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Archive for December, 2008


The Loneliest Lemonade Stand

Wednesday, December 31st, 2008

Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside – it’s not so good for a budding lemonade tycoon.

After buying two cups of lemonade from Spencer, I had to give the kid some advice. I told him that he should move to the corner, where he would get a lot more traffic… or at least put up signs directing people to his stand.

Did he do it? Nope. He just went on yelling, “Lemonade for sale!”

Find out where the traffic already is and plant yourself there. Then offer something those people want. That’s a secret of success for any business.

At a seminar for people interested in going into the food business, the late Gary Halbert said to attendees, “I’ll let you pick any advantage you want for your business. Name it.” People would say things like “I want the only McDonald’s” or “I want the best food.” After everyone had a turn, he’d say, “The only advantage I want is a hungry crowd.”

When it’s parked in front of a hungry crowd, even a “roach coach” gets business at lunchtime.

The same secret of success holds true for your website. You’ve got to get it in front of a stream of traffic that’s hungry for what you’re selling.

Here are just a few ideas:

  • Add your offer to partners’ Thank You pages and Opt-In pages.
  • Buy ads on relevant, highly trafficked sites.
  • Make deals with other sites that rank highly in the search engines for your keywords and phrases.

If you’re not selling enough of your products – maybe it’s time to move your “lemonade stand” to where the crowd is!

[Ed. Note: As master Internet marketer Yanik Silver (www.MaverickBusinessInsider.com) says, you've got to get your business noticed by the right crowd if you expect to make sales. Discover 12 profit-boosting marketing strategies for getting your product in front of "hungry" traffic right here.]

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Make a PROFOUND Impact on Your Health

Wednesday, December 31st, 2008

Issue #2553

  • WEALTHY: Why you shouldn’t fix your weaknesses (Paul Lawrence)
  • HEALTHY: The best kinds of sugar and fat (Jon Herring)
  • WISE: Gandhi on health

ALSO IN THIS ISSUE:

  • Get out of your front yard and into the traffic (Yanik Silver)
  • The problem with Super Bowl ads (Michael Masterson & MaryEllen Tribby)
  • It’s Good to Know… about the flat-tire “rule”
  • Add “urbane” to your vocabulary

(more…)

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Urbane

Wednesday, December 31st, 2008

Someone who’s “urbane” (ur-BANE) – from the Latin for “of a city” – is polite, polished, and elegant.

Example (as used by Robert Dallek in Flawed Giant): “The son of a famous father… Harvard-educated, handsome, charming, urbane, a northeastern aristocrat with all the advantages, JFK appeared to be everything LBJ was not.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2008

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Make 2009 Your Best Year Ever – Resolution #9: Improve Your Health in 2 Simple Steps

Wednesday, December 31st, 2008

Happy New Year’s Eve! I hope you are taking the time to set some goals and make plans for the year ahead.

Considering the turmoil in the economy, I understand if your primary concerns are to protect your wealth, boost your earning power, and increase your financial independence. But if you want to achieve all of that (and certainly if you want to enjoy it), you must also focus on your health.

When your mental and physical health are in top form, your thinking improves… you have more creativity and energy… you are more confident… your relationships get stronger… and your success is an inspiration to those around you.

When your health is at its best, your skin maintains its youthful appearance. You have fewer aches and pains. Your immune system protects you from illness. And your body naturally sheds fat, leaving a leaner, fitter you staring back from the mirror.

So I urge you to make the strongest commitment to regaining or maintaining your health and fitness this year. The great news is that it is not complicated and it doesn’t require toil and sacrifice. In this article, I will share with you two very simple things you can do that will make a PROFOUND impact.

It doesn’t matter whether your goal is to lose weight… heal a condition… reduce pain and inflammation … improve your appearance… have more energy and stamina… live longer… break free of prescription drugs… or just feel well again… the following two steps will help you achieve it!

Step #1 – Eat a Low-Glycemic Diet

The first and most important step you should take is to strictly limit the amount of sugar and high-glycemic carbohydrates in your diet. Carbs that are high on the glycemic index are rapidly converted to glucose in your system. This raises your blood sugar levels and requires a rush of insulin to shuttle the glucose molecules into the muscles where they can be used as fuel.

Here’s why that is a bad thing: Perpetually elevated blood sugar and insulin levels lead to premature aging, wide swings in mood and energy, reduced immunity, and chronic inflammation. Not to mention a much higher risk of heart disease, diabetes, cancer, Alzheimer’s and more.

Insulin is also the hormone that controls fat storage. If you want to convert your body to a perpetual fat-burning state, you must keep your insulin and blood sugar levels low. For many people, controlling insulin levels by eating a low-glycemic diet can produce nearly effortless weight loss.

High-glycemic foods that you should limit or avoid include starchy carbohydrates – potatoes, flour, rice, pasta, corn, cereal, bread and other grain products (even whole grains), and baked goods. If you can’t live without bread, tortillas, and cereal, look for Ezekiel 4:9 organic sprouted grain products made by Food for Life. They are all low-glycemic and taste great.

You should also strictly limit the amount of sugar in your diet. In one form or another, sugar is in most foods. And it is a primary culprit in our epidemics of obesity, heart disease, and diabetes. Read the labels and try to avoid anything with more than 10 grams per serving.

And don’t use artificial sweeteners. They can damage your health – and there are better alternatives. If you wish to sweeten foods and drinks or make your own desserts at home, use sweeteners like erythritol and stevia (or agave nectar, in moderation).

With these all-natural ingredients, you can make low-glycemic desserts that are perfectly healthy and taste even better than those made with sugar.

Step #2 – Balance Your Omega-3 to Omega-6 Ratio

The second highly important step you must take to improve your health and longevity, lose weight, and slow down the aging process is to balance your omega-3 to omega-6 ratio.

Omega-3s and omega-6s are known as essential fatty acids. They are essential to every cell in your body, and they must be consumed in your diet. Your body cannot manufacture them. However, while omega-6 fats are essential in small amounts, they actually promote disease when consumed in unnaturally large amounts.

Based on our evolutionary history, the ideal ratio of omega-6 to omega-3 in the diet is 1:1. Our ancestors evolved over millions of years eating that way. However, our modern diet has skewed the ratio significantly.

A hundred years ago, the average American ate less than one pound of vegetable oil per year. Today, the average American eats more than 75 pounds of these polyunsaturated omega-6 fats each year. So, instead of the ideal 1:1 ratio, most people consume anywhere from 20 to 50 times more omega-6 than omega-3 fatty acids!

This is a prescription for cancer, heart disease, diabetes, obesity, cataracts, infertility, skin wrinkles, and much more. The twofold solution is very simple:

• First, reduce – as much as possible – the omega-6 fatty acids in your diet.

Strictly limit vegetable and seed oils – corn oil, soy, canola, safflower, and sunflower oils. You should also avoid fried and processed foods. Potato chips, baked goods, salad dressings, margarine, shortening, etc. all contain vegetable oils and high levels of omega-6 fats.

Replace any vegetable oils you currently use with extra virgin olive oil, organic grass-fed butter, and organic unrefined coconut oil.

Conventionally raised meats are also much higher in omega-6 fatty acids than meat from animals raised on their natural diet. Cattle raised on corn, for example, have a much, much higher ratio of omega-6 fatty acids in their meat than cattle raised on a natural diet of grass. Grass-fed beef is generally very rich in beneficial omega-3s. Buy organic, naturally raised meats whenever possible. (U.S. Wellness Meats is a multi-family run business that takes great care of their customers.)

• Second, boost your intake of omega-3 fatty acids.

Omega-3 fatty acids are found in very few foods, which is why most of the population is deficient. This is a shame, because omega-3s are one of the most beneficial nutrients in the human diet. Hundreds of published studies show that optimal omega-3 levels can greatly improve your overall health, optimize your weight, increase your energy, and help you retain mental function as you age. Omega-3s also reduce your risk of heart disease, diabetes, cancer, and depression. And they can be used to treat rheumatoid arthritis, allergies, hyperactivity, diabetes, digestive disorders, and a host of other conditions.

While you can get omega-3s from flaxseeds and walnuts, these plant sources contain only the fatty acid ALA. The best omega-3 fats are those found in fish – DHA and EPA. Your brain is highly dependent on DHA. Low DHA levels have been linked to depression, memory loss, and a higher risk of developing Alzheimer’s. Wild Alaskan salmon (not farm-raised) is one of the best food sources of these fats. But your best bet is to take a fish oil (not cod liver oil) supplement. I recommend Carlson’s Lemon Flavored. I find it’s easier to take from the bottle, rather than swallowing capsules.

That’s it!

1. Eat a low glycemic diet, and

2. Balance your omega-3 to omega-6 ratio.

And you will have taken two of the most important steps toward a lean, fit body and a lifetime of health.

Of course, that’s not all there is to it. You should also break a sweat on a regular basis. You should eat a varied, natural diet of whole foods, and avoid chemicals and preservatives. Drink plenty of purified water every day. And allow your body to rest peacefully at night.

It doesn’t matter what your age or prior bad habits… or how overweight and unhealthy you might feel at the moment. You can experience a higher level of fitness and the profound sense of well-being that comes with it – and you can accomplish it this year!

Make 2009 the healthiest and most successful year of your life!

[Ed. Note: Following Health Editor Jon Herring's recommendations isn't difficult - and it can have a profound effect on your life. But don't worry. It doesn't mean eating boring, tasteless food. You can enjoy low-glycemic desserts that are delicious and healthy with the help of Jon's wife, Kelley. A nutrition expert herself, Kelley Herring has created Guilt-Free Desserts - a book full of easy-to-make, mouthwateringly delicious, 100% healthy recipes you can make at home. Order today, and you'll receive the e-book Healthy Holiday Hors d'Oeuvres for free.

And for a source of motivation, fitness advice, weight-loss recommendations, and details about the latest health breakthroughs all year long, sign up for ETR's free natural health newsletter.]

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Your Special Holiday Gift from Early to Rise

Wednesday, December 31st, 2008

Jon Herring reveals why you should take a few minutes and head outside today – and every day.

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Why Super Bowl Ads Don’t Work

Wednesday, December 31st, 2008

Would you ever consider forking over millions of dollars for an advertisement that barely mentions your product? Of course not. But otherwise shrewd businesspeople do it all the time. The advertising channel we are talking about is television.

Most television advertising is rubbish. And Super Bowl commercials are the worst kind of rubbish – expensive, self-absorbed, and impotent. They are, for the most part, elaborately produced mini-movies, with action-packed plot lines and famous actors and beautiful scenery. We laugh at them. We cry at them. We hold our breath in anticipation. We do everything we do at the movies. But we don’t run out afterward and buy the advertised products. In many cases, we don’t even know what the products are.

This has been confirmed by recent studies. University of Tampa researchers, working with ad agency Brain on Brand, found that a year after watching Super Bowl commercials, most viewers couldn’t remember what products had been promoted. This held true even for those much-talked-about commercials heralded at the time for their originality. In fact, in one case, many subjects thought an ad for FedEx was actually for UPS.

There’s some great buying and selling that occurs in the television industry, but it’s not the selling that’s supposed to take place: between the advertiser and the viewing public. Instead, it’s the buying and selling that occurs between the ad agency and the advertiser.

Super Bowl XLIII is just a few weeks away. How many commercials do you remember from Super Bowl XLII?

[Ed. Note: The above article was adapted from Changing the Channel: 12 Easy Ways to Make Millions for Your Business, published with permission from John Wiley & Sons. Get your copy today.]

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The Flat-Tire “Rule”

Wednesday, December 31st, 2008

You’re headed to the airport when your car gets a flat – and you miss your flight. No way will the airline waive a rebooking fee or the difference in the price of a later flight, right? Especially not in these days of $50 checked baggage and no free peanuts.

But, actually, airlines will sometimes put you on standby for a later flight – for free – if unforeseen circumstances prevent you from making it on time. The emphasis, here, is on the word “sometimes” – and you have to know how to talk to them. These situations are handled by airline reps on a case-by-case basis. And remember that when air traffic is heavy – and flights are already overbooked – they are less likely to fulfill this request. They just won’t have room for you.

• First thing to keep in mind is that you can’t be more than two hours late for your missed flight.

• If you know you’re going to be late, call the airline as soon as possible and explain the situation.

• Don’t mention the “flat-tire rule”! It’s not an official policy, but an unwritten “understanding” at some airlines – and the rep might not know what you’re talking about. Simply explain why you were late and ask politely if you can be rebooked for no fees.

• Have a legitimate excuse for being late. Traffic, hurricane, car accident = good. Side trip to the mall = bad.

(Source: Aviation.com and Airfarewatchdog.com)

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Find Your Strength Zone

Wednesday, December 31st, 2008

I’m going to share with you a success strategy that can do more to help your career than just about anything else. And most people are doing the exact opposite.

What most people do is identify their weaknesses and then put a great deal of work into improving themselves in those areas. But as John C. Maxwell points out in his book Talent Is Never Enough, you will have a much better chance of rapidly advancing in business if you focus on your strengths.

Let’s say cold-calling is not one of your strong points. It would take a great deal of time and effort to become passable at this skill. But if, instead, you take a skill that you are already good at and you put your energy into becoming even better, you’ll quickly become remarkable.

[Ed. Note: Sometimes the simplest strategies - like focusing on your strengths - can have the biggest results when it comes to your success. Get three more simple yet powerful techniques you can use to get everything you want out of life right here.

Paul Lawrence is a produced screenwriter, a successful entrepreneur with over a dozen profitable start-ups, and a business author. Discover more about his success strategies here.]

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Profits by Mail

Tuesday, December 30th, 2008

It’s so irritating to pay a late fee when you return a rental movie a day (or 30 days) late. Was anyone else really trying to rent Gigli during the two extra days I held on to it? Not likely. So why should I pay a fine when the movie was just going to sit on a shelf?

There is a solution that many folks have turned to.

Netflix!

This online movie rental service has no late fees. Ever. And their selection is much more extensive than what you find at your neighborhood Blockbuster or video store. The perks are better too. New releases are almost always available. You can schedule your next 10 movie deliveries – and you can modify your list if your tastes change. To return a movie, you just drop it in the mail. In about two days, the next one on your list is delivered. And now, you can even download and watch Netflix movies on your computer.

The best part is that a subscription to get one DVD at a time is under $10/month, cheaper than renting two movies a month from most video rental places.

With subscriptions being bought as holiday gifts for family and friends, Netflix (NFLX) should ride a revenue wave that will push its stock price up over the next few months. Currently trading around the $27/share level, I expect it to pop back up to the $32-$34/share level soon. Pick up some shares now.

[Ed. Note: The market may not look so hot right now. But you should be ready to take action when the moment strikes. Some incredible opportunities are headed your way. For an educational program that lays out the simple steps you need to take advantage of them, click here.]

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Spying on Your Competitors

Tuesday, December 30th, 2008

No matter what product or service you sell, your competitors are selling something similar. To make sure your offer – and every aspect of your customers’ experience – stands out from the pack… you should find out what they are up to.

Your first step is to collect your competitors’ marketing materials. Find their print ads, call their 800 numbers, look at their websites, sign up for their newsletters, and read the sales letters they are going to start sending you. Among other things, you’re looking for the quality of their copy, layout, format, benefits, offers, and pricing.

Then start buying their products. Keep track of any problems that crop up with your orders, how long it takes for your products to arrive, and how these companies follow up with you.

Compare what you learn about the way your competitors operate to what you are doing… and use that information to make your own efforts better.

[Ed. Note: Competitive intelligence is a great way to get a leg up on your competitors and improve your business. Another way is to make formal goal setting part of your everyday routine. For a step-by-step guide (and year-long support) to achieving all your business – and personal – goals in the new year, join Early to Rise’s Total Success Achievement Program 2009. Find out more about how this program can help you here.

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10 simple ideas that could make this the best year ever for your business

Tuesday, December 30th, 2008

Issue #2552

  • WEALTHY: More than a movie subscription service (Christian Hill)
  • HEALTHY: 5 reasons to eat more chocolate (Dr. Ray Sahelian)
  • WISE: George Sheehan on success

ALSO IN THIS ISSUE:

  • 10 simple ideas that could make this the best year ever for your business (David Cross)
  • How – and why – to find out what your competitors are up to (Jason Holland)
  • It’s Fun to Know… the top 5 words of 2008
  • Add “furtive” to your vocabulary

(more…)

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The Top 5 Words of 2008

Tuesday, December 30th, 2008

Drum roll, please… “Bailout” tops the list of the most-searched-for words in the Merriam-Webster online dictionary in 2008. Rounding out the top five are four words that just might be familiar to those who followed the run-up to November’s presidential election:

1. vet (as in a political candidate, not military veteran)

2. socialism

3. maverick

4. bipartisan

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Now You Can Enjoy Your Chocolate Fix Even More…

Tuesday, December 30th, 2008

As you know, dark chocolate is high in antioxidants. Its health benefits include helping to lower blood pressure, prevent cancer, lower the risk of heart disease, and improve brain function. And that’s not all…

Researchers at Johns Hopkins University in Baltimore, MD tested the effect of dark chocolate on platelet activity, C-reactive protein (CRP – an indicator of heart disease and stroke risk), and lipid profile in 28 healthy volunteers. For one week, the volunteers ate dark chocolate (providing 700 mg of flavonoids per day). At the end of that time, the researchers found that, on average, their LDL cholesterol (”bad” cholesterol) had fallen by 6 percent and their HDL cholesterol (”good” cholesterol) had increased by 9 percent. Their CRP levels, too, were reduced.

