Archives | February, 2009

How to Eat Better

By Jon Benson | Thu, Feb 19, 2009

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How would you like to feel better… look better… stop struggling with excess body fat… and help support your community? No joke.

The Wrong Kind of Publicity

By Jason Holland | Wed, Feb 18, 2009

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You’ve probably seen the Cash4Gold infomercials. You send in your old jewelry, and they cut you a check. But when one curious blogger tried it, he got back a third of the appraised value. He called to complain and get the jewelry back - and Cash4Gold quickly upped their offer.

Jim Collins on Forging Ahead

By Early To Rise | Wed, Feb 18, 2009

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I don’t care how hard this period is. You have to have the combination of believing that you will prevail, that you will get out of this, but also not be the Pollyanna who ignores the brutal facts.

How to Outsell Your Competition

By Early To Rise | Wed, Feb 18, 2009

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Issue #2595 WEALTHY: 6 questions that could make your profits soar (Clayton Makepeace) HEALTHY: 2 ways to make your arms work harder (Jon Benson) WISE: Kerry Stokes on the customer ALSO IN THIS ISSUE: A case of negative viral marketing (Jason Holland) Realistic words for tough times (Jim Collins) It’s Good to Know… about Asia’s great brown cloud Add “contumacious” to your vocabulary

How to Outsell Your Competition by Treating Your Customers Like Kings

By Clayton Makepeace | Wed, Feb 18, 2009

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Ask any soft-offer marketer and he’ll tell you: Promotions that create unrealistic expectations for the product invariably result in lower pay-up on the back end. Hard-offer marketers know that over-the-top promises result in much higher cancellation rates and much lower response to secondary sales and renewals.

Asia’s Great Brown Cloud

By Early To Rise | Wed, Feb 18, 2009

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For decades, smog has blanketed South Asia every winter. The so-called Great Brown Cloud pollutes the air from southern China to India and Pakistan, causing thousands of deaths each year and affecting climate. At times, airline pilots even have a hard time navigating.

Bigger Arms, Better Heart?

By Jon Benson | Wed, Feb 18, 2009

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Strengthening my arms is a big part of my strength-training routine - and it’s probably the same for you. But here’s something that may surprise you: You can burn more fat AND help your heart… just by getting your arms involved in your workouts.

Contumacious

By Early To Rise | Wed, Feb 18, 2009

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“Contumacious” (kon-too-MAY-shus) - from the Latin for “insolent” - means obstinate, disobedient, or overtly defiant of authority.

Buying Habits of the ‘Stealthy Wealthy’

By Early To Rise | Tue, Feb 17, 2009

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Yes, retail sales are down across the board. But there’s still a big market for high-end designer handbags, shoes, and the like. It’s just gone a bit “underground.” Retailers call it “stealth wealth” - consumers going to

Don’t Send Mixed Messages

By Charlie Byrne | Tue, Feb 17, 2009

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Overheard in our offices at Early to Rise this week… Actual interview for a Customer Service Telephone Representative position! Consider this the new Poster Child for how not to interview for a job… ETR: Hi, thanks for coming. So, first of all, tell me… why are you leaving your current job? Applicant: The calls. They are so stressful. ETR: What [...]

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