Archives | September, 2008

The Business Behind the Name Is What Counts

By Andrew Gordon | Thu, Sep 25, 2008

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I was watching Fox Business News one Friday morning when I heard that statement. I waited to hear the name of the company, but it didn’t come up again. The broadcast moved on to another topic - oil - and my attention was diverted.

3 Investment Traps – and a Potential Goldmine

By Early To Rise | Thu, Sep 25, 2008

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Issue #2470 WEALTHY: Why it’s a bad idea to bank on a “solid” name (Andrew Gordon) HEALTHY: 3 rules to make sure your diet doesn’t backfire (Craig Ballantyne) WISE: Shakespeare on reputation ALSO IN THIS ISSUE: Decoding ETR’s ads (Jessica Kurrle) Are you working toward the wrong things? (Suzanne Richardson) It’s Good to Know… how to pronounce the nearly unpronounceable names of [...]

Atrabilious

By Early To Rise | Thu, Sep 25, 2008

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Someone who’s “atrabilious” (at-ruh-BIL-yus) is gloomy or irritable. The word is from the Latin for “black bile,” going back to a time when it was believed that an excess of black bile in the system caused melancholy.

How to Pronounce the Nearly Unpronounceable Names of 6 Famous Composers

By Early To Rise | Thu, Sep 25, 2008

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Figure out how to work the names of the following composers into the conversation, and you’ll impress even the most erudite folks at your next cocktail party:

Whats the difference between Advertisement and Highly Recommended?

By Jessica Kurrle | Thu, Sep 25, 2008

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We go through the vigorous process of physically reviewing every product that we recommend or advertise in ETR. In order for a product to be sold in ETR, it has to meet two primary criteria:

A Number Trick to Amaze Your Friends

By Early To Rise | Wed, Sep 24, 2008

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A good numbers trick to play on your friend.

Avoid This Common Mistake When Creating Information Products

By Bob Bly | Wed, Sep 24, 2008

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As I said in my last ETR article, the best way to prevent customers from illegally copying and sharing your information products is to create content that gives the buyer more than his money’s worth.

Why Nuts Do NOT Make You Fat

By Craig Ballantyne | Wed, Sep 24, 2008

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I’m a huge fan of eating raw nuts for health and weight loss. But every time I recommend them, folks ask me, “Won’t all the calories and fat in nuts make me gain weight?”

Avoid This Common Mistake When Creating Information Products

By Early To Rise | Wed, Sep 24, 2008

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Issue #2469 WEALTHY: How to react to market news (Rick Pendergraft) HEALTHY: A diet-friendly snack (Craig Ballantyne) WISE: Joan Welsh on taking the easy way out ALSO IN THIS ISSUE: Are you a lazy product creator? (Bob Bly) Would you blow off a tete-a-tete with me? (MaryEllen Tribby) It’s Fun to Know… a number trick to amaze your friends Add “self-effacing” to your [...]

Is Your Ego Bigger Than Your Skill Set?

By Mary Ellen Tribby | Wed, Sep 24, 2008

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Whether you are working in a corporate environment or on your own, you should always be building relationships. Relationships with your customers, your competitors, and certainly with your current and previous mentors. If you take these people for granted… and start putting yourself ahead of them… you’ll be burning valuable bridges. And doing that leads to the demise of any business.

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