Issue #2639
- WEALTHY: Can your investments meet Wall Street’s high expectations? (Andrew Gordon)
- HEALTHY: Why you need to pop outside today (James B. LaValle)
- WISE: Tony Lema on picking the right partner
ALSO IN THIS ISSUE:
- What a few friends can do for your sales (Jeff Walker)
- Feedback Friday: Our readers weigh in on happiness and hope in tough times
- It’s Good to Know… about kidney stones and kids
- Add "scintilla" to your vocabulary
== Highly Recommended ==
Take a “Summer Vacation” With Early to Rise
And Get Your Own Running Internet Business in Just Five Days
As far as I know, there’s nothing quite like this – anytime, anywhere, anyhow…
This July, we’re going to take a small group of eager Early to Risers and work alongside them to build a fully operating Internet business – the whole shebang, from soup to nuts – in an intensive, 5-day, web business-building program better than anything we’ve ever done before.
If you’re looking for new streams of income but you don’t have a lot of time for “learning”, this is ideal for you.
You’re going to walk in with nothing – no product, no marketing skills, no technical know-how – and you’ll walk out with your own online business in 5 days. That’s our promise.
Best part? You can pick your new business from an area of interest you know and/or love. We’ll get you up and running with everything you need: domain name, running website, search engine submissions… the works.
Most importantly, you’ll wind up with an online business designed to throw off profits for years to come. And once you’ve been through this program, you can copy the plan as often as you like. The only limit to how high you can go is your own imagination… and your motivation to succeed.
Will it take some time? Of course. We’re not interested in giving you hype about overnight millions. Will it take work? Certainly. Anything of value requires effort.
But if you spend five days of your “summer vacation” with us this July, you might not have to worry about vacations at all in the future… because you’ll be well on your way to having the freedom to do as you please, where you please, whenever you please.
We’re still finalizing the details on this remarkable event. But if the idea of building your own online business in just five days – guaranteed – sounds appealing to you, please reserve Tuesday July 13 to Saturday July 18 on your calendar right now.
This is going to be an intensive, hands-on event. We’ll take every attendee by the hand and walk them through every step. Understandably, that means we’ll have to severely limit the number of people we can invite. This program will sell out.
If you’d like to get on our Hotlist – and be one of the first to get all the details of this event – just click here and I’ll put you at the head of the list.
There’s absolutely no obligation, but if you are even thinking of attending, I recommend in the strongest terms that you register on the Hotlist right now.
Why I’m Afraid of Bullish PEGs
The PEG ratio compares a stock’s price (as measured by the price-to-earnings ratio or P/E) with its earnings growth. When used correctly, PEG can help you find great companies.
But I suspect that these days it’s misused more often than not.
P/E is one of several metrics that can help you get a handle on how expensive or cheap a company is. A PEG of 1 or less means good growth for the price. Above that, and the stock is probably overvalued.
I used to love PEGs of 1 or less. Whenever I saw one, I wrote in the margins of my notebook, "High growth expected."
Two years ago, this notation always meant "Good. The company is on a high-growth trajectory." When I write the same thing now, it means something entirely different. I think, "Gee, can this company meet its high-growth expectations?"
Let’s take a look at Coke.
The forward P/E (based on expected earnings for the next 12 months) for the entire S&P 500 index is 12.42. Coke’s is 13.02.
If Coke were expected to increase earnings at a rate of 13.02 percent a year over the next five years, its PEG (P/E divided by earnings growth) would be exactly 1.
With a 13.02 P/E, the last thing I want is a PEG of 1 or less. In such a case, the company would be expected to grow earnings by at least 13.02 percent a year. And in this global environment, that would be next to impossible.
But Coke’s PEG isn’t 1. It’s 1.69. That makes its projected annual earnings growth a very achievable 7.7 percent.
The stock market is all about expectations. When a company disappoints analysts and investors, it can lead to a decrease in its share price.
With a PEG of 1 or less, that’s a probable outcome these days. I don’t go there anymore – and neither should you.
[Ed. Note: Investment expert Andrew Gordon has mastered the art and science of value investing. He uses these skills to identify both undervalued and overvalued opportunities. And boy, are those short positions paying off! Just recently, he closed gains of 116%... 98%... 101%... 148%... 106%... and 103%. Find out how you can get the secrets behind these big plays right here.]
"In choosing a partner, always pick the optimist."
Tony Lema
How to Make Your Product Launch 6 to 11 Times More Successful
By Jeff Walker
The Internet has given everyone the chance to become an instant publisher, turning the old model upside-down. With that power has come the opportunity to inject a huge amount of profits and momentum into your business… and you can do it with almost zero budget.
