel, you either have some serious micro-managing [...]

Word to the Wise: Occiput

By Early To Rise | Fri, Jul 17, 2009

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The “occiput” (AHK-sih-put) – from the Latin for “against the head” – is the back part of the skull. Example (as used by Alan Falk in Michigan Lawyers Weekly): “So let me suggest that everyone put away their pitchforks and firebrands and stop trying to ‘bury the hatchet’ by planting it in the [...]

It’s Good to Know: The New Generation of ATM Skimmers

By Early To Rise | Fri, Jul 17, 2009

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Skimmers are small electronic devices that identity thieves attach to ATMs, gas pump card readers, and other places where you swipe credit or debit cards. They are used to steal card numbers, expiration dates, and PINs. And now criminals in Eastern Europe have come up with a new twist: a software skimmer that is inserted [...]

Dear ETR: “What is a good pre-workout snack?”

By Kelley Herring | Fri, Jul 17, 2009

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“I greatly appreciate Kelley Herring’s articles in ETR and Total Health Breakthroughs – and her great recipes. (Many are standard fare on my weekly menus.) “Kelley’s article regarding post-workout fueling was another good reminder of a ‘don’t’ for people working to get fit. My question: What is a good pre-workout ’snack’? I get up [...]

The 3 Basics You Need to Start an Email Newsletter

By David Cross | Fri, Jul 17, 2009

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An e-mail newsletter is one of the best ways to make almost any business at least twice as valuable, to generate substantial cash flow, and to double or triple profits. It’s also the perfect way to turn an interest or hobby into a moneymaking venture. And starting one is much easier than you might think. You [...]

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