“Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking.
“Personal branding is about managing your name – even if you don’t own a business – in a world of misinformation, disinformation, and semi-permanent Google records.
“Going on a date? Chances are that your ‘blind’ date has Googled your name.
“Going to a job interview? Ditto.”
(Source: Tim Ferriss’s blog)
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