When you signed up for Facebook or MySpace, you may have thought that nobody outside of your friends and family would be interested in your profile. But specialty companies are increasingly “mining” your social networking activities for in-depth marketing data they can sell. They search for posts, comments, and other tidbits from your profile that detail your favorite movies or TV shows, products, music, etc.
One company, Colligent, sells data to the music industry that is used to help determine which demographics buy music from certain artists. And they’ve recently signed up clients from other industries.
(Source: Wired)
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