Archives | March, 2009

Sardonic

By Early To Rise | Fri, Mar 6, 2009

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Something that's "sardonic" (sar-DON-ik) - from the Greek for "derisive" - is scornful or mocking.

Side-of-the Road Marketing

By Jason Holland | Fri, Mar 6, 2009

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Garage Sale" signs at busy intersections get noticed by folks who are out for a Sunday drive. Billboards on the highway do a good job of drawing traffic to restaurants and attractions. And at election time, roadside signs are fairly effective at drumming up support for candidates and issues.

The Boring Investment

By Eric Roseman | Fri, Mar 6, 2009

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As the global economy started to come tumbling down and most of the world’s financial “experts” were exposed for what they really are, the wealthy - and not-so-wealthy - flocked to gold.

What Every Woman Needs to Know

By Early To Rise | Fri, Mar 6, 2009

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Issue #2609 WEALTHY: A powerhouse that should be part of your portfolio (Eric Roseman) HEALTHY: What every woman needs to know (Melanie Segala) WISE: John Diamond on cancer ALSO IN THIS ISSUE: Why you shouldn’t try to satisfy your customers (Suzanne Richardson) There is such a thing as bad advertising! (Jason Holland) It’s Good to Know… about real pirates Add “sardonic” to your [...]

How to Surprise and Delight Your Customers

By Suzanne Richardson | Fri, Mar 6, 2009

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Roy Flora, Group President of Microtel Inns & Suites, over-delivers by randomly giving away free stays at his hotels. Better yet, he encourages staff members to do the same. It’s one reason that Microtel has ranked at the top of the J.D. Power & Associates North America hotel guest satisfaction survey seven years in a row.

Enough of the Grim Statistics

By Melanie Segala | Fri, Mar 6, 2009

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Breast cancer. The very words strike fear into women everywhere. And for good reason. In 2008, according to the National Cancer Institute, an estimated 182,460 women were diagnosed with and 40,480 women died of the disease.

Don’t Fall Victim to Office Gossip

By Michael Masterson | Thu, Mar 5, 2009

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Like so many things in life, office gossip is a temporary indulgence with long-lasting, undesirable side effects. For one thing, it damages team spirit. This is no small cost if you are concerned with team productivity. For another thing, it demeans your stature. Even your co-conspirators will think less of you for doing what they themselves know they shouldn’t do. If you consider the kinds of activities you can engage in at work, this falls into the lowest category. It’s not only unproductive, it’s destructive.

How to Build Your Entourage and Create More Loyal Customers Than Ever Before

By Craig Ballantyne | Thu, Mar 5, 2009

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An entourage is a group of devoted fans - in this context, an elite group of VIP customers who love your products (and buy them frequently), customers who appreciate your message, admire you, trust you, and want to be associated with you. Entourage Marketing is all about attracting these people to your online business and creating strong relationships with them.

Blandishment

By Early To Rise | Thu, Mar 5, 2009

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“Blandishment” (BLAN-dish-munt) - from the Latin for “to flatter” - is speech or action that flatters and tends to coax, entice, or persuade. The word is often used in the plural.

The Bus-Sized Snake

By Early To Rise | Thu, Mar 5, 2009

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Scientists working in Colombia have discovered the fossilized remains of a snake that was 43 feet long and weighed nearly a ton. If you were standing next to it, it would come up to your hip.

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  • Feeling down because of the current state of the economy? Michael Masterson presented a simple way to overcome those feelings of despair in his article “Defeating Depression Before It Defeats You.” ETR readers took comfort in his words. Here’s some of what they had to say: