Many people avoid monosodium glutamate (MSG) – the so-called “safe” flavor enhancer – because they get a headache or upset stomach after eating it. But here’s another reason to avoid MSG: It might be causing you to gain weight. MSG has been used for some time to “fatten up” lab rats for experimental purposes – but [...]
By Howie Jacobson | Fri, Jun 12, 2009
Your website visitors will convert – to buyers or subscribers – when they’re ready, willing, and able. And the usability testing and feedback gathering you do should give you an idea of which of those three factors will make the biggest difference. Ready: Are your visitors ready to take the action you want them to take? Do [...]
By Robert Ringer | Fri, Jun 12, 2009
A reader recently sent me an e-mail in which he griped about his “impossible situation.” I guess it’s all in the eye of the beholder, because to me it appeared that his was an impossible situation with a lot of possibilities. So what, exactly, is an “impossible situation”? More specifically, what does “impossible” really mean? Is [...]
By Julie Broad | Fri, Jun 12, 2009
Have you ever been walking down the street – focused on getting somewhere in record time – only to stop dead in your tracks when you spot a penny and are tempted to stoop down to pick it up? That’s not the only way we allow low-value objects, goals, or priorities to distract us from more [...]
By Early To Rise | Fri, Jun 12, 2009
“Hauteur” (haw-TUR) – from the French – is arrogance. Example (as used by Hugo Young in The Guardian): “Sheikhs and presidents have often heard little about the [British] royal family’s follies, and don’t object to the hauteur and self-importance that remain its inextinguishable traits.” [Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and [...]
By Early To Rise | Fri, Jun 12, 2009
For years, scientists had the wrong idea about the komodo dragon, the world’s largest reptile (averaging 10 feet long), native to Indonesia. They were convinced that it was fast-acting bacteria in the lizard’s mouth that helped kill its victims (along with its crushing jaws). But recent work by an Australian researcher has shown that a [...]
By Craig Ballantyne | Fri, Jun 12, 2009
What’s the best way to get rid of ugly belly fat? If you say “Long, slow cardio to burn as much fat as you can during your workout,” you’ve got it wrong. I’ve written before in ETR about the futility of cardio. But there’s another argument to consider. It’s well known in the workout world that women [...]
By Early To Rise | Fri, Jun 12, 2009
“Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking. “Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation, and semi-permanent Google records. “Going on a date? Chances are that your ‘blind’ date has Googled your [...]
By Paul Lawrence | Fri, Jun 12, 2009
By Paul Lawrence When “Winston” asked me to help him promote one of his products, I agreed to mention it in my e-mail newsletter. I told him that all he needed to do was give me a coded link for his landing page. If you’re at all involved in marketing on the Internet, you know that this [...]
By Julie Broad | Fri, Jun 12, 2009
By Julie Broad When you think about real estate investing, my guess is that you don’t immediately think “direct marketing” as well. But direct-marketing skills are essential to almost every aspect of real estate investing… from finding motivated sellers… to buying a property… to finding your ideal buyer… and more. In fact, mastering direct marketing can [...]
By James B. LaValle | Fri, Jun 12, 2009
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