“Just when everyone tells you we’ve hit a ‘permanent plateau’ in what works or doesn’t work in marketing, Michael Masterson and MaryEllen Tribby come along to blow those assumptions out of the water. As their book, Changing the Channel, makes clear, we’re at the gates of a golden age. Opportunity dead? It’s just getting started – with at least these dozen brilliant ways to step across the threshold. It’s not often you get to see two hugely successful marketers tag-team to lay down their insights like this. Here, they have. And it was clearly worth the wait.”
John Forde
Copywriter and Editor
The Copywriter’s Roundtable
[Ed. Note: Changing the Channel: 12 Easy Ways to Make Millions for Your Business is the brand-new book by MaryEllen Tribby and Michael Masterson. The book doesn't come out until October 28 - but you can learn more about it and the power of multi-channel marketing at www.ChangingtheChannelBook.com. Keep reading ETR for details on when you can secure your copy.]
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