What’s New From the Publisher’s Viewpoint

Issue #2489

WEALTHY: The strange link between the boob tube and America’s wealthiest (Suzanne Richardson)
HEALTHY: Inactivity’s toll on your muscles (Craig Ballantyne)
WISE: Michael Masterson on “glicken”

ALSO IN THIS ISSUE:

MaryEllen spills the beans about ETR’s Bootcamp
Why reading ETR is making you a better shopper (Judith Strauss)
It’s Fun to Know… about the world’s silliest festival
Add “prevaricate” to your vocabulary

== Highly Recommended ==

Revealed: Probably the Biggest Red Herring in History!

While the world’s been stock watching (and losing!), the elite quietly play a different game with different rules…

Feeling cheated and disillusioned by the stock market? Sure, you may have made a good trade here… but then lost on another. The people dutifully pour their hard-earned cash into investment banks to put into the stock market for them… and those investment banks gladly oblige, for a fat fee… which they invest somewhere else! I’m no conspiracy theorist, but in my opinion the stock market is really a iversion for the masses… a distraction from where the BIG and consistent money is made… in the world’s money mountain. And when I say “Money Mountain,” I speak quite literally… the BIGGEST mountain of money on the planet. Click here to read more…

Does Watching Less TV Make You Richer?

By Suzanne Richardson

Michael Masterson has been telling you for years to give up the boob tube. And now it seems that there’s a direct link between the number of hours of TV you watch… and how much money you make.

The average American watches almost 32 hours of TV each week. (That’s according to a Nielsen Company report from July 2008.) But the super-rich in the U.S. – those men and women who make $250,000 or more per year – watch only 17.8 hours. (That’s according to the 2008 Affluent Survey by Ipsos Mendelsohn.)

Now watching less TV may not directly make you richer… But if you cut back on just one hour of TV a day… and spend that hour brainstorming product ideas… or fine-tuning your pay-per-click ads… or learning how to optimize your website… or searching for a better job… or coming up with ideas to help improve your company’s bottom line…

You could be on your way to a quarter-million-dollar income, too.

(Source: MMRSurveys.com, Nielsen.com)

[Ed. Note: Break your TV habit for good... and jumpstart your six-figure income... this November. At ETR's 2008 Info Marketing Bootcamp, our panel of expert money-makers will show you how to go from zero to $1.2 million in no time flat.]

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“Glicken is the cherry on the cake, the little extra sweetness you get after you have already had too much. You don’t need glicken to make a deal worthwhile… but it doesn’t hurt.”

Michael Masterson

What’s New From the Publisher’s Viewpoint: Bootcamp Extras

By MaryEllen Tribby

“This is terrible!” Michael Masterson told me. He was talking about ETR’s upcoming Info Marketing Bootcamp. And I was shocked beyond words.

Here’s what led him to say such a thing about ETR’s biggest event of the year…

Now Friday at 5:00 is hardly the time I wanted to get into a “debate” with Michael. But I walked right into it last week. I was telling him about all the fabulous “extras” we’re packing into Bootcamp this year.

That means, on top of the $1.2 million worth of advice from 12 of the world’s top Internet marketing experts, our Bootcamp will also offer:

• An info marketing Jeopardy-style game – during which our attendees have a chance to win exciting prizes. That’s including our grand prize, worth $4,000!

• A VIP networking gala for our Internet Money Club members. Our VIPs will have the chance to sit down, one-on-one, with people like Rich Schefren, David Cross, Yanik Silver, Alex Mandossian, and me. (That’s right – they’ll get targeted, personalized advice from some of the biggest superstars in Internet marketing.)

• A ’50s night cocktail party. Not only will this party provide attendees with the perfect no-pressure venue for meeting up with people in their industries, it’s a great chance for them to have a personal chat with me, Michael Masterson, or any of the ETR staff. Plus, the winner of the best costume will receive a one-of-a-kind prize that cannot be gotten anywhere else.

• An elegant sit-down awards luncheon. Every attendee is invited to see me hand out four very special awards to people who have influenced or changed our industry. This year’s Lifetime Achievement Award is going to Bob Bly – and those who’ve never seen Bob are in for a treat. Every time he presents, the audience goes wild, and the laughter and applause go on and on. This could be one of the last times Bob will ever do it. He’s officially retired from speaking, but agreed to come out of retirement to share some of his six-figure ideas with Bootcamp attendees.

