Archives | April, 2009

Speedwriting 101

By Clayton Makepeace | Thu, Apr 16, 2009

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Back in The Day, copywriting was a leisurely business - almost a pastoral pursuit. The client’s marketing folks got you on the phone, described the product, told you what they’d tried before and how it’d worked… what they’d been learning and thinking lately… and you brainstormed the themes you might use for a new promo.

Write Strong Sales Copy in a Fraction of the Time

By Early To Rise | Thu, Apr 16, 2009

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Issue #2644 WEALTHY: 6 speedy ways to make a sale (Clayton Makepeace) HEALTHY: Why you should steer clear of tuna (Kelley Herring) WISE: Joe Vitale on speed ALSO IN THIS ISSUE: A recession-proof technique for getting new clients (Paul Lawrence) Verizon’s big mistake (Suzanne Richardson) It’s Fun to Know… about medical maggots Add “jettison” to your vocabulary

Are You Barking Up the Wrong Tree With Your Marketing Efforts?

By Suzanne Richardson | Thu, Apr 16, 2009

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They’ve been calling me at least once a week for the past three months. Every time they do (at least, on the occasions when I pick up), I say the same thing: “Please don’t call me during work hours. I’ll be happy to consider this offer, but I’d rather see it in writing. Can you e-mail me the details?”

A Few Words About Taxes

By Michael Masterson | Wed, Apr 15, 2009

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I don’t spend much time thinking, talking, or writing about tax-saving strategies. The reason is twofold:

If You’re Late on Your Taxes…

By Tim Clay | Wed, Apr 15, 2009

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Tomorrow’s the deadline for filing your taxes, and you’re not ready. Maybe you had personal problems. Maybe you kept procrastinating… or are a little lazy. It happens. What should you do?

The Sky Is Falling! But the Military Is Here to Help

By Early To Rise | Wed, Apr 15, 2009

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There are about 800 satellites in space above Earth as we speak. It’s crowded. And occasionally, two of those spacecraft collide, disrupting commercial and/or military communications, global positioning systems (GPS), or whatever else the satellite was put up there to do.

The Human Machine

By Robert Ringer | Wed, Apr 15, 2009

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For the great thinkers of the world whose job it is to make sense out of life - from Plato to Will Durant… from Epictetus to the Dalai Lama… from Montaigne to Eric Hoffer - the foundational rules never change. The universal principles of human nature are constants. And in a world of chaos and madness, that’s nice to know.

Build Your E-Mail List With the Relevancy Principle

By Suzanne Richardson | Wed, Apr 15, 2009

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"Dear ETR, I was wondering if you accept articles for your newsletter?" I get e-mails like this on a weekly basis. And I applaud the senders for their initiative. Since ETR has over 450,000 subscribers, it is a good marketing strategy to get your name and ideas - and a link to your website - into our newsletter.

Big Fat Fitness Lies

By Matt Furey | Wed, Apr 15, 2009

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Hold it. You may be exercising and eating all wrong. You may have been led to believe a lot of very stupid and untrue things about what it takes to get fit. Things like:

Who’s to Blame for the Current Economy?

By Early To Rise | Wed, Apr 15, 2009

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Issue #2643 WEALTHY: Why I don’t spend time on “tax-saving strategies” (Michael Masterson) HEALTHY: The 5-step metabolism makeover (Matt Furey) WISE: Albert Ellis on the best years of your life ALSO IN THIS ISSUE: The only thing you can really control (Robert Ringer) How to get an e-newsletter to publish your article (Suzanne Richardson) It’s Good to Know… about satellites colliding Add “tautological” [...]

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