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Archive for July, 2009


Word to the Wise: Jocular

Saturday, July 25th, 2009

“Jocular” (JOK-yuh-lur) – from the Latin – means facetious; comic or jesting.

Example (as used by Don Hauptman today): “Unless the writer is Tarzan or Frankenstein’s monster, he meant to say methinks, an archaic form of ‘I think’ or ‘It seems to me’ that, nowadays, is used only in a jocular fashion.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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It’s Fun to Know: About Apollo 11

Saturday, July 25th, 2009

When Neil Armstrong and Buzz Aldrin walked on the moon 40 years ago, it was a huge technological feat. Here are a few fun (and little-known) facts about the mission:

  • The computers on the mission had less processing power than a cellphone does today.
  • Neil Armstrong’s “one small step” was actually a 3.5 foot jump to the lunar surface.
  • Planting the American flag (made by Sears, by the way, which got no product placement credit at the time) was a difficult task. The moon’s surface is rock covered by a thin layer of dust. So Aldrin and Armstrong had to jam the flagpole in as far as they could for the pictures.

(Source: Popular Science)

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Revolutionary Breakthrough Extends Life

Saturday, July 25th, 2009

The biggest breakthrough in anti-aging medicine in our lifetime involves telomere biology.

Each time your cells divide, they copy your DNA to make the new cell. But the telomeres – the sections of DNA at both ends of a chromosome – get shorter with every copy. And the shorter your telomeres are, the “older” the cell acts.

Once the telomeres get to their shortest length, your cells can no longer divide, and damaged or diseased cells aren’t replaced. This causes a chain reaction that weakens your tissues and organs. And that can only lead to disease… and, ultimately, death.

Fortunately, there are some ways to start to slow down the rate at which your telomeres are shortening right now…

1. Lower your homocysteine levels. According to a report in the journal Atherosclerosis,high levels of this amino acid can shorten your telomeres as much as 3 times faster.

I help my patients lower their homocysteine levels by having them supplement daily with the following:

  • Vitamin B12 – 500 mcg
  • Folic acid – 800 mcg
  • Vitamin B6 – 25 mg
  • Riboflavin (B2) – 25 mg
  • TMG (trimethylglycine) – 500 mg

You can find these supplements at your local health food store. If you don’t want to take them all separately, you can use the same formula I give my patients.

2. Take vitamin C. This inexpensive supplement is a powerful antioxidant. And recent studies – including one reported in the journal Life Sciences - show it can slow telomere shortening by over 50 percent. I recommend 2,000 mg per day to my patients.

3. Take SOD. Besides protecting your cells from the damage of toxins and stress, SOD (superoxide dismutase) has been shown to slow the rate of telomere shortening. I recommend 500 mg a day. You can find it at your local health food store. Or you can check out my formula, which contains SOD as well as other potent cell protectors.

[Ed. Note: Dr. Sears is a practicing physician and the author of The Doctor's Heart Cure. He is also a nutritional expert, a fitness expert, and is certified by the American Board of Anti-Aging Medicine. Find Dr. Sears's practical solutions and get immediate access to more than 500 of his articles by visiting www.alsearsmd.com.

For more expert recommendations on how to feel better and live longer, check out ETR's FREE natural health newsletter.]


The Language Perfectionist: A Multitude of Misuses

By Don Hauptman

Here’s another compilation of errors, all spotted during my routine reading of various print publications:

  • “There’s only one institution capable of holding these leaders’ feet to the fire: the national press corp.”
    The correct word here is not corp., an abbreviation of corporation, but corps (pronounced “core”) – a group of people acting under direction, as in Marine Corps.
  • Letter to Editor I: “Children these days are taught that simply trying your best at an activity is all that is needed to enjoy the spoils of victory, regardless of the true outcome. These lessons are re-enforced when adults are insulated from the consequences of their actions… .”
    The writer probably isn’t referring to a police activity, so he should have used the word reinforced.
  • Letter to Editor II: “Having just come back from Disney World for the third time since November, I can tell you the decrease in attendance is a myth… me thinks the mouse is crying ‘wolf.’”
    Unless the writer is Tarzan or Frankenstein’s monster, he meant to say methinks, an archaic form of “I think” or “It seems to me” that, nowadays, is used only in a jocular fashion.
  • Ad headline: “Graphics Auction Event of the Decade (To Be Offered in Bulk or Piece Meal Basis)”
    Piecemeal – like methinks – is one word, not two.
  • “You have two 15-year-olds mashing in the back seat of the car – who’s the criminal here? Do we really need Big Brother to decide whether or not that needs to be judiciously pursued?”The word judicious means prudent, exhibiting good judgment. It’s possible that this is what the quoted speaker meant, but my hunch is that she thought the word has something to do with the judicial system. The correct word in this context is legally.

