Archive for December, 2008
Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside - it’s not so good for a budding lemonade tycoon.
Urbane
by ETR (12/31/2008)
Someone who’s “urbane” (ur-BANE) - from the Latin for “of a city” - is polite, polished, and elegant.
Considering the turmoil in the economy, I understand if your primary concerns are to protect your wealth, boost your earning power, and increase your financial independence. But if you want to achieve all of that (and certainly if you want to enjoy it), you must also focus on your health.
Jon Herring reveals why you should take a few minutes and head outside today - and every day.
Would you ever consider forking over millions of dollars for an advertisement that barely mentions your product? Of course not. But otherwise shrewd businesspeople do it all the time. The advertising channel we are talking about is television.
You’re headed to the airport when your car gets a flat - and you miss your flight. No way will the airline waive a rebooking fee or the difference in the price of a later flight, right? Especially not in these days of $50 checked baggage and no free peanuts.
I’m going to share with you a success strategy that can do more to help your career than just about anything else. And most people are doing the exact opposite.
What most people do is identify their weaknesses and then put a great deal of work into improving themselves in those areas. But as John C. Maxwell points out in his book Talent Is Never Enough, you will have a much better chance of rapidly advancing in business if you focus on your strengths.
Profits by Mail
by Christian Hill (12/30/2008)
It’s so irritating to pay a late fee when you return a rental movie a day (or 30 days) late. Was anyone else really trying to rent Gigli during the two extra days I held on to it? Not likely. So why should I pay a fine when the movie was just going to sit on a shelf?
No matter what product or service you sell, your competitors are selling something similar. To make sure your offer - and every aspect of your customers’ experience - stands out from the pack… you should find out what they are up to.
Your first step is to collect your competitors’ marketing materials. Find their print ads, call their 800 numbers, look at their websites, sign up for their newsletters, and read the sales letters they are going to start sending you. Among other things, you’re looking for the quality of their copy, layout, format, benefits, offers, and pricing.
Drum roll, please… “Bailout” tops the list of the most-searched-for words in the Merriam-Webster online dictionary in 2008. Rounding out the top five are four words that just might be familiar to those who followed the run-up to November’s presidential election:
Researchers at Johns Hopkins University in Baltimore, MD tested the effect of dark chocolate on platelet activity, C-reactive protein (CRP - an indicator of heart disease and stroke risk), and lipid profile in 28 healthy volunteers. For one week, the volunteers ate dark chocolate (providing 700 mg of flavonoids per day). At the end of that time, the researchers found that, on average, their LDL cholesterol ("bad" cholesterol) had fallen by 6 percent and their HDL cholesterol ("good" cholesterol) had increased by 9 percent. Their CRP levels, too, were reduced.
Your website sales and sign ups can improve dramatically just by implementing David Cross’s simple usability technique.
Furtive
by ETR (12/30/2008)
“Furtive” (FUR-tiv) - from the Latin for “thief” - means secretive, sly, or sneaky.
In tough economic times - like right now - you may have fewer new customers or your existing customers may be more cautious about spending. Worse, you may feel that there’s nothing you can do.
As unfair as it may seem, you’re on your own. Nobody is going to give you a bailout, nobody owes you a thing, and you have no right to anything except that which you create.
Lassitude
by ETR (12/29/2008)
“Lassitude” (LASS-uh-tood) - from the Latin for “weary” - is a lack of energy or vitality.
If, after everything you’ve read in Early to Rise, you still doubt that the Internet is the best place to do business, consider this: According to a recent Harris Interactive poll, 46 percent of women and 30 percent of men would rather give up sex for two weeks than Web surfing.
You may think you’re up on the latest health information. But even if you were to read all the thousands of medical journals out there, you probably wouldn’t be getting the whole story. Because when they are trying to get their studies published, drug companies are more likely to submit outcomes of those that favor benefits of the new drugs they are promoting.
Have you ever asked yourself what it is that gives someone power over you? The truth be known, it’s a matter of perception - both the other person’s and yours. By this I mean that most power is abstract, and therefore impossible to quantify.
A bonus is the free special report you get when you sign up for a newsletter… the MP3 download you get when you buy a book… the 6-in-1 kitchen tool and set of precision steak knives you get when you order a Ginsu knife… or the free shipping you get when you order a Land’s End fleece jacket.
If you can’t turn on the lights, you can’t make money. That’s the dark reality of a company unable to pay its bills. And without cash lubricating an economy, businesses dry up. I saw it happen in Asia (where I did a lot of business as CEO of a trading company) in the late 1990s. One by one, Asian currencies came under attack by aggressive currency traders. Local currencies quickly sank to one-half to one-fifth of their previous values.
When I was getting ready to promote the 2008 International Sketch Comedy Competition, I needed a celebrity host. I’d been producing this event for several years - but this time, I intended to market a video of it. And I knew that if I wanted to have a chance of doing that successfully, I needed a “name.”
“Horripilation” (haw-rip-uh-LAY-shun) - from the Latin for “to bristle” + “hair” - is goose bumps.
It’s easy to hit “information overload”. Rich Schefren (www.StrategicProfits.com) reveals how you can prevent yourself from getting bogged down in too much information, and only take in the most relevant, valuable advice you can find.
I discovered long ago that if I wanted to continually improve my company and my own performance I need to leverage my past experience for all it’s worth. Stated more simply - to make 2009 the best it can be, you need to analyze what took place in 2008.
In the U.S., the coldest temperature recorded was minus 79.8 degrees Fahrenheit in the Endicott Mountains of northern Alaska. Worldwide, the coldest temperature recorded was in Vostok, Antarctica - minus 129 degrees Fahrenheit.
You know by now that there are “good” fats and “bad” fats. And you’ve probably heard that small amounts of omega-6 fatty acids from seeds and plants are essential for your body. When combined with omega-3 fatty acids from fish, omega-6s appear to play an integral role in maintaining health. Together, these two fats can help regulate brain development, energy production, and immune function, and control inflammation.
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