Here’s an easy way to octuple your revenues: Collect your customers’ e-mail AND mailing addresses.
You’re already aware of just how important it is to collect your customers’ e-mail addresses. Once you have that valuable bit of info – and permission to e-mail to them – you can send useful advice, updates on your company, and sales letters for your products.
But why does Internet marketing expert David Cross recommend that online marketers get their customers’ postal addresses too?
“Businesses that have – and utilize – both their customers’ e-mail and regular postal addresses as part of their marketing efforts report remarkable results,” says David.
In fact, he says, revenues from those customers (with whom you communicate via both e-mail and snail mail) are between 8 and 12 times the revenues from customers with whom you communicate using only one of those channels.
So get out there and start grabbing e-mail AND postal addresses. Then make sure you communicate with your customers regularly using both.
[Ed. Note: The more marketing "channels" you use to communicate with your customers, the higher your chance of getting them to buy. To learn more about marketing with multiple channels, pick up a copy of the Amazon.com best-seller by Michael Masterson and MaryEllen Tribby - Changing the Channel: 12 Easy Ways to Make Millions for Your Business.]
Similar Articles:
- Letting Your Customers Buy – the Way They Want To – My alma mater is making it so easy for me to donate to their endowment – it’s almost impossible NOT …
- Show Me the Money – Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundre…
- How do you get rid of excess spam? – “I get tons of unsolicited e-mail, often the same message from many (20-25) people. Most of these ar…
- Get Off the Internet – ETR is an Internet business. There’s no doubt about it. And there’s no doubt that we’ve experienced …
- 10 THINGS YOU SHOULD KNOW IF YOU ARE DOING E-MAIL MARKETING (AND IF YOU ARE NOT . . . YOU SHOULD BE!) – Of all the opportunities the Internet offers individual wealth seekers, e-mail marketing is my perso…
- Quick Professional Networking Tip: 3 Simple Steps – I’ve been doing a ton of networking lately – making lots of good connections. Now there’s a pile of …
- How to Get 5 Times the Internet Revenues by Going Offline – Several months ago, one of my favorite clients asked me to create a Web-based promotion for a new in…