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Archive for June, 2009


Is Oprah’s Fat-Loss Tip Making You Fat?

Tuesday, June 30th, 2009

In 2006, I sent out a nationwide media release insisting that Oprah’s fat-loss methods – which included walking as her primary exercise – were actually making her fat. Even worse, they were making the millions of Americans following her lead fat too.

Fact is, if you want lean, sexy muscle (at any age), walking is not sufficient exercise.

Sure, walking is better than no exercise at all. But it’s not going to help you burn the fat you need to burn in order to feel great and get noticed. Nobody ever walked themselves out of the Fat Cow Hall of Fame. I didn’t… and neither has Oprah.

When it comes to exercise, the old adage holds true: “No pain, no gain.” Why? Because you need to force the body to produce a family of fat-burning, beer-belly-melting compounds known as catecholamines. When released, these weapons of fat destruction bind metabolic receptors on the outer membrane of fat cells, causing them to be eradicated via thermogenesis and lypolysis. (That’s just a fancy way to say that the fat cells are being demolished.)

Getting rid of fat with exercise happens only when you attain 60 to 80 percent of your max heart rate. If you’ve forgotten how to do the calculation, here it is: 220 minus your age times .60 equals your maximum target heart rate.

Exercise by the numbers, and watch the numbers plummet on your scale too.

[Ed. Note: Shane Ellison's entire career has been dedicated to the study of molecules - how they give life and how they take from it. He was a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his research in biochemistry and physiology. He is a bestselling author, holds a master's degree in organic chemistry, and has first-hand experience in drug design. Take advantage of his knowledge and insights to look and feel your best in 90 days.]

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How to Surprise and Delight Your Customers

Tuesday, June 30th, 2009

Issue# 2708

  • WEALTHY: Is the latest Web trend nothing more than a passing fad? (John Forde)
  • HEALTHY: How to build lean, sexy muscle at any age (Shane Ellison)
  • WISE: Euripides on giving gifts

ALSO IN THIS ISSUE:

  • The problem with the traditional approach to giving business gifts (Bob Bly)
  • Breaking out of old routines (John Carlton)
  • It’s Fun to Know… about the Learjet repo industry
  • Add “clamber” to your vocabulary

(more…)

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The Growing Importance of Online Classifieds

Monday, June 29th, 2009

If you’re looking for a job, a car, or a great deal on a used sofa, the first place you might look is online, specifically on sites like CraigsList, Sell.com, and CareerBuilder. And you’re not alone. According to a survey by the Pew Research Center, 49 percent of Internet users say they have used online classified ads, compared to just 22 percent in 2005. About 9 percent of users visit these sites on any given day, compared to 4 percent in 2005.

(Source: eMarketer)

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3 Rules for Burning Fat Over 40

Monday, June 29th, 2009

One of the side effects of aging is that you lose the ability to burn fat at the drop of a hat. So if you’re over 40 and want to lose belly fat, here’s what you have to do:

Rule #1: Eat a low-calorie diet, focusing on whole, natural foods.

Everyone needs to be eating more fruits and vegetables, no matter how old they are. So try to add one extra serving every day – starting tomorrow – until you are up to 10 total servings per day. The fiber will help fill you up. And by reducing processed foods in your diet at the same time, you will have more energy and you will lose weight. It’s that easy.

Rule #2: Use resistance training to sculpt your muscles.

As you get older, strength becomes more and more important to your health and well-being. If you don’t use it, you’ll lose it. So make sure your exercise program includes total-body strength training at least twice per week, preferably three times.

Rule #3: Do interval training instead of long, slow cardio.

Researchers from Australia found that women who did only 20 minutes of interval training three times per week were able to lose more belly fat than women who did 40 minutes of long, slow cardio. So switch your program to short-burst exercise and you’ll get more results in less time!

[Ed. Note: If you're not sure of the best fat-burning exercises to try, fitness expert Craig Ballantyne can help. In his Turbulence Training program, he'll reveal how you can burn fat and build muscle with three 45-minute workouts a week. Get the details here.

For more easy-to-implement ideas about how to live longer and feel better, sign up for ETR's free natural health newsletter.]

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Do You Have a Killer Support System?

Monday, June 29th, 2009

Susan was tired of being a professional speaker. She’d often spend 200 days a year on the road, away from her family. And she knew it was time to build a business that wouldn’t be completely dependent on her.

But how? She needed a killer support system to help her figure out what she could do and then help her do it.

A killer support system has three components: a mentor, a coach, and a community.

Your mentor helps you strategize, distill your business to its essence, and focus only on the activities that are crucial to move the business forward. Your coach holds you accountable for sticking to your goals and commitments, while helping you get rid of any internal roadblocks/blind spots to success. Your community – a fun group of like-minded entrepreneurs – celebrates your achievements, picks you up when you’re down, and shares tips and techniques.

After putting together her killer support system, Susan has expanded her business to include products sales, webinars, and phone-based consulting. This allows her to serve her customer base… without constantly traveling. Meanwhile, she is watching her revenues soar and her enthusiasm skyrocket.

Every successful entrepreneur has a mentor, coach, and community – a killer support system. Do you?

[Ed. Note: Business Accelerator Christine Comaford is CEO of Mighty Ventures, a startup and CEO mentoring company. She has helped more than 150 entrepreneurs become millionaires with her proven strategies and killer connections. Get her free business-boosting tools at www.MightyVentures.com and join her Facebook group at www.BusinessRenegades.com.

Having a killer support system is just one way to ensure that you own your business - and it doesn't own you. Get even more tips about starting and growing a business the right way with Michael Masterson's New York Times and Wall Street Journal bestseller: Ready, Fire, Aim: Zero to $100 Million in No Time Flat.]

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The Big Business of Stored-Value Cards

Monday, June 29th, 2009

You know what a stored-value card (SVC) is, right? You’ve seen racks of them near the checkout counters at Walmart, Sam’s Club, Home Depot, Rite Aid, and thousands of other retailers. You probably call them gift cards. And you’re probably familiar with phone cards, too.

Well, guess what? You can resell prepaid cards like those online as an affiliate. There are hundreds of markets to choose from, including prepaid cellular, restaurants, auto repair, computers, and game rentals for the Xbox and Nintendo Wii systems.

One opportunity I particularly like is with TracFone, the biggest prepaid cellular company in North America. They have a very lucrative affiliate/partnership program that enables entrepreneurs to make a 15 to 20 percent commission on all TracFone sales. This includes the TracFone itself, airtime, and accessories. (The largest TracFone reseller averaged more than $30,000 per month in sales in just one year.)

