There’s a house for sale in my neighborhood. Has been for over a year.

Not uncommon in today’s market. But the home’s Pepto pink and lime green facade – in a neighborhood of conservative homes painted in subtle, neutral colors (many of which are also for sale) – makes me think it will continue to be on the market for quite a while.

Eye-catching, for sure. But if the owner thinks that’s giving him an advantage in the marketplace, he’s making a big mistake.

Are you doing the same thing with the website for your Internet business – depending on flashy graphics to make the sale for you? As Michael Masterson pointed out in a recent issue of his VIP newsletter Ready Fire Aim, fancy websites with animation, music, and the like may keep Web designers happily employed, but they do nothing to help you sell your products.

Your business website should be simple and clean, with a clear call to action. You want to convince visitors to buy your products with an easy to read and understand sales message, not dazzle them with design.

[Ed. Note: Michael Masterson's take on Web design is just one of the many "insider" tips and techniques he reveals in True Path to Profits: A Master Entrepreneur's Guide to Business Success. Find out more (including how you can get a bonus subscription to Michael's VIP newsletter, Ready Fire Aim) here.]

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This entry was posted on Friday, February 27th, 2009 at 5:10 am and is filed under Marketing/Internet .