Issue #2547
- WEALTHY: Get their mailing addresses, too! (Suzanne Richardson)
- HEALTHY: A fat-burning vitamin (Kelley Herring)
- WISE: Mary Kay Ash on doing the impossible
ALSO IN THIS ISSUE:
- How many of your dreams are still unfulfilled? (Bob Cox)
- Santa at a sporting goods store (Jason Holland)
- It’s Fun to Know… about Kris Kringle
- Add "encomium" to your vocabulary
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How to Confuse an Internet Marketer With Just 2 Words
Here’s an easy way to octuple your revenues: Collect your customers’ e-mail AND mailing addresses.
You’re already aware of just how important it is to collect your customers’ e-mail addresses. Once you have that valuable bit of info – and permission to e-mail to them – you can send useful advice, updates on your company, and sales letters for your products.
But why does Internet marketing expert David Cross recommend that online marketers get their customers’ postal addresses too?
"Businesses that have – and utilize – both their customers’ e-mail and regular postal addresses as part of their marketing efforts report remarkable results," says David.
In fact, he says, revenues from those customers (with whom you communicate via both e-mail and snail mail) are between 8 and 12 times the revenues from customers with whom you communicate using only one of those channels.
So get out there and start grabbing e-mail AND postal addresses. Then make sure you communicate with your customers regularly using both.
[Ed. Note: The more marketing "channels" you use to communicate with your customers, the higher your chance of getting them to buy. To learn more about marketing with multiple channels, pick up a copy of the Amazon.com best-seller by Michael Masterson and MaryEllen Tribby - Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]
Dear ETR: "Keep those helpful business hints coming."
"Here I am, taking you up on the offer to ‘cast my vote‘ for ETR. I love reading ETR’s daily newsletter. I own a small building contracting firm here in Central Virginia, and it’s always refreshing to keep up with the articles you guys put out.
"I enjoy reading the thoughts of Michael, MaryEllen, and Robert. But most especially I look forward to the notes Suzanne Richardson writes as ETR’s Managing Editor. They are sharp, down-to-earth, and business-helpful.
"Keep those helpful business hints coming. Some of us are very appreciative of what you’re doing."
Carlos
Glen Allen, VA
[Ed. Note: What's your favorite part of Early to Rise? Let us know at AskETR@ETRFeedback.com.]
"Aerodynamically the bumblebee shouldn’t be able to fly, but the bumblebee doesn’t know that so it goes on flying anyway."
Mary Kay Ash
Make 2009 Your Best Year Ever – Resolution #3: Just Say Yes
By Bob Cox
On very rare occasions, I like to unwind in front of the TV with an episode of Law and Order. In one of my favorite episodes, Assistant District Attorney Jack McCoy was enticed to take on a high-profile case, but he refused. You see, the case involved working against his boss, District Attorney Adam Schiff. When asked why he refused, Jack said, with a wry smile, "There were many reasons to say yes and one better reason to say no."
That phrase has stuck in my mind. And I believe it can be a potent reminder to stay the course when working toward your goals.
Yes, achieving your goals can be difficult. It can be time-consuming and frustrating. At times, you may feel like throwing in the towel – and that’s when you need to remember Jack McCoy. There are many reasons to quit, but there is one better reason to keep going.
I’ve had my share of failures. But I’ve had even more successes in my life. And those happy accomplishments were often dependent on how fervently or how often I said "YES!" to moving forward.
Why make goals for yourself if you know you’re going to feel like quitting? That’s a good question. You need to take a good hard look at what you want to get out of life. Then realize that setting goals can actually help you get past those negative feelings and achieve success.
• Goals give you a clear starting point.
Let’s say you are sick of feeling winded every time you climb the stairs. You’re tired of wearing extra-large clothes. And you want to feel attractive again. So set a goal for yourself. Resolve to lose 20 pounds in 2009. Just setting that goal gives you a jumping-off point for feeling healthier, more attractive, and better about yourself.
Not only that, but setting the goal gives you a blueprint for how to achieve it. Once you know you want to lose 20 pounds this year, you can break that bigger objective into smaller, easier-to-achieve chunks: Lose 10 pounds by June, lose 5 pounds by March, and so on.
And once you accomplish the goal, you’ll find that it "transforms" into a new goal – a starting point for maintaining the weight loss and/or becoming even more fit and healthy.
• Goals help you define what is important.
It’s always easier to accomplish things that are important to you. Simply setting goals for yourself is a great way to announce – to yourself and the world – what’s meaningful and significant in your life.
Starting your own business this year says "Financial independence is important to me." Losing 20 pounds says that you take your health seriously. Joining a family bowling league says that your family means a lot to you.
• Goals help you set priorities.
One you’ve chosen a goal that’s important to you, that goal will dictate your priorities.
Let’s say your primary goal is to start your own Internet business this year. That makes it a top priority in your life. So instead of going out for drinks after work, you might work on your website. Instead of sleeping in on Saturday morning, you might write your weekly e-newsletter. Instead of saying yes to dinner with that couple you hate, you can spend time on creating a new information product.
