With the brouhaha of Web 2.0 going strong, she can be excused for her doubts. And the fact is, if I woke up tomorrow and realized the universe had changed in such a way that a decent sales pitch no longer required persuasion, proof, credibility, believable offers, and all the other classic ingredients… and we could now create sales with just a smidgen of copy here and there, like dabs of gray ink in the colorful wonder of an over-designed Web page… well, I’d be the first one writing short copy that day.
A “permutation” (pur-myoo-TAY-shun) - from the Latin for “exchange” - is a complete change or transformation.
The low cost of producing reality shows, combined with their large audiences, equals big profits. According to The Wall Street Journal, each episode of UPN’s Top Model costs about $800,000. Meanwhile, the cost of an average scripted drama is in the range of $2 million.
In a recent study, obese and overweight participants were given a dinner that was either low or high in omega-3s (260 mg vs. 1.3 g, respectively). The researchers measured their sensations of hunger immediately after the meal and again two hours later. What they found was that those who ate the high-omega-3 meal felt fuller than those who ate the low-omega-3 meal - immediately afterward as well as two hours later.
Issue# 2700
WEALTHY: How to break into Hollywood (Paul Lawrence)
HEALTHY: What’s causing your post-meal munchies? (Kelley Herring)
WISE: Goethe on reality
ALSO IN THIS ISSUE:
Long copy vs. short copy (John Carlton)
Improve your writing by avoiding these gaffes (Don Hauptman)
It’s Fun to Know… about new psychiatric disorders
Add “permutation” to your vocabulary
As a writer on language, I’m especially sensitive to mistakes I encounter while reading. They seem to leap off the page, and I gleefully seize them as potential material for this column.
To “cosset” - possibly from the Anglo-Norman for a pet lamb - is to treat with excessive indulgence; to pamper.
High blood pressure? Drop the mercury a notch by getting more potassium in your diet.
In a recent scientific review published in the Journal of Clinical Hypertension, researchers evaluated the literature for blood pressure studies on potassium, calcium, and magnesium. While all three of these nutrients help lower blood pressure, potassium was found to be of special importance. In [...]
Michael Masterson has mentioned that the good and decent acts of friends, family, associates, and strangers have inspired him to make it one of his New Year’s resolutions - every year - to become a better person....
“When selling information products on the Internet, what are the pros and cons of having a home website with more than one product and having micro-sites only for the more expensive and lengthy products vs. having a micro-site for every product?”
By John Carlton | Sat, Jun 20, 2009
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