• A chance for attendees to meet and speak with their favorite ETR contributors. You see, many of ETR’s expert contributors will be attending this year’s event, even though they are not speaking. They are coming to mingle and spend time with our guests and other experts.

And, of course, I noted that Bootcamp is the only ETR event at which Michael speaks.

I was so proud of myself and my team for putting this incredible event together. “This is by far the best event line-up I have ever seen for any conference we have held or for any outside event I’ve attended,” I told Michael confidently.

“Any event can get good speakers… even great speakers,” I said. “But even though it adds a huge expense to our bottom line, I firmly believe that ‘extras’ – like our parties and lunches and networking opportunities – can turn a good event into a great one.

“Plus,” I went on, “we have speakers who are doers. Our experts are not professional circuit speakers. They have made millions doing what they do. And they are teaching their money-making techniques at this year’s Bootcamp.”

I explained that we have feedback from previous years’ attendees who have praised our networking events. That’s where they had the opportunity to make contact not only with our expert speakers but with other attendees who often ended up being their business partners. And that is why they come back year after year.

That’s when Michael said those jaw-dropping words: “This is terrible.”

I could hardly get my question out: “Why?”

Michael agreed that we did indeed do a fantastic job of putting events together, as far as getting the best cutting-edge speakers and over-delivering on our promises. He said that I was absolutely doing the right thing by adding all the “extras.” In fact, he said, the extras are what differentiate ETR’s conferences from everyone else’s.

What was terrible, Michael said, was that we’ve been doing an awful job of letting ETR readers know about all those extras.

He said that you deserved to hear everything I had just told him. That you wanted to know about ALL of the opportunities to accelerate your business growth – not just the incredible speaker sessions.

So here it is… here is the full agenda for this year’s Info Marketing Bootcamp. It starts Sunday, November 9 at 3:00 p.m…. and is going to pretty much keep going until you cannot keep your eyes open any longer.

Bootcamp 2008 Agenda

Sunday, November 9

3:00-5:30 p.m. Bootcamp Registration - We will be handing out all of the conference materials, which will be invaluable in preparing you for the week’s events. You will also learn about each speaker – know in advance who to approach in the hallway or at the networking events.

5:30-7:30 p.m. Conference Welcome and Opening Session With Michael Masterson – Bootcamp is your only chance to see Michael Masterson speak all year… and he will appear only twice at this year’s event. Michael always shares his most powerful business-building secrets (not to mention some juicy insider stories) during his opening speech, and this year won’t be any different. Don’t miss out!

7:30-9:30 p.m. Networking Gala and Staff/Speaker Meet and Greet – A big part of Bootcamp is getting to know your fellow attendees. These are potential business partners, after all. Of course, you also have the opportunity to pick the brains of the Early to Rise staff and our marketing experts to get a little “off the record” advice. And what better way to get acquainted than with a few cocktails and hors d’oeuvres?

As if that isn’t enough, we’ll be hosting our first round of “Info Marketing Jeopardy” with our very own Alex Trebek, nationally known comedian Peter Fogel. Contestants are eligible to win a prize worth thousands by answering questions about direct marketing, information publishing, online marketing, and more. Details will be included in the on-site registration materials.

Monday, November 10

7:00-8:00 a.m. Networking Breakfast – Continue the conversation with your new “conference buddies” over coffee and bagels bright and early. Then mentally prepare yourself for the first full day of Bootcamp. By the end of the conference, you’ll be well on your way to a new life as an Internet entrepreneur.

8:00-10:00 a.m. Get a sneak peak at MaryEllen Tribby and Michael Masterson’s new book, Changing the Channel: 12 Easy Ways to Make Millions for Your Business. This is the first book co-authored by these two marketing powerhouses, and they’re going to tell you why you risk leaving millions on the table if you don’t make multi-channel marketing part of your business. Better yet, they’re going to tell you exactly how to do it.

10:00-10:15 a.m. Stretch Break – A great time to stretch your legs and grab a drink (or that last cup of coffee). But don’t be late for the next session. We are sticking to our jam-packed schedule.

10:15-11:45 a.m. The Early to Rise subscriber list recently broke 400,000. MaryEllen, David Cross, and Brian Edmondson tell you step-by-step how we did it and how you can do the same – even if you’re starting from zero.

11:45a.m.-12:45 p.m. Lunch Break – The Delray Beach Marriott has some very nice restaurants just steps from our conference room. The on-property Seacrest Grill and the Cascades Poolside Grill serve American classics. To expedite lunch service, the Marriott will also set up a cash-and-go buffet in O’Grady’s in the lobby.