Note that the above are most likely not simple typos but rather what I call “errors of ignorance” – mistakes that neither the writers nor their editors caught.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

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An Income-Doubling Secret of the Wealthy

Saturday, July 25th, 2009

Wealthy people have a secret that makes it easy for them to dramatically increase their income. You instinctively know this secret… and are probably even using it without realizing it.

What is it? Leverage.

When people order in pizza for dinner, they are leveraging the resources of a local pizza place – its staff and food, as well as its delivery service. When parents with young kids enjoy an evening out, they are leveraging the time of a babysitter. When a businessman hops into a taxi, he is leveraging the driving skills of the cabbie.

Here’s how you can leverage other people’s resources, time, and skills to increase your success in business:

  • Think of the work you do. Then think of ways that others already support you in getting that work done. Does your secretary help you get to meetings on time? Does a colleague with a flair for math help you balance your expense account at the end of the month? Is there more that these people could do to help you?
  • Think of tasks you do that you are not particularly good at – perhaps PowerPoint presentations or writing memos. Can these tasks be done by others?
  • Find a way to get help with just one task from just one person. Maybe ask your company’s graphic designer to help you beautify your product presentation… or forward your next memo to a staff writer for some editing and polish.

Start with one way to leverage someone else’s help. Measure your success. Celebrate your success.

Then find one more way… then another… and then another.

That’s what I do. That’s what every successful person does. Now, you are doing it too!

[Ed. Note: A well-known international speaker, Raymond Aaron is the author of seven books, including the New York Times bestseller Chicken Soup for the Parent's Soul. Get two free chapters of his latest book - Double Your Income Doing What You Love - at RaymondAaron.com.

Ready for even more success techniques for achieving your goals? Check out Early to Rise's Total Success Achievement program to get your plan of action and start changing your life today.]

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6 Ways to Take Your Online Income to the Next Level

Saturday, July 25th, 2009

Issue# 2730

  • WEALTHY: When your customers want more, here’s what you give them (John Wood)
  • HEALTHY: 3 anti-aging secrets (Dr. Al Sears)
  • WISE: Alex Mandossian on “repurposing”

ALSO IN THIS ISSUE:

  • 4 ways to increase your success immediately (Raymond Aaron)
  • Another roundup of linguistic errors in the news (Don Hauptman)
  • It’s Fun to Know… about Apollo 11
  • Add “jocular” to your vocabulary

(more…)

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4 Ways Entrepreneurs Can Avoid – or Recover From – Burnout

Friday, July 24th, 2009

Nearly every successful entrepreneur I know has grappled with burnout. I’ve personally gone through it and come out the other side several times. I did it by using these four techniques:

1. Truly disconnect.

In today’s business world, we are constantly tethered to our BlackBerries and “always-on” connections. As a result, when we truly disconnect from time to time, the effect is almost magical.

By “disconnecting,” I mean being totally out of touch with work.

On a recent trip to Baja, for example, I did something that might seem a bit over the top: I “black holed” all my e-mails during that week. Everyone who e-mailed me got an automatic response letting them know (more…)

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How to Avoid or Recover From Burnout

Friday, July 24th, 2009

Issue# 2729

  • WEALTHY: The “free rent” strategy (Paul Lawrence)
  • HEALTHY: Why you need more magnesium in your diet (Dr. James LaValle)
  • WISE: Goethe on self-rejuvenation

ALSO IN THIS ISSUE:

  • If you start to feel burned out… (Yanik Silver)
  • 6 ways to make people like you (Dale Carnegie)
  • It’s Good to Know… about the tourist remover
  • Add “skimble-skamble” to your vocabulary

(more…)

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Word to the Wise: Skimble-Skamble

Friday, July 24th, 2009

“Skimble-skamble” (skim-bul-SKAM-bul) – probably coined by William Shakespeare – means rambling and confused.

