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Archive for December, 2008


More Mispronunciations

Saturday, December 27th, 2008

In an earlier installment of “The Language Perfectionist,” I presented a list of the most commonly mispronounced words, courtesy of Charles Harrington Elster, a leading expert on pronunciation. In that column, I pointed out that if you don’t pronounce words properly, your image and reputation could suffer.

That Top Ten list, however, hardly exhausted the roster of words that are frequently mangled. So I asked Charlie for a sequel. He emphasizes that the following list, like the previous one, isn’t necessarily in order of offensiveness.

  • Pronouncing the “t” in often. Say AWF-in, not AWF-tin.
  • Rhyming assuage with massage. Correct: uh-SWAYJ (rhymes with “a sage”), not uh-SWAHZH.
  • Putting a spurious “beast” in bestial. Say BES-chul, not BEES-chul or BEES-chee-ul. The word has two syllables, not three.
  • Inserting an extraneous “moment” in memento. Pronounce it muh-MEN-toh, not moh-MEN-toh.
  • Pronouncing height as if it were highth or height-th. The word rhymes with “right.”
  • Stressing the “par” instead of the “dis” in disparate. It’s DIS-puh-rit, not dis-PAR-it.
  • Putting a “he” or a “he nee” in heinous. Say HAY-nus, not HEE-nus or HEE-nee-us.
  • Finally, two pronunciation crimes often committed in courtrooms: saying “or” at the end of juror and “ant” at the end of defendant. It’s JOOR-ur, not JOOR-or and dih-FEN-dint, not dih-FEN-dant.

Charles Harrington Elster is the author of the quintessential guide, The Big Book of Beastly Mispronunciations. The current paperback second edition contains 200 new entries.

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Thanks again, Charlie. You have our GRAT-uh-tood!

[Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book recently published by AWAI that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]

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Get 2009 Off on the Right Foot with 5 Simple Questions

Saturday, December 27th, 2008

Issue #2550

ALSO IN THIS ISSUE:

  • Why almost everyone struggles more than they should (Rich Schefren)
  • Are you pronouncing these words correctly? (Don Hauptman)
  • It’s Fun to Know… what’s cooler than cool (Suzanne Richardson)
  • Add “horripilation” to your vocabulary

(more…)

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Your Special Holiday Gift from Early to Rise

Friday, December 26th, 2008

Alexis Siemon shares a simple technique that anyone can use to dive into search engine marketing – no experience or technical skills needed!

Embed video link below:

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Make 2009 Your Best Year Ever – Resolution #5: Become a Killer Link Builder

Friday, December 26th, 2008

A link is a shortcut to quickly get you from one website to another. If you can harness the power of the link, you can make your website a force to be reckoned with. That means higher search engine rankings, more traffic to your site, and, eventually, more customers and more money in your pocket.

That’s why one of your New Year’s resolutions should be to become a master link builder. Today, I’m going to show you just how to do it.

Link building is one of the most important aspects of search engine optimization (SEO). When you attract links from other relevant websites, that tells the search engines that yours is a site to be trusted, and, therefore, displayed for relevant keyword searches.

The process of building those connections can be tedious. First you have to find sites in your niche, determine whether they’re relevant and of respectable quality, and then figure out the best way to contact the people behind them. It can be overwhelming. But I have three simple steps to get you started.

Link-Building Step #1: Link Research

The first step is to do a bit of research. What kinds of sites do you want to get links from? How do you go about finding them? There are several strategies, but one that will get you going in the right direction is to research your competitors’ links.

Let’s say you just launched a new site selling homebrew supplies. You would likely know that a popular competitive supply shop is NorthernBrewer.com. By finding the sites that link to the Northern Brewer website, you would instantly have a list of relevant sites that would potentially be willing to link to your site as well.

And you don’t need any fancy software. Both Google and Yahoo provide ways to perform this link research right from their websites:

• Link research on Google. To research the sites linking to your competitor, Northern Brewer, on Google, you would enter the following in Google’s search box:

  • link:http://www.northernbrewer.com

• Link research on Yahoo. To research the sites linking to your competitor, Northern Brewer, on Yahoo, you would go to a special section of Yahoo’s site called Site Explorer (https://siteexplorer.search.yahoo.com/) and enter Northern Brewer’s URL in the field at the top. Make sure to click the “inlinks” tab to get the list you are looking for.

Now Google is a little stingy with their information. They will typically display only a portion of the links that they have in their database, which is why it’s a good idea to use Yahoo’s Site Explorer as well. In our example, you’d see that Google shows only 352 links for Northern Brewer while Yahoo shows 62,810.

Any way you slice it, that’s a lot of links. Now the hard work starts. You have to go through all those sites and determine which ones you want to have link to your site. Why not just pick them all? Well, just because a site is linking to Northern Brewer doesn’t mean they were asked to do it. Remember, any website can link to any other website for any reason at all… and without the site owner’s knowledge. There can be some link farms and other dubious low-quality sites in the mix, and you definitely don’t want to get links from them.

Link-Building Step #2: Link Quality

You want the good links – the high-quality, relevant, highly trafficked websites. So how do you weed them out? There are a few online tools that can help you make the distinction between a good link and a bad link.

• Alexa.com and Compete.com.  These websites give you a general idea of the kind of traffic a particular site gets, and that can help you determine the quality of the site. High traffic typically means high quality.

• Google Toolbar PageRank (PR). Always controversial in SEO circles, many debate whether this particular little number means anything at all. Whenever I mention it, I always recommend taking it with a grain of salt. But a site with a higher Google PR is seen by Google as a higher quality site with a respectable number of links. In other words, a website you would want a link from.

These are good tools to have on your side, but not the only ways to determine the quality of a potential link. You can also use a kind of website common sense.

Does the site have quality relevant content?

If the site makes it possible for users to leave comments about its content, are they participating? This can be a sign of how active the site’s community is – a sign of quality.

Does the site consist of nothing but links to other sites? If it’s not a known directory like Yahoo, etc. it’s likely a link farm – so stay away.

Does the site have good design and navigation? Or does it look like it was patched together with FrontPage in 1998 and left to die?

Once you’ve identified the websites you definitely want to target for links, you have to determine the best way to approach each one.

