Archive for October, 2008

Every Guy’s Diet Needs More…
by Craig Ballantyne (10/31/2008)

The other day, one of my clients asked me why I eat so many fruits and vegetables, and why I tell him to do the same. After all, neither one of us is trying to lose fat.

How to Double or Triple Your Brainpower Almost Immediately
by Michael Masterson (10/31/2008)

In the past few months, I’ve rediscovered a powerful secret to making life better and easier. It’s something I’ve talked about in ETR before - because I’ve experienced it before. But just recently, I proved to myself once again that this secret can help you double (at the very least) your brainpower. And you know what comes with having a more powerful brain…

Why Michael and MaryEllen teamed up
by Early To Rise (10/31/2008)

How Do You Know Which Products to Sell?
by Suzanne Richardson (10/31/2008)

When it comes to the products you offer, if you stick to two guidelines, you’ll never want for satisfied, loyal customers. Those two guidelines? As MaryEllen Tribby puts it, "Before we sell a product, it has to be good for the company and it has to be good for the customer."

How Google Protects Your Reputation
by ETR (10/31/2008)

When intoxicated people, with limited judgment and in a heightened emotional state, pick up the phone, they sometimes call people they shouldn’t, say things they shouldn’t, or in some other way make fools of themselves. It’s called "drunk dialing" - and Google wants to protect its Gmail users from the Internet equivalent: drunk e-mailing.

Derogate
by ETR (10/31/2008)

To "derogate" (DER-uh-gate) - from the Latin for "to propose to repeal part of a law" - is to (1) take away, or (2) deviate from what is expected.

Whats New From the Publishers Viewpoint: R-E-S-P-E-C-T (Find Out What It Means to Me)
by MaryEllen Tribby (10/31/2008)

Everyone is feeling the effects of the most recent economic crisis. It does not matter if you are a business owner, a student, in middle management, or a stay-at-home parent. We are all worried.

Autodidact
by ETR (10/30/2008)

An “autodidact” (aw-toh-DYE-dakt) - from the Greek - is someone who is self-taught.

Preserving Life’s Most Precious Moments
by Shane Ellison (10/30/2008)

Whether it’s simple forgetfulness or the all-out scourge of Alzheimer’s, the loss of mental acuity as we age ruins quality of life. To the surprise of most, studies show that this decline can be slowed or even prevented with the energizing combo of alpha-lipoic acid (ALA) and acetyl-L-carnitine (ALCAR).

Before you leave the stock market for dead…
by Early To Rise (10/30/2008)

AdWords Expert Howie Jacobson on Changing the Channel: “Dozens of Strategies to Increase Your Bottom Line.”
by ETR (10/30/2008)

“Changing the Channel is a valuable ally for any business owner willing to go beyond the ’same-old’ marketing in their industry. MaryEllen Tribby and Michael Masterson draw on their own experience at Agora, one of the direct-marketing giants of our age

Widget Bait
by Edwin Huertas (10/30/2008)

Technically, a widget is a small add-on created for the popular WordPress website software. Many online marketers (including ETR) use WordPress to build out their blogs and websites. In fact, millions of people download WordPress every year. If yours is a WordPress site, you can host all sorts of widgets.

A Cure for Photo-Phobia
by ETR (10/30/2008)

if you always try to hide in the back row for group pictures. All you have to do is ask the photographer to count to three. Close your eyes and take a deep breath. When the count hits two, open your eyes, exhale, and smile. The result will be natural and relaxed.

Keep Your Averages in Mind
by Suzanne Richardson (10/30/2008)

Your e-letter is pulling in plenty of new subscribers, your website is attracting more traffic, and you are selling tons of products via other companies’ newsletters. In fact, your return on investment (ROI) is well over 100 percent.

How to Uncover the No-Quit in Not-So-Quiet Companies
by Andrew Gordon (10/30/2008)

As I read the Financial Times on the flight from Baltimore to West Palm last week, my worst fears were confirmed. The market meltdown is truly global. And several countries - including Turkey, Iceland, and Argentina - can sell their bonds to investors only by paying out double-digit interest rates to...

Lower the Risk for Diabetes With This Vitamin
by Dr. Jonny Bowden (10/29/2008)

We all know how great vitamin C is for the immune system - and even for general health. But did you know it may help lower your risk for diabetes?

A Must-Have for Your Business-Building Arsenal
by Wendy Montes de Oca (10/29/2008)

CTC, or Changing the Channel, is the new book co-written by Michael Masterson and MaryEllen Tribby. Whether you’re a marketer, entrepreneur, expert, or novice - if you’re looking to increase revenues and start or grow your business through breakthrough multi-channel marketing techniques..

Will the Slowing Economy Affect IT Spending?
by Charles Delvalle (10/29/2008)

The reason the markets have been in a freefall lately is because banks have been unwilling to lend to each other, much less to corporations. So if corporations can’t borrow money from banks, how are they supposed to make upgrades - like improving their IT equipment?

Build a Rock-Solid SEO Foundation
by Alexis Siemon (10/29/2008)

Over the past couple of years, we’ve given you many powerful, actionable ideas on how to get your site ranked in the major search engines. Several of ETR’s experts (including me, if I may be so bold) have shared techniques on keyword research, search engine optimization (SEO) dos and don’ts, link building, and more...

Making Search Engine Optimization Easy
by Early To Rise (10/29/2008)

Something We Have in Common With Koalas
by ETR (10/29/2008)

Like humans, koalas have fingerprints that are unique to each individual. And, in fact, their fingerprints are so similar to ours that it’s even tough for an expert to tell the difference.

Enjoin
by ETR (10/29/2008)

To “enjoin” (en-JOIN) - from the Latin for “to fasten to” - is (1) to direct or impose with authority, or (2) to prohibit.

The End of Cavities?
by ETR (10/28/2008)

Picture a world where teeth never get cavities. It would mean the end of fillings and root canals. No one would have to suffer the ignominy of dentures.

Marketing in the Twenty-First Century
by MaryEllen Tribby (10/28/2008)

Multi-channel marketing is based on new, twenty-first century technology that has radically reduced the costs of communicating with prospective buyers and existing customers. In 1980, for example, it cost about 50 cents to send a direct-response sales letter through the mail to a customer. Today, that same transaction, via the Internet, costs less than a penny.

A Massive Marketing Trend You Should Embrace
by Early To Rise (10/28/2008)

Akin Arikan on the “Art” and “Science” of Multi-Channel Marketing
by ETR (10/28/2008)

Mobile devices are in every hand. Television and the Internet are converging. The online and the offline are fusing into two sides of the same coin. When marketers take stock of all the channels through which they are interacting with their customers today, the count quickly reaches 10 to 15 different avenues. So, most marketers feel like multi-channel artists already. What is there left to talk about?

Your Metabolism Slows Down and Stays Down, Unless…
by Craig Ballantyne (10/28/2008)

I have some bad news for you. According to scientists at New York’s Presbyterian Medical Center at Columbia University, folks who succeed in losing weight tend to wind up suffering from a lower than expected metabolic rate. This means that if you lose weight, you will burn fewer calories each day than someone of the same weight who was never overweight.

When Ads Are Used for More than Advertising
by Jason Holland (10/28/2008)

Pay-per-click (PPC) ads are a cheap, easy, and effective way to advertise your business online. You can set up a Google AdWords account and have a campaign up and running in 15 minutes.

Ignominy
by ETR (10/28/2008)

“Ignominy” (IG-nuh-mih-nee) - from the Latin - is personal disgrace or humiliation.

How to Get Paid for Interviewing Hotshot Entrepreneurs and Celebrities
by Early To Rise (10/27/2008)

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