Example (as used in Shakespeare’s Henry IV): “Sometimes he angers me / With telling me of the moldwarp and the ant, / Of the dreamer Merlin and his prophecies, / And of a dragon and a finless fish… / And such a deal of skimble-skamble stuff… .”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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It’s Good to Know: The Tourist Remover

Friday, July 24th, 2009

You’re in Paris, snapping a series of pictures as the sun sets behind the Eiffel Tower.

You’re sure you must have captured the perfect image… until you check and notice an “intruder” in every shot: a fellow tourist, the rear wheel of a passing bicycle, a stray bit of debris in the foreground.

And that’s when you break out a new Web application called Tourist Remover. The software removes any unwelcome objects by combining the “clean” parts of multiple photos of the same scene into a composite.

(Source: Boing Boing Gadgets and SnapMania)

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Protect Your Brain With One Powerful Nutrient

Friday, July 24th, 2009

You might think that a head injury has little in common with Alzheimer’s, Parkinson’s, and other neurogenerative diseases. And, yes, they are unrelated on the surface. But when it comes to protecting your brain from all of these traumas, you can rely on one natural nutrient: magnesium.

Studies have confirmed that better magnesium levels help protect brain tissue from the damage that can be caused by any head trauma.

Magnesium acts as a natural calcium channel blocker, which makes it a principle nutrient for helping to control blood pressure. In the Dietary Approaches to Stop Hypertension (DASH) study, researchers found that people who took in enough magnesium while on a (more…)

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Worth Quoting: Dale Carnegie on 6 Ways to Make People Like You

Friday, July 24th, 2009

“Principle 1. Become genuinely interested in other people.
Principle 2. Smile.

Principle 3. Remember that a person’s name is to that person the sweetest and most important sound in any language.

Principle 4. Be a good listener: Encourage others to talk about themselves.

Principle 5. Talk in terms of the other person’s interests.

Principle 6. Make the other person feel important – and do it sincerely.”

(Source: How to Win Friends and Influence People)

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How to Get an Office For Free

Friday, July 24th, 2009

My friend George needed a good-sized space for his business – with a reception area, conference room, and a couple of offices. He didn’t want to shell out the money to buy or rent that much space. But he found a novel solution that got him what he needed… almost free of charge.

Here’s how he did it:

After searching around, he determined that it’d cost him about $2,000 a month to rent enough space for his business. Instead, he leased a larger space for $3,000. It had three extra little offices and a large reception area.

He rented out the small offices for $700 each, for a total of $2,100 a month. Then he sectioned off four workstation cubicles in the reception area, leaving room for a receptionist’s desk. He had no trouble renting out the four workstations for $300 each. That’s another $1,200.

His gross monthly income from these rentals is $3,300. Even allowing for a few vacancies during the year, he’s pretty much breaking even on his own rent.

In other words, George has a $2,000-a-month office practically for free.

Using the same general idea, you can keep your overhead down so you can start a business with very little capital.

[Ed. Note: Want even more strategies for starting and growing a business on a shoestring? Paul Lawrence is a successful entrepreneur and publisher who has started over a dozen profitable enterprises. To get more practical small-business tips, check out Paul's "Street Smart" program by clicking right here.

Office space is a secondary business concern, something to think about once you have a proven way to bring in sales and revenue. To learn how to get to that point as quickly as possible, check out Michael Masterson's book Ready, Fire, Aim: Zero to $100 Million in No Time Flat.]

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Word to the Wise: Mea Culpa

Thursday, July 23rd, 2009

“Mea culpa” (MAY-uh KUL-puh) – Latin for “through my fault” – is a formal acknowledgement of personal blame or error.

Example (as used by Robert Ringer today): “[Governor Mark Sanford] also impressed me by not humiliating his wife further by having her stand dutifully by his side at his mea culpa press conference – ala Eliot Spitzer, Jim McGreevey, David Vitter, et al.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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It’s Fun to Know: Wool Coffins

Thursday, July 23rd, 2009

Eco-watchers say that traditional wood caskets can have a negative effect on the environment as a result of all the metal, plastic, and other “trimmings” that end up buried in the ground.

Enter the eco-alternative: a casket made of wool on a cardboard frame. The Swaledale coffin – co-produced in England by a coffin manufacturer and a textile company – is completely biodegradable.

(Source: Boing Boing)

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Superfoods!

Thursday, July 23rd, 2009

You don’t have to sacrifice flavor or variety to eat healthfully. In fact, two types of foods can help you fight disease and live longer – and they come in many delicious varieties.

