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Entrepreneurship in a Pill

By ETR

Instead of building a profitable business the ETR way – by learning through experience, practice, and with the help and advice of others who have “been there, done that” – Cambridge University researchers would like to think you will one day be able to do it by taking a pill.

The esteemed scientists are exploring the possibility of creating a drug that would replicate the brain chemistry of successful entrepreneurs. According to Barbara Sahakian, Ph.D., leader of the research team, such a drug has the potential to enhance risk tolerance (necessary for decision making) and cognitive flexibility (necessary for problem solving).

Right. That’ll do it.

(Source: CNN)

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