Issue #2576
- WEALTHY: The first step of the stock-selection process (Charles Newcastle)
- HEALTHY: A safe sleep aid for kids (Shane Ellison)
- WISE: Steve James on serving your customers
ALSO IN THIS ISSUE:
- The “Starving Crowd” secret to marketing success (Bob Bly)
- Bad advice from a popular book (Michael Masterson)
- It’s Fun to Know… about “the perfect space storm”
- Add “freshet” to your vocabulary
== Highly Recommended ==
How You Can Recover All of Your Recession Losses Before the End of 2009
2.6 million American jobs lost – more since Monday. 850,000 U.S. properties repossessed. $30 trillion in global stock values wiped out.
In the past year, the economy has gone from bad, to worse, to unthinkable.
And the shocking numbers we are seeing these days are more than just faceless statistics. For most Americans these losses represent, in very real terms, their own blood, sweat and tears expended over some the best years of their lives. POOF! Gone in a flash.
But there’s hope in sight.
You can discover how to…
· Stop the bleeding from your current portfolio by taking advantage of “hidden” investment opportunities that are significantly outperforming the market right now…
· Recover most or ALL of the capital you’ve lost in 2008 (our goal is to have you back in the black by September 30, 2009)… and…
· Grow your wealth dramatically, even in the continuing down market, over the following two to five years.
Click here now to start recovering your cash today!
A Common Sense Approach to Investing
A wise teacher once told me, “Common horse sense is not so common.” And investors seem to overlook common sense now and again.
Let’s say we stop the presses right now. We disconnect the Internet and Satellite TV, and push all of the papers and magazines on our desks into a cardboard box.
We sit at our desks in complete silence.
Without referring to any notes, commentators, or anything else – try to rely on everything you’ve learned up to this point in your life.
Now ask yourself, “Which sectors have the greatest upside potential over the next 2 to 5 years?”
Home healthcare? The Internet? Defense? E-commerce? Natural resources? Online gaming? Write down your answers and use them to begin your stock-selection process.
That’s how I start my process. I start with the sector that has the greatest upside potential – and work back from there.
Ask yourself which sectors “should” do well based on everything you know up to this point. Your answers will amaze you. Sure, you’ll be off the mark once in a while. But most of the time you’ll be right on the money.
[Ed. Note: Charles Newcastle has started 41 successful businesses in the last 3 decades. Over the years, he's befriended a group of "rogue profit scouts" who are expert at spotting as-yet-undiscovered trends and upcoming breakthrough opportunities in everything from real estate... to offshoring... to gold and precious metals... to Internet business opportunities, emerging market ventures, and much, much more. Now's your chance to get your hands on the best of these potential profit-makers - and use them to recover your recession losses. Learn how right here.]
“To satisfy our customers’ needs, we’ll give them what they want, not what we want to give them.”
Steve James
What the National Enquirer Can Teach You About Selling Information on the Internet
By Bob Bly
American Writers and Artists Inc. (AWAI) co-founder Don Mahoney recently e-mailed me an article about the National Enquirer. In that article, Editor-in-Chief David Perel revealed the secret of the tabloid’s outrageous success:
“The big news organizations tell people what they think they should be interested in, whereas we try to give them stories that they are interested in.”
I think Perel has hit upon a key principle that applies to all writing, not just newspaper publishing. And it is especially relevant to information marketing. Namely, that your sales will be many times greater when you offer your customers information they want to read and learn… instead of information you think they should have.
The late Gary Halbert went even further, advising marketers to sell exclusively to what he called a “starving crowd.”
A starving crowd not only wants what you are selling – it has an insatiable appetite for it. Therefore, even if there are a lot of players in that market, they can all do well, because the market’s demand is a bottomless pit.
In particular, there are three “starving crowd” markets that have an especially consistent and unending demand for information.
Starving Crowd Market #1: Hobbyists
Hobbyists read about antique collecting or quilting not because they have to, but because they want to.