According to cardiovascular health expert Dr. Shah, as reported in Men’s Health m agazine, these two super- food groups are:

1. Inflammation-fighting cruciferous vegetables, including broccoli, cauliflower, arugula, Brussels sprouts, bok choy, collards, daikon, horseradish, kale, mustard greens, rutabagas, turnips, radishes, and watercress.

2. Blood pressure lowering berries, including blueberries, blackberries, and strawberries.

Dr. Shah recommends that you indulge in both food groups daily – at least half a cup of crucifers and half a cup of berries.

You’ll find that these fruits and veggies are ideal for mixing with other healthy foods. I especially like raw broccoli with hummus – and I include blueberries in all my breakfasts (whether with oatmeal, oat groats, or nuts).

Twice a week, I stock up on:

  • 2 pints of blueberries
  • 6 bananas
  • 6 red delicious apples
  • 6 pears
  • 2 grapefruits
  • 1 watermelon
  • 2 bunches of broccoli
  • 2 red peppers
  • 1 orange pepper
  • 1 yellow pepper
  • 1 green pepper
  • 2 avocados
  • mushrooms
  • a bag of baby spinach

With so much to choose from during the summer months, you should have no trouble getting a daily dose of inflammation fighters, blood pressure reducers, and vitamins that your body needs to stay strong and free of disease.

[Ed. Note: Eating the right foods is only one aspect of losing fat and staying healthy. You also need to exercise regularly. Fitness expert Craig Ballantyne can help you burn fat and build muscle with three 45-minute workouts a week. Learn how right here.

For more easy-to-implement ideas about how to live longer and feel better, sign up for ETR's free natural health newsletter.]

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Do You Have a Reputation for Reliability?

Thursday, July 23rd, 2009

In some ways, I’m a very reliable person. I’m very loyal. And I’m very committed to my work. But in most other things, such as returning phone calls and e-mails in a timely manner, showing up for appointments on time, and meeting deadlines, I’m not so good. I make up for my deficiency by apologizing profusely and then giving more than I promised in the first place.

That said, I’m the first to admit that having a reputation for reliability is an extremely valuable asset. So here’s what I’m doing about it…

  • To improve my record of returning calls and e-mails on time, I’m blocking out adequate time each day on my calendar for doing nothing but that. I shut the door. I tolerate no interruptions. I get to it and get it done.
  • To make sure I get to appointments on time, I’m reviewing my calendar first thing each morning and e stimating – realistically – how long it will take to get to each one. To make it easier to leave on time, I’m making it a point not to start on a major task 15 minutes before I’m supposed to be on my way.
  • If I am being asked to do something that I know I won’t be able to do right away, I don’t put it off in the hope that I ‘ll find the time to try later in the day. I r espond to the request immediately (during my blocked-out time), saying that I intend to have it done by a certain date. Then I put that deadline on my task list.

If you, too, have reliability “issues,” I suggest you do the same.

[Ed. Note: Reliability is just one of the traits that make a successful businessperson. For more tips on communicating with colleagues effectively, projecting power in the workplace, and persuading others to follow your lead, check out Michael Masterson's book Power and Persuasion.]

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How Your Website Is Like My New Favorite Car Dealership

Thursday, July 23rd, 2009

I just took my 2002 Prius to the local Toyota dealer here in North Carolina for its 100,000-mile servicing .

Now I’m used to service stations and dealers in New Jersey, where standard operating procedure is to make customers guess where to park, what line to wait i n, and what those stains are on the back of their computer monitor, walls, floor, and, eventually, your credit card. So it was a nice surprise to see how the system works at this dealership .

And it got me to thinking about how what they’re doing right can be applied to Web landing pages.

Lesson #1: Show visitors exactly what to do.

As I drove up to the dealership, there was a sign that told me exactly where to go for service. It pointed to a row of four large, clearly marked parking spaces.

Have you clearly marked on your landing page what you want your visitors to do? Is your sign – up box prominent? Is the “buy” button plainly visible?

Lesson #2: Immediately create a feeling of safety.

When I dropped off the car, I couldn’t help but notice rolls of paper and plastic right next to the service lanes. They were obviously being used to keep customers’ cars clean while they were being worked on.

Does your landing page immediately make the visitor feel safe? Do you have instant credibility boosters? Does your site design communicate “fly by night” or “here to stay”?

Lesson #3: Show why/how you’re better/different.

