Issue #2620
- WEALTHY: Another reason to invest in gold (Ted Peroulakis)
- HEALTHY: Toxic metal in a common sweetener (Matt Furey)
- WISE: Zig Ziglar on failure
ALSO IN THIS ISSUE:
- If you feel like giving up… (Robert Ringer)
- How to make fear work in your marketing copy (John Forde)
- It’s Fun to Know… about the big boys’ playground
- Add “wizened” to your vocabulary
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How to Profit From the Coming Boom in Inflation
Well folks, it looks like the inflation genie is out of the bottle. All these economic stimulus packages and bailouts will have to be paid back eventually.
Where is all the money going to come from?
Investors around the world are still standing in line to buy our short-term government securities. But China’s exports have plummeted, so they no longer have money to lend us. And oil prices have dropped sharply, so OPEC doesn’t have as much to lend us.
What happens if the world stops supporting our lavish spending habits? We will have to print more paper money to meet our crushing debt obligations. Not only could that scare investors out of the dollar and into the euro or Japanese yen… it will result in a huge jump in inflation.
So how you can profit from inflation? You can own an asset whose purchasing power has outlasted governments and civilizations for more than 5,000 years: Gold.
Gold is the best performing asset class this decade. Since 2000, gold is up more than 200 percent, and it looks like it will keep going.
Inflation decreases the value of the U.S. dollar. As the dollar goes down, the value of gold tends to go up, because gold is priced in dollars. That’s why you should be a gold bug.
[Ed. Note: Ted Peroulakis has over 14 years of experience in the financial industry and is a top options trader and financial analyst.
Gold isn't the only investment you can profit from in 2009. By learning about Internet business, real estate trends, and "safe" stock investing from the best in their fields, you can invest in yourself and your future. Find out how to get your hands on the SAFEST and most PROFITABLE income-generating and entrepreneurial opportunities you've never heard of right here.]
“Failure is a detour, not a dead-end street.”
Zig Ziglar
You Are Not a Loser!
I recently let my guard down and let my wife talk me into making one of my rare visits to a nearby shopping mall – one of my least favorite places.
The place was mobbed, as though people were determined to have one last go at the good life, perhaps sensing that shopping malls might soon be turned into homeless shelters. I watched with great interest as people stood in long lines to pay for the on-sale merchandise they clutched tightly in their arms.
Strolling through Foot Locker, I examined a number of tags to see where the goods had been manufactured. No Honduras or Sri Lanka here. No sir. Virtually everything I looked at was made in none other than Cambodia.
My mind became an instant time machine. It hasn’t been that long ago that Richard Nixon was explaining that the reason he secretly bombed Cambodia was to “end the Vietnam War sooner.” Hmm. As I recall, that didn’t work out too well.
It also hasn’t been that long ago that Pol Pot’s Khmer Rouge slaughtered 2 million of their own countrymen, leaving their skulls neatly stored on rows of shelves in warehouses. Cambodians have always been fastidious about such matters, you know. Just one of those unfortunate things that seem to happen when communist revolutions are carried out in the name of “the people.”
But all is well, because the Khmer Rouge are long gone and Foot Locker has found a great new labor force to satisfy Americans with big appetites for material things and too little cash to pay for them. Now, however, even cheap Cambodian products have to be put on sale in order to entice cash-strapped shoppers to buy.
What I thought about mostly, though, as the mob threatened to swallow me alive, was the contrast between the salivating materialism at the mall and a show that Dateline did on foreclosures a while back. The show was grim, to say the least.
The Dateline documentary featured a lot of people who were lamenting that they hadn’t read the fine print in their loan agreements when they bought their houses. Many, of course, couldn’t afford their houses even at the original interest rates they paid. But many more found themselves in trouble when the adjustable-rate time bombs built into their mortgages exploded.
Dateline didn’t leave anything to the imagination – sheriffs serving eviction notices on visibly shaken people, movers putting furniture and personal belongings out on front lawns (where their owners had 24 hours to take them away), tears streaming down people’s cheeks as they bemoaned the sobering reality that they had no place to go.