So don’t feel guilty about reaching for another dark chocolate truffle. Keep in mind, though, that, eating too much dark chocolate can lead to weight gain and excessive exposure to sugars and fats. To get the benefits without the sugar and fat, consider taking a capsule of a cacao supplement in the morning with breakfast.

[Ed. Note: Healthy food doesn't have to taste like cardboard. Simply make smart choices when it comes to what you eat, and you can live a healthier, fuller life. For tasty, good-for-you recipes - plus the latest health breakthroughs and easy-to-follow fitness techniques - sign up for ETR's natural health newsletter.

Ray Sahelian, MD - an internationally recognized expert in the evaluation of natural supplements - has agreed to offer a free bottle of his cacao supplement to ETR readers. Click here to learn more.]

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Furtive

Tuesday, December 30th, 2008

“Furtive” (FUR-tiv) – from the Latin for “thief” – means secretive, sly, or sneaky.

Example (as used by Michael Chabon in Werewolves in Their Youth): “He had always been more than willing to show me parts of [his notebook], whenever I asked him to; and naturally I had taken many furtive looks at its innermost pages when he wasn’t around.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2008

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Your Special Holiday Gift from Early to Rise

Tuesday, December 30th, 2008

Your website sales and sign ups can improve dramatically just by implementing David Cross’s simple usability technique.

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Make 2009 Your Best Year Ever – Resolution #8: Get Out There and Sell Yourself!

Monday, December 29th, 2008

“How is the job hunting going?” I asked my friend Jane.

“Well, nobody EVER hires during the holidays, so there’s no point in looking. Actually, I’m kind of hoping I can get my unemployment benefits extended.”

If my dad had heard that, he would have had a fit. He strongly believed that having a job was a moral obligation. “Nobody has a ‘right to work,’” he often said to my brother, my sister, and me, “and nobody owes you a job. So get out there and sell yourself!” (And this was a pretty surprising attitude considering the tough working-class area in Northern England he came from, where the right to work was woven into the fabric of society.)

Throughout their lives, my parents felt that it was entirely up to them to make their own way in the world – even when that world seemed to be crumbling down around them.

I remember the year my dad had a devastating stroke that left him seriously incapacitated. My mum’s part-time, seasonal hotel cleaning job had finished for the year, and times were tough. But I also remember my parents’ sense of optimism and their determination to succeed, no matter what. The tougher things seemed to get, the more my parents “went out there” and doubled their efforts to find work.

My mum posted handwritten cards offering her cleaning services in the local newspaper office and in “7-11″ type corner shops in our neighborhood. She took an evening job working in a cafe.

My dad started on his dual road to recovery and employment by advising on building and plumbing jobs. He also helped out at his doctor’s surgery, local churches, and businesses – and wasn’t shy about making sure people knew he had 40-plus years of experience as a plumber and builder.

Somehow, together, they made ends meet.

How This Can Help You and Your Business

In tough economic times – like right now – you may have fewer new customers or your existing customers may be more cautious about spending. Worse, you may feel that there’s nothing you can do.

As unfair as it may seem, you’re on your own. Nobody is going to give you a bailout, nobody owes you a thing, and you have no right to anything except that which you create.

That sounds tough but it’s actually quite liberating – because you have full control over the direction you take with your business. What you decide to do is entirely up to you.

So my suggestion is to follow my dad’s advice and make this one of your New Year’s resolutions: “Get out there and sell yourself!” Use every means and every channel at your disposal to market your business and create new sales opportunities.

Here are 10 things you can do – starting today…

1. If you are marketing only online, start using offline channels. That includes sending postcards, printed letters, flyers, newsletters, and catalogs by regular “snail mail.”

2. If you don’t have an Internet presence, it’s time to get one. You can start by placing an ad on Google – so when people search for keywords related to your product or service, your ad will be displayed.

3. Start thinking of “online” and “offline” as two different yet complementary marketing channels. Realize that both should be part of your overall marketing strategy. We know from experience that marketing through multiple channels is the most effective way to build a business.

For example, you could send a postcard or letter informing prospects to watch for a special e-mail you will send on a specific date. Or you could send an e-mail telling them to watch for a special letter you will mail to them in the next week. This kind of multi-channel approach is what Michael Masterson and MaryEllen Tribby outline in their groundbreaking book Changing the Channel. If you haven’t yet read it, order it today.

4. Pick up the phone. It’s easy to sit behind a computer and fire off e-mails. But in an ever-more-disconnected world, people appreciate personal touches. Call your best customers to thank them. Check to make sure that they are getting the most out of their product or subscription, and take that opportunity to inform them about other products or services on offer.

5. Upsell. The moment someone places an order… that’s when they are most likely to make another purchase. You can take advantage of this by offering items related to what they just bought.

For example, offer a notebook to everyone who buys a pen from you, a multi-vitamin to everyone who buys an herbal supplement from you, an e-book to everyone who subscribes to your investment service. (You get the idea.) Doing this can greatly increase your average sale or transaction value.

6. Start e-mail marketing. Create a free report with useful information that will attract potential customers. For example, if you sell bathroom fixtures, offer a free report about planning a bathroom renovation or how to give a bathroom a Victorian look. Anything to give you a reason to start a new sales dialog with people.

Then place an ad for this free report on your website. You can use an autoreply service – such as aweber.com or getresponse.com  - to send out the report automatically.

7. Buy remnant advertising space. If you want to increase your marketing activities without increasing your advertising spending, you need to start buying remnant space. Most newspapers and magazines have unsold space that they have to sell before they can go to print. You can get a 20 percent, 50 percent, even a 95 percent discount on this “last-minute” space and save yourself a fortune.

8. Turn every transaction into a marketing opportunity. When the TSA (Transportation Security Administration) started allowing companies to advertise on the plastic bins at airport security checkpoints, they turned what had been purely a transactional activity (sending people through the screener) into a marketing opportunity.