12:45-2:45 p.m. Web 2.0 (and even 3.0) marketing expert Rich Schefren highlights what you need to know about social networking, blogs, online chat rooms, and other social media… and how to use this new technology to grow your business and make a sizable profit. And don’t get thrown off if you’re not familiar with the subject. Rich has a knack for explaining Web trends in plain language.

2:45-3:00 p.m. Stretch Break

3:00-4:30 p.m. You don’t have a business without products. And serial entrepreneur Marc Charles is here to help you find not just products, but products you can be proud of that will sell like crazy to your target market. Marc will also reveal the details of one the most important secrets of business: You don’t tell the market what it wants, the market tells you.

4:30-4:45 p.m. Stretch Break

4:45-6:45 p.m. Internet entrepreneur Yanik Silver was a one-man show when he started out and didn’t have much start-up capital. But he has grown a multimillion-dollar business working from home by harnessing the power of two marketing channels, joint ventures and affiliate marketing.

7:00-8:30 p.m. VIP Reception – This is an exclusive gathering of Internet Money Club members, as well as other VIPs. The Early to Rise staff and our expert speakers will also be on hand. Get a critique of your business plan, get help with your marketing plan, learn copywriting secrets from the best in the business. This will be the place to do all that – and more! And don’t forget, you’ll enjoy gourmet food and drink in an outdoor, tropical setting.

Tuesday, November 11

7:00-8:00 a.m. Networking Breakfast

8:00-8:15 a.m. Monday Recap – Alex Mandossian, our emcee, believes that repetition of key concepts is a vital part of learning. So first thing each morning, he will go over the main points of the previous day’s presentations. Be prepared, because he will be placing you and your fellow attendees into discussion groups to talk about what you’ve learned so far.

8:15-9:45 a.m. Two of Agora Inc.’s top copywriters, John Forde and Charlie Byrne, share the stage to teach you how to sell with words. And they share with you the powerful writing secrets that have allowed them to sell millions of dollars’ worth of products every year. Learn to grab your customer by the wallet with the written word.

9:45-10:00 a.m. Stretch Break

10:00-10:15 a.m. Info Marketing Jeopardy, Round 2

10:15-11:45 a.m. Search engine optimization expert John Phillips tells you what Google doesn’t want you to hear: how to “game” their system to get a high ranking (even #1) in their search results. It’s all part of doing business online and perfectly ethical, of course. As John says, “What’s good for Google is good for the customer.”

11:45 a.m.-1:45 p.m. Early to Rise Awards Luncheon – We honor the best in the information-marketing business during this luncheon hosted by ETR Publisher and CEO MaryEllen Tribby. Honorees were rigorously selected and adhere to the highest ethical standards, while running extremely profitable businesses. Their success is something to aim for. Lunch will be provided – it’s on us.

1:45-3:45 p.m. Howie Jacobson has been working with Google AdWords, the Internet’s premier pay-per-click ad service, since the beginning. Heck, he literally wrote the book on Google AdWords. So he’s well qualified to show you how to bring huge amounts of traffic (that means prospective customers) to your website by using just three-line text ads.

3:45-4:00 p.m. Stretch Break

4:00-4:15 p.m. Info Marketing Jeopardy, Round 3

4:15-6:15 p.m. Alex Mandossian steps out of his role as emcee and takes the stage as a presenter to reveal how you can make money with just your voice and a telephone. Using teleseminars as the main component of his information-marketing business has allowed Alex to turn what used to be his yearly income into an hourly income.

7:00-9:00 p.m. Networking Sock Hop and Changing the Channel Book Signing – Yes, you read correctly. Get on your dancing shoes and your best “Grease” costume. We’re hosting a ’50s-themed party, and there will be plenty of music and entertainment. There will even be a contest for best costume.

This night will also be your chance to get a copy of Changing the Channel: 12 Easy Ways to Make Millions for Your Business - signed by the authors themselves, Michael Masterson and MaryEllen Tribby.

Wednesday, November 12

7:00-8:00 a.m. Networking Breakfast

8:00-8:15 a.m. Tuesday Recap With Our Emcee, Alex Mandossian

8:15-10:15 a.m. Buck Rizvi and Brock Felt escaped from the toil of the corporate world and struck out on their own. With techniques you can easily “copy,” they made millions using online direct marketing to sell high-quality products. These are regular guys. (You’ll see during their presentation.) If they can do it, so can you.