Entrepreneurs are offering TracFone airtime cards on websites and/or promoting them to their opt-in subscribers. I’ve even seen TracFone affiliates selling products, accessories, and airtime through keyword ads on Google and Yahoo.

As I said, there are hundreds of SVC markets just waiting for someone like you to take the bull by the horns. But the TracFone program is a great place to start.

[Ed. Note: Marc Charles is a member of the board of experts at the Liberty Street League, a group of like-minded entrepreneurs and investors dedicated to making money "off Wall Street" with under-the-radar opportunities like this one. Find out if you are eligible to join the Liberty Street League right here.

Interested in becoming an Early to Rise affiliate? You'll get access to bestselling products and proven advertising materials that have brought in millions. And the program pays commissions as high as 90 percent! Find out more about the ETR Affiliate Program here.]

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The Perfect Business for Today

Monday, June 29th, 2009

My ever-present, effervescent managing editor Suzanne came up with another good suggestion last week. “You know Richard Russell,” she said. (Richard Russell writes the Dow Theory Letters.) “I just came across an essay of his about the ideal business. It was very popular with his readers. His criteria mesh well with your advice, but I bet you’d have something to add – especially when it comes to starting a business in a down economy.”

I read Russell’s essay and found that, as Suzanne suggested, he and I share many of the same beliefs. Which is another way of saying I liked it.

Russell said that he once asked a friend, a prominent New York corporate lawyer, to name the single best business he’d ever come across. Without hesitation, he cited a client with a business that made a chemical used in making synthetic rubber. The chemical was absolutely essential to the process. He had, in effect, a small monopoly that made him a millionaire many times over.

That hardly sounds like the perfect business to me, but I understand the value of having a de facto monopoly.

To me, the perfect business would have to meet a number of criteria. First and foremost, (more…)

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The Perfect Business for Today

Monday, June 29th, 2009

Issue# 2707

  • WEALTHY: 17 qualities that make up the ideal business (Michael Masterson)
  • HEALTHY: If you’ve gained a little fat since high school… (Craig Ballantyne)
  • WISE: Wayne Dyer on perfection

ALSO IN THIS ISSUE:

  • How to make money with gift cards (Marc Charles)
  • You don’t have to go it alone (Christine Comaford)
  • It’s Good to Know… about the growing importance of online classifieds
  • Add “fraught” to your vocabulary

(more…)

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And the Award Goes to…

Saturday, June 27th, 2009

Issue# 2706

  • WEALTHY: Have you undervalued your property?
    (Julie Broad)
  • HEALTHY: What’s to blame for excess disease?
    (Jon Benson)
  • WISE: Balzac on happiness

ALSO IN THIS ISSUE:


  • A new kind of Academy Award (Marci Shimoff)
  • Solutions for common punctuation problems
    (Don Hauptman)

  • It’s Fun to Know… about the connection between education and Internet use
  • Add “lambaste” to your vocabulary





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How to Value Residential Real Estate

By Julie Broad

When my husband and I decided to part ways with one of our real estate investing partners, we had to come up with a way to split the equity in the two units we owned. Since one of the units was bigger, we had to determine how much more that unit was worth.

Our partner volunteered to do the math, and we agreed to accept his number. He did it by adding up the total value of all the condo sales in the building over the previous 12 months, and then dividing that by the total square footage of those units. He then took the average price per square foot and multiplied it by the size of our unit.

It’s a logical approach, but not really the best way to value a condo. We believe it led him to overvalue the property by $20,000 – and put more money in our pockets than he should have. Here’s why:


  • In condo buildings, there is usually a premium of $10,000 – $20,000 per floor. The higher you go, the more valuable the units are. Many of the units in his calculation were on higher floors than ours.
  • Prices in the neighborhood were down about 10 to 12 percent from 12 months previously. He was including properties that had sold when the market was still pretty hot.
  • Some units had two parking spaces, which usually adds $5,000 – $10,000 to a unit’s value. Our unit had only one.


To value a condo more accurately:


  • First, look at the market. Has there been a shift up or down in prices for the area around the property? Use recent comparables, and try to make adjustments for any overall trends.
  • Try to determine what the approximate floor premium is. To do this, find similarly sized units, facing the same direction on different floors. For our unit, we looked at the sales records in the building over the previous 5 years, and determined that the floor premium was roughly $15,000.
  • Look at similar properties and ask yourself, “Why did they sell for what they did?” To assess factors that may have impacted value, we looked at such things as the direction a unit faced, its proximity to an elevator, the number of parking spots it had, and the motivation of the seller. (Was it the builder selling off one of the last units? Foreclosure? Someone flipping the unit without moving in? A regular realtor-listed sale?)

To ensure that you aren’t leaving money on the table in any condo deal, use as many comparables as you can. This will make a big difference in terms of valuing the property – as it did for us.

[Ed. Note: For more insider strategies for getting started as a real estate investor, sign up for real estate expert Julie Broad's free monthly newsletter. Get your free report for making money with real estate here.

Increasing your real estate knowledge may be just one goal in your life. Why not supercharge all of them with a mentor who truly takes your success seriously - and motivates you to do the same. Check out ETR's Total Success Achievement program here.]

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“We exaggerate misfortune and happiness alike. We are never as bad off or as happy as we say we are.”

- Honore de Balzac

And the Award Goes to…

By Marci Shimoff

Does the idea of standing in front of a mirror and appreciating your positive qualities feel uncomfortable and stupid? It did to me – which was a sign that I really needed to try it.

I learned this mirror exercise in 1990, when I took a weeklong course on self-esteem from my mentor, Jack Canfield. Jack assigned the exercise as homework every night, saying, “Make sure you do this behind a closed door so nobody walks by and thinks you’re crazy.”

Each night, my roommate and I took turns going into the bathroom, shutting the door, and whispering sweet nothings to our reflections: “You’re kind.” “You’re loyal.” “You have a loving heart.”

The first night, I felt like a California New Age woo-woo nutcase. And soon I experienced a rush of sadness. I was an expert at criticizing myself – but why was it so hard to say nice things?

With practice, it gradually became easier to come up with reasons to love myself: “You’re smart.” “You go out of your way to help others.” And so on. But the real power of this exercise came when I learned to express appreciation for myself for no reason – to look myself in the eye and simply love who I was, unconditionally.

