The bread and butter of TV and radio is still on-air advertising. But that’s starting to change.
According to a recent study from research firm BIA, broadcasters brought in $805 million in 2008 from ads posted on their affiliated websites, and they expect their online sales to grow to $2 billion by 2013. Industry watchers recommend that they focus on ads for products and services aimed at viewers/listeners in their local coverage areas instead of national brands.
(Source: ClickZ)
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