Link-Building Step #3: Link Request

Gone are the days of the generic link request form letter. E-mails addressed “To Whom It May Concern” are usually deleted automatically by website owners

Link requests are now a request for a kind of partnership. That doesn’t necessarily mean reciprocal linking, but it does mean that site owners want to know that you have a genuine interest in their sites, not just in the “link juice” they can pass on to you.

Try to get familiar with the sites you want a link from. If you are targeting a blog, read it. Make some non-link-related comments. If you become part of the blog’s community, you’ll find the site owner much more receptive to a follow-up link request. You may also find that other commenters on that site have their own sites – and they may be willing to link to you.

If you find that you have no choice but to send a cold e-mail, try your best to find the e-mail address of a person to send it to. Not just a webmaster@ or info@ e-mail address. And when you write to that person, make it personal. Talk to them about why you like their site and why you think a link to you would be a fit for their readers/customers. Spouting off stats about your PageRank and traffic could be a turnoff for the site owner. If those things are really important to him, he knows how to do his own research (and will).

Link building may be a slow and tedious process – but it’s an absolutely necessary part of a successful SEO initiative. Knowing how to get started will make it much easier for you to build the links you need. And once you start acquiring some really solid quality links, you will no doubt begin to see improvement in your search engine rankings, your website traffic, and even your sales.

[Ed. Note: Running a successful online business takes more than just throwing up a website - but it doesn't have to be complicated or confusing. Get a step-by-step guide to link building, search engine optimization, and more as a member of ETR's Internet Money Club. Spaces are limited, so find out now if there are any spots left for the "Class" of 2009.]

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3 Steps to Getting Google’s Attention

Friday, December 26th, 2008

Issue #2549

  • WEALTHY: The only reason to invest in a company (Andrew Gordon)
  • HEALTHY: Who’s conspiring against your weight-loss efforts? (Craig Ballantyne)
  • WISE: Harriet Goldhor Lerner on being connected

ALSO IN THIS ISSUE:

  • It’s all about links (Alexis Siemon)
  • A Christmas project that bloomed (Rick Pendergraft)
  • It’s Good to Know… 3 ways to prevent static fires at the gas pump
  • Add “bulwark” to your vocabulary

(more…)

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Your Reason for Buying Determines Your Ultimate Investment Success

Friday, December 26th, 2008

Why do you buy a particular stock?

Check the choice you most agree with…

___ The stock has bottomed.

___ The stock is dirt-cheap.

___ The stock is offering a huge dividend.

___ A majority of analysts have rated it a “buy.”

___ It offers an attractive return in the long term.

Buying into a company because it has bottomed is a non-sequitur. You can’t really know when it has bottomed. Even if it has dropped 95 percent, you could see it drop another 50 percent.

Buying a cheap company just because its price is low is tempting… but not smart. Many companies are cheap for a reason. Some aren’t. The former you should ignore. The latter are much better investment opportunities. (More on that in a few seconds.)

Huge dividends lure many investors. But understand that some dividends are high because investors are fleeing the stock… lowering the share price… and thus raising the dividend yield. Before you buy, you have to ask yourself why so many other investors are selling the stock. It’s only a matter of time before many such companies reduce their dividend rates.

Highly rated companies are safe bets, right? Two things you need to know. First, many analysts engage in ratings inflation. If the company doesn’t stink to high heaven, it gets a “buy” rating from Wall Street. Second, if all (or most) of the analysts are rating the company high, there’s no room for them to upgrade it – and news of a ratings upgrade brings in new investors in droves. I prefer analysts to be lukewarm (at best) about a company. If the company is any good, ratings will rise, bringing in new investors who will drive up the price.

The only reason to buy into a company is if you think it will give you good returns in the long term compared to other investments. Such companies may go down some in the short term – but they have demonstrated an ability to grow profits, manage their cash prudently, are in pretty good sectors, and are reasonably priced. Getting a great price on companies like these is not necessary, although in this market it’s not hard to find them at 40-60 percent off. All the better.

[Ed. Note: Finding strong companies that meet ETR Investment Director Andrew Gordon's criteria is a great way to prosper despite the market's condition. But you can also make money on companies that are ready to crumble. Learn how to spot the "red flag" signals that could predict (with as much as 92 percent certainty) when a company's stock is going to tank.] 

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Bulwark

Friday, December 26th, 2008

A “bulwark” (BUL-wurk) – from the Dutch or German for “tree trunk” + “work” – is a person, thing, or concept that is a defense or protection.

Example (as used by John E. Miller in Becoming Laura Ingalls Wilder): “For Laura’s mother the church, in addition to what spiritual significance it possessed, stood out as a bulwark of civilization in the midst of a still forming, rough frontier culture.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2008

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How to Win the Fat-Loss War

Friday, December 26th, 2008

Every day, sneaky saboteurs are trying to defeat you in the fat-loss war. Everyone – from family to friends to co-workers to restaurant owners to TV advertisers – is conspiring against you to make you eat more and exercise less.

They might not be doing it on purpose or with bad intentions, but they are happier when you are fed, full, and flat out on the couch.

So you must always know your options.

You must have Plans A, B, C, D, and E. You must be prepared to counterattack. When they say “pizza,” you say “sushi.” When they say “take-out,” you say, “I’ve already prepared my lunch.” When they say “happy hour,” you say “workout first.”

And you must surround yourself with people who are fitter and healthier than you. The power of social support and POSITIVE peer pressure will help you take your health and fitness to the next level.

[Ed. Note: Finding health-conscious people with whom you can share your weight-loss struggles, diet and exercise techniques, and encouragement can help you lose weight. For a free source of support and a community of like-minded men and women, click here.

And for a topnotch fitness program that can help you burn fat and build muscle, check out Craig Ballantyne's Turbulence Training program right here.]

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3 Ways to Prevent Static Fires at the Gas Pump

Friday, December 26th, 2008

You probably know not to light up a cigarette when refueling your car. But there’s another fire danger at the gas pump you may not be aware of: static electricity.

According to a survey from the Petroleum Equipment Institute (PEI), most static fires occur when people return to their cars during the refueling process. You can pick up an electrical charge when sliding in or out of your car. Then, when you touch a metal surface – like the gas cap or the fuel nozzle – you can create a spark. The spark, in turn, ignites the fumes from the gasoline.