One young man, with his daughter’s arm around his shoulders, sat on his front step and, with tears in his eyes, kept repeating, “I’m a loser.” You’d have to be pretty hardhearted for that not to grip you. Having been homeless myself at one time in my life, I could relate. I know what it feels like to have nowhere to sleep.
So I have a message for that young man: Even though I don’t know you, the odds are that you are not a loser. You’re just a person who’s made some bad decisions. And now, like me and everyone else who has made bad decisions, you’re experiencing the consequences of your actions.
But that shouldn’t stop you from learning from this experience and profiting from it in the future. In the words of Robert Kiyosaki, author of Rich Dad, Poor Dad (who was once so broke that he and his wife had to sleep in their car), “Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.”
The day I started paying closer attention to the news was the day I started realizing that I wasn’t uniquely stupid in making many bad decisions.
• How smart were the wealthy people who invested in Bernard Madoff’s Ponzi scheme?
• How smart were the top brass at the Big Three automakers?
• How smart were Barney Frank & Friends for pushing Fannie Mae and Freddie Mac into making sub-prime loans to people who couldn’t afford any kind of loan?
• How smart were the corporate boards of Citigroup, Wachovia, Goldman Sachs, Bear Stearns, Lehman Brothers, et al. that were not able to continue without handouts from taxpayers?
If you’ve lost your home, your business, and/or your money, don’t be intimidated. The guys running many of the biggest corporations in the world have managed to lose billions, which makes them many times dumber than you.
Sure, the deck is stacked against you, because you don’t have billions to work with and you don’t qualify for a taxpayer bailout. But the way I look at it, the deck is stacked against everyone – because no matter what we do, we aren’t getting out of here alive anyway. In the words of British economist John Maynard Keynes: “In the long run, we’re all dead.”
With the economy in shambles, now is the perfect time to get all this squared away in your mind. Get up off the floor and listen: You’re not dumb, and you’re not a loser. You just haven’t learned to be as clever as the guys who make super-dumb decisions and still walk away with millions.
Regardless of where you are today, I can tell you where you will be next year at this time: exactly where you should be according to how resilient you are over the next 12 months, how determined you are, how hard you work, and how good your decisions are.
Just be sure to keep in mind Robert Kiyosaki’s warning that people who avoid failure also avoid success. Above all, remember that there’s a lot more to success than bean counting. If you have love and good health, you’re already successful.
A loser is someone who quits. If you never quit, you never lose.
[Ed. Note: You may have made mistakes. You may have failed. But that doesn't mean you can't live the life you always hoped for. Learn how ETR can help make your dreams come true right here.
For a treasure chest of proven ideas, strategies, and techniques for increasing your income many times over, check out Robert Ringer's bestselling dealmaking audio series.
And be sure to sign up for his Voice of Sanity e-letter.]
Get Revenge on Wall Street’s Low-Life Sewer Rats
There’s no shame in admitting you were conned by Wall Street… you and about 300 million of your fellow Americans.
All those proper looking men in their fancy Brooks Brothers suits and ties. So classy and dignified and respectable.
But it turns out they were little more than sleazy carnival barkers, shills with one hand shaking yours and the other reaching for your back pocket.
Finally they’re being exposed for the lowlife sewer rats they really were.
If you are rethinking your investments… and who isn’t… now there’s a better way. Come join nearly 1,000 of your fellow Early to Riser’s in a new society we’ve dubbed “The Liberty Street League”.
It’s the “Off Wall Street” alternative for independent thinkers looking for respectable gains even in these hard times.
What Keeps Your Customer Up at Night?
By John Forde
Fear – the deeply felt kind – is personal and immediate. The fear of disabling disease. The fear of public speaking. The fear of not surviving this current market crunch… or making a terrible investment.