While I was paying, an employee opened the door behind me marked “Authorized Personnel Only” and ushered in a prospective customer for a tour. I heard him talking about the facility’s cleanliness, its capacity, and how quickly repairs get done.

Does your landing page offer a glimpse into your expertise, process, or some other important differentiator? Or at least a link that says something like “Why buy from us?”

Lesson #4: Leave them wanting more.

After I paid, I went outside to look around for my car. Based on past experience, I expected to find it jammed into some pseudo parking spot. But before I had time to start searching, I saw my little baby driving up right next to me .

I don’t care how “sticky” your website is. At some point, every one of your prospects will have to leave. So what’s your “temporary exit strategy”? How do you leave them wanting more?

Whenever I offer a download or an opt-in, I always take the time to create a thank you page. The reason I do that is to make the prospect’s last contact with my site (for the time being) a positive experience. Leave them happy, and leave them wanting more.

[Ed. Note: Internet marketing expert Howie Jacobson's advice can help you keep your Web visitors happy. But before you can make them happy, you need to attract them to your site. Now, Howie has come up with a comprehensive guide to getting massive traffic to your site in the first place. Discover how you can skyrocket your traffic by 1,200% and make five times the cash with the quickest, easiest, most effective traffic attractor available online.

And be sure to pick up Howie's complimentary AdWords ER Report "Why Most AdWords Campaigns Fail - and How to Make Yours Succeed" at www.AskHowie.com.]

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Beware of Melting Butter

Thursday, July 23rd, 2009

Issue# 2728

  • WEALTHY: 3 simple steps to keeping your website visitors happy (Howie Jacobson)
  • HEALTHY: 2 foods you must eat (Craig Ballantyne)
  • WISE: Early Wilson on temptation

ALSO IN THIS ISSUE:

  • Can you resist temptation? (Robert Ringer)
  • 3 strategies for enhancing one of your greatest assets (Michael Masterson)
  • It’s Fun to Know… about wool coffins
  • Add “mea culpa” to your vocabulary

(more…)

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The Skill That Generates Billions of Dollars in Revenue

Wednesday, July 22nd, 2009

Clayton Makepeace has it. Bob Bly has it. Michael Masterson has it. The late, great “infomercial king” Billy Mays had it. I’m talking about a simple skill that, if you learn and apply it, will ensure that you NEVER go hungry.

This skill has enabled me to successfully negotiate multimillion-dollar deals. Plus, it has given me a quiet assurance, a pit bull type of confidence in myself.

The skill I’m talking about is knowing how to close a sale. Basically, all it takes is asking your prospect a simple question.

It doesn’t matter what you’re selling or whether you’re doing it in person, on radio/TV, in an e-mail newsletter, or via direct mail. When it’s time to close the sale, (more…)

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Word to the Wise: Plangent

Wednesday, July 22nd, 2009

“Plangent” (PLAN-junt) – from the Latin – means resounding loudly, especially with a plaintive sound.

Example (as used by Susann Cokal in a New York Times review of Girl in a Blue Dress by Gaynor Arnold): “… Gaynor Arnold has taken inspiration from [Charles] Dickens’s failed marriage, as seen through the eyes of his droopy, plangent, but remarkably good-hearted wife.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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It’s Good to Know: The Five-Second Rule

Wednesday, July 22nd, 2009

You know the five-second rule, yes? If you drop some food on the ground, it’s okay to eat it… as long as you pick it up within five seconds. According to a study by Clemson University, turns out that thousands of bacteria could attach themselves to that errant bit of muffin in just five seconds – and 10 times more than that in a minute. So while it will be less dangerous the quicker you pick it up and put it in your mouth, it could still make you sick.

(Source: The New York Times)

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Power Up Your Workout With 8 Pre-Workout Snacks

Wednesday, July 22nd, 2009

You can boost your performance, improve your stamina, and keep your energy high during your workouts just by having a well-balanced “munch” before you head to the gym.

Last week, I gave you some guidelines for putting together snacks that will make you feel fueled instead of full. But if you aren’t quite sure how to apply those guidelines, here are some of my favorites (more…)

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Are You Afraid of Change?

Wednesday, July 22nd, 2009

I love my new pilot flight gear bag. It’s functional, easy to use, and the perfect size for my cockpit. But I resisted buying it for months.

My previous bag was leather, with custom embroidered initials. It held all my gear and looked cool. But it was a bit bulky. Worse, it kept knocking around my backup NavCom, causing it to stop working. (Not a good thing when you’re 10,000 feet up in the air, as you can imagine.)