Approximately 100 static-related gas station fires occur each year, according to the research firm Fowler Associates – so your chances of being involved in one are slim. However, to keep yourself – and those around you – safe while filling your tank, the PEI suggests taking these three precautions:

1. Turn off your engine.

2. Don’t smoke.

3. Never re-enter your vehicle while refueling.

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My Favorite Holiday Tradition: Making Myriads of Kids Smile

Friday, December 26th, 2008

To me, the holidays are all about the kids. At some point, we all reach the age when our parents have to get us up to open presents rather than the other way around. And once you reach this age, the holidays are a lot more fun when there are little kids around. 

One of the accomplishments I am most proud of revolves around the holidays and kids (though not my own kids). 

In December of 1984, my senior year of high school, I helped start a tradition in my hometown of New Castle, Indiana. My sociology class was going to “adopt” a family for Christmas, and we were all going to donate money to buy them food and toys. While I was all for it, I had what I thought was an even better idea. 

I proposed to my teacher – and my mother – that instead of adopting one family, each student in my class would adopt one of the children in my mother’s Head Start class. The very first time we did this was in my senior year, and I baked cookies and bought candy canes for each and every one of the children. We had a volunteer dressed as Santa Claus, and my classmates bought these underprivileged kids – who otherwise would not have received much of anything for Christmas – toys, bikes, footballs, and all kinds of goodies. 

Over the years, as my mom went to conventions and met other Head Start teachers, she kept spreading the word about what we did. The last I heard, there are over 25 classes doing it throughout the Midwest.

That first time, in 1984, I could have never guessed how it would catch on. The programs in New Castle now have corporate sponsors that buy the children clothes (and other things too). The entire high school is involved, not just the Social Studies department. And most of the local Head Start kids are adopted by two or three high school kids.

The last time I was able to make it back for the party, they had to hold it in an elementary school gym in order to fit in all the Head Start kids and the high school kids. The pre-schoolers were walking out with armloads of “stuff.” To see the smiles on their faces was an incredible feeling. To know that my mother and I started this tradition makes it that much more gratifying. Every time I think about it, I want to schedule a trip back home for Christmas so I can be there. And I get a little choked up thinking about how many kids this has positively affected over the years. 

As the Oak Ridge Boys say in their Christmas classic, “Thank God for kids.”

[Ed. Note: What's your favorite holiday tradition? Let us know right here.]

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Make 2009 Your Best Year Ever – Resolution #4: Find the Right Balance

Thursday, December 25th, 2008

“I can’t believe he called you at 9:00 at night. You don’t think that is totally inappropriate?” asked my sister-in-law Connie.

When I told her I did not, and was happy he’d called, her jaw dropped even further. 

We were talking about a business colleague of mine. “Larry” had called to ask me if I could speak with his mastermind group on a teleconference later that week. 

He wanted me to speak to the group about accelerating their businesses growth via multi-channel marketing. Given the fact that his attendee list included people like Alex Mandossian, Tony Robbins, and John Carlton – people I personally considered my mentors – I was honored to accept. 

When I tried explaining this to my sister-in-law, she just waved her hand and said, “In my day, when you left the office at 5:00, you were done until 9:00 the next morning.” 

I thought about dropping the subject, but I couldn’t resist the challenge. 

She opted for early retirement about six years ago – but I asked her if, during her working years, she’d ever left the office to pick up a sick kid from school, go to a dentist appointment, or meet the cable man at her house. 

When she begrudgingly nodded her head yes, I knew I had her attention. And I hope I have yours as well. If you think that your work life exists only between 9:00 and 5:00 … and that your home and social life exist only between 5:00 and 9:00, you need to make a change.

I recommend that you resolve, right here and now, to make your life better, more rewarding, and more balanced. And I’m going to help you do it.

Who am I to talk about balance? Well, I’m a happily married mother of three who runs a 25-person business. Over the past few years, I’ve gotten pretty good at managing all the different aspects of my life in a way that makes me feel happy and proud.

The very first step to creating a happier, healthier lifestyle is to realize that “9:00 to 5:00″ no longer applies. By giving yourself the flexibility to do business at all hours of the day or night, you are actually better able to enjoy both your work and your family even more.

This may sound counter-intuitive but by taking the following five simple steps, you will be able to break free of the 9:00 to 5:00 shackles.

Creating Balance Step One: Define what a balanced life means to you.

Many people think that having a balanced life means spending the same number of hours on work as you do on personal activities. This is a big mistake, because most of the time it just is not realistic.

To define what will work for you, you need to take into consideration that life is constantly changing. And the right balance for you today may not be the right balance for you tomorrow or next week or next month, because over time your priorities change. The one constant in knowing you have a balanced life is the feeling of accomplishment and happiness you enjoy every day.

Creating Balance Step Two: Create Boundaries

Some people may agree with my sister-in-law that receiving a business call at 9:00 at night is inappropriate. But the way I look at it is that Larry is someone who is good for my organization and good for my career. Besides, when I met him at a conference earlier this year, he asked me for the best way to reach me. I gave him my e-mail address and my cell number. So why shouldn’t he call?

And keep in mind that I made the decision to take his call that night – I created the boundary. It happened to be a good time to talk. However, if he’d made the call 90 minutes earlier – when I was decorating the Christmas tree with my kids and my husband – I would have let it go to voice mail and called him back when it was convenient for me.

Later that week, I was the keynote speaker on the mastermind teleconference Larry had invited me to. Many of the attendees learned a great deal. In fact, I got several e-mails from attendees saying they’d purchased the book on multi-channel marketing that I co-authored with Michael Masterson. Others called or e-mailed to ask if they could promote the book to their in-house list. 

Had I adopted the attitude that I would do business only from 9:00 to 5:00, I may have lost out on a wonderful opportunity that proved to be valuable both to ETR and to me personally.

Because I advocate balance, I support the efforts my team members make in striving for balance in their own lives. Some of them work in the evening and/or on the weekends. So I have no problem with it if they need to leave to take care of something personal. I truly believe that your accomplishments aren’t dependent on how much time you spend in the office.

Creating Balance Step Three: Learn how to say “No.”

