Mobile devices are in every hand. Television and the Internet are converging. The online and the offline are fusing into two sides of the same coin. When marketers take stock of all the channels through which they are interacting with their customers today, the count quickly reaches 10 to 15 different avenues. So, most marketers feel like multi-channel artists already. What is there left to talk about?
“Well, it is one thing to interact through multiple channels in parallel. It is quite another to fuse those activities together in an intelligent way to maximize response and conversion rates. That is the mark of multi-channel marketing as a science, and few marketers claim to have embraced it to date.”
(Source: Multichannel Marketing: Metrics and Methods for On and Offline Success)
[Ed. Note: The more marketing channels you use, the more money you stand to make. But before you jump into any new form of marketing, you should know a little about it. You can get the details behind channels like Internet marketing, television, magazines, and much more in the brand-new book MaryEllen Tribby co-wrote with Michael Masterson. Be one of the first 250 people to buy the book TODAY, and we’ll throw in a spectacular bonus. Learn more right here.
Similar Articles:
- Are You Marketing With Just One Channel? – Some business owners and marketers think that one channel of marketing (maybe direct mail, TV ads, o…
- Show Me the Money – Radio, TV, banner ads, pay-per-click (PPC), magazine ads, billboards… There are dozens if not hundre…
- Marketing in the Twenty-First Century – Sherwin Cody had a problem. He was a low-paid English teacher, but he harbored a secret desire to be…
- Billionaire Mentor Bob Cox on Changing the Channel: “Shave Years Off the Time It Would Take You to Achieve Your Own Success.” – “By learning from Michael Masterson and MaryEllen Tribby’s marketing achievements in their book Chan…
- A Must-Have for Your Business-Building Arsenal – Over the course of the last 8.5 months, various members of the Early to Rise team have been involved…
- Side-of-the Road Marketing – “I’ll build your website – only $895! Call 800-XXX-XXXX.” No, it wasn’t the copy for a classified ad…
- Words to the Wise: Direct-Response Marketing (DRM) – Direct-response marketing – via both e-mail and standard mail – is a type of advertising designed to…