How could you do that in your business? Could you print product info on your invoices – or include a flyer about a special offer in the envelope?

9. Test your prices. When sales are slow, business owners often think that offering discounts is the best strategy. But it may not be. The only way to know for sure is to test the price of your wares. You may even find that by bundling products and services together – and throwing in a few free reports – you could end up selling the entire package for more than you got by selling those items individually.

10. Offer free workshops and classes. There’s nothing quite like meeting customers and prospects in person. It helps you forge strong relationships and increase your chances of future sales. One way to do this is to offer free workshops and classes. Going back to one of my earlier examples… if you sell bathroom fixtures, you could have free tiling workshops or classes on how to do simple plumbing repairs. And you would not only provide attendees with practical information, you would also give advice and refer to the products and services you sell.

The New Year is full of opportunity. What you do with that opportunity is up to you. There’s never been a better time to test and try new ideas and new angles – never a better time to “Get out there and sell yourself!”

My best wishes for a Happy New Year to you and your loved ones.

[Ed. Note: For a step-by-step blueprint to starting your own business - from setting up a website to creating products to writing sales copy and more - sign up for ETR's Internet Money Club. You'll have weekly contact with ETR's team of marketing and business-building experts - including David Cross, MaryEllen Tribby, and Brian Edmondson. And if you don't have a fully functioning business by the end of 2009, ETR will build one for you. Space is limited for this exclusive club. See if there are any openings available for the "Class" of 2009 right here.]

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Lassitude

Monday, December 29th, 2008

“Lassitude” (LASS-uh-tood) – from the Latin for “weary” – is a lack of energy or vitality.

Example (as used by George Eliot in Romola): “The feverish excitement… had given place to a dull, regretful lassitude.”

Copyright ETR, LLC, 2008

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The Internet – Better than Sex?

Monday, December 29th, 2008

If, after everything you’ve read in Early to Rise, you still doubt that the Internet is the best place to do business, consider this: According to a recent Harris Interactive poll, 46 percent of women and 30 percent of men would rather give up sex for two weeks than Web surfing.

The study, conducted on behalf of Intel, further found that 65 percent of U.S. adults say they can’t live without the Internet. They consider access vital for business transactions, shopping, personal finances, staying in touch with friends and family, and more.

(Source: The Wall Street Journal and Harris Interactive)

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The Tricky Tactics of the Pharmaceutical Industry

Monday, December 29th, 2008

You may think you’re up on the latest health information. But even if you were to read all the thousands of medical journals out there, you probably wouldn’t be getting the whole story. Because when they are trying to get their studies published, drug companies are more likely to submit outcomes of those that favor benefits of the new drugs they are promoting.

Understandable, maybe. But that means you may not be aware of the poor outcomes of many new drugs. In fact, many trials that showed poor outcomes were still not published several years after the FDA approved the drug.

An independent review of these studies concludes: “The information that is readily available in the scientific literature to health care professionals is incomplete and potentially biased.”

This should make you even more skeptical about the benefits touted by drug companies.

Discuss all new medications thoroughly with your doctor – and be sure to get a second opinion if anything seems fishy or too good to be true.

[Ed. Note: For unbiased reports on the latest health breakthroughs, sign up for ETR's natural health newsletter.

For more about exactly what you should be doing to improve your health, visit www.RaySahelian.com, the website of Ray Sahelian, MD, internationally recognized as a moderate voice in the evaluation of natural supplements and the author of Mind Boosters.]

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The Plain Truth

Monday, December 29th, 2008

There are some people who aspire to have power over others. And there’s not a person on this earth who hasn’t found himself on the short end of that power stick at one time or another.

Have you ever asked yourself what it is that gives someone power over you? The truth be known, it’s a matter of perception – both the other person’s and yours. By this I mean that most power is abstract, and therefore impossible to quantify.

So the question becomes, “If the power someone holds over you is abstract, how can you overcome it?” Answer: You simply refuse to grant permission. You see, the only power another person can have over you is the power you give him.

Which means it’s really your power. And only you can grant another person permission to take your power. By the same token, you can refuse to grant that permission.

Of course, you do not verbally grant permission. It’s much more subtle than that. As I said, power is an abstraction. The way it normally happens is that you get yourself into a position where you need the other person. If, for example, you ask him for a favor, that immediately gives him power over you.

Thus, the surest way to prevent others from having power over you is to be independent. And the corollary to this is that independence gives you power. The plain truth is that even a master intimidator like Donald Trump would have no power over you if you were totally independent. He may be a powerful person in his own right, but his power would not affect you unless you allowed it to. And you certainly are under no obligation to do that.

The next time you feel as though you’re in a position of weakness when dealing with someone, remember that his power is really your power – power that you have given him. And anytime you wish to revoke that power, you need only withdraw your permission for him to use it.

[Ed. Note: For a treasure chest of proven ideas, strategies, and techniques for increasing your income many times over, check out Robert Ringer's best-selling dealmaking audio series. And be sure to sign up for his Voice of Sanity e-letter.

Get three easy-to-follow steps to finding success in any aspect of your life right here.]

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What’s Just as Important as Your Product?

Monday, December 29th, 2008

My hand was already reaching down to toss it in the trash… but, suddenly, I stopped.

I lifted the catalog back up… and examined the front cover again.

“Free Shipping – No Minimum Order.”

Hmm, I thought. Maybe I’ll just take another look inside and see what I can find.

I love free shipping. It can persuade me to buy something… even if I wasn’t going to buy anything in the first place.

What sort of magic is at play here?

I never really thought about it until this year’s Info Marketing Bootcamp. Then, during his Lifetime Achievement Award acceptance presentation, Bob Bly said something that clicked: “Sometimes your bonus is just as important as the product you’re selling.”  

Take a look at any sales letter… or any infomercial… even some banner ads… and you’re bound to find a bonus.

A bonus is the free special report you get when you sign up for a newsletter… the MP3 download you get when you buy a book… the 6-in-1 kitchen tool and set of precision steak knives you get when you order a Ginsu knife… or the free shipping you get when you order a Land’s End fleece jacket.

