One of the fundamentals of becoming a great communicator is best explained in the classic book How to Win Friends and Influence People.

The most important skill in that book is listening… and then rephrasing what you just heard back to the other guy.

This proves that you listened… and processed what you heard. And it will astonish anyone you do it with… because nobody else is listening at all. They’re just waiting impatiently until they can interrupt to stress their point, regardless of what the other guy has said.

[Ed. Note: John Carlton is an expert copywriter, a pioneer in online marketing, and a teacher of killer sales copy - and he knows marketing inside and out. Discover how to get your hands on the kick-ass secrets of the world's smartest, happiest, and wealthiest marketers.

And be sure to read John's insights, tactics, and advice on copywriting and marketing at his blog.]

Comment on this article

Similar Articles:

• How to Communicate Incoherently - Communicating with another human being is never simple. If anyone tries to tell you otherwise, walk …
• Walk a Mile in a Jerk’s Shoes - Without the insights of good pop psychology, I cannot fathom how my neighbor isn’t wracked with sham…
• Bring Your Story Home to Your Reader - Let’s go deeper into storytelling, what d’ya say? My last article in ETR ("You, The Movie"…
• How to Survive Excessive Recession Hand Wringing - Has the looming recession got you scared yet? The mainstream media sure hopes so. Sells more newspap…
• My Beef With Subway - When you are imprecise with language in copywriting, it conveys an impression of sloppy thinking… an…
• Copywriting Is Colorblind - I’ve gotten dozens of letters from aspiring copywriters wanting to know if it’s harder for African-A…
• English Professors Need Not Apply - “I’ve always been fascinated by copywriting,” an old college buddy remarked. “But there’s no way I c…