If you’re like most people, consciously recognizing the positive about yourself may feel conceited. After all, we’re raised not to “toot our own horn.” So we end up not giving ourselves credit or acknowledgment – or, worse, beating ourselves up. That shuts down our hearts, contracts our energy, and decreases our happiness levels.

While doing the research for my book Happy for No Reason, I interviewed scores of scientists, as well as 100 unconditionally happy people. (I call them the Happy 100.) One of the things I discovered is that truly happy people have a compassionate, encouraging, and validating attitude toward themselves. This isn’t arrogance or self-centeredness. It’s an appreciation and acceptance of who they are.

Learning to see the positive about yourself starts by changing your brain’s habit of focusing on your negative experiences and, instead, inclining your mind toward joy.

So today, begin registering your happy experiences more deeply – consciously looking for them. You can make it into a game. Have the intention to notice everything good that happens to you. Anything you see, feel, taste, hear, or smell that brings you joy. A “win,” a breakthrough, an “Aha!” moment, or an expression of your creativity. The list goes on and on.

This intention triggers the reticular activating system (RAS), a group of cells at the base of your brain stem responsible for sorting through the massive amounts of incoming information and bringing anything important to your attention. Have you ever bought a car and then suddenly started noticing the same make of car everywhere? It’s the RAS at work. Now you can use it to be happier. When you decide to look for the positive, your RAS makes sure that’s what you see.

Adelle, one of the Happy 100, told me about a unique method she has for registering the positive. As she goes about her day, she gives away awards in her mind: the best-behaved dog, the most colorful landscape design at a fast-food drive-through, the most courteous driver. This keeps her alert to the beauty and positivity that is all around her. Charmed by the idea, I tried it myself. I liked it so much, I’ve been giving out these “Happiness Oscars,” as I call them, ever since.

Once you notice something positive, take a moment to savor it consciously. Take in the good experience deeply and feel it. Make it more than just a mental observation. If possible, spend about 30 seconds soaking up the happiness you feel. If you want to accelerate your progress, take time every day to write down a few of your wins, breakthroughs, and things you appreciate about others – and about yourself.

You’ll know you’ve mastered this when you can give yourself an Academy Award for outstanding achievement in true happiness!

[Ed. Note: Marci Shimoff is the author of the New York Times bestseller Happy for No Reason: 7 Steps to Being Happy From the Inside Out, which offers a revolutionary approach to experiencing deep and lasting happiness. The woman's face of the Chicken Soup for the Soul series and a featured teacher in The Secret, Marci is an authority on success, happiness, and the law of attraction. To order Happy for No Reason, newly released in paperback, and receive free bonus gifts, go to www.happyfornoreason.com/mybook.

One of the best ways to feel happy is to enjoy the work you do. What better way to create enjoyment in your work than to start your own business, based on something you love? Get all the details for getting a moneymaking Internet business up and running right here.]

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Pointing Fingers

By Jon Benson

In their book The China Study, T. Colin Campbell and Thomas Campbell want to point a finger at animal protein as the primary cause of disease, specifically heart disease and cancer.

The actual study doesn’t exactly support this conclusion, but hey…

Others want to blame our polluted soil. This argument has more merit. Our soil is definitely not in great shape, all the more reason to consume true organic vegetables.

Still others want to blame a lack of exercise. Valid point, but there’s more to the story.

Here’s my take on the matter:

1. All fingers ultimately point to you.

2. It’s always a combination of factors that cause disease and ill health, never just one.

3. A balanced approach to diet and exercise is absolutely essential.

I believe in balance that includes eating (gasp!) pizza. Burgers. Ice cream. Balance that includes protein and starch and carbohydrates, and still allows for ample fat loss – in fact, much faster than restrictive diet plans can achieve. And balance that has you working out harder on some days, not so hard on others.

Doesn’t this seem more reasonable than the vegan alternative of eating nothing but plants? Dozens of civilizations have proven a fully plant-based diet as THE answer to good health to be completely false. The Masai are just one of them. They consume huge amounts of meat and fat and have hardly a trace of heart disease or cancer. (Granted, they walk a lot. Hint, hint.)

As I said, it’s all about balance.

[Ed. Note: Fitness expert Jon Benson just released his in-home fitness plan, The 7 Minute Muscle Body System. It requires only bands, a rubber ball, and your bodyweight to tone your body and help you burn fat. Try it for yourself right here.

For effective strategies for burning fat, getting fit, and feeling better than ever, sign up for ETR's FREE natural health newsletter right here.]

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The Language Perfectionist: Punctuation Pointers, Part 1

By Don Hauptman

Judging by the errors I encounter, punctuation confuses many people. But once you know a few rules, it’s easy to get it right. The following advice will help you avoid the most common mistakes.


  • With the comma, the most frequent error is that of omission: Fred picked up a case of beer then drove to the golf course. To indicate a pause, a comma should follow beer.


Tip: Read your draft aloud. Wherever you pause naturally, a comma is probably needed.

A more controversial question is whether to use the “serial comma,” the final one in a series. Which is correct? (a) You obtain health benefits from apples, pears and oranges. Or (b) You obtain health benefits from apples, pears, and oranges.

Neither is wrong. It’s simply a matter of style. You may use either with impunity, so long as you are consistent within a document. But I favor the serial comma. It looks better. And it can prevent ambiguity, as this amusing example demonstrates: Indicate your name, address, sex and housing requirements.


  • The semicolon may be the most misunderstood punctuation mark. It’s used to divide phrases within a sentence, each of which could be a complete sentence: Please excuse the delay; I had a deadline. The only other, and far less common, use for the semicolon is where a lengthy series of phrases contains internal commas. To preclude confusion, semicolons separate each phrase.
  • The colon is an introductory device. He spent his vacation reading his three favorite authors: Dickens, Proust, and Grisham. A good rule of thumb is to use a colon only if the words “that is” would make sense in its place.

Next week, we’ll conclude this discussion with explanations of five other prickly punctuation marks.

Meanwhile, here’s some recommended reading – and a caution. You’ve probably heard about Eats, Shoots & Leaves, the bestselling punctuation guide. The book is funny and entertaining, but critics have lambasted it. One problem is that its American publisher didn’t bother to revise the text for domestic consumption. Thus, some of its advice applies to British but not U.S. English. A superior reference work is Comma Sense, by Richard Lederer and John Shore.

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

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It’s Fun to Know: The Connection Between Education and Internet Use

About 60 percent of U.S. households have Internet access, up from just 18 percent in 1997. And new Census Bureau data shows that education may play a role in that statistic. Here’s how it breaks down:


  • College grads: 84 percent have Internet access at home.
  • Homeowners or renters with some college education: 69 percent are online.
  • High school grads: 50 percent are online.
  • High school dropouts: Only 24 percent are connected to the Web.

