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One Website… or Many?

By Early To Rise
  • Issue# 2699
  • WEALTHY: Do you spend too much time watching stocks? (Dr. Russell McDougal)
  • HEALTHY: A recipe for high blood pressure – and 3 ways to reverse it (Kelley Herring)
  • WISE: Peter McWilliams on focus

ALSO IN THIS ISSUE: 

  • The power of the micro-site (Bob Bly)
  • Do your goals match your ambitions? (Bob Cox)
  • It’s Good to Know… about cancer rates in the U.S.
  • Add “cosset” to your vocabulary




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The Bonds Bursting in Air

By Dr. Russell McDougal 

Most people spend far more time watching the stock market instead of the bond market. 

That is an enormous mistake. 

The global bond market absolutely dwarfs global stock markets. This flow of capital is essential to modern life.

The largest bond market in the world is represented by U.S. Treasuries. The dollar used to be the global reserve currency, and players from all corners of the earth trusted in the safety of U.S. Treasuries. But our newest administration plans to meet ongoing obligations, as well as new ones, by raising money through the issuance of new debt. 

Try on the 50 percent number for size.

Yes, the U.S. budget and its gigantic deficits will require half to be paid by borrowing from anyone trusting enough to continue the sham. The current annual budget deficit is projected to be a record $1.75 trillion!

In a rush to “safety,” global buyers panicked into short- and long-term U.S. Treasuries in mid-2008. 30-year bonds were bid up to the 142 level as interest rates plummeted.

But putting your money on their success is akin to purchasing shares of Fannie, Freddie, AIG, Lehman Brothers, and the entire spectrum of disastrously failed elitist-sponsored enterprises. Sooner or later, this market will implode and bring pervasive higher interest rates with it. 

This beloved country has long been at the mercy of foreigners to buy our bonds as well as our stocks. China holds $740 billion in U.S. government bonds, and is just now closely inspecting the merchandise. The present verdict is “no more.” The Treasuries are due for a bounce higher at any time, but this debt, as well as the dollar, is mortally wounded. Default will enter the conversation sooner or later.

Protect yourself with gold, silver, and other tangible assets. 

[Ed. Note: Dr. Russell McDougal offers his strong opinions and expert analysis of financial markets regularly in Investor's Daily Edge, ETR's sister publication. Find out more about IDE here.

Dr. McDougal has been an active investor for over 25 years, specializing in gold, silver, and resource investing. Check out his Resource Windfall Speculator investment advisory service for more information.] 

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“Our thoughts create our reality – where we put our focus is the direction we tend to go.”

- Peter McWilliams

One Website… or Many?

By Bob Bly

One of my readers, DH, writes: 

“When selling information products on the Internet, what are the pros and cons of having a home website with more than one product and having micro-sites only for the more expensive and lengthy products vs. having a micro-site for every product?”

I told DH that he would need a separate micro-site for every product. 

A micro-site, also known as a landing page, is a long-copy sales letter posted on the Web. The copy on your landing page describes the product and its benefits, and links to a form where visitors can order it online.

The reason information marketers should have a separate micro-site for every product is that each one of those products is unique. The reader hasn’t heard of it before, so he has to be sold on buying it. To make that sale, you need a long-copy sales letter.

By comparison, if an Internet user goes to Amazon.com to order the new Harry Potter book, she already knows what she’s buying. That’s why Amazon.com sales pages for books are relatively brief vs. the long copy we use on our landing pages to sell information products.

Each of your product landing pages should have its own unique domain name rather than be an individual page on a central website. And you should choose domain names that are easy to remember. For instance, the landing page for my e-book on how to write and sell your first e-book is at myveryfirstebook.com

The only thing the visitor should see on the landing page is the sales letter copy selling the product. Don’t add a menu bar with a lot of options. And there should be no navigation. The visitor can either order the product or leave the site. There should be no free content for him to read or download. You want him to focus on one thing only: the reasons he needs to buy that product right then and there.

However, as effective as single-product landing pages are for selling information online, there’s one thing they don’t do very well: They do not attract a lot of organic search traffic. The reason is that Google recognizes them as sales letters – and Google doesn’t rate sites with sales copy very high. 

The solution? Create a “portal” site for your Internet information publishing business.

Have links to all your individual product landing pages on this portal site. And in several places on the site, encourage visitors to opt into your e-list by subscribing to your online newsletter or downloading a free report.

Then, add one or more sections to the portal site where visitors can find and download free content – articles… press releases… special reports… videos… audios… content-rich Web pages.

Why are you adding all this free content to your portal site? Because Google loves content, and will, therefore, rank the portal site much higher than it will rank your product landing pages. That way, you’ll benefit from organic search traffic and get lots of visitors.

A percentage of those visitors will click onto one of your landing pages and buy a product. Or they will click on a box or banner that lets them opt into your e-list. Result: You sell more products and build your list organically instead of having to buy traffic.

Another reason I like having a portal site is because when people ask me what products I sell, I can’t remember them all. But I can remember the URL for my portal site. I tell them that they can find every product I sell at ctcpublishing.net.

