If hearing about the recession day in and day out makes you want to skip the country and head off on a long, luxurious weekend in la-la land… but you don’t think you have the budget to do it… I have good news for you.
Numerous studies have proven the health benefits of coffee - ranging from preventing diabetes to reducing inflammation and enhancing physical endurance. Now new research shows that your cup o’ joe may play a role in protecting against one of the most prevalent cancers in women: breast cancer.
Getting cargo into space on rockets is very expensive, time-consuming, and risky. (Sometimes the rockets blow up - taking their expensive payloads with them.)
Some writers ostentatiously drop in such words to flaunt their erudition. But foreign-language words are used for good reasons. Although the English language offers us a remarkably wide choice of words, some concepts are better expressed in other languages, especially when no precise equivalent exists in English. In addition, an imported locution is often more concise and stylistically superior.
A “locution” (loh-KYOO-shun) - from the Latin for “to speak” - is a style of verbal expression, a word or phrase that particular people use in particular situations.
When most people think of television advertising, they think about the commercials they see on network TV. Such advertising gives the advertiser an immense reach - sometimes to as many as hundreds of millions of people. But the greater the reach, the less targeted the audience. For every person who might be interested in your product, there will be a hundred or a thousand with absolutely zero interest.
Issue #2580
WEALTHY: Should you be advertising on TV? (Michael Masterson & MaryEllen Tribby)
HEALTHY: A healthy surprise in your coffee cup (Kelley Herring)
WISE: Muslih-Uddin Sadi on travel
ALSO IN THIS ISSUE:
From Brussels to Bangkok (Steenie Harvey)
Useful words and expressions from other languages (Don Hauptman)
It’s Fun to Know… about the great space elevator
Add “locution” to your vocabulary
A “dastard” (DAS-terd) is a mean, sneaky coward. The word may have been derived from “dast/dased,” Middle English for “stupid” or “dull.”
Delinquent children, misbehaving students, errant employees… all may be “read the riot act.” It’s an idiomatic expression that we use when talking about forcefully warning or reprimanding someone.
Maybe you’ve been there. You lose 10 pounds in a month, only to gain it back (plus one or two more) over the next 60 days.
By Steenie Harvey | Sat, Jan 31, 2009
3 Comments