(Source: ClickZ)

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Word to the Wise: Lambaste

To “lambaste” (lam-BASTE) – from the Old Norse – is to reprimand or berate harshly; to censure.

Example (as used by Don Hauptman today): “The book is funny and entertaining, but critics have lambasted it.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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Five Ways to Get Anyone to Say “Yes”

Friday, June 26th, 2009

Issue# 2705

  • WEALTHY: 2 huge investment opportunities in carbon fiber (Christian Hill)
  • HEALTHY: A two-pronged approach to getting rid of cellulite (Jon Benson)
  • WISE: Brian Tracy on the ability to persuade

ALSO IN THIS ISSUE:

  • Translating negotiation tactics into sales copy (John Forde)
  • Does your website have these four fatal flaws? (Rich Schefren)
  • It’s Good to Know… about Google Analytics for YouTube
  • Add “hermitage” to your vocabulary

(more…)

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Big Muscles Are Overrated

Thursday, June 25th, 2009

Issue# 2704

  • WEALTHY: Tangible protection for your wealth in these times (Ted Peroulakis)
  • HEALTHY: Why bigger isn’t better (Matt Furey)
  • WISE: Mark Twain on spirit vs. brawn

ALSO IN THIS ISSUE:

  • Making the most of your limited time (Bob Cox)
  • Your editor isn’t always right! (Suzanne Richardson)
  • It’s Fun to Know… about a quick – but dumb – solution to unaffordable car payments
  • Add “choleric” to your vocabulary

(more…)

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Visceral

Wednesday, June 24th, 2009

The word “visceral” (VIS-er-ul) – literally meaning pertaining to the “viscera,” the internal organs of the body – is used figuratively to describe something felt profoundly and emotionally.

Example (as used by Clayton Makepeace today): “Since offering to reveal a secret appeals to us humans on so many visceral levels, it’s no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership.”

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The Bacteria on and in Your Body

Wednesday, June 24th, 2009

The amount of bacteria in your armpits, belly button, groin, and inside your nose may alarm you. A recent study of volunteers found 205 types of bacteria in those places, which, because they are moist, are perfect environments for microbes.

The Human Microbiome Project is dedicated to identifying and cataloging all of the microbes living on and inside the human body. They will be analyzing their link to various ailments, as well as how to promote the growth of “beneficial” bacteria that help fight disease.

(Source: Discover Magazine)

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An Alternative to Expensive Personal Training

Wednesday, June 24th, 2009

Exercising on your own can be fun and cost-effective. But there’s nothing like having a personal trainer to help you design workouts, motivate you to work harder, and help you stay on track. Of course, personal training can be really expensive – anywhere from $40 to $150 an hour or more.

If you can’t afford personal training, join a group class instead. You’ll still get one-on-one attention. Plus, belonging to a group of people with similar fitness goals can help you find that all-important social support to help you work harder. As fitness expert Craig Ballantyne says, “The worst thing you can do when trying to lose weight is ‘go it alone.’ Support can help you eat better and exercise more.”

I recommend that you attend a group training session two to three times a week. Then do maintenance exercises – like short-burst cardio – for at least 10 minutes on the days that you don’t have a class.

[Ed. Note: Regular exercise is one aspect of getting fit. But you also need to eat right. For dozens of nutritional recommendations, plus healthful recipes, sign up for ETR's free natural health newsletter.

Yarixa Ferrao is the certified personal trainer and founder of "Get Fit in 6" who has been whipping some Early to Rise staffers into shape. You can now discover all of Coach Yari's secrets to leading a healthy life at her Retreat in Delray Beach this July 10-12. Get the details here.]

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Can You Keep a Secret?

Wednesday, June 24th, 2009

Secrets tease, tantalize, and torment us. An offered secret is irresistible – impossible to refuse.

Once our curiosity is engaged, knowledge that someone else knows a secret that we don’t know is like having a stone in our shoe. It gnaws and nags at us. We can’t willingly rest until we’re in on the secret too.

Since offering to reveal a secret appeals to us humans on so many visceral levels, it’s no wonder that many of the most successful direct-response promotions of all time have used it to boost attention and readership. Nor is it any wonder that offering to reveal more secrets in a free report that is delivered along with the product being sold can drive response rates, revenues, and profits through the roof.
So how could YOU use secrets to hit one out of the park the next time you’re at bat?

The way I see it, there are four kinds of secrets…

1. Simple Secrets. If you haven’t done so already, buy a product – any product – from Boardroom or Rodale. Before long, your inbox and mailbox will be stuffed with promotions that tell simple secrets – and offer to give you thousands more secrets when you buy the book or newsletter they’re promoting.

2. Forecasts. If you think about it, predicting a future event in a promotion is kind of like telling your prospect a secret that very few other people know. If you can show him, in your product or premium, how to use this “confidential, privileged information” to solve a problem or get something he wants, your readership and response are likely to soar.

3. Mis/Disinformation. Lies are, by definition, secrets too. When you show your prospect how “the establishment” or, better yet, your competitors are at fault for his difficult situation, you free him from responsibility for it.

4. Conspiracies. These are big, fat, irresistible bundles of secrets that amplify and broaden their power by an order of magnitude. Show your prospect why and how the deck is stacked against him and you create massive credibility for your product by validating his suspicions and creating an excuse for his current predicament.

[Ed. Note: Master copywriter Clayton Makepeace publishes the highly acclaimed e-zine The Total Package to help business owners and copywriters accelerate their sales and profits. Claim your 4 free moneymaking e-books - bursting with tips, tricks, and tactics that'll skyrocket your response - at MakepeaceTotalPackage.com.

Good copy is just one element of a successful business. For a step-by-step guide to researching a niche, finding your target market, and then marketing effectively using search engines, e-mail, and more... check out the Internet Money Club: Independent Learner Edition.]

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On Thinking Before Acting

Wednesday, June 24th, 2009

What a tragedy that Farrah Fawcett not only is suffering from terminal cancer, but that her 24-year-old son, Redmond O’Neal, was arrested for allegedly trying to smuggle drugs into a jail to give to a friend. (How comforting it must be to know that your son has buddies in the slammer.)

Then there’s Sarah Palin’s daughter, who got pregnant by an 18-year-old punk who not only backed out of marrying her, but decided it would be real classy to go on national television and tell tales about the Palin family.

