How to Break Into the $20 Billion “Look and Feel Younger” Market
Issue# 2445
- WEALTHY: Are you falling victim to a common type of backward thinking? (Andrew Gordon)
- HEALTHY: Lose weight with online help (Craig Ballantyne)
- WISE: Herbert Henry Asquith on youth
ALSO IN THIS ISSUE:
- Profiting from the “ageless” trend (Marc Charles)
- What’s so urgent? (Bob Cox)
- It’s Fun to Know… about fruity gifts
- Add “egress” to your vocabulary
== Highly Recommended ==
The Truly Wealthy “Fish” in a Different “Lake”
These days, it seems everyone is out to make a quick buck. But they are all fishing in the same pond, so to speak. The real money is in a nearby lake… actually, more like an ocean of profits that almost no one knows about.
Take a walk with me and let me show how you can follow a few simple steps and lure more profits to you on a consistent basis than anything I’ve ever seen.
You’ve heard the old saying, “Give a man a fish, feed him for a day… Teach him how to fish, feed him for a lifetime.” Well, friend, this is that lifetime of profits available to you. Up to you how long you want to “fish” there. Personally, I’ll be there a long while… If you want to join me, click here… and learn how fast you can start making money.
Breaking Down an “Obvious” Rule of Investing
Invest in strong sectors. Avoid weak ones.
This seems obvious, yes? But too often, people invest in weak sectors and avoid strong ones. Here are some of the culprits behind this backward thinking:
- Bargain hunting. Strong sectors are expensive. Weak sectors are cheap. Unfortunately, when you invest in sectors where demand and other fundamentals are deteriorating, you often get what you pay for.
- Bottom fishing. Does it get any uglier than banking? But investors have been recently pouring into banking in the belief that bank stocks have bottomed and are gearing up for a nice climb up the charts. Even if they do start to climb, it will be a sucker’s rally. Weak sectors are afraid of heights.
- Buying yesterday’s news. High prices reflect a strong sector? Yes they do… until, that is, prices overreach and fall back to earth because the fundamentals of the market don’t support them. The housing market is a great example. At the top, prices were no longer based on affordability or equivalent rent rates. Look forward, not backward, when you choose a sector to invest in.
There are other reasons, too, why people make the mistake of investing in weak sectors. A sector may be popular, fashionable but not strong - like the dot-com sector. Or investors buy on rumors, not fundamentals. (That’s a dangerous game that can turn against you very easily.) And investors just pick up wrong information. (You can’t believe everything you hear and read.)
So, what seems like a simple rule isn’t so simple to follow, after all. But truly strong sectors can really help your portfolio grow. And truly weak ones can help kill it.
A final word of caution: If you’re not quite sure if a sector is strong or weak, let it go. It’s not worth the risk.
[Ed. Note: The best way to know which sectors are strong enough to be worth your time and money is to follow the guidance of an investing expert. ETR's Investment Director Andrew Gordon can point you toward the super-strong oil and gas sector. Discover two best-in-class drilling rig companies that will be on the receiving end of a tidal wave of cash right here.]
“Youth would be an ideal state if it came a little later in life.”
- Herbert Henry Asquith
How to Break Into the $20 Billion “Look and Feel Younger” Market
By Marc Charles
Aging baby boomers, who are retiring in droves these days, are fueling a $20 billion mega-market because they want to look and feel younger.
The market I’m talking about is nutraceuticals and cosmeceuticals. And you can make a lot of money selling these products on the Internet or by direct mail - even if you have limited capital to invest.
“Cosmeceutical” is a combination of two words: cosmetics and pharmaceutical. Cosmeceutical products claim to have “drug-like” benefits without the harmful side effects. Examples of cosmeceuticals include certain skin and hair care products, anti-aging creams, and moisturizers.
“Nutraceutical” is derived from the words nutrition and, you guessed it, pharmaceutical. Neutraceuticals include dietary supplements and nutritional ingredients that promote optimal health in a natural way.
The Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) have a lot of power as far as what you can and can’t do in this market. The most important thing to keep in mind is to avoid making unsubstantiated product claims in your marketing materials. Just play by the rules and you’ll be fine.