10:15-10:30 a.m. Stretch Break

10:30-11:45 a.m. Info-Marketing FINAL Jeopardy – The final round of our little game show. The winning contestant will receive the grand prize:… well, we don’t want to spoil the surprise. You’ll have to watch to find out what it is.

10:45 a.m.-12:30 p.m. David Cross, Agora’s Senior Internet Consultant, and Internet entrepreneur and success coach Brian Edmondson take everything you’ve learned at Bootcamp and tie it together… and give you an action plan for when you get home and start working on your business.

12:30-1:30 p.m. Lunch

1:30-3:15 p.m. The Expert Panel - We gather the experts you’ve heard from over the past three days and put them on the hot seat.

3:15-3:30 p.m. Closing Remarks – MaryEllen and Michael Masterson bid you farewell and good luck. And encourage you to let us know how you are doing over the next several months. We’re dedicated to making your business a success.

* * * * *

So there you have it.

ETR’s 2008 Bootcamp is going to teach you how to start and grow a blockbuster Internet business. In fact, it could help you earn $1.2 million in 2009. But, as you can see, the sessions with our experts are just a part of what you’ll get as a Bootcamp attendee.

Michael was right. I should have sent you this note weeks ago. Because of that, I’m going to re-open our Early Bird offer until this coming Monday. That means you have three days to sign up for Bootcamp and still get a $200 discount on the price. This is the absolute final chance to get $200 off when you sign up. But I must warn you, there are not a lot of spots left. So sign up right now.

And one last thing…

Because of that conversation I had with Michael, a new column has been born. Each week, I will write you a letter giving you an inside look at something that has happened in our business that made a difference to how we run ETR. You, in turn, can take that experience and apply it to your own business.

[Ed. Note: Have you signed up for Bootcamp yet? If so, what are you looking forward to the most? Let us know right here.

If you haven't signed up for Bootcamp yet, what are you waiting for? MaryEllen revealed exactly what you'll be missing - and those are just the extras! Learn which experts will be disclosing their $100,000 ideas right here. And don't forget - your chance to get $200 off the price of Bootcamp ends this Monday.]

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== Highly Recommended ==

Are Your Business Profits About to Skyrocket, Too?

12,000 businesses in 450 different industries experienced stellar profit growth in record time with these proven bottom-line-boosting ideas! No matter what industry you are in, no matter what size your business is (even a start-up) and no matter what shape the economy is in… you can reap almost immediate windfall profits from this shocking business-growth program by Jay Abraham.

You are guaranteed to profit or it costs nothing. Jay shoulders all the risk. To review the exciting details and get started today, just read on.

Shopping Like a Marketing Professional

By Judith Strauss

Did you ever wonder why supermarkets advertise all those BOGO (buy one, get one) offers? Maybe you don’t care. If you can use two five-pound bags of potatoes or two jumbo packs of chicken legs (common supermarket BOGOs), you go for it. Or maybe you go for it even if you have to give some of that food away… just because it’s such a good deal.

Well, if you’ve been reading the marketing articles we publish in ETR, my guess is that you look at the BOGO in a different way. Because even if you’re not a marketer, you’ve been developing a marketer’s mindset. So you understand what’s at work here. You know that the BOGO is designed to attract people with big families – the kind of people who are likely to drop well over $100 every time they go grocery shopping… and have the potential to become the store’s most profitable customers.

Retailers refer to such deals as “loss leaders,” because the merchandise is often sold at a loss in order to bring in new customers and beef up sales. (Though sometimes the retailer is able to get “specials” from their suppliers so they can at least break even.)

The loss-leader tactic is used by online marketers, too. And you’ve read about it many times in ETR. We refer to it as a “front-end” promotion. Here’s an example…

I went to the Orvis website to find a gift for Craig, my fly-fishing-fan son-in-law… and right there on the homepage was an offer I couldn’t refuse: $45 worth of flies in a nice case for only $10. Including free shipping. Click! It went right into my shopping cart. Did Orvis lose money on me? Nope. Because I didn’t stop there. I kept on shopping, and ended up going a little over budget on Craig’s gift. Plus, they now have my e-mail address, so they can keep on sending me “back-end” offers for more stuff they can make a profit on.