These stories of celebrities’ kids screwing up go on nonstop. And they remind all but the luckiest of parents that one of the not-so-fun aspects of having children is that they all too often don’t take into consideration how the results of their actions might impact their families.

Which brings me to my 20-year-old son. A few months ago, he was in an automobile accident and nearly totaled both his car and that of the other driver. It was nighttime, and the black car in front of him had run out of gas and come to a stop in the right-hand lane. The driver said he had his emergency lights on, but my son – perhaps due to a momentary lack of concentration – thought the car was moving.

In any event, he looked over his left shoulder to make sure he could switch lanes, and, as he looked forward again, the right front of his car slammed into the left rear of the immobilized black car in front of him. Though my son was going under the 40-mile-per-hour speed limit, the impact was great enough to trigger his airbag and spin his car around several times.

Of course, you’re always at fault when you hit a car from behind. However, considering the circumstances (black car… nighttime… the other car out of gas and stopped in the road… and my son driving under the speed limit), it didn’t seem necessary for the police officer to charge him with reckless driving. But that’s what he did.

A reckless driving conviction can bring a very stiff fine, the suspension of one’s driver’s license, and, in extreme cases, jail time. But, thankfully, no one was injured. And the other driver was a sympathetic gentleman who was just happy that his wife and small daughter were okay. He even called our house later that evening to see how my son was doing.

As with all negative occurrences in life, a lot of good came out of this one. During a recent conversation I had with my son, he told me that he couldn’t believe how much he had learned from the experience.

When I asked him to elaborate, the first thing he said was that it made him realize how easy it is to have a serious automobile accident. He emphasized how much more careful and alert he intended to be in the future.

He also said he had never imagined how involved being in an accident could be – dealing with insurance companies, finding an auto-repair shop, coming up with the $500 deductible for his share of the $10,000 repair bill, finding an attorney and coming up with the money to pay his fee, going to the DMV to get a copy of his driving record for the attorney, making two court appearances, and, above all, the stress of waiting for both his first and second court dates.

Best of all from my perspective is that he said it made him realize what a major effect his actions could have on others – especially his family. Kids normally learn this simple truth the hard way, over a long period of time. But we adults have no excuse. We should already know that virtually everything we do impacts others, particularly those closest to us.

Which is all the more reason why we should think doubly hard about the consequences of our actions ahead of time. As I told my son, it’s a heck of a lot easier to avoid a serious mistake than to repair the damage caused by one.

In my article “Learning from Saddam,” I said that it’s a good idea to learn to “look backward from the future.” By that I meant that you should make it a habit to picture the possible consequences of your actions before acting. There’s not a person reading (or writing) this article whose family wouldn’t be better off had he/she always applied that rule.

Of course, your perception of reality is a critical factor in all this. If you delude yourself about the odds and the possible consequences of your actions, looking backward from the future is an exercise in futility.

But having an accurate perception of reality is another subject for another day. Right now, a good start is just to think about the efficacy of the “looking backward from the future” principle – and start teaching it to your young children.

What if your children are already in their teens or early twenties, you ask? Answer: Good luck.

[Ed. Note: To learn how to survive and prosper during the turbulent years ahead, check out Robert Ringer's powerful audio series Succeeding in a World of Chaos. And be sure to sign up for a FREE subscription to his one-of-a-kind e-letter A Voice of Sanity in an Insane World.]

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Selling Legal Services Without the Law Degree

Wednesday, June 24th, 2009

You can offer legal services on the Web – and, get this, you don’t have to pass a bar exam! You don’t even need a law degree or any real legal experience.

The opportunity I’m talking about calls for selling legal services and documents on the Web as an affiliatefor established companies.

I’ve used Web-based legal services personally, most recently to set up a living trust. So, trust me, they are legit (at least, the ones I’m familiar with are). Plus, I’ve saved more than $2,300 over what an attorney would charge. That cost saving is what will attract customers to you and should be featured prominently in your marketing copy.

I recommend affiliating yourself with LegalZoom.com. A few other choices include LawDepot.com and LegalDocs.com. As an affiliate, you market their services on the Internet. Whenever one of your “clients” purchases a legal document or service from them, they pay you a commission.

Granted, there are products and services you won’t be able to offer as an online affiliate, like handling criminal or tax cases. And – this is a biggie – you can’t represent yourself as a lawyer or law firm. But the most common legal documents, incorporations, business agreements, trusts, wills, small claims, bankruptcies, and divorces can be managed effortlessly. And there are many innovative ways to market these products and services, including e-mail, text links, pay-per-click ads, Web banners, videos, and more.

[Ed. Note: As a member of the Liberty Street League board of experts, Marc Charles offers up under-the-radar investment opportunities every month in the Liberty Street Letter, a newsletter dedicated to making money "off Wall Street." Find out more here.]

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On Thinking Before Acting

Wednesday, June 24th, 2009

Issue# 2703

  • WEALTHY: Affiliate marketing with a “legal” twist (Marc Charles)
  • HEALTHY: Say goodbye to your personal trainer (Yarixa Ferrao)
  • WISE: Norman Cousins on wisdom

ALSO IN THIS ISSUE:

  • How to nullify the need for damage control (Robert Ringer)
  • The most tantalizing element of ad copy (Clayton Makepeace)
  • It’s Good to Know… about bacteria in and on your body
  • Add “visceral” to your vocabulary

(more…)

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Dilatory

Tuesday, June 23rd, 2009

“Dilatory” (DIL-uh-tor-ee) – from the Latin for “to delay” – means given to procrastination; tending to put off what ought to be done at once.

Example (as used by Carroll O’Connor in I Think I’m Outta

Here): “I am inclined to be dilatory, and if I had not enjoyed extraordinary luck in life and love I might have been living with my mother at that very moment, doing nothing.”

[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]

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Making Lab Mice Talk

Tuesday, June 23rd, 2009

File this under “freaky science experiments.”

Molecular biologists in Leipzig recently spliced human language genes into lab mice… and they started talking.

Well, maybe they weren’t speaking in any language we humans could understand… but it did alter the brain structure of the mice. Their “language” centers grew more complex. And the way they communicated with other mice – i.e., their squeaking – was different.

The purpose of creating the mutant mice? To discover how this particular gene may have evolved in early humans to give our species the ability to speak.

(Source: Discover Magazine)

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An Inexpensive Source of Protein

Tuesday, June 23rd, 2009

ETR’s health experts are big advocates of lean, healthy sources of protein – with good reason. A high-protein diet is very effective for keeping your appetite under control and helping you lose weight. However, the best sources of protein – like grass-fed beef and wild salmon – aren’t cheap.