Sometimes, as Bob pointed out, the bonus is that little extra push your customer needs in order to buy. A really good bonus shows her just how much value she is getting for her money.

In one example that Bob gave, a newsletter publisher compiled a “best of” collection of his most popular column. When he started offering the compilation as a bonus, subscription rates skyrocketed. Another newsletter publisher found that when he offered a reprint of his annual industry salary survey as a bonus for new subscribers, orders for new subscriptions increased 25 percent.

So the next time you come up with a sales offer, make sure you include a valuable bonus that can give your customer one more reason to buy.

[Ed. Note: Bob Bly - in addition to being the author of over 70 books and an expert Internet marketer - is a contributor to ETR's exclusive business-building program, the Internet Money Club. Not only will this program teach you techniques that marketing masters use to create monster sales, it will show you how to pick a product, set up a website, and pull in targeted, qualified traffic. And that's just for starters. Learn how to create your own Internet business this year, regardless of the current level of your technical or marketing know-how.

Sign up for Bob's free monthly e-zine, The Direct Response Letter, and get more than $100 in free bonuses.]

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Your Special Holiday Gift from Early to Rise

Monday, December 29th, 2008

Andy Gordon (www.InvestorsDailyEdge.com) reveals the best thing about falling markets – and two companies you should consider investing in for 2009.

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Make 2009 Your Best Year Ever – Resolution #7: Follow the Cash

Monday, December 29th, 2008

For many years, bankruptcy rates of companies on the major stock exchanges were so low you could count them on one hand.

Believe me, it wasn’t a sign that our business schools were getting better… or that our CEOs were getting smarter. Nor was it because of the salutatory effects of the Sarbanes-Oxley legislation back in 2002, which strengthened corporate accounting rules. Rather, it was because banks were lending to anybody and everybody. Such quaint notions as credit rating, future ability to pay, and current cash status were tossed out the window in a sea of greenbacks.

Banks had so much money to lend that even bottom-of-the-barrel borrowers were courted like princes.

And then – around October of last year – the credit crisis grabbed hold of the U.S. economy and hasn’t let go since. It is squeezing all the excess cash out of the financial system and then some.

Now, instead of banks begging for borrowers, potential borrowers go begging.

Need I say that money is the lifeblood of an economy? Bartering is popular along the China-Vietnamese border, from what I hear – but in this country, cash rules.

Show Me the Cash

If you can’t turn on the lights, you can’t make money. That’s the dark reality of a company unable to pay its bills. And without cash lubricating an economy, businesses dry up. I saw it happen in Asia (where I did a lot of business as CEO of a trading company) in the late 1990s. One by one, Asian currencies came under attack by aggressive currency traders. Local currencies quickly sank to one-half to one-fifth of their previous values.

Companies that had very manageable dollar-denominated loans were suddenly paying much more interest after converting their local currency to dollars in order to make the payments. Companies defaulted left and right as their debt burdens doubled… tripled… and quadrupled.

My customers were disappearing, and my unpaid receivables were piling up. It was a nightmare. I did the one thing I had to do for my business to survive. I found the biggest cash cow in Indonesia – Big Oil. Everything bought and sold in dollars… small debt… and lots of cash coming in daily from oil exports. I finagled a couple of small contracts… hung on for dear life… and eventually grew the business from there.

There weren’t many companies that had cash to spare in those days, but most of those that did survived and lived to see another day – and, a couple of years later, the country’s recovery.

It taught me a valuable lesson as a businessman and as an investor. Careful cash management is a critical tool in getting through an economic crisis. When hard times hit, those with cash have a leg up on those without.

Now that the U.S. is in the throes of multiple economic crises, I’m asking companies to show me the cash before I even consider investing in them. And for your financial security in 2009 and beyond, you should resolve to do the same.

Out of Cash, Out of Luck

GM is in dire need of cash. It was going to run out sometime early next year if it didn’t get an infusion from the government. Ford and Chrysler are standing shoulder to shoulder with GM in front of Congress, hat in hand. They got some money, but only enough to see them through the next three months or so.

Investing in cash-poor companies with a history of weak leadership and a demonstrated preference for making losses over profits isn’t my idea of smart investing. (Even if the auto companies get the $34 billion they’re asking for, who’s to say they won’t need another $34 billion a few months down the road?) But investing in the anti-GMs of the world is.

I’m talking about companies that make a lot of cash and have a lot of cash left over every quarter. Companies that also have demonstrated the ability to consistently produce profits over the years. And if these companies give dividends, all the better. You then get a tangible benefit as a result of their prudent cash-management ways.

The best thing about these companies is that their cash is your protection. As long as they have it, banks can’t force them into a premature foreclosure.

Finding the Corporate Deep Pockets

The best cash-protected companies are those that have no debt (like chip-maker Nvidia Corp.) or very little debt (like Intel, with $2.4 billion in debt compared to a market cap of $70 billion).

As you’d imagine, capital-intensive industries (like telecom and auto) rely more on debt than the high-tech industry (like chip and computer makers). Even well-managed capital-intensive companies will have higher debt numbers than most high-tech companies.

If that makes you uncomfortable, you’re in good company. The legendary investor Warren Buffett avoids capital-intensive companies even in the best of times because of their big spending needs and the extra risk that represents. And this is not the best of times.

We will see hundreds, if not thousands, of companies fail. It has already begun in the financial sector with Lehman and others going under. The “Detroit Three” could be next.

My favorite show-me-the-money metric is the price-to-cash flow ratio (P/CF). Cash flow should be at least 10 percent of price (the market capitalization of the company – share price times the number of outstanding shares available). For example, Verizon has a market cap of $87 billion and a cash flow of $27 billion. Its cash flow is 30 percent of its market cap. That’s very good. It beats the minimum cash flow I look for by three times.

