Archive for September, 2008

A Phone Call That You Need to Make
by Christian Hill (09/30/2008)

The average American has at least one credit card and carries a balance of more than $1,700. Faced with mounting minimum payments on their cards and shrinking monthly budgets, what is a consumer to do? Answer: Call your credit card company and negotiate a lower interest rate.

A Different Kind of Dictionary
by ETR (09/30/2008)

What does it means to be janky? What’s politiclone… desk rage… frack… elecoustic… gaybie? You can learn the definitions of these - and more than 3 million other modern slang terms - at UrbanDictionary.com.

Good Health Habits Pay Off - Even If You Start Late
by James B. LaValle (09/30/2008)

Even if you don’t adopt good health habits until well into middle age, a new study shows that it’s still worth your while to do so...

Scion
by ETR (09/30/2008)

Botanically speaking, a “scion” (SY-un) - from the French - is a shoot or twig used for grafting. Hence, a descendant or heir.

Using “Reason Why” to Persuade, Influence, and Maximize Sales
by Yanik Silver (09/30/2008)

The subject of persuasion is endlessly fascinating. It never ceases to amaze me that I can write words on paper (or the computer) and convince people to send me money...

Dress for Success?
by Judith Strauss (09/30/2008)

My eighth-grade teacher was a tyrant. Seventh-graders shook in their proverbial boots knowing that they were about to face MISS ZIMMER...

Massively Increase Your Marketing Success With This Psychological “Trigger”
by Early To Rise (09/30/2008)

Dress for Success?
by Judith Strauss (09/30/2008)

My eighth-grade teacher was a tyrant. Seventh-graders shook in their proverbial boots knowing that they were about to face MISS ZIMMER...

The Belly-Blasting Power of Antioxidants
by James B. LaValle (09/29/2008)

You have probably heard that obesity raises your risk for heart disease and diabetes, as well as other diseases. And recent studies have found that fat around the waist or belly is particularly harmful.

Apercu
by ETR (09/29/2008)

“Apercu” (a-pur-SOO) - from the French for “perceive” - is an immediate judgment, understanding, or insight.

Which End of the Text-Messaging Debate Are You on?
by ETR (09/29/2008)

You may think that text messaging, which has its own grammar and spelling rules, is keeping young people from learning good language skills - and here at ETR, we would agree with you. But not according to British linguist David Crystal. Among other hard-to-believe claims

Why Two-Headed Businesses Grow Faster
by Michael Masterson (09/29/2008)

The popular image of the successful entrepreneur is that of a hardworking risk taker who acts on his own. The reality is different. Successful entrepreneurs work hard, but they are not risk takers and they seldom act alone.

Why Two-Headed Businesses Grow Faster
by Early To Rise (09/29/2008)

Preferred Shares Aren’t Just for the Pros
by Andrew Gordon (09/29/2008)

One of the more unpopular asset classes right now is a stock/bond hybrid called preferred shares. While they’re called shares, they have more in common with bonds. Preferred shares have a par value, coupon, and maturity date, just like bonds. And the nice thing about them is that common shareholders don’t get a penny in dividends or distributions until preferred shareholders are paid off.

Know Who Your Audience Is!
by Suzanne Richardson (09/29/2008)

When I was younger, I loved watching Who’s the Boss. One episode still stands out for me. Though the details may have become muddled with time, here’s the gist of it: Housekeeper Tony takes a class on advertising from ad exec Angela. His assignment? To come up with a commercial selling laundry detergent.

The Secret to Selling Rights to Products
by Early To Rise (09/27/2008)

Appellation
by ETR (09/27/2008)

“Appellation” (ap-uh-LAY-shun) - from the Latin for “to name” - is a name, title, or designation.

Beating the Weather
by ETR (09/27/2008)

Delayed flights waste time for the flyer, and time and money for the airline. Happily for both, a new computerized tool could get many weather-delayed flights off the ground.

The Secret to Selling the Rights to Products
by Paul Lawrence (09/27/2008)

Obtaining and selling the rights to products can be very profitable for entrepreneurs, even those with little or no capital.

I Now Pronounce You…
by Don Hauptman (09/27/2008)

Investing and Crystal Vases
by Rick Pendergraft (09/27/2008)

A few months ago, my wife and I celebrated our 15th anniversary. Over the years, I have tried to stick to the traditional gifts for anniversaries. For year 15, that means crystal.

When Fresh Is NOT the Best
by Kelley Herring (09/27/2008)

If you’re adding herbs and spices to your meals, you’re doing yourself a big favor. Recent research shows that many herbs and spices pack more age-defying, disease-fighting nutrients than the foods we use them on. And today, I have a tip that will help you power up the flavor and boost the antioxidants in your meals nearly tenfold.

Was Suzanne Spying on My Personal Life?
by Charlie Byrne (09/26/2008)

"I’ll have that copywriting article ready in the morning. Right now, Peggy and I are heading out to Byrnes’ Irish Pub for dinner and a Guinness."

Are You Open With Your Marketing Interactions?
by Alex Mandossian (09/26/2008)

The Johari Window is a cognitive psychology tool that was named after its two creators, Joseph Luft and Harry Ingham ("Jo + Hari"). It is used to help people understand their interpersonal relationships. But I’ve found this model to be especially useful for analyzing business interactions between entrepreneurs and their prospects or customers...

Soybeans, With a Side of Gasoline
by Kelley Herring (09/26/2008)

What do protein bars, printing presses, and your gas pump have in common? Hexane! Hexane is a byproduct of gasoline. It is used as a solvent for glues (rubber cement, adhesives), varnishes, and inks, and also as a degreaser in the printing industry.

Why You Should Be Getting More Personal with Your Customers
by Early To Rise (09/26/2008)

I just want a job I love… What should I do?
by ETR (09/26/2008)

I am interested in copywriting, marketing, and product creation, but there is no such thing at my current company. I study copywriting and marketing on the side, and have made some money as a freelance copywriter, but I have serious doubts about my ability to do so over a long period of time. My attempts to market my services to high-dollar prospects has been met with silence, and people who do contact me are only concerned with how much - or, rather, how little - I charge

Panopticon
by ETR (09/26/2008)

A "panopticon" (pan-OP-tih-kon) - from the Greek for "sight" - is a building (a prison, hospital, library, etc.) arranged in such a way that all parts of the interior are visible from a single point.

Bird Trivia
by ETR (09/26/2008)

In the Middle Ages, peacocks and swans were sometimes served at Christmas dinner...

Don’t Diet TOO Much
by Craig Ballantyne (09/25/2008)

Bodybuilders have long known that if you eat too little for too long, you can actually decrease your resting metabolic rate (the number of calories you burn at rest).
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