No one wants to say no to their boss, their spouse, their employees, their friends, or their kids. But to achieve balance, you are going to have to do it once in a while.

We all have the same 24 hours in a day. And we cannot possibly do everything that we want to do AND everything that everyone else wants us to do. So a big part of leading a more balanced life is to cut down on unnecessary tasks and protect your priorities.

When requests or conflicts are set before you, ask yourself: “Is this going to give me a feeling of accomplishment and a feeling of happiness?” 

Almost four years ago, a good friend of mine – “Rita” – wanted my husband and me to meet her new boyfriend. He was “the one” as she put it. So we made dinner plans for the following evening. 

But when our two-month-old baby Delanie woke up in the morning, she had a fever. I called Rita and apologized, but told her we would have to cancel. I just did not feel right about leaving the baby with a sitter. 

Rita was irate. She said I was overreacting, and asked how I could possibly feel that way given that Delanie was our third child. 

As I held Delanie though the day and night, I knew I had made the right decision. But I was saddened by Rita’s anger – and her anger lasted for weeks.

Then, about five weeks after the infamous missed dinner, Rita called to say that “the one” had dumped her. This time it was her turn to apologize, saying that now she realized I had made the right decision. 

Social decisions are one thing, but work decisions can be more difficult. You must learn that sometimes you have to choose your family, your health, or even your social life over work. And you’ll also have to make some hard decisions to put work first.

For instance, I take my health seriously. But last week, a doctor’s appointment conflicted with a last-minute visit from one of Agora’s top executives. The only chance I had to see him was during the time I’d reserved for my appointment. Since I wasn’t sick and the appointment was for a simple check up, I didn’t think twice about rescheduling.

Creating Balance Step Four: Keep a journal.

The only way to make your life better is to understand what you’re doing, what’s working, and what isn’t. And there are far too many things going on in our lives to try to keep it all in our heads.

So keep a journal. Write down what you spend time on – everything from the meetings you attend to how many times you go to the gym.

Keeping a journal will help you see if you are spending your time in the most productive way – and it will make you accountable for your actions. It will help you accomplish your professional and personal goals, and will make you proud of those accomplishments.

Creating Balance Step Five: Understand that you’re not a superhero.

Having a balanced life means being realistic. Realistic about the fact that some things are just not going to get done. And you have to be okay with that.

When my husband and I got married 12 year ago, we both had busy careers. But we still enjoyed spending time decorating and upgrading our home with art and new furniture. After a busy day, we loved coming home to our immaculate sanctuary. 

Well… once we had kids, things started looking a lot different. Instead of the beautiful vase I picked up in Mexico on the coffee table – there was a stuffed Elmo. Soon our Tiffany picture frames were replaced by toy trains. And many days, while we’re making dinner, the kids have all the pots and pans on the floor. 

But instead of spending my time cleaning up and trying to make my house look perfect, I would much rather play with the kids, banging on the pots and pans with them and playing with trains. 

There are always things out of place in my house – but that is exactly the way it should be. Because when I come home to my family, I absolutely have a feeling of great accomplishment and happiness! 

This goes for work, too. You may have a dozen projects on your plate, and only so much time to complete them. Don’t get down on yourself for letting one of them slide so you can spend more time on marketing, or so you can care for your ailing grandmother, or so you can spend an hour at the gym.

Following the other guidelines I’ve recommended – figuring out what kind of balance is right for you, creating boundaries, picking priorities, and knowing what’s working and what isn’t – will help you feel confident that your accomplishments are enough… even if you have more goals you want to achieve.

[Ed. Note: One of the best ways to strike a good balance between work and home? Start your own Internet business. You can operate it on your own time, from your back bedroom. And it can help you achieve the financial security and satisfaction you've always dreamed of. Get a step-by-step guide to starting your own Internet business right here. But hurry - space is limited.]

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Sacrosanct

Thursday, December 25th, 2008

Something that’s “sacrosanct” (SAK-roh-sangkt) – from the Latin – is extremely sacred or inviolable; above or beyond criticism, change, or interference.

Example (as used by Dawn Drzal in a New York Times review of Immoveable Feast by John Baxter): “How the boy from a town in New South Wales where olive oil was sold only in pharmacies became the man who now cooks the sacrosanct Christmas dinner for a clan of fastidious Parisians is as important a part of this book as the annual dinner itself.”

Copyright ETR, LLC, 2008

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Merry Christmas from Early to Rise!

Thursday, December 25th, 2008

 Issue #2548

  • WEALTHY: Where is your business headed in 2009? (Michael Masterson)
  • HEALTHY: Take your health and fat loss to a new level (Craig Ballantyne)
  • WISE: Thomas Merton on happiness

ALSO IN THIS ISSUE:

  • Work, family, social life, good health – how to keep them all in tune (MaryEllen Tribby)
  • A truly last-minute gift (Jason Holland)
  • It’s Fun to Know… why we hang stockings on the mantle for Christmas
  • Add “sacrosanct” to your vocabulary

(more…)

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Your Special Holiday Gift from Early to Rise

Thursday, December 25th, 2008

MaryEllen has a super quick but powerful technique for deciding when to say “yes” and when to say “no.”


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Why We Hang Stockings on the Mantle for Christmas

Thursday, December 25th, 2008

Santa Claus is based on St. Nicholas, a 4th century bishop in what is now Turkey who was persecuted for his Christian beliefs by the emperor Diocletian. That’s what’s in the historical record. The legend takes over from there.

St. Nicholas’s reputation as a gift giver – and our tradition of hanging stockings by the fireplace – comes from a story (there are several variations) in which he helps the three daughters of a poor man. Without a dowry, the trio were doomed to slavery or prostitution. So St. Nick tossed bags of gold down their chimney. Luckily, the girls had hung their stockings to dry by the fire, and the gold landed safely inside them. With their newfound riches, they were able to marry.

(Source: Catholic Encyclopedia and St. Nicholas Center)

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Christmas Predictions for 2009

Thursday, December 25th, 2008

Builders make plans. Entrepreneurs make goals. Gamblers make bets. Fools make predictions. 

I am quite sure that some of the following predictions will make me look foolish by the end of 2009, but I thought you might be interested in a few of the actions I plan to take, business-wise, next year. 

* Prediction: The information industry will hold up relatively well in 2009, particularly among those businesses that give advice.

