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What’s Your Back-Up Plan?

By Bob Bly

Most of us think that bad things can never happen… or that they only happen to “the other guy.” But what happens when you become “the other guy”?

You – and I – need a “back-up plan.”

This could be:

1. Investing prudently and building your net worth to the point where you can live off your investments.

2. Learning a second skill or profession.

3. Creating and selling a line of products – anything from candles and perfume to exercise videos and how-to books.

4. Collecting a sizeable inheritance that will enable you to live the life of a gentleman or lady of leisure.

5. Marrying someone with a good income who will support you in the style to which you would like to become accustomed.

Of these options, my own back-up plan is #3 (mainly because #4 and #5 didn’t pan out).

A few years ago, I began to think, “What if something happens that makes me unable to continue making a living as a freelance writer?” So I started my own Internet marketing business, creating and selling information products – e-books, audio programs, and videos – online.

Today, my little Internet marketing business generates a six-figure income for me… yet I spend only an hour or two a day on it!

Do you have a back-up plan? If not, do you intend to put one into place soon?

[Ed. Note: Bob Bly is the author of more than 70 books and is an undisputed master of the art of selling. Subscribe to Bob's free e-zine, The Direct Response Letter, and claim your free gift worth $116.

If you don't have a back-up plan, here's an idea: Do what Bob did and set up your own Internet business selling information products. ETR can help you get started. Learn the details here.]

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