Consumers who are usually loyal to certain brands when it comes to food, cosmetics, and other products are increasingly shifting to lower-cost alternatives.
A new study from Catalina Marketing Corp. showed that among customers classified as “highly loyal” in 2007 to brands like Coca-Cola, Crest, or Green Giant, 33 percent had switched to other products in 2008. Meanwhile, grocery stores have been expanding their lines of generic brands.
(Source: Reuters)
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