I’ve developed a formula that has helped thousands of people launch new products – and my clients and students have done well over $100 million in sales using it. You can read more about this formula in my article "5 Ways to Make Your First Product Launch a Resounding Success."
Today, I want to go deeper into one of the advanced parts of my Product Launch Formula: working with joint venture partners.
Simply put, this is a way to truly amplify the results of your launch. The typical increase in sales we see when using joint venture partners is six to 11 times what you would do without a partner.
Now there’s a little more behind the math… but we’ll get to that in a minute.
First, let’s define what we’re talking about.
Getting Joint Venture Partners On Board
You find a business owner who has a list of prospects and/or customers. And you get him on board as your joint venture partner with what I call the "Golden Combination."
The first part of the Golden Combination is to put together some great material for them to e-mail to their list – material that links to a website where you convert those prospective customers into buyers of your product. (I create fantastic case studies and tutorials for my partners to send to their lists. One example is my "Food Stamps to Six Figures" case study video.)
And here’s the second part of the "Golden Combination": You track the traffic you get as a result of your partner’s mailing – and then you pay your partner a commission on the sales that are generated.
See how that works? Your partners direct their lists to great material, and they end up making money by doing so. That’s why I call it the Golden Combination.
Here’s an example…
For a recent product launch aimed at the massage therapy market, one of my students released a series of content-rich downloadable PDF reports. These reports not only had solid information that would appeal to massage therapists, they were designed to get people excited about the launch itself. His joint venture partners were encouraged to send their lists to a page where they could download these reports… and join my pre-launch priority notification list to get more information.
Joint Venture Math
As I said, when you start to use joint venture partners to help promote your product launches, you can see your revenue increase by six to 11 times. Now those are very rough numbers, but they’re based on a lot of experience.
Of course, those numbers are for revenue only. Since you’re going to be giving your joint venture partners a portion of each sale, that will take a chunk out of the profits. (The typical commission for information products and many services is 30 percent to 60 percent. For physical products, it is generally much lower.)
For instance, an internal launch might do $10,000 in a week. With a handful of strong joint venture partners, the same launch might do $70,000 in a week. If you pay a 50 percent commission, that leaves you with $35,000. Your costs will probably go up some with the expanded launch… but you still come out way ahead.
Even More Important Than Sales…
Everyone likes to make bunches of sales. However, there is another factor here that is probably even more important… and that’s the positioning you get from a joint venture launch.
When your partners are mailing their lists to tell them about your product, their endorsement instantly positions you as an expert in your field. That long-term positioning is almost always more significant than the revenue you will get from the launch.
Do NOT underestimate this factor. It’s hugely important.
Your Next Steps
I don’t have enough space here to walk you through every step of the joint venture process. However, I can take you through the first step… and this is where you want to "dig your well before you’re thirsty." You need to start identifying potential joint venture partners now. (This is about relationship building, and you want to give yourself time to build those relationships.)
Here’s how to find them:
1. Consider other publishers in your market – folks you might even think of as competitors. Personally, I don’t think I’ve ever found a "competitor" I wasn’t able to work out a joint venture deal with. Try that approach and see if it works for you.
2. Do a search for your top keyword phrase on Google. Click on the top listings and see if they’re collecting names to build an e-mail list. If so, they’re potential partners.
3. Go to live events in your industry – conferences and workshops.
When you come up with 50-100 potential partners, this is your "hit list." Now you’ve got to work on creating relationships with as many of them as possible.
There will be gold in that list. You won’t get all of them as joint venture partners… but the ones you do get will help you grow your business faster than any other method.
[Ed. Note: Jeff Walker is the creator of the Product Launch Formula. You can get lots of real-life Case Studies of successful product launches (and learn more about how to put together your own powerful launch) at Jeff's site.]
Your "Off Wall Street" Cash Recovery Plan
Thousands of smart Americans just like you are no longer waiting for Obama, Wall Street or their employers for salvation from the recession.
Instead, they’re now taking matters into their own hands by quietly moving portions of their money into previously hidden high-profit investments “off Wall Street”.
One stake of as little as $1,000 has the realistic ability to quickly swell into a full year’s salary in as just a few weeks’ time – and then repeat over and over again.
Another is currently offering the chance to gain year-in and year-out returns of 65% with 99.77% certainty – even in today’s economy.