Verizon’s total debt-to-equity ratio is 0.88 – quite low for a telecom company. This is a metric I use less frequently, but I mention it because financial search engines (like Yahoo’s) include it and they don’t include the P/CF. Just remember that the ideal debt-to-equity ratio varies from sector to sector and company to company. For high-tech, it should be below 0.5 (in general). For capital-intensive industries, a ratio above 2 isn’t considered high.

That’s why Toyota’s total debt-to-equity ratio of just above 1 is good. And so is Intel’s, with its miniscule debt and a total debt-to-equity ratio of 0.06.

Cash matters. But also notice that I’ve mentioned companies with very solid records of growing their profits. Verizon, Intel, Toyota, and Nvidia are taking their lumps now – but they all have smart management that has led them to the top of their industries.

Maybe that doesn’t make them the most exciting stock picks. But right now, the market is exciting enough, with its wild swings from week to week and day to day.

Investing in a company that has cash on hand and a nice cash flow doesn’t mean you get a company immune from those wild swings… or from seeing its markets shrink and its sales drop. But it does give you a company that won’t get ambushed by banks or its own excessive spending needs… so it can come out of the recession intact and primed for growth.

All you need to make this strategy work is an investing horizon of two years or more. If you’re under 60, such a horizon should be mandatory.

[Ed. Note: Finding strong companies that meet ETR Investment Director Andrew Gordon's criteria is a great way to prosper despite the market's condition. But you can also make money on companies that are ready to crumble. Learn how to spot the "red flag" signals that could predict (with as much as 92 percent certainty) when a company's stock is going to tank.]

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Watch Your Money Grow in 2009

Monday, December 29th, 2008

Issue #2551

ALSO IN THIS ISSUE:

  • That little extra push your customer needs… (Suzanne Richardson)
  • Permission granted (Robert Ringer)
  • It’s Good to Know… about sex and the Internet
  • Add “lassitude” to your vocabulary

(more…)

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How to Get Your Offers to Celebrities

Saturday, December 27th, 2008

When I was getting ready to promote the 2008 International Sketch Comedy Competition, I needed a celebrity host. I’d been producing this event for several years – but this time, I intended to market a video of it. And I knew that if I wanted to have a chance of doing that successfully, I needed a “name.”

Luckily, I knew how to reach almost any celebrity in film or television. In fact, I was able to secure the services of someone who was a household name and a heartthrob for millions of teenage girls some years ago… and still gets his name and pictures in the media. I’m talking about Barry Williams, who played Greg Brady in The Brady Bunch. While he’s not currently a star, his appearance in my production helped me get the attention of several major video distributors.

If you want to attract attention to an event you are holding – or to a product or service you are selling – having a celebrity attached to it gives you a huge marketing advantage. And it’s not hard to reach them if you know how. Virtually every celebrity has an agent and/or a manager.

IMDB.com has a program that is only about $10 a month and can be cancelled at any time. Once you sign on as a member, you can search for any celebrity and find a listing with their agent and/or manager, including phone numbers and sometimes even an e-mail address. If you contact the celebrity’s representative in a professional way, your offer will be taken seriously and passed along.

[Ed. Note: Getting a celebrity to "back" your product or event is a great way to get prospective customers' attention. For 12 other proven marketing strategies, pick up a copy of Michael Masterson and MaryEllen Tribby's Amazon.com best-seller, Changing the Channel.

Paul Lawrence is a screenwriter/producer with several feature-length film credits. For more information on his "Breaking Into Hollywood" course, click here.]

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Horripilation

Saturday, December 27th, 2008

“Horripilation” (haw-rip-uh-LAY-shun) – from the Latin for “to bristle” + “hair” – is goose bumps.

Example (as used by the Washington Times in an article about Social Security): “There are a few things capable of sending an icy horripilation through even the bravest man.”

Copyright ETR, LLC, 2008

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Your Special Holiday Gift from Early to Rise

Saturday, December 27th, 2008

It’s easy to hit “information overload”. Rich Schefren (www.StrategicProfits.com) reveals how you can prevent yourself from getting bogged down in too much information, and only take in the most relevant, valuable advice you can find.

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Make 2009 Your Best Year Ever – Resolution #6: Take a Good Hard Look Behind You

Saturday, December 27th, 2008

I discovered long ago that if I wanted to continually improve my company and my own performance I need to leverage my past experience for all it’s worth. Stated more simply – to make 2009 the best it can be, you need to analyze what took place in 2008.

Unfortunately, the vast majority of people and companies don’t learn enough from their mistakes or their accomplishments. It’s like they’re simply plugging along with their heads down – like Bill Murray’s character, Phil Connors, in the hilarious movie Groundhog Day. But instead of repeating the same day over and again, they repeat the same outlook, approach, and strategies.

Look, no matter how good or bad your results, you can always do better. Yet the single biggest key to improving both performance and results is ignored by almost everybody. If you want to be at the top of your game, you absolutely must learn from what has already happened. I am going to share with you how I do it. Follow my lead, and you can make 2009 your very best year (so far).

All you need to do is answer five questions. If you’re serious about your success, you should do this today! Ready, set, go…

Question 1: What were your greatest accomplishments in 2008?

Even if 2008 was the worst year of your life, odds are, if you look hard enough, there’s something somewhere to be proud of. If 2008 was a great year for you, that makes answering this question even easier.

After you’ve listed all your accomplishments, go back to them. This time through, identify several takeaways for each one – what you learned from or were reminded of by it.

Question 2: What were your biggest disappointments in 2008?

Practically every company and individual resists analyzing their mistakes. That’s a shame, because this is where the best learning comes from.

No matter how well everything is going, we all make mistakes. The trick here is to examine what preceded them, what you could have done differently, and how you can prevent making the same mistakes in the future. Even though 2008 was the best year of my life (so far), I still had my share of disappointments, both personally and professionally. I won’t bore you with the details.

As you did with your accomplishments in 2008, list your biggest disappointments – and then identify several takeaways for each one.

Question 3: How did you limit yourself last year, and how can you remove those limits in 2009?

