Changing the Car Radio With Your Eyeballs
Electronics giant Toshiba is developing technology that will allow drivers to change radio stations, turn up the AC, and more with simple head and eye movements.
Electronics giant Toshiba is developing technology that will allow drivers to change radio stations, turn up the AC, and more with simple head and eye movements.
By Shane Ellison | Mon, Jun 15, 2009
It’s finally here - the wonder cure that Americans have been waiting for. It’s called acai. Whether you are a member of The Fat Cow Hall of Fame, being ravaged by high blood sugar, or being overcome with cancer, you’re being told that acai is your key to optimal health and longevity. If you believe this, the Oprah and Dr. Oz marketing noose is already around your neck.
By Clayton Makepeace | Mon, Jun 15, 2009
When we marketers and copywriters approach a prospect with a direct-mail piece, an e-mail blast, a print ad - or any other kind of sales promotion, for that matter - we are interrupting his life. The simple act of putting sales copy before a prospect brings him to a fork in his road - forcing him to make a decision to either (1) read or (2) not read our message. And every time his eye moves from one sentence to the next… from one paragraph to the next… or from one page to the next… he reaches yet another fork in the road - and gets to decide whether he’s going to keep reading our message or abandon it.
By Alexander Green | Mon, Jun 15, 2009
When Norman Vincent Peale wrote The Power of Positive Thinking 60 years ago, he received a stack of rejection slips from publishers. Dejected, he threw the manuscript into the trash, forbidding his wife to remove it. She didn’t. The next day, however, she took the manuscript, still inside the wastebasket, to a publisher who accepted it. The book became a foundation of the human potential movement, selling more than 20 million copies in 47 languages.
By Andrew Gordon | Mon, Jun 15, 2009
De-coupling lives again, but I wouldn’t bet the farm on it. Remember when it made the rounds over a year ago? The idea was that even if the U.S. economy caught pneumonia, the rest of the world would at worst get a bad cough. It was argued that Europe and China were much less reliant on the U.S. economy than ever before. And China, with its massive import needs, would also keep economies from Brazil to Australia humming.
By Early To Rise | Mon, Jun 15, 2009
Issue# 2695 WEALTHY: The de-coupling myth (Andrew Gordon) HEALTHY: What makes a super-antioxidant bad for you? (Shane Ellison) WISE: Thoreau on finding yourself ALSO IN THIS ISSUE: How to get off the hedonic treadmill (Alex Green) 5 copywriting blunders (Clayton Makepeace) It’s Good to Know… about changing the car radio with your eyeballs Add “pastiche” to your vocabulary
By Early To Rise | Sat, Jun 13, 2009
Issue# 2694 WEALTHY: How working backward can lead you to six figures or more (Christine Comaford) HEALTHY: Why those extra 5 pounds don’t matter as much as you thought (Craig Ballantyne) WISE: Jack Welch on being a good business leader ALSO IN THIS ISSUE: Do they have Internet there? (Dan Prescher) How many words can you think of that have two [...]
By Early To Rise | Fri, Jun 12, 2009
Issue# 2693 WEALTHY: What you have in common with every billionaire in the world (Michael Masterson) HEALTHY: Confessions of a recovering soda addict (Shane Ellison) WISE: Horace on being a host ALSO IN THIS ISSUE: 5 characteristics of a top website hosting company (Edwin Huertas) Do copywriters… copy? (John Forde) It’s Good to Know… [...]
By Early To Rise | Fri, Jun 12, 2009
“Juju” (JOO-joo) – a word of West African origin – is (1) an evil spirit or (2) an object superstitiously believed to embody magical powers. Example (as used in The New York Times): “On any terminal she is using, a co-worker puts up a sign proclaiming, ‘Bad karma go away, come again another day.’ When she [...]
By Early To Rise | Fri, Jun 12, 2009
So… Louis Vuitton handbags haven’t been flying off the shelves lately. Vacations are being cancelled. And many people are opting to get their cars fixed instead of buying new ones. What IS selling? It’s not all Spam and dollar-store deals. Consumer-spending watchers say the trend is toward “smaller-scale” luxuries. People still want to indulge… but on [...]
By Early To Rise | Mon, Jun 15, 2009
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