As I said, aging baby boomers are driving this multibillion-dollar “feel good and look good” market. But that doesn’t mean baby boomers are the only ones using these products. There are products in this market that appeal to every demographic.
Entrepreneurs are reaping windfall profits in this market by concentrating on and selling to “A” prospects. In other words, by focusing on people who have recently purchased similar products at approximately the same price point as theirs. These repeat buyers are pre-qualified and primed to buy.
The easiest and fastest way to enter this huge industry (and start turning a profit) is through direct marketing - by reselling products for other companies or becoming an affiliate.
Reselling products for other companies is easy. You offer their products to your “A” prospects on a website or via direct mail. Consumers place their orders with you and you ship (or have the manufacturer drop-ship) the products to them.
Affiliate marketing is similar - but, in most cases, you won’t handle any products, customer service, technical support, or billing. The company you become an affiliate for will take care of those things.
Believe me, affiliate selling works. You can get started with very little money. You don’t need to stockpile products in your garage or spare bedroom. Plus, when you sell products as an affiliate you don’t need employees, accountants, lawyers, or even a formal office space. And there is no face-to-face selling, no customer service headaches, and no back-office junk. So you don’t have to worry about database management, online shopping cart issues, software glitches, or refunds/returns.
Instead, you can focus all of your energy on your direct-response marketing efforts.
This could mean running Google, MSN, and Yahoo! keyword advertising campaigns, or even mini-infomercials. Or it could mean marketing your cosmeceuticals and/or nutraceuticals directly to consumers via direct mail.
If you choose to go the direct-mail route, you’ll need a mailing list of repeat buyers for those types of products. A good place to locate lists like this is at SRDS.com.
When you have products to sell and a mailing list of repeat buyers, you can send out a catalog (the manufacturer’s or one of your own design) and/or a sales letter. Most of the companies that offer distributor and reseller programs for affiliates already have pre-printed catalogs that you can use.
If you prefer to create your own catalog and/or sales letter, you can get lots of ideas by subscribing to Who’s Mailing What.The Who’s Mailing What archive includes more than 1,500 successful direct-mail campaigns, and most of them are for consumer beauty and nutritional products.
You should also add your name and address to as many cosmeceutical/nutritional product mailing lists as you can find so you can start receiving other marketers’ promotional pieces. Do this by buying one or two of the products in this category that you see advertised - and, before long, your mailbox will be loaded with catalogs, brochures, etc. That will give you an edge over the competition, because you’ll see what’s working. (You can be pretty sure that the promotions you receive over and over again are bringing in lots of money for the people mailing them.)
If you mail a catalog or a powerful sales letter to “A” prospects - repeat cosmeceutical/nutraceutical product buyers - the probability of making substantial sales is quite high.
If you market on the Internet by running keyword advertising campaigns, you’ll need a website to drive interested people to. And you’ll need strong copy on your website to persuade them to buy. You can educate people on the attributes and features of your products on your website. But the main objective is to sell them. Hire a freelance copywriter if you need help coming up with compelling copy for your site. Better yet, make a good investment in a copywriting program for yourself.
Once you have the copy, there are four ways to market your products online: search engine marketing (via pay-per-click advertising and organic search), e-mail newsletter ads, and dedicated e-mail promotions.
You can also post your products on all of the high-traffic marketplaces, including Amazon.com, eBay, Yahoo Shops, Buy.com, and ClickBank.
However you choose to market cosmeceuticals and/or nutraceuticals, the profit potential for these products just keeps growing and growing. The desire to look and feel younger - and maintain good health - spans generations and won’t be dissipating any time soon.
[Ed. Note: Marc Charles is an expert at discovering low-effort business opportunities with high profit potential. And now you have the chance to meet him in person... and pick his brain about the best entrepreneurial ventures around today. Just sign up for ETR's 2008 Information Marketing Bootcamp. Not only will you get to hear about Marc's freshest business opportunities, you'll also get insight into the Internet's hottest trends from 11 other money-making masters. And be prepared to be blown away. We've insisted that each speaker share at least one idea that could place $100,000 cash money in your pocket within just 12 months or less... regardless of your current level of skill, expertise, or the state of your business. Learn how you can reserve your spot right here.]
