Archives | March, 2009

The Free Google Keyword Tool

By Early To Rise | Fri, Mar 27, 2009

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Issue #2627 WEALTHY: Get more traffic – for free! (Andrew Palmer)   HEALTHY: Nonstick makes you sick (Kelley Herring) WISE: Paul Hagen on the potential of search engine marketing ALSO IN THIS ISSUE: The hardest skill in sales (Brian Tracy) Kurt Vonnegut’s guide to copywriting (John Forde) [...]

Overcome Customers’ Price Objections With the “Starbucks Break Down” Technique

By Paul Lawrence | Thu, Mar 26, 2009

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Let’s say you’re a roofing salesman and you get a call from a homeowner who’s concerned about a leak in her ceiling. You do an inspection and realize that what she needs is a $500 repair. But $500 is a lot of money. So, to convince her to do it, you might use a persuasion technique called “perceptual contrasts.” You’ve probably read about it in ETR.

Edible Cancer Sticks

By Craig Ballantyne | Thu, Mar 26, 2009

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Polish researchers studied the effect of potato chip consumption on otherwise healthy volunteers. Potato chips and French fries are close cousins. Both contain relatively high concentrations of acrylamide, a potentially carcinogenic compound found in starchy foods that have been cooked at a high temperature.

I’m not looking for a free lunch.

By George Dahir | Thu, Mar 26, 2009

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As you know from reading ETR, our affiliate program is brand-new. So far, we can only accept affiliates living in the U.S. But this is temporary. In the near future, we will be able to work with affiliates all over the world. As soon as the technology and legalities are in place, we will inform you and our other international subscribers who are interested in becoming ETR affiliates.

Hotel Insider Reveals How to Snag the Best Deals

By Bonnie Caton | Thu, Mar 26, 2009

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Over the past 14 years, Wendy G. has worked her way up from hotel front desks to operations and beyond. She’s trained hotel reservationists to negotiate prices… and she knows better than anyone how to work the system.

The “Starbucks Break Down” Technique

By Early To Rise | Thu, Mar 26, 2009

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Issue #2626 WEALTHY: The global reach of ETR’s affiliate program… coming soon (George Dahir) HEALTHY: French fry lovers, beware! (Craig Ballantyne) WISE: Thomas Carlyle on persuasion ALSO IN THIS ISSUE: What a cup of coffee could buy you (Paul Lawrence) Lower your hotel bill every time you travel (Bonnie Caton) It’s Fun to Know… about the super-quick recharging battery Add “pandiculation” to your [...]

The Worst Strategy for Selling Your Services

By Early To Rise | Wed, Mar 25, 2009

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Issue #2625 WEALTHY: Is this medieval moneymaker the best way to prosper? (Jason Holland) HEALTHY: For women only: Get men to drool (Jon Benson) WISE: A proverb to apply to your self-marketing efforts ALSO IN THIS ISSUE: How to insult a potential customer (Bob Bly) An extreme technique for developing laser focus (Rich Schefren) It’s Good to Know… about online life after [...]

A Surge in Online Coupons

By Early To Rise | Tue, Mar 24, 2009

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Though online coupons make up only 1 percent of the 2.6 billion coupons offered each year in the United States, cost-conscious shoppers are using them more than ever before. The trend is making retailers happy, because the coupons are bringing people into stores in record numbers.

Burn Fat With Spices

By Jon Benson | Tue, Mar 24, 2009

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Not only can spices save an otherwise boring (but healthy) meal… turns out they can help you burn body fat through the process of thermogenesis. Thermogenesis is simply heat. And since a calorie is a unit of heat, guess what? More thermogenesis = more calories burned.

A Marketing Self-Assessment Tool

By Howie Jacobson | Tue, Mar 24, 2009

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One nice thing about a business website is how easy it is to change. So when I change - when I grow as a person, lose some fears, embrace new beliefs, etc. - I want to make sure that the website where I sell my services represents my current reality. Not just the details, but the heart of my business. I don’t want to broadcast an outdated message and attract clients who won’t be in sync with me.

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