My resistance to buying a new flight bag – even when I knew it was the right thing to do – got me to thinking about the nature of change… and the anxiety that often comes with it.

Do you resist change even when you know it will make a positive difference in your life? If so, do what I did: Put it in writing.

Think about a change that could make your life a little easier or better – a small change that you’ve been avoiding because you figure the status quo is “good enough.” It could, for example, have something to do with your behavior, with time-tasking, or with learning a new skill.

Take a sheet of paper and list all the reasons you can think of for making the change. Then list all the reasons you can think of for not making it. Once you see it in black and white, the benefits of taking action will be obvious.

My new flight gear bag may not seem like a big deal, but making that simple change has made every flying experience more enjoyable.

Making a seemingly small change today will produce an equally good result for you tomorrow.

[Ed. Note: Once you've listed your reasons for making a change that will make your life better, healthier, or happier, you'll know what you have to do to make it happen. But if you still feel stuck, success mentor Bob Cox can help. He's helped four Ordinary Joes climb the ranks to become billionaires... and he's willing to share the same secrets of their success with you. Get all the details here.]

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How Being an ETR Reader Helps You Protect Your Privacy

Wednesday, July 22nd, 2009

Whenever you do an Internet search, you’re dropping clues about yourself that you might prefer to keep private. After all, it’s nobody’s business if you want to find out what it would cost to buy a particular make/model of car… check treatment options for a health condition… or get information on just about anything that concerns you.

But as you probably know (or suspect), all the major search engines have the ability to compile, store, and cross-link that kind of data. And though they don’t make the data public, there’s no assurance it will never be accessed.

Case in point: In 2006, the U.S. Justice Department subpoenaed the search data of Google, AOL, MSN, and Yahoo to help defend a pornography law. Google managed to resist, but the others buckled under pressure and turned over their records.

When the story hit the news, it raised public awareness of what Marc Rotenberg, executive director of the Electronic Privacy Information Center, has called “a ticking privacy time bomb.” And it triggered a surge of interest in ways to protect anonymity online.

One of the most popular solutions has been TrackMeNot, a privacy shield that’s been downloaded more than half a million times since that infamous Justice Department case. It works by generating a stream of random queries, making it impossible to “profile” searchers based on their search history. Your “actual Web searches, lost in a cloud of false leads, are essentially hidden in plain view.”

Interesting, right?

And guess what? As a subscriber to ETR, you’ve got your own built-in TrackMeNot.

Let me explain…

As ETR’s senior editor, I do a lot of fact checking – which means I do lots of Internet searches as part of my job. But beyond that, in every issue of ETR, I find references to all kinds of things that that I want to know more about. And I bet you do too.

I’m not talking about the main ideas covered by the articles. You get everything you need to know about them right there in the issue. I’m talking about intriguing little mentions of people… places… books… historic events. That kind of thing.

Just in the last few weeks, for instance, something you read in ETR might have inspired you to look up such offbeat subjects as Sammy Davis Jr.’s book Why Me?… the difference between right brain and left brain thinking… “dark matter”… old bodybuilding ads… discount ad networks… what people with head injuries have in common with Alzheimer’s patients… the history of toothbrushes… and Nicaraguan cigars.

Can’t get more diverse than that.

Anyone looking to profile us based on our search history hasn’t got a chance.

By the way, I’m curious. What kinds of things has ETR inspired you to learn more about? Let me – and your fellow ETR readers – know right here.

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The Skill That Generates Billions

Wednesday, July 22nd, 2009

Issue# 2727

  • WEALTHY: Michael Masterson, Bob Bly, and Clayton Makepeace have it. Now you can too… (Marc Charles)
  • HEALTHY: What to eat before you work out (Kelley Herring)
  • WISE: Michael Masterson on the most valuable skill in business

ALSO IN THIS ISSUE:

  • Your built-in shield for Google’s prying eyes (Judith Strauss)
  • The difference even a small change can make in your life (Bob Cox)
  • It’s Good to Know… about the five-second rule
  • Add “plangent” to your vocabulary

(more…)

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The Best Advice a Father Can Give

Tuesday, July 21st, 2009

It hit me like a ton of bricks.

I couldn’t believe I’d missed it before. I’d read the book many, many times – but this time was different. A secret was revealed to me – and today I’m going to give it to you.

