Here’s something I discovered shortly after launching my business in 2001: Up to a point, customers don’t really mind when something goes wrong.
What drives them batty is when they complain and nobody cares. And when you make it clear to everyone in your organization that listening to customers is the Number One job of your business, you can turn the inevitable screw-ups into opportunities to build loyal customers and passionate fans.
Luckily for me, I made lots of mistakes when I was starting out. That gave me constant opportunities to provide great “I’m really sorry” customer service and improve my business – the marketing, products, fulfillment, and more – rapidly.
What about your business?
Do the customer service folks on the front lines really feel remorse when your business screws up, or are they just punching the clock? Do your employees feel empowered to admit mistakes, their own and yours? Do your customers feel respected and heard?
If not, you have your marching orders.
[Ed. Note: Howie Jacobson (www.askhowie.com) is an Internet marketing expert specializing in pay-per-click advertising. In fact, he literally wrote the book on the subject: AdWords for Dummies.
Find out how Howie increased his income by five times - by accident - and how his unintentional good fortune can make YOU rich right here.]
Similar Articles:
- AdWords Expert Howie Jacobson on Changing the Channel: “Dozens of Strategies to Increase Your Bottom Line.” – “Changing the Channel is a valuable ally for any business owner willing to go beyond the ’same-old’ …
- Google’s Duplicate Content Penalty – Google doesn’t like twins much. That is to say, Google penalizes Web pages that it deems to be near-…
- Online Marketing in 3 Steps – Find a problem. Solve it. And charge people for the solution. If you’re wondering why your online bu…
- Advanced Internet Marketing Tactic: Have You Tested Your Landing Page Lately? – You know all about the value of testing your marketing copy, but are you doing it on your landing pa…
- It All Starts With Traffic – If you’re getting 20 leads a week now from AdWords, it’s hard to imagine what 200 leads a week would…
- How Your Website Is Like My New Favorite Car Dealership – I just took my 2002 Prius to the local Toyota dealer here in North Carolina for its 100,000-mile ser…
- How to Handle the Ongoing Recession – This recession has revealed a psychological rift in the world’s consciousness. A lot of people are s…