And it’s no accident that these same personal, immediate fears are the ones that tend to have the most hooking power in the headlines of sales letters and ads. Not only because they’re specific. But because, by tapping into those fears, marketers are able to make an emotional connection with their customers.
These immediate fears are attached to problems they feel they can solve… or hope they can. And that is key to producing marketing copy that works.
But fear alone doesn’t make the sale. Showing you know the cause of your customers’ anxiety gets their attention. But what really makes a fear headline work is the hint of a solution. Think about some of the classics:
“Do You Make These Mistakes In English?”… “Do You Do Any of These Ten Embarrassing Things?”… “Why Some Foods ‘Explode’ In Your Stomach”… “Have You A ‘Worry’ Stock?”…
What makes these headlines work is what you don’t see here, but what’s surely delivered in the copy that follows: the promise of better language skills… better social skills… better health from better eating… safer investing…
By the end, the copy transforms the customer from pessimist to optimist, full of hope and ready to try whatever it is you have to offer.
[Ed. Note: To get more of copywriting expert John Forde's wisdom and insights into marketing (and much more), sign up for his free e-letter, Copywriter's Roundtable, at copywritersroundtable.com. Or send an e-mail to signup@jackforde.com. Get a free report about 15 deadly copy mistakes and how to avoid them when you sign up today.]
Mercury for Breakfast
By Matt Furey
Want guaranteed improved health?
Okay, you got it.
Here’s Tip #1 of my plan for how this can be accomplished: Eliminate high fructose corn syrup (HFCS) from your diet completely.
Not only has this sweetener caused a rapid increase in the number of people with diabetes in this country – but now we have reports that much of the HFCS out there contains measurable amounts of a toxic metal.
What is this toxic metal? Mercury. That’s right. Mercury.
One drop of mercury is supposed to be enough to contaminate an entire lake. And exposure to mercury has been connected with serious neurological disorders, including autism and Alzheimer’s. But I guess it’s okay for the fillings in your teeth – as well as our food supply. NOT!
It’s hard to imagine that HFCS could be made any worse for the human body than it already is, but the FDA – the people in charge of our food supply – have allowed it to happen.
Read the labels on everything you eat and drink. You’ll be amazed.
At my daughter’s school, they give the kids breakfast bars for a treat. The number one ingredient is “filling.” Guess what’s number two? HFCS.
Grab a bottle of your favorite sports recovery drink. Look at the ingredients. Whatever happened to these drinks being a source of electrolytes?
Now you may call me an alarmist for telling you this. Then again, maybe what I’m telling you will lead to one of the most positive changes you will ever make in your life.
[Ed. Note: Matt Furey - a national collegiate wresting champion (1985) and a world shuai-chiao kung fu champion (1997) - is the author of the international bestsellers Combat Conditioning, Combat Abs, and Gama Fitness. Discover how you can increase your strength, endurance, and flexibility without lifting weights or long-distance running right here.
For unbiased information on critical men's and women's health issues... the latest breakthroughs in alternative medicine, fitness, and nutrition... as well as motivational guidance to help you achieve your goals, sign up for ETR's natural health newsletter.]
It’s Fun to Know: The Big Boys’ Playground
The Mannerspeilplatz in Kassel, Germany is a guy’s dream come true: Visitors are given free reign to play with full-sized backhoes, bulldozers, chainsaws, jackhammers, ATVs, and more.
But no kids are allowed on this “Men’s Playground.” It’s intended for office workers, suburbanites, and others with the urge to get in touch with their manly side by pursuing such activities as demolishing things and driving fast in the mud.
Well worth the $280 cost of admission. Just ask any man.
(Source: Wired)
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Word to the Wise: Wizened
Something that’s “wizened” (WIZ-und) – from the Old English for “to dry” – is shriveled; withered and shrunken.
Example (as used by Catherine Whitney in The Calling): “Her eyes were clear and shining, full of love, and set deeply in the creases of her wizened face.”
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Copyright ETR, LLC, 2009
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