In Ayurvedic medicine, cow urine (mixed with herbs and other things) has been used for centuries to treat a variety of ailments, including obesity, ulcers, and jaundice. And in India, where Ayurveda originated, this practice is going commercial.
A Hindu nationalist group, seeking to take sales away from foreign invaders Coke and Pepsi, is set to market a cow urine-based soft drink. Its unique selling proposition (yes, yes, it does have a USP!), as noted by one of its creators: It won’t smell of urine, and it will be healthy and devoid of toxins.
(Source: The Times)
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