Though your health is worth spending a little extra on high-quality meat and fish, you don’t have to eat it at every meal. There’s a less expensive alternative: whey protein.

Whey protein, which is derived from milk, is one of the most bioavailable forms of protein. It gets into your muscles quickly, which helps you recover and repair muscle tissue fast after you work out. Plus, at $1.40-$2.50 a meal, it’s budget friendly.

Make sure you get whey protein isolate that is lactose free (for easy digestion). My favorite is from Americanwhey.com. It tastes good, it doesn’t cause bloating and it’s low in carbs and fat.

Drink 2-3 shakes a day as snacks or meal replacements. (Get a Magic Bullet so you don’t have to wash a huge blender every time you make a shake.) Another option would be to buy pre-packaged protein shakes. (I like EAS brand.)

And keep in mind that when you’re on a high-protein diet – whether the source of your protein is meat, fish, or whey isolate – it’s important to drink lots of water to aid in absorption, digestion, proper elimination, and hydration.

[Ed. Note: Getting enough protein can help you stave off the munchies and lose weight. But you also need to exercise regularly to get fit. For dozens of exercise ideas you can implement at home, sign up for ETR's free natural health newsletter.

Yarixa Ferrao is the certified personal trainer and founder of "Get Fit in 6" who has been whipping some Early to Rise staffers into shape. You can now discover all of Coach Yari's secrets to leading a healthy life at her Retreat in Delray Beach this July 10-12. Get the details here.]

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Negotiate the Close

Tuesday, June 23rd, 2009

“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked.

“Yes, we can,” she answered.

Because I asked that one question, a deal that we’d been negotiating for weeks was instantly done. It’s an old technique, but one worth reminding yourself of from time to time.

When the other party says they want “one more thing”… they’re often telling you that they’re ready to make a deal – and bells should go off in your head. If you can live with the request, you can likely close the deal right then and there.

Recognizing subtle “buying” signs like this one is a skill you should work on developing. I recommend practicing whenever the opportunity arises in your everyday life.

Let’s say you and your wife can’t agree on dinner plans. You really want Japanese, but she’s hesitating. “I don’t know if I want to go out at all,” she grumbles. “We always go where you want to go.”

So you say, “Would you be okay with Japanese tonight if we go to your favorite sushi place – and next time we go anywhere you want to go?”

She nods emphatically… and you’ve got yourself a deal.

[Ed. Note: Paul Lawrence is a successful entrepreneur and publisher who has started over a dozen profitable enterprises. To get more practical small-business tips, check out Paul's "Street Smart" program by clicking right here.

Effective negotiation is just one skill you need to be successful in business. To learn dozens of others, use Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson as your reference guide.]

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Who Gets Read

Tuesday, June 23rd, 2009

There’s nothing better than discovering a book by writer who knows how to get deep inside your head, so you can’t wait to get back to the book for another dose of the world he’s created. It’s even better if he’s been a prolific little dude, and there are more books lined up behind that one.

But I’m not holding my breath. I have been left at the altar, so to speak, far too many times by books with good cover blurbs (”The most riveting, ball-busting adventure I’ve read in decades!”) and no juice inside.

Really good writers are hard to find. Bookstores are crammed to the rafters with BAD writers (in case you hadn’t noticed).

Sometimes, for example, I get a hankering for some science fiction – a niche that sustained me during a gruesome adolescence – and I’ll cruise the SF aisles, randomly opening books and reading half a page.

Sci-fi novels are almost universally horrible these days. I long for the next Asimov or Bradbury. But I’m not holding my breath for that, either.

Wait. There’s a marketing lesson here.

Do this little experiment: Grab four books from the bookstore. (And yes, I’m asking you to drive to an actual bookstore, get out of the car, and walk around. It won’t kill you… and it will force you to recognize the vast tree-killing industry out there trying to steal eye-time away from your marketing efforts.)

Get two fiction books and two business books. Doesn’t matter what the subject matter is – just choose something that rings your chimes. Sexy murder mysteries, Idiot’s Guide to Whatever, classic literature, one of those tomes by Joe Sugarman you’ve been promising yourself you’d read some day.

Drink your cappuccino, drive home, and secure a spot where you won’t be disturbed for half an hour or so.

Now, plow into the first book. Read the cover blurbs, the forward, the table of contents, and the first chapter.

That’s it. Just the first chapter.

Toss it aside, pick up the next book, and do the same. And so on, through your little pile.

What you will have at the end of this short experiment is a very stark example of four different kinds of writing. By four different authors.

Now ask yourself: “Do I want to continue reading any of these books?”

My guess is that one of the four will not suck. That fourth book may, in fact, rock out. At least for you.

Repeat this experiment until the lesson becomes obvious. (You can use the library instead of the bookstore, if you don’t want to blow the dough… or you hate cappuccino…)

Some writers know how to grab your attention, quickly and definitively.

Sometimes, they know what they’re doing. They craft their writing to lure you in and hold you there. These are the experts. Other times, the writer is unskilled, and merely “transferring” his own passion to you through the written page. Maybe an editor was in evidence, cleaning up the tangents and B.S.

More likely… the writer got in touch with communicating what he needed to say… and did it. Just slammed it out, and hit pay dirt. He may never be able to get in that kind of lucky groove again.

Online, with most websites and all blogs relying on the written word to convey most of the message, getting read is your Number One Priority. Even if you’re swinging into using video more and more (and I love video)… you still must rely on the same writing skills to grab and hold attention with your script.

Trust me on this experiment: You need to do it yourself. No matter how little you read normally. Hell, especially if you’re not much of a reader.

It’s tough to become a top marketer if you’re languishing among the 25 percent who never read… or the 50 percent who seldom read. (Half the country reads no more than a single book in a year… and it’s usually a crappy book.)

It’s all about mind expansion. Reading will do things to your brain that TV, radio, sports, video games, and every other media can’t begin to touch. Reading is like steroids for the brain. Seriously. (Heavy readers don’t often suffer dementia later in life.) And, as a marketer trying to woo the masses…

… it really pays to be that guy who is well-read, informed, hip, and comfy in the larger culture.

You have more to say. You say it better.

And you get read.

You do not have to be a “great” writer to be a successful marketer. In fact, your grammar, like mine, can blow chunks. And you may use too much slang, and violate lots of other “rules” of formal writing.

Doesn’t matter.