Your goal moves to the top of your list of responsibilities, and takes precedence over everything else.
As I said earlier, it’s not easy to do what you have to do to reach an important goal – and there will be times when you’ll be tempted to quit. But you have a better reason to keep going: the amazing feeling of – finally! – accomplishing it.
Here’s a story from my personal experience…
I would sometimes dream of going to an airport, hopping on a plane, going down the runway, and soaring into a clear blue sky.
I had this dream several times a year for more than 20 years, and I often thought about it. Then one July morning I woke up, realized my 56th birthday was a few days away… and I had a compelling urge to turn my dream into reality.
So off I went to a nearby FBO (Flight Base Operations) airport to sign up for flying lessons. My wife, Karin, had tried to stop me. "Bob," she said, "it’s raining. Why don’t you go tomorrow?"
Not a chance! My decision had been made and a new goal (to obtain a private pilot license) was set. I wasn’t going to put it off any longer. The rain was irrelevant!
It took me almost eight months, and involved more time, money, sweat, and tears than I ever imagined. Yet I stayed the course and didn’t quit – even when quitting made good sense. After all, I was surrounded by young pups (students and flight instructors in their early 20s). I had absolutely no background in aviation or engineering. How was I going to be able to understand the instrument panel? Flying an airplane is not like driving a car. You don’t just turn the key and go.
On March 17, 2006 I took my FAA check ride and passed. Karin was at a Spring Training baseball game when I called with the joyous news. I could hear the crowd cheering for a home run, and I felt like they were cheering for me.
My initial goal to get a private pilot license then transformed into new aviation-related goals that I continued to pursue. I had no idea when I started that I would eventually own my own airplane and set two world airspeed records.
It began with a recurring dream. The dream turned into a goal – something that was important to me, no matter how much time and energy I had to devote to it. And it ended with the realization of a 20-odd-year fantasy.
What about you? Do you want to learn to play a musical instrument and give a recital? Do you want to enjoy working in your garden and create a hybrid rose named after you? Do you want to write a collection of poems? Do you want to build or buy your dream home?
Start on that goal now… and don’t give in to all the reasons that will come up for quitting. Turning your dream into reality is the one better reason to say YES.
[Ed. Note: Success mentor Bob Cox - who has worked with four billionaires during his career - strongly believes that setting goals can help you make your longest-held dreams come true. Learn 3 more powerful but surprisingly simple success strategies from Bob Cox right here.
Bob can also give you the "insider secrets" that helped four Average Joes become billionaires. Best of all, you can master these billionaire success techniques in just 30 days. Learn more here.]
Your Special Holiday Gift from Early to Rise
Whatever your goal is for 2009 – to lose 20 pounds, to start a business, to learn how to play the guitar – you can reach it much faster if you apply Bob Cox’s two success strategies.
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Are You Embarrassed of What You Do for a Living – or Just Tired of Doing It?
One woman was both, and while her “acquaintances” at a dinner party snickered and poked fun, she had the last laugh. In as little as two weeks she started a new business for less than $99, soon had to hire additional employees to handle the work, and now lives a life without money worries of any kind.
Here’s how you can do the same, even easier and faster than she did.
"C" Your Way to a Slimmer You
Getting more vitamin C in your diet can help stave off diabetes. And now here’s another reason to make sure you’re getting enough of this antioxidant: It helps your body burn more fat.
A recent study published in the journal Nutrition & Metabolism evaluated the fat-burning rates of two groups of people – those with adequate vitamin C levels and those with a vitamin C deficiency. The researchers found that when the participants with low blood concentrations of vitamin C walked on a treadmill for an hour, they burned 25 percent less fat than those with adequate C.
So how does vitamin help to speed fat-burning? It is essential for creating carnitine – a substance that turns fat into fuel.
Aim for 1,200 mg of vitamin C per day. To achieve this, fill your plate with fat-burning foods like peppers, citrus fruits, strawberries, and broccoli, and supplement with a high-quality, whole-foods multivitamin.
[Ed. Note: For more advice on the best foods to eat - and those you should avoid - as well as how you can apply the latest health breakthroughs to your own life, sign up for ETR's natural health newsletter. Get your free roadmap to feeling better and living longer right here.
Who says dessert can't be healthy? Nutrition expert Kelley Herring's brand-new recipe e-book, Guilt-Free Desserts, reveals 40 easy-to-make, mouthwateringly delicious, 100% healthy desserts you can make at home. Order today, and you'll receive the e-book Healthy Holiday Hors d'Oeuvres for free.]
My Favorite Holiday Tradition: Stuffed Reindeer and Fishing Rods
My favorite holiday tradition is actually brand-new this year – at least it is for my family.
We took our two-year-old son to see Santa Claus… in an unlikely venue.
Last year, we waited in line for an hour at the local mall. Meanwhile, we were subjected to nonstop trailers for a horrible holiday movie projected on big screens, and were surrounded by "themed" decorations based on the same film. Talk about the commercialization of Christmas. Anyway, after all that, my son took one look at Santa Claus and started crying so hard that his face turned the same color as cheery old St. Nick’s suit.