Here’s another example…

My brother called and told me to check out Nueske’s website. “They’ve got an unbelievable special,” he said. “Two smoked duck breasts for $9.99 – with free shipping.” Wow! Their duck breasts usually go for $14.99. Not only that, but shipping on any perishable item is high – a minimum of $7.95 at Nueske’s – because it has to go in a Styrofoam container with freezer packs.

Again, it was a deal I couldn’t refuse. And it was such a good deal, not only did I order one for myself, I also sent one to my son and one to my daughter. Did Nueske’s lose money on me? Yup, I think they did. But now they’ve added me, my son, and my daughter to their e-mail list – three more people who are interested in the specialty products they sell. And there’s a good chance they’ll more than make up for that initial loss by making profitable back-end sales to all three of us in the future.

When you look at offers like these with your marketer’s mindset, you have an “insider’s” perspective on the tactics being used to attract you as a customer – and an inside track on being able to recognize really great bargains.

So keep reading those ETR articles. And not just because we keep urging you to get into the marketing side of whatever business you’re in (because that’s where the money is). Keep reading them because they’re turning you into a very well-informed shopper.

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The Worst Thing You Can Do for Muscles

By Craig Ballantyne

There are some things we should NOT do to our muscles. One of the worst is to stop moving them.

Swedish and American scientists teamed up to find out just how bad complete bed rest is for muscles. In the study, they subjected eight men to a three-day period of lower-limb suspension (for one leg only).

They tracked how quickly the muscles started to break down – and saw significant increases in muscle loss after only three days of complete inactivity. They eventually identified this initial period as the time when muscle was lost most rapidly.

That’s bad news for anyone who breaks a limb, is laid up for several days, or for folks who decide they just don’t want to be active anymore.

If you get injured or sick, consult with your doctor on how you can limit muscle loss. If you are healthy, don’t let days go by without exercising. You’ll lose muscle faster than you can imagine. And you’ll have to work twice as hard to get it back.

The great thing about resistance training is that it is not only the best way to build strength and muscle, but you can get great results in as little as 10-15 minutes, three times per week. For example, choose one pushing exercise and one pulling exercise – maybe push-ups and dumbbell rows. Alternate between them for 3 sets. You can do this in 5-7 minutes.

Resistance training is fast, fun, and effective for helping you keep valuable muscle tissue.

[Ed. Note: Building muscle and burning fat doesn't have to take hours of work. Fitness expert Craig Ballantyne has put together a Turbulence Training program that can help you get fit in three 45-minute workouts a week.

For simple ideas that can help you find more energy, better health, less pain, and a dramatic boost in overall vitality, sign up for ETR's free natural health newsletter.]

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It’s Fun to Know: Is This the World’s Silliest Festival?

Question: Where do you go to help gobble down 1,500 pounds of beans – and then watch outhouses race?

Answer: Arkansas

October 23 through 25, participants in the 26th annual Arkansas Bean Fest and Championship Outhouse Races will gorge on pinto beans. Then they’ll cheer from the sidelines as outhouses on wheels are raced by drivers sitting on fake toilet seats.

(Source: OzarkGetaways.com)

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== Highly Recommended ==

Success Is as Easy as Flipping on a Light Switch…

Suppose that there was an almost magical switch you could flip that would put all your dreams within reach.

And I’m talking ALL your dreams…

Adding a few thousand bucks to your paycheck each week. (And who doesn’t want a little extra cash?) Turning your passion for gardening into a small business… or becoming a black-belt martial artist… or writing a book of poems.

Whatever you want to do…

Here’s your chance to get everything you want out of life.

Word to the Wise: Prevaricate

To “prevaricate” (prih-VARE-uh-kate) – from the Latin for “bent” – is to depart from or evade the truth.

Example (as used by Stephen R. Graubard in The New York Times): “Journalism has a similar obligation, particularly with men and women suddenly transferred to places of great power, who are often led to exaggerate and prevaricate, all in the name of a supposedly greater good.”

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

What’s New From the Publisher’s Viewpoint

Revealed: Probably the Biggest Red Herring in History!

Does Watching Less TV Make You Richer?

What’s New From the Publisher’s Viewpoint: Bootcamp Extras

Are Your Business Profits About to Skyrocket, Too?

Shopping Like a Marketing Professional

The Worst Thing You Can Do for Muscles

It’s Fun to Know: Is This the World’s Silliest Festival?

Success Is as Easy as Flipping on a Light Switch…

Word to the Wise: Prevaricate

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