Back in The Day, copywriting was a leisurely business - almost a pastoral pursuit. The client’s marketing folks got you on the phone, described the product, told you what they’d tried before and how it’d worked… what they’d been learning and thinking lately… and you brainstormed the themes you might use for a new promo.
Issue #2644
WEALTHY: 6 speedy ways to make a sale (Clayton Makepeace)
HEALTHY: Why you should steer clear of tuna (Kelley Herring)
WISE: Joe Vitale on speed
ALSO IN THIS ISSUE:
A recession-proof technique for getting new clients (Paul Lawrence)
Verizon’s big mistake (Suzanne Richardson)
It’s Fun to Know… about medical maggots
Add “jettison” to your vocabulary
They’ve been calling me at least once a week for the past three months. Every time they do (at least, on the occasions when I pick up), I say the same thing: “Please don’t call me during work hours. I’ll be happy to consider this offer, but I’d rather see it in writing. Can you e-mail me the details?”
I don’t spend much time thinking, talking, or writing about tax-saving strategies. The reason is twofold:
Tomorrow’s the deadline for filing your taxes, and you’re not ready. Maybe you had personal problems. Maybe you kept procrastinating… or are a little lazy. It happens. What should you do?
There are about 800 satellites in space above Earth as we speak. It’s crowded. And occasionally, two of those spacecraft collide, disrupting commercial and/or military communications, global positioning systems (GPS), or whatever else the satellite was put up there to do.
For the great thinkers of the world whose job it is to make sense out of life - from Plato to Will Durant… from Epictetus to the Dalai Lama… from Montaigne to Eric Hoffer - the foundational rules never change. The universal principles of human nature are constants. And in a world of chaos and madness, that’s nice to know.
"Dear ETR, I was wondering if you accept articles for your newsletter?" I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas - and a link to your website - into our newsletter.
Hold it. You may be exercising and eating all wrong. You may have been led to believe a lot of very stupid and untrue things about what it takes to get fit. Things like:
Issue #2643
WEALTHY: Why I don’t spend time on “tax-saving strategies” (Michael Masterson)
HEALTHY: The 5-step metabolism makeover (Matt Furey)
WISE: Albert Ellis on the best years of your life
ALSO IN THIS ISSUE:
The only thing you can really control (Robert Ringer)
How to get an e-newsletter to publish your article (Suzanne Richardson)
It’s Good to Know… about satellites colliding
Add “tautological” [...]
By Clayton Makepeace | Thu, Apr 16, 2009
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