What I will do about it: Remind my clients that information itself is unwanted. Today consumers are looking for advice. I will remind ETR readers to buy recommended products that explain how to become an information marketer.

* Prediction: General advertising’s decline will accelerate. Dozens of newspaper and magazine publishers will go out of business. At the same time, direct marketing will continue to grow, attracting some of the money formerly spent on general advertising.

What I will do about it: Continue to tell my clients to pay less attention to selling advertising and more to creating and marketing back-end products to their existing customers. I will also recommend to ETR readers that they learn about direct marketing.

* Prediction: The Internet will continue to become a larger and more active medium for commercial transactions. The Great Recession will make other media – print advertising, direct mail marketing, and TV advertising (to name a few) – less economic. Businesses will continue to spend more of their marketing dollars on the Internet.

What I will do about it: Continue to learn about how to be successful marketing on the Internet. I will recommend ETR readers do the same.

* Prediction: Glitzy products will become unfashionable. Hippie products – including artsy, crafty, and green products – will come into vogue.

What I will do about it: Where appropriate, I will adjust my advertising and product presentation to appeal to this growing trend.

* Prediction: Spiritual and self-help products – including books, CDs, seminars, etc. – will become more popular. Those businesses that sell such products via the Internet and by direct mail will achieve the greatest profits.

What I will do about it: Pursue this trend in with my clients. Advise ETR readers to do the same.

[Ed. Note: These aren't the only predictions Michael's made about what's going to happen with the business world and economy in 2009. Recipients of his exclusive Ready, Fire, Aim dispatch are getting the whole kit-and-kaboodle. Only ETR's VIP customers receive this exclusive communique. To become a member of this special service - in which Michael reveals insider business- and wealth-building advice usually reserved for his private clients - sign up for ETR's Total Success Achievement Program. Not only will you get free membership to Michael's service, you'll also get all the success tools, motivational resources, and goal-achievement techniques you need to make your dreams come true in 2009. If you have bought an ETR product or attended a conference and are not receiving Ready Fire Aim, please let us know by sending an e-mail to Michael@ETRfeedback.com.]

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The Perfect No-Hassle and Useful Holiday Gift

Thursday, December 25th, 2008

It’s Christmas… and time has run out.

Did you forget a gift for Uncle Fred? Did you miss the shipping deadline to reach your cousin overseas? Do you just want to give a little something extra to someone who’s been there for you in 2008?

Well, here’s a GREAT really last-minute holiday gift – Early to Rise!

Just scroll to the top of any ETR issue on our website, look for the Forward to a Friend “winged box,” and click on it. Almost instantly, your friend, loved one, co-worker, or all three (you can send ETR to four people at a time) will receive an invitation to sign up for ETR and see that day’s issue.”

How good would you feel if the issue you send helps Aunt Edie lose 25 pounds? Or helps your cousin Bill recover the money he’s lost in the market this year? Or helps your little brother pay off his student loans with his own Internet business? You can do it right now – with just the click of your mouse.

Early to Rise. It’s the gift that keeps on giving!

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How to Beat Peer Pressure

Thursday, December 25th, 2008

‘Tis the season to be surrounded by people who give you a hard time for wanting to make healthy choices at holiday parties.

But… if you want to succeed, you have to lay the ground rules. There is no room for debate. You are either in or you are out.

Be LOUD and PROUD of the healthy choices you are making. Because, I promise you, there are dozens of folks you know who are secretly wishing someone would stand up and be a healthy role model for them. Someone who would show them the way to eating better and exercising for health and fat loss.

You can be that role model.

It might not happen overnight, but if you continue to lead by healthy example – without preaching or being condescending – you can build an entourage of social support and people who want to be healthy like you. This will build powerful relationships that will take your health and fat loss to the next level.

[Ed. Note: Sharing your weight-loss struggles, diet and exercise techniques, and encouragement can help you lose weight - and it can help your friends and family get healthier too. For a free way to offer support to friends, family, and even strangers, click here.

And for a topnotch fitness program that can help you burn fat and build muscle, check out Craig Ballantyne's Turbulence Training program right here.]

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Make 2009 Your Best Year Ever – Resolution #3: Just Say Yes

Wednesday, December 24th, 2008

On very rare occasions, I like to unwind in front of the TV with an episode of Law and Order. In one of my favorite episodes, Assistant District Attorney Jack McCoy was enticed to take on a high-profile case, but he refused. You see, the case involved working against his boss, District Attorney Adam Schiff. When asked why he refused, Jack said, with a wry smile, “There were many reasons to say yes and one better reason to say no.”

That phrase has stuck in my mind. And I believe it can be a potent reminder to stay the course when working toward your goals.

Yes, achieving your goals can be difficult. It can be time-consuming and frustrating. At times, you may feel like throwing in the towel – and that’s when you need to remember Jack McCoy. There are many reasons to quit, but there is one better reason to keep going.

I’ve had my share of failures. But I’ve had even more successes in my life. And those happy accomplishments were often dependent on how fervently or how often I said “YES!” to moving forward.

Why make goals for yourself if you know you’re going to feel like quitting? That’s a good question. You need to take a good hard look at what you want to get out of life. Then realize that setting goals can actually help you get past those negative feelings and achieve success.

• Goals give you a clear starting point.

Let’s say you are sick of feeling winded every time you climb the stairs. You’re tired of wearing extra-large clothes. And you want to feel attractive again. So set a goal for yourself. Resolve to lose 20 pounds in 2009. Just setting that goal gives you a jumping-off point for feeling healthier, more attractive, and better about yourself.

Not only that, but setting the goal gives you a blueprint for how to achieve it. Once you know you want to lose 20 pounds this year, you can break that bigger objective into smaller, easier-to-achieve chunks: Lose 10 pounds by June, lose 5 pounds by March, and so on.

And once you accomplish the goal, you’ll find that it “transforms” into a new goal – a starting point for maintaining the weight loss and/or becoming even more fit and healthy.

Goals help you define what is important.

It’s always easier to accomplish things that are important to you. Simply setting goals for yourself is a great way to announce – to yourself and the world – what’s meaningful and significant in your life.