It’s all about communication. About grabbing your readers and dragging them into your world, where they will become so engaged and enthralled… that they stay, and absorb, and bond, and buy.

Something to consider, as the competition heats up in every online market out there.

[Ed. Note: John Carlton is an expert copywriter, a pioneer in online marketing, and a teacher of killer sales copy. He knows marketing inside and out. Discover how to get your hands on the kick-ass secrets of the world's smartest, happiest, and wealthiest marketers.

Understanding what makes for great copy is just one aspect of running a thriving, profitable Internet business. With ETR's Internet Money Club Independent Learner Edition, you'll get a step-by-step playbook to everything you need to know to make money online.]

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The Principle of One Step Removed

Tuesday, June 23rd, 2009

Your chances of success in starting a new business decrease with each step you take away from the business you already know.

Let’s say you have a successful neighborhood restaurant called The Steak House. Your basic business is selling a certain kind of eating experience to a local community.

Over a few drinks with friends, you come up with two new business ideas:

1. The first is to open a local restaurant called The Fish House.

2. The second is to go into the wholesale steak-selling business.

Both of these businesses have elements that relate to what you are already doing.

The Fish House is almost identical except for one difference – you will be selling fish, not steak. Everything else – how you attract new customers, how you create a profit margin, and how you control your costs to deliver a bottom line – remains the same.

Starting a wholesale steak-selling business is about selling steaks – and that’s what you already do. But in this case, there are many differences. For one thing, the market is different. You are not selling to local diners but to regional businesses. This means the selling strategy is different… which means the profit margin is different. And so on.

Opening The Fish House is an example of starting a new business that is only one step removed from what you know. Opening a wholesale steak business is three or four steps removed.

The first new business idea has a good chance of succeeding. The only unknown: Will there be a big enough local market for fish? The second business idea has a poor chance of succeeding. There are simply too many things you don’t know about it.

It is possible to succeed by taking two or three steps away from your core experience. As a rule, though, you want to take one step at a time.

[Ed. Note: Get even more of Michael's surefire strategies for getting ahead in business in True Path to Profits: A Master Entrepreneur's Guide to Business Success. Find out more - including how you can get a bonus subscription to Michael's VIP newsletter, Ready Fire Aim - right here.]

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The marketer’s Number One Priority

Tuesday, June 23rd, 2009

Issue# 2702

  • WEALTHY: Do you have any business… starting that business? (Michael Masterson)
  • EALTHY: When wild salmon is just too pricey… (Yarixa Ferrao)
  • WISE: Joseph Addison on reading

ALSO IN THIS ISSUE:

  • The marketer’s Number One Priority (John Carlton)
  • A sure sign a deal is to be had (Paul Lawrence)
  • It’s Fun to Know… about making lab mice talk
  • Add “dilatory” to your vocabulary

(more…)

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Big Pharma’s Cancer Cure Secret

Monday, June 22nd, 2009

Corporations are great at keeping secrets. Take Coke, for instance. Coca-Cola is more than 120 years old – and only seven people in the company’s history have known the Coke formula. Then there’s drug giant Eli Lilly. While working as an organic chemist, I was appalled to learn how they methodically kept natural remedies from the watchful eye of the media… remedies that included effective cancer fighters. 

Periwinkle, for example, had long been used by practitioners of folk medicine in Madagascar. When Eli Lilly looked closely at the medicinal properties of the plant, they identified about 70 different alkaloids – and they made an unexpected discovery: Periwinkle was effective in treating leukemia, as well as a variety of other cancers. 

Remission rates were as high as 50 percent when patients used periwinkle extracts. Despite that evidence, Eli Lilly ended its long-term studies of the plant itself and focused on making more profitable synthetic copycat drugs. 

To date, Eli Lilly’s scientists have replicated only two of the 70 anti-cancer compounds found in periwinkle. Unfortunately, the synthetics don’t replicate the highly sought-after remission rates of their nutritive parents. 

The final story on periwinkle – according to Big Pharma – is that it’s poisonous (even though its extracts have been used for hundreds of years in Madagascar). If Eli Lilly is half as good as Coke at keeping secrets, this potential natural cancer cure will forever remain under the pharmaceutical drug rug, along with many other less profitable, natural cures.

The lesson: Be wary of what you hear from Big Pharma. Choosing natural treatments is almost always your best, first defense against declining health.

[Ed. Note: Shane Ellison's entire career has been dedicated to the study of molecules - how they give life and how they take from it. He was a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his research in biochemistry and physiology. He is a bestselling author, holds a master's degree in organic chemistry, and has firsthand experience in drug design. Take advantage of his knowledge and insights to look and feel your best in 90 days.] 

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The Easiest Way to Start an Online Business

Monday, June 22nd, 2009

If you’ve caught the Internet entrepreneur bug, you probably can’t wait to get started making money with your own website. Of course, you’re going to need a few things first – namely, products and effective sales copy to sell them.

But while you’re working on your products and sales copy, there is a way to start bringing money in the door almost immediately. I’m talking about becoming an affiliate marketer.

As an affiliate marketer, you make a commission by selling other people’s products via your website. And they make it easy for you by providing both the products and proven marketing copy (such as banner ads and sales letters).

Your affiliate business can be up and running in a flash – and it requires very little in the way of start-up costs. All you really need to pay for at the beginning is your website domain and a website hosting service. 

While working as an affiliate, you’ll hone marketing skills that you can use to make your “real” Internet business even better… if you decide to go ahead and launch it. Like many affiliates, you might make so much selling other people’s products that you never get around to creating and selling your own.

[Ed. Note: Affiliate marketing does have its own particular techniques - methods that can result in 7-figure or higher paydays. And there's no better way to learn them than in person, from Early to Rise's affiliate program manager, George Dahir, and Web marketing manager, Edwin Huertas. You can join George and Edwin this July in Denver for ETR's Super Affiliate Summit. Find out more here

Not yet an ETR Affiliate? Get the lowdown and find out if you qualify for the program here.] 

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The Power of Three

Monday, June 22nd, 2009

Here’s a little copywriting trick I learned long ago. It will help you prove any point you want to make.

After you’ve made a claim – such as “Skippy is the best peanut butter in the world” – support it with three consecutive paragraphs of proof.

In this case, the proof might look something like this:

In a test conducted by Buyer Trends last year, Skippy was rated as the top-scoring peanut butter in every single category: aroma, appearance, texture, and taste. When compared to other popular brands, such as Jif and Peter Pan, it rated between two and five points higher in each of these categories. Jeff Goodman, reporting for Buyer Trends, said, “When it comes to the pleasure of eating, Skippy rules.”

