Issue #2680
- WEALTHY: Is this recession truly a crisis? (Rich Schefren)
- HEALTHY: Cancer preventers from your grocery store (Kelley Herring)
- WISE: Dick Schaap on the shrinking art of journalism
ALSO IN THIS ISSUE:
- Bribes and compartments to help get you started (Clayton Makepeace)
- Is your life more meaningful than you realize? (Dr. Rachel Remen)
- It’s Fun to Know… the good news about airline baggage fees
- Add “tatterdemalion” to your vocabulary
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“All of journalism is a shrinking art. So much of it is hype.”
Dick Schaap
How to Make More Money During a Recession
“The sky is falling! The sky is falling!”
Ah, the infamous words of Chicken Little. Ever tell that story to your kids?
Funny thing is, these days you don’t have to. Because the truth is, what we’re experiencing with the economy is one big Chicken Little story. All you need to do is turn on CNN and listen to the commentary from the talking heads on screen and you’ll see what I mean.
I gotta admit – this both amuses me and irks me no end.
One day, the economy is up and everyone rejoices. The next day, somebody goes screaming about gloom and doom, and everyone panics. Next thing you know, we’re in a crisis situation. Billions of dollars are being doled out to big business, layoffs go through the roof, and everybody sits on their hands, waiting to see what happens next.
HUH?
C’mon people! Are we really putting our faith in the media to tell us how to think and act? These are the same people who follow up a tragic story about a mass shooting with a video of a squirrel on water skis – and never blink an eye.
Yep – solid, trustworthy news reporting there. Pulitzer Prize material if I’ve ever seen it.
Let’s face it. The days of actual news reporting have gone the way of the dodo. And every time one of these capped teeth morons start spewing their mindless drivel, Edward R. Murrow turns over in his grave.
What we’re hearing these days is not the news. It’s carefully selected tidbits of information designed to elicit a predetermined response. They tell us EXACTLY what they want to tell us. And right now, we’re being fed a large helping of the sky falling all around us in huge, jagged chunks.
Now, don’t get me wrong here. I’m not saying times aren’t tough. We’re all feeling the pinch (present company included).
But what I AM saying is this…
If you allow yourself to be led around by the nose by a bunch of hair-sprayed idiots who call themselves news people, you’ll never grow your business to a high level of success.
Why? Because you’re giving Chicken Little control over your mindset – instead of seizing the reins and making your own path.
So you want the good news?
There are many MANY ways to prosper greatly in a recessionary climate. In fact, multiple millions of dollars have been made during a “down economy” by savvy businesspeople who didn’t go screaming into the night every time somebody yelled about the sky falling. And during this economic hiccup, more millions will be made again.
But the key is to make some small changes in your business growth strategy now to alleviate the fears and keep your company’s focus on the matter at hand. And here are three tips to help you get started:
1. Buy some earplugs.
The main reason for panic in the marketplace is because somebody told us that we should be panicking. And that’s WRONG.
Stay away from the naysayers. Ignore newspapers and TV news channels. Put your head down, plug your ears, and say “LALALALALA – I’M NOT LISTENING TO YOUUUU.”
Stay focused on YOUR business and YOUR profits – not what’s going on with the Big Three car companies. And to quote an old Public Enemy tune, “Don’t believe the hype!”
2. Increase your marketing efforts.
This goes against conventional thinking, but it’s the perfect move to make right now. Why? Because everyone else is shrinking back in fear, hiding in the shadows with their fingers clutched to their dwindling budgets. And that includes your competition. Which means this is a HUGE opportunity to grab a sizable chunk of your market share by pushing forward with an aggressive marketing plan. And when the storm settles (and it will settle), you’ll be solidly entrenched in a top position… while everyone else is clawing to get back in the game.
3. Get some sage advice.
This last one is the most crucial of all, because many of us haven’t been through a true recession before. And, to put it simply, we don’t know what we don’t know.
We need the guidance and wisdom of somebody with experience. And the best way to get that kind of help is to seek out someone who’s been there, done that… and has made several million in the process.
[Ed. Note: If you're looking for more sage advice, Rich Schefren - one of the world's best small-business strategists - knows a thing or two about what it takes to be successful. The businesses he coaches have done over $500 million every year - piling up more than $1 billion in sales every two years. Visit his blog to learn how to streamline your business while skyrocketing profits.
One of the best ways to make a steady income - in economies good and bad - is to set up your own moneymaking Internet business. ETR's team of experts will give you everything you need to get your own online business up and running in just 5 days. Find out all the details here.]
From $16,635 in Debt to an Extra $36,000 per Year
It’s no secret that you want more money.
If you’re like the average American, says U.S. News and World Report, you’re in over your eyeballs to the tune of $16,635 – and that’s excluding mortgages!
So I’m guessing you wouldn’t say “boo!” to an extra $3,120 a month that practically flows straight into your bank account.
Best part is, it takes NO WORK on your part. You simply apply a powerful “forgotten” secret to your everyday life… and watch as the money comes rushing in.
Discover how to get $3,000+ a month just for living your life right here.
3 Steps to Eliminate Procrastination
Fred has the reputation of being one of the slowest copywriters around.
The thing is, Fred isn’t slow. Fred’s problem is getting going, and he’s easily overwhelmed. So when a client’s research package lands on his desk – and he contemplates the enormity of the job before him – he pulls a Scarlett O’Hara: He decides to think about it “tomorrow.”
But tomorrow turns into days… the days turn into weeks… then months.
So what’s the best solution for Fred – and for you if you can relate?
• Drop Everything
The minute a new job hits your desk, read all the material you’ve been given. Then go back to whatever you were doing and give your subconscious a little time to chew on the new stuff.