Those who are heavily “into” their hobby, whether that hobby is calligraphy or macrame, can’t get enough of it. In these niches, a lot of competition is a good sign, not a negative sign… for two reasons.
First, it proves the niche is viable. If others are making money by selling information to this market, you can too.
Second, you can make joint venture deals with those other marketers to sell your products to their lists, and vice versa.
Starving Crowd Market #2: Business Opportunity Seekers
There is an insatiable appetite for information on how to make money in your spare time, start a home-based business, change careers, or earn a living without a job.
I believe business opportunity seekers can be divided into two groups.
The first group is doers. Doers are serious about changing their lives, and they actually pursue the course of action you recommend.
The second group is dreamers. Dreamers enjoy learning about small business, yet take no action beyond buying and reading how-to information products.
You can’t usually distinguish between these segments of your market, but you really don’t have to – because both consume an unending stream of info products.
Starving Crowd Market #3: Moneymaking and Investing
People have a nearly universal desire to make more money and increase their wealth. If you sell information that helps people get greater returns from their investments with less risk… or accumulate a seven-figure net worth… or become financially independent… you will never run out of eager buyers.
Of course, there are other starving-crowd niches for information marketers, including: self-help… relationships… sex… health… beauty… fashion… fitness… and weight loss. But the three above – hobbies, business opportunities, and moneymaking – are by far the largest and most active.
One of the biggest mistakes beginning information marketers make is choosing, as their primary niche, a market that is not a starving crowd.
Reason: Without a starving crowd of buyers, you will always be fighting an uphill battle to peddle your info products. And you will be forever frustrated that your prospects aren’t buying your valuable information when you know it’s stuff they absolutely should have.
But people don’t readily do what they should do – or what you think is good for them. They are much more easily convinced to buy what they already want… rather than what you think they need.
And when you select as your primary niche in information marketing a starving crowd… like hobbyists, business opportunity seekers, or wealth seekers… you can sell your prospects the stuff they want – over and over again.
[Ed. Note: The first step to starting a moneymaking information-publishing business is to find a hungry market. What's the next step? Find out as a member of ETR's Internet Money Club. Our experts will give you a step-by-step guide to setting up your own info-publishing business - including finding a market, starting an e-newsletter, creating a website, and writing copy to drive traffic to it. See if there are any spots left for the "Class" of 2009 right here. %%track {http://www.internetmoneyclub.net/etr09/} -name {edmen-IMC-signup}%%
To learn more marketing secrets from freelance copywriter and marketing expert Bob Bly, sign up for his free e-zine, the Direct Response Letter. Do so today and get $116 in FREE bonuses.]
It Is a Great Time to Start a Business… And Let Me Tell You Why
Can’t think of a worse time to start a business than today? Well, consider this…
- William Hewlett and David Packard founded Hewlett-Packard in 1939, while the Great Depression had been underway for a full decade…
- In September 1945, Masaru Ibuka started Sony after his country had been devastated by war and was occupied by a foreign power…
You see, a business start up can not only survive, but thrive in times of economic crisis.
YOU can do the same. And thanks to the Internet your journey to a bright financial future will be a lot easier – and faster – than Sony’s or Hewlett-Packard’s. You can be making $100,000 to $25 million a year in no time with your own business with our proven strategies and coaching.
8 Speechmaking “Rules” You Should NOT Pay Attention To
I found the following “rules” in a popular book on speechmaking. It occurred to me that they are all wrong.
1. Don’t be nervous. What good does this advice do? Telling someone not to be nervous is like telling someone not to flinch when you slap him.
2. Use a podium. This is a big mistake. Using a podium will only make your presentation appear static and boring.
3. State your objective by telling them what you’re going to tell them. You need to tell them what you are going to tell them, yes. But that’s not your objective. Your objective is to give them information that they need. So tell them how your speech will help, instruct, or enlighten them. Make it clear that they will benefit from what you have to say.
