“Headlines matter now more than they ever did.
“Headlines provoke and introduce. They cajole and they position.
“No headline, no communication.
“This spreadsheet you just sent me… what does it say? What does it mean? It has no headline. Trashed.
“That person you met at a conference: What’s his headline? Are you actually going to spend 10 minutes with him before you determine whether or not he’s interesting enough to talk with? Of course not. No headline, no communication. …
“[If] you want to communicate (your resume, your trustworthiness, your graciousness), you need to be sure your headline is compelling, accurate, and a viable foundation to the message you’re ultimately trying to send. (That last one is very important. Just because it gets you newsstand sales doesn’t mean it’s a headline you want to live with.)
“Headlines don’t always look like headlines, of course. That outfit you wore to work today is quite a headline, bub. Headlines may not look like they belong in a newspaper, but they always work that way.”
(Source: Seth Godin’s blog)
Similar Articles:
- Worth Quoting: Seth Godin on Facing Resistance – "There’s a myth that all you need to do is outline your vision and prove it’s right – then, qui…
- Worth Quoting: Seth Godin on Ideas – "Ideas are easy, doing stuff is hard…. "History is littered with inventors who had ‘grea…
- Seth Godin on Working With – Not Against – the Internet – “The Net is different. “It wasn’t invented by businesspeople, and it doesn’t exist to help your comp…
- Pilgrim Fashion – Remember dressing up as a Pilgrim for your grade school Thanksgiving play? Well, guess what? If your…
- Seth Godin on Remarkability – “If people aren’t discussing your products, your services, your cause, your movement or your career,…
- Now Starring… You! – Now that there are over 70 million blogs online (according to the April 2007 Technorati count) and a…
- What Keeps Your Customer Up at Night? – Fear – the deeply felt kind – is personal and immediate. The fear of disabling disease. The fear of …