Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside - it’s not so good for a budding lemonade tycoon.
By Early To Rise | Wed, Dec 31, 2008
Issue #2553 WEALTHY: Why you shouldn’t fix your weaknesses (Paul Lawrence) HEALTHY: The best kinds of sugar and fat (Jon Herring) WISE: Gandhi on health ALSO IN THIS ISSUE: Get out of your front yard and into the traffic (Yanik Silver) The problem with Super Bowl ads (Michael Masterson & MaryEllen Tribby) It’s Good to Know… about the flat-tire “rule” Add “urbane” [...]
By Early To Rise | Wed, Dec 31, 2008
Someone who’s “urbane” (ur-BANE) - from the Latin for “of a city” - is polite, polished, and elegant.
By Jon Herring | Wed, Dec 31, 2008
Considering the turmoil in the economy, I understand if your primary concerns are to protect your wealth, boost your earning power, and increase your financial independence. But if you want to achieve all of that (and certainly if you want to enjoy it), you must also focus on your health.
By Jon Herring | Wed, Dec 31, 2008
Jon Herring reveals why you should take a few minutes and head outside today - and every day.
By MaryEllen Tribby | Wed, Dec 31, 2008
Would you ever consider forking over millions of dollars for an advertisement that barely mentions your product? Of course not. But otherwise shrewd businesspeople do it all the time. The advertising channel we are talking about is television.
By Early To Rise | Wed, Dec 31, 2008
You’re headed to the airport when your car gets a flat - and you miss your flight. No way will the airline waive a rebooking fee or the difference in the price of a later flight, right? Especially not in these days of $50 checked baggage and no free peanuts.
By Paul Lawrence | Wed, Dec 31, 2008
I’m going to share with you a success strategy that can do more to help your career than just about anything else. And most people are doing the exact opposite. What most people do is identify their weaknesses and then put a great deal of work into improving themselves in those areas. But as John C. Maxwell points out in his book Talent Is Never Enough, you will have a much better chance of rapidly advancing in business if you focus on your strengths.
By Christian Hill | Tue, Dec 30, 2008
It’s so irritating to pay a late fee when you return a rental movie a day (or 30 days) late. Was anyone else really trying to rent Gigli during the two extra days I held on to it? Not likely. So why should I pay a fine when the movie was just going to sit on a shelf?
By Jason Holland | Tue, Dec 30, 2008
No matter what product or service you sell, your competitors are selling something similar. To make sure your offer - and every aspect of your customers’ experience - stands out from the pack… you should find out what they are up to. Your first step is to collect your competitors’ marketing materials. Find their print ads, call their 800 numbers, look at their websites, sign up for their newsletters, and read the sales letters they are going to start sending you. Among other things, you’re looking for the quality of their copy, layout, format, benefits, offers, and pricing.
By Yanik Silver | Wed, Dec 31, 2008
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