If you are open and receptive to what you are about to read, you can expect a major breakthrough.

Here it is:
“Psychologist David Seabury says that the best piece of advice his father ever gave him was to practice positive mental imagery – immediately and ‘on cue,’ so to speak, whenever he became aware of negative feelings. Negative feelings literally defeated themselves by becoming a sort of ‘bell’ which set off a conditioned reflex to arouse positive states of mind.”

Now read that passage again. It comes from the 35-million-copy bestseller, Psycho-Cybernetics. Pay particular attention to the words “the best piece of advice his father ever gave him.” Why? Because whenever something is “the best piece of advice” someone can give you – especially your father – you know it’s got to be good.

In reading this passage, I not only see it as the best advice I can give my son – but myself, and everyone I teach at my seminars and in my coaching programs.

Many people wonder why I am always so calm, cool, and collected. Many wonder how I am able to speak before a crowd in such a nonchalant, totally relaxed way and still have everyone totally riveted.

It’s mostly because I have no thoughts of resistance when I speak. I’m not concerned about offending anyone. I’m not even trying to get people to like me. I am simply ME, take it or leave it.

Very few people are like this. They’re always trying to figure out how to get others to approve of them or like them. Not good. Because the more you NEED others to like you the less they will like you.

Same goes with money. The more you NEED it, the more it will stay away from you. Money and friends go where they are wanted – not where they are needed. There is a world of difference between want and need. One attracts. The other repels.

Want comes from a vibration of “I’m happy already and I’d like to have this, too.” Need comes from a vibration of “I’m miserable and frustrated and I need this thing to make me happy.”

Become aware of negative NEED feelings when they arise. And when they do, learn, through practice, to have those feelings immediately trigger the thought to change your vibration into a “feel good” one.

Most people have never been taught to do this by their fathers – or by anyone else. They’ve been taught to set goals, to have a burning desire, to be optimistic and have a positive attitude.

But what do you do when you look at the state of your finances and you feel bad? What do you do when the reality of your situation begins to ruin your day? What do you do when you’re feeling frustrated, fearful, and worried? You do what Dr. Seabury’s father told him to do… and what I’m telling you to do.

First, you “recognize” that you are feeling bad.

Second, you understand that this “feel bad” vibration REPELS what you say you want. Your want is not a want. It’s a need that comes with the expectation that something outside of yourself will make you happy.

Third, you recognize that this “feel bad” imagery sends a signal to the Universe that you cannot be happy “for no particular reason.” And that’s not good.

There is a balancing act between having a burning desire and having a desire that burns you.

Having a burning desire creates the necessary mindset that will attract the thing you want. On the other hand, if the desire is connected to “I’m miserable unless I have this thing” – then you are chasing success and that success will always run faster than you do.

Your objective is to attract success, not chase it. Chasing success is repelling success. You never get what you are chasing.

Several years ago, a man sent me an e-mail in which he accused me of “chasing the almighty dollar.” He was wrong. At that point in my life, I couldn’t even form a mental image of myself doing what he said I was doing.

When I did chase the almighty dollar – and I did it for years – I had no money. When I stopped chasing and learned to attract it, it flowed into my life so fast I was nearly knocked over.

The forces of attraction and repulsion are always at play. Whether you attract more than you repel or repel more than you attract is simply a matter of how strong those forces are. If your repelling energy is stronger, you go deeper into debt. If your attraction energy is stronger, you get wealthier. If both are equally strong, you feel “stuck.”

Now the question is… what do you do if you are repelling more than you’re attracting?

The answer:

1. You change the way you feel by changing the mental picture you have of your situation.

Every time you feel a negative emotion, you sound the alarm in your head. “Uh, oh. Not good. Change the mental picture to a positive one.” You do this over and over, and before long the feel-bad vibe lasts less than a second and you’re back to feeling good.

2. You begin each day with exercises that help you go through the whole day without resistance.

You don’t just read inspirational messages and books. You stand in front of the mirror and tell yourself what you want. You picture what you want when you speak. You recall previous successes and link them to your future.

3. You have a burning desire in mind, a goal.

You don’t expect the goal to give you happiness. You don’t let the desire for it burn you by feeling bad that you don’t yet have it. In fact, even though you WANT the goal, you are able to “walk away” from it emotionally. If, for example, you want more money – you don’t expect more money to give you happiness. You simply want more money – and you put yourself into happiness mode NOW.