A scientific analysis conducted by WebNutrition.com found that Skippy had the highest ratio of protein to fat of all the major brands. Patrick Dunney, president of the National Health Institute, said that Skippy was “far and away” the best product from a health point of view.

I used to be a Jif fan myself. But last Thursday, for the first time, I tried Skippy on a slice of whole wheat toast – and I was blown away by how good it is!

Put your strongest proof at the top, and devote the most ink to it. The next paragraph should be about half the length of the first. And the third should be half the length of the second.

You should vary, if you can, the type of proof you provide. In the example above, the first paragraph presents a taste test by an established and trusted consumer service. The second paragraph presents proof that the product is nutritionally superior. And the third paragraph is a personal testimonial.

By using this structure, you get the strongest effect. The first paragraph – your best proof – makes the reader sit back and take the claim seriously. The second paragraph adds something to the equation. It makes the reader feel that the claim is not thin – that it has deep and substantial evidence to support it. The third paragraph doesn’t have to be very long at all, because by that time the reader is nearly sold. If you did spend a lot of time on it, you would bore him and risk losing his interest.

I’ve used this technique at least a thousand times in all sorts of sales presentations, and have always found it to be effective. Try it next time you write or edit an advertisement. (By the way, it also works perfectly well with editorial pieces.)

I call it the Rule of Three – but it’s not the only copywriting trick that is based on threes. There must be half a dozen of them that can make you a more persuasive salesperson.

A well-structured sales letter, for example, has three parts. As I explain in my book The Architecture of Persuasion, the classic direct-marketing promotion can be nicely divided into the lead, the body, and the close – each with its own objectives and subsequent rules. 

The purpose of the lead is to excite and engage the prospect’s heart. The purpose of the body is to provide proof of all claims and therefore satisfy his doubting mind. And the close is meant to convince him that your offer is a great value, making it easy for him to make the purchase.

A third copywriting trick you can use to increase sales is called the Three-Legged Stool. This one is about the three elements that all good marketing copy must have: Idea, Proof, and Benefit.

The Idea, in most cases, is your unique selling proposition – the thing you’ve chosen to highlight in the sales presentation because you feel it will make the strongest impression on your prospect. 

Benefit has to do with what the product will do to improve the prospect’s life. Beginning copywriters talk too much about the product and its features. Experienced copywriters know that the prospect cares only about himself and how the product will help him.

I’ve touched on Proof above, in the Rule of Three. Whenever you make a claim, you have to support it. The more proof you have, the easier it will be for the prospect to trust you. And trust is the most important factor in developing profitable relationships with your customers.

What is it about the number three that makes it work in so many ways in marketing copy? I don’t know – but I find it interesting that it’s an important number everywhere in our world. 

There are three natural elements (wind, earth, and water), three phases of life (youth, maturity, and old age), three aspects of time (past, present, and future), and three primary colors (red, blue, and yellow).

Religion is full of threes: the Christian Trinity (the Father, the Son, and the Holy Ghost)… the Hindu Trinity (Brahma, Vishnu, and Shiva)… and the Buddhist Trinity (Amitabha and his two Bodhisattvas). There are three major branches of Judaism (orthodox, conservative, and reformed). And Muhammad taught a three-fold approach to God. (”The shariah is my words, thetariqa is my actions, and the haqiqa is my interior states.”)

The triangle and the tripod are two of science’s most basic tools. Three dimensions are the basis of artistic perspective. And literature is replete with threes: King Lear’s three daughters, Macbeth’s three witches, and the three musketeers, for example.

Yes, there is something powerful about the number three. Start employing it by using the three copywriting techniques I introduced you to today. You’ll notice the difference in the feel of your copy immediately. And you’ll see the effect on your sales very quickly too!

[Ed. Note: Get Michael's surefire strategies for getting ahead in business and in life in True Path to Profits: A Master Entrepreneur's Guide to Business SuccessFind out more - including how you can get a bonus subscription to Michael's VIP newsletter, Ready Fire Aim - right here

For more advice on how to write copy that makes sales, check out Breakthrough Advertising by Gene Schwartz.

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A Sure Way to Play Uranium

Monday, June 22nd, 2009

No commodity has disappointed more than uranium. But don’t let that put you off. Now is the perfect time to become a uranium buyer. (I’m assuming that you’re not the head of state of either North Korea or Iran!) 

Prices hit $136 in 2007 and then began a long pullback to around $40. They bottomed in April and have since rebounded to the $50 per pound level. 

Can they go up from here? Based on market fundamentals, yes… and soon. 

Nuclear power contributes 16 percent of world energy demand. In the U.S., it contributes 20 percent. And with 30 nuclear plants under construction and another 38 in pre-construction stages, with dozens more planned, nuclear’s contribution is sure to rise. 

Meanwhile, there won’t be enough uranium to go around. The International Atomic Energy Agency recently said that Russia and the U.S. may cover only 5 percent of world demand by 2015. 

The current shortage in production is being covered by uranium from dismantled weapons the U.S. has been getting from Russia. The government-created company USEC down-blends this uranium for use in nuclear power plants. But that agreement with Russia goes away in 2013. 

The global nuclear power plant construction program isn’t going anywhere, though. With China and India leading the way, nuclear’s resurrection shouldn’t be ignored by investors. 

The entire nuclear industry is revving up, including uranium exploration and mining. (It takes eight to 12 years to build a mine and get the stuff out of the ground.) One of the bigger companies that has been mining uranium for a long time is Cameco (CCJ). Its stock should grow right along with the sector itself.  

[Ed. Note: Andrew Gordon shares his thoughts on the financial markets regularly in ETR's sister publication, Investor's Daily EdgeGet your free subscription here.

You can also check out Andrew's monthly newsletter,INCOME, for regular updates on how to grow your wealth with high yield and market-beating returns.] 

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How the Number 3 Can Make You a Stronger Salesperson

Monday, June 22nd, 2009

Issue# 2701

  • WEALTHY: Why the price of this “hot” commodity is set to rise (Andrew Gordon)
  • HEALTHY: The reason you’ve never heard of the “periwinkle cure” (Shane Ellison)
  • WISE: Ludwig Wittgenstein on persuasion

ALSO IN THIS ISSUE: 

  • Three copywriting tricks based on the power of three (Michael Masterson)
  • No product, no sales copy… no problem (George Dahir)
  • It’s Good to Know… what not to Google
  • Add “phenomenology” to your vocabulary

(more…)

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