Starting your own business this year says “Financial independence is important to me.” Losing 20 pounds says that you take your health seriously. Joining a family bowling league says that your family means a lot to you.

Goals help you set priorities.

One you’ve chosen a goal that’s important to you, that goal will dictate your priorities.

Let’s say your primary goal is to start your own Internet business this year. That makes it a top priority in your life. So instead of going out for drinks after work, you might work on your website. Instead of sleeping in on Saturday morning, you might write your weekly e-newsletter. Instead of saying yes to dinner with that couple you hate, you can spend time on creating a new information product.

Your goal moves to the top of your list of responsibilities, and takes precedence over everything else.

As I said earlier, it’s not easy to do what you have to do to reach an important goal – and there will be times when you’ll be tempted to quit. But you have a better reason to keep going: the amazing feeling of – finally! – accomplishing it.

Here’s a story from my personal experience…

I would sometimes dream of going to an airport, hopping on a plane, going down the runway, and soaring into a clear blue sky.

I had this dream several times a year for more than 20 years, and I often thought about it. Then one July morning I woke up, realized my 56th birthday was a few days away… and I had a compelling urge to turn my dream into reality.

So off I went to a nearby FBO (Flight Base Operations) airport to sign up for flying lessons. My wife, Karin, had tried to stop me. “Bob,” she said, “it’s raining. Why don’t you go tomorrow?”

Not a chance! My decision had been made and a new goal (to obtain a private pilot license) was set. I wasn’t going to put it off any longer. The rain was irrelevant!

It took me almost eight months, and involved more time, money, sweat, and tears than I ever imagined. Yet I stayed the course and didn’t quit – even when quitting made good sense. After all, I was surrounded by young pups (students and flight instructors in their early 20s). I had absolutely no background in aviation or engineering. How was I going to be able to understand the instrument panel? Flying an airplane is not like driving a car. You don’t just turn the key and go.

On March 17, 2006 I took my FAA check ride and passed. Karin was at a Spring Training baseball game when I called with the joyous news. I could hear the crowd cheering for a home run, and I felt like they were cheering for me.

My initial goal to get a private pilot license then transformed into new aviation-related goals that I continued to pursue. I had no idea when I started that I would eventually own my own airplane and set two world airspeed records.

It began with a recurring dream. The dream turned into a goal – something that was important to me, no matter how much time and energy I had to devote to it. And it ended with the realization of a 20-odd-year fantasy.

What about you? Do you want to learn to play a musical instrument and give a recital? Do you want to enjoy working in your garden and create a hybrid rose named after you? Do you want to write a collection of poems? Do you want to build or buy your dream home?

Start on that goal now… and don’t give in to all the reasons that will come up for quitting. Turning your dream into reality is the one better reason to say YES.

[Ed. Note: Success mentor Bob Cox - who has worked with four billionaires during his career - strongly believes that setting goals can help you make your longest-held dreams come true. Learn 3 more powerful but surprisingly simple success strategies from Bob Cox right here.

Bob can also give you the "insider secrets" that helped four Average Joes become billionaires. Best of all, you can master these billionaire success techniques in just 30 days. Learn more here.]

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Just Say Yes

Wednesday, December 24th, 2008

Issue #2547

ALSO IN THIS ISSUE:

  • How many of your dreams are still unfulfilled? (Bob Cox)  
  • Santa at a sporting goods store (Jason Holland)
  • It’s Fun to Know… about Kris Kringle
  • Add "encomium" to your vocabulary

(more…)

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Dear ETR: “Keep those helpful business hints coming.”

Wednesday, December 24th, 2008

“Here I am, taking you up on the offer to ‘cast my vote‘ for ETR. I love reading ETR’s daily newsletter. I own a small building contracting firm here in Central Virginia, and it’s always refreshing to keep up with the articles you guys put out.

“I enjoy reading the thoughts of Michael, MaryEllen, and Robert. But most especially I look forward to the notes Suzanne Richardson writes as ETR’s Managing Editor. They are sharp, down-to-earth, and business-helpful.

“Keep those helpful business hints coming. Some of us are very appreciative of what you’re doing.”

Carlos
Glen Allen, VA

[Ed. Note: What's your favorite part of Early to Rise? Let us know at AskETR@ETRFeedback.com.]

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Your Special Holiday Gift from Early to Rise

Wednesday, December 24th, 2008

Whatever your goal is for 2009 – to lose 20 pounds, to start a business, to learn how to play the guitar – you can reach it much faster if you apply Bob Cox’s two success strategies.

[ETRVideos]wkGJZ0ykfR0[/ETRVideos]

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My Favorite Holiday Tradition: Stuffed Reindeer and Fishing Rods

Wednesday, December 24th, 2008

My favorite holiday tradition is actually brand-new this year – at least it is for my family.

We took our two-year-old son to see Santa Claus… in an unlikely venue.

Last year, we waited in line for an hour at the local mall. Meanwhile, we were subjected to nonstop trailers for a horrible holiday movie projected on big screens, and were surrounded by “themed” decorations based on the same film. Talk about the commercialization of Christmas. Anyway, after all that, my son took one look at Santa Claus and started crying so hard that his face turned the same color as cheery old St. Nick’s suit.

But this year, we hit the local Outdoor World (a megastore that sells hunting, fishing, boating, and camping gear) and things went very well – despite the creepy presence of reindeer that had seen the business end of a taxidermist.

The line was short. And instead of screaming, my son stared at Santa in wonder (it might have helped that we’d been prepping him for this all year) and then quietly asked for a “fishing rod.” No, he hadn’t just seen a store display. He’s been going on about fishing rods since we took him on a kayak trip through a popular sport fishing area on the west coast of Florida.

I guess fishing on Christmas Day will be another tradition we’ll start this year… so I’d better learn how to fish.

[Ed. Note: What's your favorite holiday tradition? Let us know right here.]

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How to Confuse an Internet Marketer With Just 2 Words

Wednesday, December 24th, 2008

Here’s an easy way to octuple your revenues: Collect your customers’ e-mail AND mailing addresses.

You’re already aware of just how important it is to collect your customers’ e-mail addresses. Once you have that valuable bit of info – and permission to e-mail to them – you can send useful advice, updates on your company, and sales letters for your products.

But why does Internet marketing expert David Cross recommend that online marketers get their customers’ postal addresses too?