Let a Little Sunshine Into Your Life
By James B. LaValle, RPh, MS, ND, CCN
When our eyes don’t take in enough sunlight, we can "experience a serious mood change… sleep too much… have little energy… crave sweets and starchy foods… [and] feel depressed," according to the National Library of Medicine. Studies link those symptoms to low levels of brain chemicals like serotonin and melatonin. Not only do we need sunlight in our eyes to produce those neurotransmitters, we need sunlight on our skin to produce vitamin D.
We’ve long known that vitamin D is critical for building and maintaining strong bones. But a big surprise in recent years has been that vitamin D also plays a critical role in insulin regulation, making it important for the prevention of diabetes and heart disease. It’s also important for the regulation of your immune system, with studies linking low vitamin D levels to an increased risk of breast, prostate, and colon cancers, as well as to multiple sclerosis (an autoimmune condition).
It’s hard to get enough sunshine during the winter months. And in summer, many avoid exposure to direct sunlight because they’re concerned about skin cancer. In addition, drugs used to treat heartburn, acid indigestion, and ulcers can deplete the body’s stores of vitamin D.
What this means is that you have a good chance of being deficient in this critical vitamin.
It’s easy to restore the vitamin D your body needs. You can get it by spending a few minutes in the sun each day. You can also get it from food sources, especially eggs, fatty fish, and fish liver oils. And if you don’t like fish, there are supplements.
When taking supplements, avoid the old form of vitamin D (ergocalciferol). Vitamin D 3 (cholecalciferol) is the best form to use. Experts are now recommending that we get at least 1,000 IUs per day.
[Ed. Note: It truly is possible to improve your health just by making wise choices when it comes to diet and lifestyle. James B. LaValle, RPh, ND, CCN - founder of the LaValle Metabolic Institute and a nationally recognized expert on natural therapies - can give you easy-to-understand directions for living the healthy life you've always wanted. Learn more here.
Dr. Al Sears and Jon Herring reveal the amazing, life-saving benefits of sunshine in Your Best Health Under the Sun.]
Feedback Friday: Finding Happiness and Hope in Tough Times
Feeling down because of the current state of the economy? Michael Masterson presented a simple way to overcome those feelings of despair in his article "Defeating Depression Before It Defeats You." ETR readers took comfort in his words. Here’s some of what they had to say:
"I have always admired Michael’s writings & this is another needed message he has delivered. Thank you."
S. Ford
"Thank you so much for your wonderful article. It was so very helpful and accurate. Self Esteem is exactly the crux of the problem."
Luann C.
"Good article!
"I have been out of work for almost a year. I have no financial assets anymore, and I am 63 years old. But I work out every day, climb a mountain every weekend, and I have not given up looking for a job. Sure, lots of people would say a 63-year-old guy is not going to find a good job again. I say they are morons!
"Anyone in this predicament should stay active (exercise). Keep the blood pumping and maybe the brain will come up with a new idea.
"Over the course of the last year, I have learned so much more about business (Ready, Fire, Aim) and Internet marketing in particular that I just know it will pay off eventually.
"Thanks for continuing to inspire me!"
Bill M.
"Great Pep Talk!
"At 66, I’ve lost my retirement and nearly all of my savings. I am still hoping to do something productive. I am working on my AWAI copywriting program, and hope to finish next month. The bumps in life can be disturbing, but you have to keep going. Try to smile whenever you can. I find it helps!"
Larry R.
It’s Good to Know: Kidney Stones and Kids
Kidney stones cause extreme pain and possible kidney damage if untreated. They are usually found in adults, but doctors nationwide are reporting a significant increase in children with this malady. Some pediatric kidney specialists believe the culprit is a buildup of calcium in the urine, caused by too much salt in the diet (from processed foods) combined with not drinking enough water.
(Source: Associated Press)
== Highly Recommended ==
Transform Your Life In Only 15 Minutes A Day!
Would you be willing to set aside 15 minutes a day if it meant you could…
- Pay off your credit card bills?
- Rebuild your financial portfolio?
- Buy or sell a house?
- Grow or start a business?
- Lose weight?
- Prepare for early retirement?
I thought so.
I’d like to show you exactly how you can dramatically increase your chances of achieving these (or other) goals in 2009.
Click here to continue…
Word to the Wise: Scintilla
A "scintilla" (sin-TIL-uh) – from the Latin for "a spark" – is a tiny or scarcely detectable amount.
Example (as used by Bill Breen in an issue of Fast Company): "In victory, they must hold on to at least a scintilla of humility, lest they get too cocky – and ripe for a takedown."
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2009
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