You’ll be amazed at how many insights and great ideas your brain serves up to you when you begin to work on the project.
• Compartmentalize
Procrastination is often born of intimidation – and intimidation comes from becoming obsessed with how massive the task before you truly is.
The best way I know to erase that intimidation is to constantly remind myself that I don’t have to do the entire job that day. All I have to do is read the research… or create a starter outline… or throw a few thoughts down on paper. Later, it will just be a matter of sharpening those thoughts… or fleshing them out a bit.
• Bribe Yourself
I set manageable goals for myself each day. “Once I get XYZ done,” I promise myself, “I’m giving myself the rest of the day off.” If I’ve met my deadline, why shouldn’t I knock off early and take the 911 out for a spin?
[Ed. Note: Master copywriter Clayton Makepeace publishes the highly acclaimed e-zine The Total Package to help business owners and copywriters accelerate their sales and profits. Claim your 4 free moneymaking e-books - bursting with tips, tricks, and tactics that'll skyrocket your response - at MakepeaceTotalPackage.com.
Procrastination is just one of life's little "roadblocks" that you can learn to overcome with ETR's Billionaire in You program. Find out more about how a "mentor to billionaires" can help you sidestep obstacles and turn your dreams into reality right here.]
Worth Quoting: Dr. Rachel Remen on Finding Meaning in Your Life
“Finding meaning does not require us to live differently; it requires us to see our lives differently. Many of us already live far more meaningful lives than we know. When we go beyond the superficial to the essential, things that are familiar and even commonplace are revealed in new ways. Meaning may change the way we see ourselves and the world. People who have felt themselves to be victims may be surprised to realize they are heroes.”
(Source: My Grandfather’s Blessings; Stories of Strength, Refuge, and Belonging)
Fight Cancer From Your Kitchen
If you think you have no control over whether you get cancer, you’re wrong. Research shows that lifestyle (not genes) plays the biggest role in your risk.
Here are two ways you can help prevent cancer from your own kitchen:
• Enjoy Cancer-Fighting Food Families
A number of foods, herbs, and spices have powerful cancer-fighting benefits. Some of the most potent include the cruciferous vegetables (providing glucosinolates), leafy greens (offering lutein), tomatoes (bursting with lycopene), turmeric (rich in curcumin), and onions and garlic (fragrant with sulfur compounds).
And remember – these nutrients work synergistically. So, to optimize their effects, it’s best to get them by eating whole foods.
• Cook to Fight Cancer
While many nutrients get a boost from heat, cooking at high temperatures can cause carcinogenic compounds to form. Opt to cook your organic meats and wild fish at lower temperatures to prevent the formation of heterocyclic amines (HCAs). And avoid carb-rich foods cooked at high temperatures (like chips, crackers, and cereals) that can contain acrylamide.
[Ed Note: You can learn more about carb-rich foods and how to avoid them in Kelley Herring's new book Smart Cooks Age Better, part of her revolutionary health transformation program Your Plate, Your Fate. In this 7-part program, you'll discover how to protect your health and optimize your weight by maximizing the nutrients in your food. Plus, you'll get 3 bonus books to help you clear your kitchen of harmful ingredients, spot the nutritional deficiencies that could be setting you up for disease, and find out about the 20 tests your doctor should perform (but probably hasn't) to guard your health. Learn more here.
For more advice about which foods you should - and shouldn't - be eating to stay in top health, sign up for ETR's free natural health newsletter.]
It’s Fun to Know: The Good News About Airline Baggage Fees
Checked-baggage fees may be an expensive annoyance for airline passengers, but for the carriers… they’re a big hit.
The airlines made $1.1 billion in checked-baggage fees in 2008, according to the U.S. Department of Transportation. That’s more than double the revenue from 2007, when most airlines charged only for an “overweight” or second checked bag. American Airlines is the front-runner, with $278 million collected last year.
The checked-bag fees program has been so successful that several airlines have announced plans to drop their prices on airfare… (Just kidding!)
(Source: Minneapolis-St. Paul Star-Tribune)
== Highly Recommended ==
Imagine Having a Really Rich Relative… and it was YOU!
Congress can throw money into our economy until the end of time…
The Fed can lower interest rates to practically nothing…
But here’s the cold hard facts: At the end of the day, Uncle Sam ain’t gonna help you… the only one who can get you out of this economic mess and guarantee you a stress free retirement is you!
And one sure-fire way to do that is to acquire the wealth attraction skills of a billionaire.
Why? Because billionaires think differently (even differently from millionaires), they behave differently… and most of all—see money making opportunities where others see only despair!
Imagine having billionaire “money magnet” skills so ingrained into your consciousness that magically deals fall into your lap.
Imagine for the first time in your life NOT having to chase wealth! When in fact, MONEY opportunities just knock on your door— and you simply open it.
Think this can’t happen to you? Well, think again…
It can— especially when the mega-wealthy co-founder of TV’s first home shopping network personally mentors you to financial success in just 30 days!
Vince Lombardi once said, “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will…”
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Word to the Wise: Tatterdemalion
A “tatterdemalion” (tat-ur-dih-MALE-yun – perhaps from the French for “swaddling clothes” – is a ragamuffin; someone dressed in ragged clothing.
Example (as used by Patricia McLaughlin in Philadelphia Inquirer Magazine): “Last time peasant blouses surfaced, in the 1960s and ’70s, they were part of an epidemic of Indian bedspread dresses, homemade blue-jean skirts, Army surplus jackets, Greek bookbag purses and love beads, the whole eclectic tatterdemalion mix meant to express egalitarian sentiments and countercultural solidarity with underdogs everywhere.”
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2009
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