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Leverage Your Existing Customers to Keep Your Business Healthy in Tough Economic Times

By Derek Gehl

The best way to keep your sales and profits up in a slow economy is to build solid relationships with your existing customers.

Take your e-mail marketing, for instance.

When you stay in touch with your regular customers – and regularly e-mail them valuable information – they’ll quickly come to view you as a credible resource, an expert in your field, and, most important, someone who’s watching out for their best interests.

And they’ll reward you with their loyalty (and continued purchases).

Having a smooth-running and reliable e-mail marketing program is one of the surest ways to keep your business humming, without having to invest a lot of money!

Fortunately,it’s easy to enjoy a high rate of deliverability with your e-mail, if you understand a few basic rules that ensure your messages don’t get tagged as spam:

Rule #1: Keep accurate records of each person who subscribes.

Rule #2: Track requests to opt out, and remove those people pronto!

Rule #3: Post your privacy policy on your website.

Rule #4: Make sure you’re using reputable service providers.

Rule #5: Provide easy instructions on how to unsubscribe.

Rule #6: Provide your valid physicaladdress.

Rule #7: Use a consistent “from” address.

Rule #8: Use an authentic, non-misleading subject line.

[Ed. Note: Get hundreds of proven strategies for your Internet business by signing up for Internet marketing expert Derek Gehl's Marketing Tips newsletter.

Interested in starting an Internet business but unsure where to start? With the Early to Rise Internet Money Club Independent Learner Edition, you'll get ETR's very own "playbook" for getting an online business up and running - including easy-to-use website-building software, guides to writing sales copy for the Web, recommendations for product creation, and much more. Get all the details for making money online right here.]

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One Response to “Leverage Your Existing Customers to Keep Your Business Healthy in Tough Economic Times”

  1. bonnie says:

    this is so helpful. i always have questions about my small business (i just started it!) and these blog posts are a great way to keep myself informed.

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