The portal site serves one additional function for the information marketer: It further solidifies your credentials as an expert in your niche.

There are lots of Internet marketers selling info products on every conceivable topic. The ones that sell info products on the same topics you write about are your competitors.

Often, the reader perceives little difference between all the available info products on a given topic. What helps differentiate them… and close the sale… is the reputation of the author/publisher as a guru in the field. Your content-rich portal site gives you an instant online presence that sets you apart – and gives readers enough trust in you to buy your products.

[Ed. Note: Bob Bly is a freelance copywriter and the author of more than 70 books. To subscribe to his free e-zine, The Direct Response Letter, and claim your free gift worth $116, click here now

Ready to get started with your Internet business, but don't know how? Find out how simple it can be right here.] 

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What Inspires YOU to Be a Better You?

By Bob Cox

Michael Masterson has mentioned that the good and decent acts of friends, family, associates, and strangers have inspired him to make it one of his New Year’s resolutions – every year – to become a better person. 

How about you? What inspires you to be a better person?

I consider myself to be still “under construction.” As such, I use goal setting as a way to design my life to match my hopes and ambitions. 

When I turned age 50 nearly 10 years ago, I honestly evaluated who I was and who I wanted to be. One of the things I recognized was that whenever I used a “my way or the highway” approach, I inevitably limited my success and slowed down the achievement of my goals. 

I consciously began to do what Michael does at the beginning of every year. I set an annual goal of taking action to be a better person. And I invite you to make this one of your goals, too… starting today!

Finding your own faults requires a certain amount of objectivity and candor… and it can be a bit painful emotionally. The second step – figuring out how to overcome those faults – can be tough. And the most difficult part of the process is to take action – to make these changes day after day, week after week, month after month, year after year… until you become the person you envisioned.

Easy? No. But as I can tell you from my personal experience, it is well worth the effort.

[Ed. Note: Bob Cox teaches goal setting 365 days a year with ETR's Total Success Achievement Program. link ETRgoalsetting
Bob also teaches dozens of success skills that he discovered while working with four businessmen who went on to become billionaires. 

Find out how to get your hands on his "billionaire secrets" right here.] 

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High Blood Pressure? Get More of This Mineral

By Kelley Herring

High blood pressure? Drop the mercury a notch by getting more potassium in your diet. 

In a recent scientific review published in the Journal of Clinical Hypertension, researchers evaluated the literature for blood pressure studies on potassiumcalcium, and magnesium. While all three of these nutrients help lower blood pressure, potassium was found to be of special importance. In fact, those getting the most potassium in their diets had the healthiest blood pressure levels. 

It isn’t just that Americans consume too little potassium (about half the recommended daily allowance), but also that we get too much sodium (about twice the RDA). Because potassium and sodium have opposing roles in the body, too much sodium and too little potassium is a recipe for high blood pressure. 

Here are three ways to help get your blood pressure into a healthy range:

  • Steer clear of processed foods and plain table salt. Base your meals on fresh, whole foods and choose to season with herbs and spices. When you do use salt, use Celtic Sea Salt – a pure, natural salt that provides a balance of minerals, not just sodium.
  • Enjoy more potassium-rich foods like avocados, beans, lentils, Swiss chard, spinach, and cremini mushrooms.
  • Because most whole-foods multivitamins provide very little potassium, consider taking a potassium supplement (like potassium citrate) to get the 4.7 grams per day recommended by the Institute of Medicine.

[Ed. Note: Nutrition expert Kelley Herring - founder of Healing Gourmet has created a revolutionary 7-part health transformation program called Your Plate, Your Fate that reveals how you can protect your health and optimize your weight by maximizing the nutrients in your food. Get all the details and learn how to get 3 bonus books right here

For advice about which foods you should - and shouldn't - be eating to stay in top health, sign up for ETR's free natural health newsletter.] 

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It’s Good to Know: Cancer Rates Decrease in U.S.

Cancer is still the #2 killer behind heart disease, responsible for a quarter of the deaths in the U.S. 

About 560,000 Americans died of cancer in 2006, a drop of 2 percent over the previous year and a continuation of the slow downward trend that started in the early 1990s. Researchers credit the drop to a decline in smoking, as well as to improved methods of early detection and treatment.

(Source: Associated Press)



* Highly Recommended *

Recover from the Recession Before Everyone Else

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Get your Recession Recovery Plan today


Word to the Wise: Cosset

To “cosset” – possibly from the Anglo-Norman for a pet lamb – is to treat with excessive indulgence; to pamper.

Example (as used by Benjamin Welles in Sumner Welles: FDR’s Global Strategist): “Sumner’s parents, for instance, were routinely attended by butlers, maids, coachmen and grooms, while little Sumner and his sister, Emily, were pampered and cosseted from infancy by nurserymaids and governesses.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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2 Responses to “One Website… or Many?”

  1. DONALD WILSON says:

    THIS ANNOUNCEMENT COULD BE VERY VALUABLE TO ME!
    VERY MUCH APPRECIATED

  2. Excellent!!!!!!!!! Enjoyed Bob Bly,,,,, Doing excatly as he says, selling

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