Businesses that have – and utilize – both their customers’ e-mail and regular postal addresses as part of their marketing efforts report remarkable results,” says David.

In fact, he says, revenues from those customers (with whom you communicate via both e-mail and snail mail) are between 8 and 12 times the revenues from customers with whom you communicate using only one of those channels.

So get out there and start grabbing e-mail AND postal addresses. Then make sure you communicate with your customers regularly using both.

[Ed. Note: The more marketing "channels" you use to communicate with your customers, the higher your chance of getting them to buy. To learn more about marketing with multiple channels, pick up a copy of the Amazon.com best-seller by Michael Masterson and MaryEllen Tribby - Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]

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“C” Your Way to a Slimmer You

Wednesday, December 24th, 2008

Getting more vitamin C in your diet can help stave off diabetes. And now here’s another reason to make sure you’re getting enough of this antioxidant: It helps your body burn more fat.

A recent study published in the journal Nutrition & Metabolism evaluated the fat-burning rates of two groups of people – those with adequate vitamin C levels and those with a vitamin C deficiency. The researchers found that when the participants with low blood concentrations of vitamin C walked on a treadmill for an hour, they burned 25 percent less fat than those with adequate C.

So how does vitamin help to speed fat-burning? It is essential for creating carnitine – a substance that turns fat into fuel.

Aim for 1,200 mg of vitamin C per day. To achieve this, fill your plate with fat-burning foods like peppers, citrus fruits, strawberries, and broccoli, and supplement with a high-quality, whole-foods multivitamin.

[Ed. Note: For more advice on the best foods to eat - and those you should avoid - as well as how you can apply the latest health breakthroughs to your own life, sign up for ETR's natural health newsletter. Get your free roadmap to feeling better and living longer right here.

Who says dessert can't be healthy? Nutrition expert Kelley Herring's brand-new recipe e-book, Guilt-Free Desserts, reveals 40 easy-to-make, mouthwateringly delicious, 100% healthy desserts you can make at home. Order today, and you'll receive the e-book Healthy Holiday Hors d'Oeuvres for free.]

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Make 2009 Your Best Year Ever – Resolution #2: “Touch” Your Customers

Tuesday, December 23rd, 2008

I have a single sign posted in my office, taped to the wall next to my desk. On it are only two words: CUSTOMER CONTACT.

It is there to remind me – even to force me – to do more of the task I am always tempted to let slide: talking more frequently to my clients and customers.

Let’s face it. In today’s Internet world, it’s easy to stay in your hidey hole, avoid people, and just sit at your PC reading, writing, and thinking… which is what I’ve essentially designed my businesses to allow me to do! But the problem is that you become too isolated from the very people you are in business to serve.

E-mail has turned into a shield that allows people to avoid the stress of telephone calls and face-to-face meetings. Yes, working remotely by e-mail is extremely efficient. But it has the unfortunate effect of insulating you from the true emotions, fears, concerns, and desires of your market.

So here’s the New Year’s Resolution I recommend for you.

Type in the words CUSTOMER CONTACT in all caps, boldface, and at least 72-point type. Print it out, and tape it to your PC or the wall above your monitor.

Then look at that piece of paper several times a day, read it, and do what it’s reminding you to do: have more contact with your customers.

“But Bob,” you may be thinking, “I’m already too busy. If I spend the day talking to our customers, I won’t have any time to get my work done.”

Here’s what I do in my Internet information marketing business. It may work for you, too…

Like most Internet marketers, we get a lot of communication from customers – both through e-mail and phone calls. It is a combination of compliments, complaints, problems, and questions. The questions range from the mundane (”Your shopping cart declined my credit card”) to the thoughtful (queries about advice or instruction given in our e-books or audio courses).

I have hired an Internet Marketing Administrator, Jodi, whose job it is to take care of all these queries – because I simply don’t have time. So I instantly pass on to her every customer service request or communication (our “white mail”) the minute I receive it.

But I do something to add a personal touch… and increase my own level of customer contact. I advise you to do the same.

Pass most of your white mail on to an assistant to ensure prompt, efficient handling of timely requests and complaints. But read it all first. You will find that you can respond appropriately to some with a single sentence or even a few words (e.g., “Thanks” or “Glad to hear you liked my book”).

Your customers – especially the ones who are your fans – will be thrilled to hear from you personally. Maybe you can handle 10 percent of your white mail this way.

A smaller percentage will ask you questions that require a more thoughtful answer. Each week, spend a half-hour typing out and sending customized e-mail answers to them. Do not charge for this advice. Your customers will reward you with incredible loyalty, referrals, and additional purchases.

Save all the questions and the answers. You may be able to turn them into another information product you can sell – e.g., “101 Questions about X and One Good Answer to Each.” (If you do that, do not use the names of the people who asked the questions.)

And what about complaints?

Answer the most thoughtful of the legitimate ones – those from obviously intelligent and decent folks – with a personal e-mail. Then add this P.S.: “I’ve attached a small free gift to compensate you for your problem.” And attach to your e-mail reply a PDF of one of your bonus reports or e-books.

By the way, I got this idea from Steve Leveen, founder of Levenger. In a talk he gave at one of the American Writers and Artists Inc. (AWAI) copywriting bootcamps, Steve mentioned that he answered many customer complaints with a personal letter… actually written by him… and often sent the dissatisfied customer a free gift.

It worked for Steve, it works for me, and it can work for you.

And what about the insulting, rude, or nasty white mail?

Do not respond, tempted as you may be. Pass all of it on to your assistant with instructions to answer as politely, completely, and helpfully as possible. (You are emotionally invested in your business, so jerks may make you see red. It’s better to let someone who is more neutral handle those negative or difficult people.)

That’s it. That’s my suggestion for your New Year’s Resolution: Get closer to your customers by communicating with them more often and more personally.

[Ed. Note: Personal, frequent contact with your customers and prospects is one of the best ways to build solid relationships with them. Starting an e-mail newsletter - filled with relevant, useful advice - is a perfect way to do it. For a step-by-step guide to setting up your own info-publishing business - including starting an e-newsletter, creating a website, and writing copy to drive traffic to it - sign up for ETR's Internet Money Club. See if there are any spots left for the "Class" of 2009 right here.

