Comments on: The Decoy Effect – and How It Can Help You Make More Sales http://www.earlytorise.com/2008/12/19/the-decoy-effect-and-how-it-can-help-you-make-more-sales.html The Web's Most Popular Newsletter Thu, 19 Nov 2009 09:45:21 -0400 http://wordpress.org/?v=2.8.3 hourly 1 By: Leah Carson http://www.earlytorise.com/2008/12/19/the-decoy-effect-and-how-it-can-help-you-make-more-sales.html/comment-page-1#comment-1539 Leah Carson Mon, 22 Dec 2008 00:26:15 +0000 http://www.earlytorise.com/?p=4722#comment-1539 Great article by Alex! If you want to read even more about this, there's an article coming out in the February 2009 issue of the Journal of Marketing Research that uses functional MRIs to explore the biological aspect of this: "Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock and Akshay R. Rao, Journal of Marketing Research But _testing_ the decoy effect in your own offers will probably put more money in your pocket Great article by Alex! If you want to read even more about this, there’s an article coming out in the February 2009 issue of the Journal of Marketing Research that uses functional MRIs to explore the biological aspect of this:

“Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study,” William Hedgcock and Akshay R. Rao, Journal of Marketing Research

But _testing_ the decoy effect in your own offers will probably put more money in your pocket

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