Personalized mailings were all the rage in direct marketing… back in 1975. They continue to be a staple today, online as well as off, based on the idea that no sound is sweeter than that of your own name. Given my one or two experiences with hand-shaking, name-abusing car salesman over the years, I beg to differ. (”John, what can we do to get you behind the wheel of this beauty today… John?”)
By Paul Smithson | Wed, Jun 17, 2009
Do you ever wonder why some people succeed at almost every challenge they take on, while others never seem to be able to get out of the starting blocks? There are four major reasons why people FAIL - and they very neatly spell out the word itself.
By Julie Broad | Wed, Jun 17, 2009
Years ago, I spent several months backpacking around Guatemala. As my Spanish improved, I enjoyed going to markets to bargain for Mayan souvenirs or fresh fruit. My goal was to pay the same price as a local. I was having fun playing this little game until my new Australian friend witnessed me in action, bargaining for a beautiful hammock. As I was walking away because the vendor wouldn’t lower her price a little more, my friend said, “You realize that you are getting all worked up over what is about 10 cents. At home, you would pay 50 times that much for a hammock like that, so this is a great deal.”
By Early To Rise | Wed, Jun 17, 2009
Issue# 2697 WEALTHY: Why “winning” isn’t everything (Julie Broad) HEALTHY: Why our kids are on a downward spiral (Melanie Segala) WISE: Thomas Edison on successful people ALSO IN THIS ISSUE: 4 ways to end failure for good (Paul Smithson) When “Dear [firstname]” just doesn’t cut it (John Forde) It’s Good to Know… about online advertising Add “animadversion” to your vocabulary
By Early To Rise | Tue, Jun 16, 2009
Scientists have discovered that cavemen in southern Africa 70,000 years ago were smarter than previously thought. One piece of evidence? A super-strong glue they made by combining red ochre and the sap of the acacia tree. They used the resulting adhesive to put together tools.
By Craig Ballantyne | Tue, Jun 16, 2009
Surprise! The best energy bar isn’t one you can eat. (And, no, it’s not one where you can order a beer either.) The best energy bar is the barbell.
By Howie Jacobson | Tue, Jun 16, 2009
If you’re getting 20 leads a week now from AdWords, it’s hard to imagine what 200 leads a week would look like. From your current perspective, it would probably look just like 20, except 10 times more. But when volume and velocity and quality of traffic increase, lots of things change. Big time.
By Michael Masterson | Tue, Jun 16, 2009
Much of what you read in ETR is directed at helping you earn more money and achieve financial independence. But what many people mistake for wealth is pure junk: the oversized plasma TV, the 2010 Ferrari, the custom-built estate home.
By Ted Peroulakis | Tue, Jun 16, 2009
Currently, silver is trading around $15 per ounce, already up 40 percent for the year. To take advantage of what is almost sure to be a continuing rise in price, you can buy silver bars or silver coins (e.g., American Silver Eagle bullion coins or Canadian Silver Maple Leaf coins). Physical silver can be stored in a home safe or in a secure hidden location that only you and another trusted person know about.
By Early To Rise | Tue, Jun 16, 2009
Issue# 2696 WEALTHY: The other precious metal you should have in your “treasure box” (Ted Peroulakis) HEALTHY: How to get past a low-energy slump (Craig Ballantyne) WISE: J. Brotherton on riches ALSO IN THIS ISSUE: True wealth – or simply junk? (Michael Masterson) The benefits of increased website traffic (Howie Jacobson) It’s Fun to Know… about Stone Age glue Add [...]
By John Forde | Wed, Jun 17, 2009
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