To learn more marketing secrets from freelance copywriter and marketing expert Bob Bly, sign up for his free e-zine, the Direct Response Letter. Do so today and get $116 in bonuses.]

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“Touch” Your Customers

Tuesday, December 23rd, 2008

Issue #2546

  • WEALTHY: Should you avoid aggressive spenders? (Andrew Gordon)
  • HEALTHY: Go ahead – enjoy the holiday spirits (James B. LaValle)
  • WISE: Jeff Bezos on the customer experience

ALSO IN THIS ISSUE:

  • The one New Year’s resolution every businessperson should make (Bob Bly)
  • Filling paper bags with holiday cheer (Suzanne Richardson)
  • It’s Fun to Know… the legend of the gift-giving witch
  • Add “balletomane” to your vocabulary

(more…)

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Never a Bad Time to Spend Wisely

Tuesday, December 23rd, 2008

Splurging in the middle of a recession is a no-no by Wall Street’s lights. They’re very good at punishing companies that can’t rein in spending when the economy goes into a tailspin (like now). The thinking is, a company can’t increase sales in a recession and shouldn’t try. They can only hope to cut costs to sustain profits. But this particular piece of conventional wisdom doesn’t always hold true. In the recession of 1989 to 1991, many companies that dared to spend aggressively on advertising were amply rewarded…

  • Jif peanut butter raised ad support and sales went up 57 percent.
  • Kraft salad dressings saw a rise of 70 percent.
  • Bud Light and Coors Light spent more than the average on marketing, and ramped up sales by 15 percent. (Overall, beer sales were down 1 percent.)
  • With aggressive advertising, Pizza Hut sales rose 61 percent, and Taco Bell’s rose 40 percent.

At the same time, companies that didn’t spend on advertising suffered the consequences. Mickie D’s sales went down about 28 percent. Jell-O, Crisco, Hellmann’s, Green Giant, and Doritos suffered sales losses of 26-64 percent.

And there are studies that point to business-to-business companies getting good results from spending that supports sales during a recession. During the recession of 1981-82, companies that spent aggressively on advertising averaged significantly higher sales volume not only during the recession but for the following three years.

Investors looking for companies like these can search for them on Yahoo and other financial sites by “sales” or “revenue” (look for increasing sales in the last three or 12 months). Further research will most likely reveal that the money they spent on advertising also went up.

Search engines have no category that tracks spending in support of sales. But I like doing it “backward.” In the end, you don’t care why sales go up as long as they do. When you hear so-called experts on TV complaining about a company failing to cut back on costs and/or spending, take it with a grain of salt. Smart strong spending in support of sales can help a company grow – even in the worst of times.

This is a good lesson not only for investors but also for small businesses. It comes down to this: Smart spending is always smart, regardless of what the economy is doing. And stupid spending is always stupid. Companies seemingly get away with it when the economy is good. But when it stalls, stupid spending (think auto companies) catches up to them in a hurry.

[Ed. Note: Some of the smartest spending you can do is on yourself and your financial future. Start an Internet business, and you could end up making $100,000 to $25 million a year. Learn how to do it here.

Andrew Gordon, ETR's Investment Director, can show you how to spot the "red flag" signals that could predict (with as much as 92 percent certainty) when a company's stock is going to tank. Learn more here.]

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A Toast to Your Health

Tuesday, December 23rd, 2008

Mulled wine, Champagne, hot toddies… the holidays are here. And many of us are tempted to drink a little more alcohol than we’re used to. But what’s the story? Should you down that Irish coffee pushed on you by your host? Or pass?

Several studies over the last 10 years have found that moderate drinking actually may have some benefits. For instance, it seems to lower blood sugar and reduce the risk of cardiovascular disease. But before you overindulge, remember that the healthy definition of “moderate” is pretty low. Furthermore, the definition of moderate is different for women than for men.

Moderate drinking means no more than one drink per day for women and two drinks per day for men. One drink translates to 5 ounces of wine, 12 ounces of beer, or 1.5 ounces of hard liquor. Researchers at the Centers for Disease Control and Prevention found that two-thirds of women and half of all men usually drink more than this.

Ladies, be especially cautious! According to the Harvard School of Public Health, one drink per day increases your risk of breast cancer by 10 percent – and two to five drinks per day increases your risk by 40 percent. The good news is that increasing your intake of folate may erase the cancer risk (according to an Australian study in the British Medical Journal). Foods high in folate include beef liver, spinach, great northern beans, asparagus, green peas, broccoli, avocado, lettuce, and turnip greens.

Once you exceed “moderate” (as defined above), your risks start to increase – linked to a 70 percent increased risk for high blood pressure, high triglycerides, and dangerous belly fat, according to the Centers for Disease Control and Prevention.

So for better health this holiday season, try to keep your drinking down to the true definition of moderation. When it comes to alcohol, more is not better!

[Ed. Note: Facing the holiday season and all its unhealthy choices can be overwhelming. Let ETR's health experts help. You can get advice from fitness and nutrition experts - and their interpretations of the latest breakthroughs in health - in ETR's free natural health e-letter. Sign up today.

It truly is possible to improve your health just by making wise choices when it comes to your diet and lifestyle. James B. LaValle, RPh, ND, CCN - founder of the LaValle Metabolic Institute and a nationally recognized expert on natural therapies - can give you easy-to-understand directions for living the healthy life you've always wanted. Learn how to feel better and live longer right here.]

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The Legend of the Gift-Giving Witch

Tuesday, December 23rd, 2008

It’s Fun to Know: The Legend of the Gift-Giving

According to Italian folklore, it’s not Santa Claus who gives presents to good little boys and girls. Instead, La Befana, a good witch, travels the country by broomstick on Epiphany Eve (the night before January 6). She fills the stockings of good children with goodies, but leaves only coal for those who have been naughty. (These days, parents put carbone dulce (”sugar charcoal”), a rock candy that looks like coal, in their children’s stockings as a joke.)
The story behind the legend is that the Three Wise Men invited La Befana to go with them to visit the newborn Christ child, but she declined because she had housework to do. When she was done she set off to join them, but got lost. Every year, she continues her search on Epiphany Eve, giving presents (or coal) to all the children along the way.

(Source: About.com)

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