If you’re happy even though you don’t yet have in your possession the thing you want – then you are attracting it to you.

If you’re unhappy because you don’t yet have in your possession the thing you NEED – then you are repelling it.

So get happy NOW.

Recognize that fear, frustration, and angst are only there to help you change course. They’re there to help you see that your mental picture is off-target. Put the right mental image back onto the screen of your mind and watch how the Universe lines things up in your favor.

[Ed. Note: Matt Furey, an internationally recognized expert in self-development, fitness, and martial arts, is president of the Psycho-Cybernetics Foundation, Inc. With Matt's 101 Ways to Magnetize Money, you can learn the REAL SECRETS of financial success known only to the most prosperous men and women who have ever lived. Find out more right here.]

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Word to the Wise: Usufruct

Tuesday, July 21st, 2009

“Usufruct” (YOO-zuh-frukt) – from the Latin for “use” + “enjoy” – is the legal right to temporarily enjoy the advantages of something that belongs to someone else.

Example (as used by Thomas Jefferson): “The earth belongs in usufruct to the living.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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It’s Fun to Know: Why You Brush Your Teeth

Tuesday, July 21st, 2009

It may surprise you to know that you can thank the U.S. Army for your good dental health – at least, in part.

People in this country didn’t pay much attention to dental hygiene until after World War II. But American soldiers were required to brush their teeth twice a day – and when they returned to civilian life, they brought the habit with them. Before long, it became the “in” thing to do.

(Source: Discover Magazine)

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2 Reasons to Take Your Kids Grocery Shopping

Tuesday, July 21st, 2009

My wife and I always take our kids with us when we go grocery shopping. It gives us the opportunity to teach them how to recognize sneaky labeling and deceptive brand names, and how to pick the best foods for a healthy meal.

We show them how to read labels so they don’t get ensnared in grocery store fat traps. We teach them to look for things like high fructose corn syrup, MSG, dextrose, and sucrose. And we explain how to avoid the hormone smashers that evaporate muscles. These include many sports drinks, juices, and flavored teas with words related to “health” or “nutrition” in their names.

Then we help them select a healthy balance of the right foods. We let our kids pick out their own veggies, which gets them excited about eating them. We also let them help prepare their meals – and that gets them even more excited about healthy eating.

Including your kids in your weekly shopping trip will help them realize how important healthy natural foods are to their bodies. In my family, health is wealth. And in this, we are abundant!

[Ed. Note: Shane Ellison's entire career has been dedicated to the study of molecules - how they give life and how they take from it. He was a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his research in biochemistry and physiology. He is a bestselling author, holds a master's degree in organic chemistry, and has first-hand experience in drug design. Take advantage of his knowledge and insights to look and feel your best in 90 days.]

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Simplify Your Life – Starting With Your Home

Tuesday, July 21st, 2009

Judy and John are great friends of ours. They are kind and generous people who lead a very rewarding life. But what struck my wife and me when we visited them this summer is how remarkably simple it is.

Their home is tastefully but almost sparsely decorated with quality furniture, a few pieces of just-right art, household necessities, and little more.

The simplicity of Judy and John’s lifestyle made a big impression on us. It was even more striking in contrast to what we witnessed at the next stop on our road trip, the home of two other good friends.

Like Judy and John, Chuck and Laura are kind and generous people, but thousands of trinkets and knick-knacks overpower their home. There is “stuff” everywhere. You can’t even sit down without first moving a pile of something or other.

How does this happen? I can tell you from my own experience…

You begin by shuffling things around to make room for more things. Then you start buying duplicates because you can’t find the originals. (”I know it’s in here somewhere.”) At some point, you get so overwhelmed that you just stop trying to keep everything organized.

You don’t have to live that way.

Here’s how my wife and I got out from under the mess we’d created in our home several years ago…

We sat down and came up with a plan. We would do one room at a time, one each weekend. Anything we hadn’t used recently or that had no sentimental value was fair game. Big items would go to charity or a yard sale. Other things, I’d put up on eBay.

Soon thereafter, shelves and closets were emptied and space began reappearing.

The feeling of freedom was palpable.

[Ed. Note: Ready to take charge of your life and get your goals back on track? Check out Early to Rise's Total Success Achievement program. With success mentor Bob Cox, you'll learn how to set and achieve all you want out of life.]

For more of Charlie’s thoughts and insights, check out his blog at http://CharlieByrne.BlogSpot.com.]

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