Were there certain actions you took or didn’t take that came back to haunt you? You need to bring these self-defeating actions to the surface, shine light on them, and, most important, determine what you must do differently to make sure you don’t limit yourself the same way all over again. Here are just a few of mine…

  • Not reviewing my goals daily
  • Not sticking to a daily sleep schedule
  • Hoping things would work out well in a few situations where my gut told me not to

Once again, make a list and identify the takeaways. For example, one of the self-defeating actions on my list was not reviewing my goals on a daily basis (even though I know better). And when I don’t review my goals daily, I get sucked into what’s currently happening and distracted from what’s most important. That caused me to miss the mark on a few goals I had set for myself in 2008. The takeaway: I’m determined not to make the same mistake in 2009.

Question 4: What did you learn from your answers to the first three questions?

This is where it gets interesting. Remember, the purpose of this exercise is not simply to know yourself and your business better but to actually to use what you learn to make certain that 2009 trumps 2008.

What are your main takeaways from the first three questions? What do you now know about yourself or your business that you didn’t realize or weren’t thinking about before? Here are two random nuggets from my complete list of 62…

  • Creating products, programs, and free material to help entrepreneurs and their businesses grow consistently gives me my greatest feeling of accomplishment. Therefore, I need to spend time daily on creating these materials and not let the fast growth of our business – Strategic Profits – pull me too far away from what I do best.
  • For Strategic Profits to positively impact even more small-business owners, we have to religiously stick to our schedule of introducing new front-end products. We cannot allow ourselves to deviate from the schedule, no matter how well things are going, because client acquisition is the lifeblood of any business.

You should shoot for as many takeaways as possible, because it’s here that the rubber meets the road. It’s these takeaways that’ll practically guarantee that 2009 will be the best year of your life.

Of course, it’s not enough to just make your list (although that, by itself, will get you partway there). You still need to take this information and USE IT!

And that’s where our final question comes in…

Question 5: How can you use this information to make 2009 your best year yet?

The idea is to take everything that surfaced in your answer to Question 4 and build it in to your schedule, your interactions, your management style, and so on. For example, I’ve already scheduled on my calendar two hours a day of content creation and 10 minutes every morning to review my goals. Plus, I’ve slotted a weekly 20-minute appointment with myself to surface and then analyze whatever concerns I have.

There’s lots more on my list – but you get the point. And besides, what’s important here is not what I am going to do to make 2009 great for me… it’s what you are going to do to make 2009 great for you.

[Ed. Note: Making 2009 the best year of your life starts with answering the 5 simple questions Rich Schefren recommends. But you may need a little extra help to get moving and keep yourself motivated. Get year-round success strategies, motivational resources, and goal-achieving tools right here.

Rich Schefren, known in marketing circles as "The Guru's Guru," is an online business exploder whose clients rake in more than $500 million every year - piling up more than $1 billion in sales every two years. Visit his blog to learn how to streamline your business while skyrocketing profits.]

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What’s Cooler Than Cool?

Saturday, December 27th, 2008

Driving through Montana on a recent visit to my family, my car’s thermometer hit a number I haven’t seen in years: 24 degrees… below zero.

As a Montana native, I’m no stranger to severe dips below freezing. But there are places where it gets even colder than my home state.

In the U.S., the coldest temperature recorded was minus 79.8 degrees Fahrenheit in the Endicott Mountains of northern Alaska. Worldwide, the coldest temperature recorded was in Vostok, Antarctica – minus 129 degrees Fahrenheit.

But that’s nothing compared to what physicist Wolfgang Ketterle has cooked up. At the Massachusetts Institute of Technology in Cambridge, Ketterle and his team “created” the lowest temperature ever recorded: 810 trillionths of a degree Fahrenheit above absolute zero. (Absolute zero is minus 459.67 degrees Fahrenheit.)

(Source: LiveScience, InfoPlease, and SmithsonianMag.com)

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Are You Risking Cancer With This Fat?

Saturday, December 27th, 2008

You know by now that there are “good” fats and “bad” fats. And you’ve probably heard that small amounts of omega-6 fatty acids from seeds and plants are essential for your body. When combined with omega-3 fatty acids from fish, omega-6s appear to play an integral role in maintaining health. Together, these two fats can help regulate brain development, energy production, and immune function, and control inflammation.

However, large quantities of omega-6s promote oxidative stress by disabling the body’s second defense against cancer: the antioxidant. Adding insult to injury, they increase inflammation within skin cells. And inflammation can be a driving force behind the growth of skin cancer and its ability to spread to nearby tissues and organs.

This omega-6 threat did not exist 100 years ago. Our ancestors consumed only small quantities of omega-6 in the form of whole corn, seeds, and legumes. Their ratio of omega-6 to omega-3 was about 1:1. Today, a large segment of the population consumes a ratio of at least 20:1.

The omega-6 overdose exists thanks to the advent of technology – chemical extraction methods, to be exact. Instead of getting omega-6 in its natural state – from plants and seeds – our primary sources are now plant and seed oils (corn, safflower, and sunflower). A single tablespoon of omega-6-laden corn oil is derived from a whopping 12 to 18 ears of corn.

The ideal ratio of omega-6 to omega-3 fatty acids has not yet been determined. One thing is certain, the overdose of omega-6 manifests into poor health as well as dry, brittle skin that predisposes us to skin cancer.

The best thing you can do to protect against skin cancer is rid your diet of omega-6-laden plant and seed oils while consuming more protective omega-3 fatty acids.

[Ed. Note: Shane Ellison is a two-time recipient of the prestigious Howard Hughes Medical Institute Research Grant for his research in biochemistry and physiology and is a best-selling author. He holds a master's degree in organic chemistry and has firsthand experience in drug design. Get the benefit of his knowledge and insight with his no-BS practical guide to living young naturally without dangerous, prescription drugs.

For more natural ways to stay healthy and live longer, sign up for ETR's free natural health newsletter.]

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