But this year, we hit the local Outdoor World (a megastore that sells hunting, fishing, boating, and camping gear) and things went very well – despite the creepy presence of reindeer that had seen the business end of a taxidermist.
The line was short. And instead of screaming, my son stared at Santa in wonder (it might have helped that we’d been prepping him for this all year) and then quietly asked for a "fishing rod." No, he hadn’t just seen a store display. He’s been going on about fishing rods since we took him on a kayak trip through a popular sport fishing area on the west coast of Florida.
I guess fishing on Christmas Day will be another tradition we’ll start this year… so I’d better learn how to fish.
[Ed. Note: What's your favorite holiday tradition? Let us know right here.]
It’s Fun to Know: About Kris Kringle
Yesterday, we told you about La Befana, the kindly witch who fills the stockings of Italian children with candy and toys. In Germany, the role is filled by a young child with wings – the Christkindl ("Christ Child").
Legend has it that Martin Luther (who jump-started the Protestant Reformation, among other things) created the Christkindl to replace St. Nicholas, whom he felt drew attention away from the celebration of the birth of Jesus and the true meaning of Christmas.
German immigrants in the 18th century brought the tradition to the United States. And eventually Christkindl became Kris Kringle, an alias of Santa Claus. (Sorry Martin Luther.) In recent years, the Christkindl tradition has been diminishing – even in Germany – as the image of Santa Claus spreads throughout the world.
(Source: About.com)
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Word to the Wise: Encomium
An "encomium" (en-KOH-mee-um) – from the Greek for "eulogy" – is a formal expression of high praise.
Example (as used by Charles Isherwood in a New York Times article about the Broadway musical Billy Elliot): "Such is the high regard and warm affection most critics have expressed for this smash from London that you may have tired of reading encomiums to its glory."
[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]
Copyright ETR, LLC, 2008
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Let me know where you are going fishing. I would like to join you.
Bob Lindstrom
What I’m giving the world for Christmas this year by Tia Dobi, A.W.A.I. Circle of Success member
Christmas, to me, is about the re-birth of Spirit within…the very thing which moves and lives my being.
So here’s what I’m giving this Christmas, I hope you’ll receive!
1. Presence. Making the time to be physically present with another. This means being “all there” in the now moment—heart open, full-on awareness. I don’t do cell phones…and don’t allow them in my home which helps keeping communication real. Listening with every cell in the body is exhilarating!
2. Unconditional love. Coming from the recognition that love is the core of my being, enables me to see others from a spiritual perspective and consider their concerns. Touting mistletoe wherever I go, allows for lots of intimate hugs, smiles and kindness—chance meetings with strangers creates memories that can last a lifetime.
3. Compassion. Transcending woes—and blame—beyound bank account balances, ideals, religious beliefs, political preferences and choices. Mistakes never call for punishment—merely correction. Walking a mile…
4. Voice. Unique mentoring in the moment. Sharing my time, energy, talents and resources with others. Answering the same question over and over is O.K. too. Hearing the many voices of others.
5. Sanity. Healthy and fun activities like a 25-mile Christmas day beach bike ride. Brisk late night jogs while admiring twinkling neighourhood lights. Coupled with holiday traditions like creamy eggnog laced with Jack Daniels, dashed with nutmeg. Gratitude for all that I have, what had to leave, and the amazing expectation of the good on its way. Sharing the bliss, joy and ecstasy of life.
6. Support. Being Santa Tia. The Brand of God.
When you asked about my favorite Holiday tradition, I thought of many things that involve family and friends. In my 50-something life, the list of wonderful holiday experiences is long.
But when I really think about what consistently brings me joy, pleasure and a sense of harmony – I think about the experience of singing with others. In childhood, singing at Christmas was essential to the season. As an adult, for many years that ingredient was missing.
Sure, holiday music is everywhere. But what I am talking about is the exhilaration that comes from practicing with others and performing uplifting and harmonious music celebrating the holidays. The last 10 years or so I have participated in choirs each year and I intend to include the joy of community, balance and harmony for many years to come.
Yes! Yes!
Fishing is one of few hobies!!
Mery Christmas & Happy The New Wonderfull Year of 2009
Tran
I want all i order for to be sent to my my billing and shipping address as being at the top right corner of the letters being sent to me,addressed as dear Customer and as millemiglia member.
My expertise is in organizing academic essays in a way that about 4,995 American Colleges and Universities ignore, but which three to five do practice. The methodology is very well known in France, since it has been practiced there since the 1870’s. The point is, there has to be some Americans out there who are bothered and fed up with the chaos currently dominating the so-called “teaching of writing” in American schools, from middle school right up to the University undergraduate and graduate level. I know there is a vast need there. I’m trying to start my own web site, in which I will explain how to get started, plus provide various examples, both of what not to do and what to do.
BUT, in these matters, one must remain humble. I am sure there are plenty of people out there who are “smarter” than I am. That’s not the point. Someone ought to tell the smart and clever ones what they need to know to produce academic essays, whether very short or four and a half to six pages(1200 to 1500 words) long.
Doesn’t that tickle your funny-bone? A lot more is at stake than just making some money.