4. Speak slowly. What matters in speech is articulation, not speed. Pace your speech with your enthusiasm. Pronounce each word. Be natural.
5. Tell a joke to get started. Too risky. If you feel you need to tell a joke to loosen yourself up, chances are you won’t tell it well. It’s safer and just as effective to lead with a strong, compelling statement or question.
6. Cover all bases. I’ve never been able to cover even half the bases. If you research your subject properly, if you do some serious thinking, if you prepare yourself by seeking ideas and talking to other people, you’ll have much, much more to say than you will be able to say in the time allotted. Decide, beforehand, on the most important issues and address them. Leave the lesser matters to the Q&A period, if there is one.
7. Summarize at the end. Never summarize. Summary is always boring because it is, by definition, abstract or diluted. Rather than summarize, restate your big idea in a different way. Make your last line a knock-out punch.
8. Keep control at all times. Like the “Don’t be nervous” advice, this isn’t helpful. The way to keep control is not to think about control. Think about what you are saying. Think, “I have something important to tell these people. They really need to hear it.” Focus on your ideas, not yourself.
[Ed. Note: The above was adapted from Michael Masterson's book Power and Persuasion. Pick up your copy to discover the keys to mastering the two universal rules of power and success and unlocking massive personal and professional power.]
Speed Up a Sick Kid’s Recovery With an All-Natural “Knock-Out”
By Shane “The People’s Chemist” Ellison
During the winter months, your kids are at greater risk for catching a cold or the flu from their classmates. You can help keep their immune systems strong with vitamin C and cod liver oil. Unfortunately, this isn’t 100 percent effective. Kids can still get sick.
To get over an illness as quickly as possible, they need plenty of sleep. But a hacking cough or stuffy nose can prevent them from getting enough shuteye. To solve this problem, you might consider valerian root. (That’s what I give my kids.) This plant provides a mouthful of sedative compounds that help kids sleep soundly and without interruption.
[Ed. Note: Shane Ellison is a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his research in biochemistry and physiology and is a best-selling author. He holds a master's degree in organic chemistry and has firsthand experience in drug design. Get the benefit of his knowledge and insight with his no-BS practical guide to living young naturally without dangerous, prescription drugs.
For more natural ways to avoid illness, stay healthy, and live longer, sign up for ETR's free natural health newsletter.]
It’s Fun to Know: Will “the Perfect Space Storm” Wreak Havoc on Earth?
A few weeks ago, we told you about the possibility (mind-bogglingly remote, by the way) of an asteroid crashing into Earth and wiping out civilization as we know it.
Well, scientists are at it again. A new report from the National Academy of Sciences warns that solar storms, essentially powerful magnetic forces radiating from the sun, could wreak havoc on Earth-bound telecommunications, satellites, and the power grid. The result (admittedly the worst-case scenario – they don’t want to alarm anybody) could be a breakdown of government control and mass chaos.
Solar storms happen all the time, causing minor problems. But the major effects occur during the most active phase of an 11-year cycle. Set your calendars for 2012 – astronomers expect an interesting year.
(Source: Space.com)
== Highly Recommended ==
Transform Your Life In Only 15 Minutes A Day!
Would you be willing to set aside 15 minutes a day if it meant you could…
- Pay off your credit card bills?
- Rebuild your financial portfolio?
- Buy or sell a house?
- Grow or start a business?
- Lose weight?
- Prepare for early retirement?
I thought so.
I’d like to show you exactly how you can dramatically increase your chances of achieving these (or other) goals in 2009.
Click here to continue…
Word to the Wise: Freshet
A “freshet” (FRESH-it) is a sudden rise in the level of a stream as the result of a heavy rain or rapid thaw. The word is derived from the obsolete use of “fresh” to mean “flood.”
Example (as used by Art Winslow in a New York Times review of The Secret Scripture by Sebastian Barry): “Much of the real joy of reading Barry is in the bobbing freshet of his language.”
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2009
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