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The Urgency Conundrum
By Bob Cox
A business associate of mine used to fax me on a regular basis. (This was before e-mail.) And every darn fax said URGENT at the top in big bold letters. At first, I found it curious. And then, it became annoying.
Come on. Was every fax of his urgent? Of course not. And what was the result? I stopped giving any of them my immediate attention.
Being overly urgent is not the most effective approach to accomplish your goals. You see, people - especially people who may be in a position to help you - get tired of everyone wanting everything done today (or yesterday) just because they want it. So if, for example, you are always demanding that your projects be completed now, now, now - even when they don’t deserve that priority treatment - people will quickly learn to resent and/or ignore your demands.
Sure, you can sometimes achieve faster results by labeling them “urgent.” But do it too often, and you will simply alienate those involved. You can’t expect to keep getting bumped to the head of the line.
Have consideration for other people. Your spouse, colleagues, co-workers, joint-venture partners - anyone you deal with regularly - have a “rhythm” to their day. And when they incorporate you into their schedule, doesn’t it make good sense for you to make that a pleasant (as opposed to stressful) experience?
By recognizing that many people won’t feel a need to respond to your urgent requests, it becomes your responsibility to motivate them to get whatever it is that you want done in a timely manner. You don’t want to be a tyrant, but you don’t want to be a pushover either.
You can also apply this kind of thinking to your personal goals, whether you’re learning how to play the piano, taking French lessons, or creating an Internet business. If you treat every step of your new venture as urgent, you’ll burn yourself out. To achieve the best results, work each step into a specific important-but-not-urgent time slot in your schedule.
[Ed. Note: Accomplishing your dreams - even the big ones - doesn't have to be overly complicated. Simple steps - like limiting the number of "urgent" requests you make - can help you achieve almost any goal. Learn how to get 30 more easy-to-implement goal-setting strategies right here.]
Swedish Weight-Loss Secret
No, the Swedish weight-loss secret is not “Stop eating Swedish meatballs.” What the Swedes have discovered is online weight-loss programs.
Researchers at the Karolinska Institute wanted to find out why some people succeed at weight loss while others don’t. One of the things they looked at was an Internet-based weight-loss club that happened to be used mostly by women. (Eighty-six percent of the users were female.)
The researchers found that, over time, 29 percent of the users lost at least 5 percent bodyweight. They also found something that backs up what I’ve been telling you in ETR for a long time: One of the strongest predictors of weight loss is social support. In this case, that social support was measured by activity in the club (as judged by the number of logins and diary entries made by users).
The conclusion: Given their low cost and 24-hour accessibility, online weight-loss clubs really do help both men and women lose weight.
Going online for social support in your weight-loss program could be one of the most effective things you can do. You might not be able to find someone to motivate you to reach your ideal weight at home or at work… but you will almost certainly find someone on an Internet weight-loss forum.
[Ed. Note: It's true - online support can be very helpful when it comes to reaching your fitness goals. Share your weight-loss struggles, diet and exercise techniques, and encouragement for free right here.
And if you want a top-notch fitness program that can help you burn fat and build muscle, check out Craig Ballantyne's Turbulence Training program right here.]
It’s Fun to Know: Fruity Gifts
Would you pay $2,000 for a honeydew melon? How about $900 for a bunch of grapes? In Japan, these incredibly high prices are not uncommon. But we’re not talking about your run-of-the-mill grocery store produce. These fruits have been painstakingly cultivated to be the most ideal specimens possible.
The Japanese don’t buy these perfect, pricey fruits to eat them. They are extremely popular as gifts. It has to do with the ancient Japanese tradition of giving away the very best instead of keeping it for yourself.
(Source: Associated Press, Daily Express)
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Word to the Wise: Egress
“Egress” (EE-gres) - from the Latin for “to go out” - is a fancy way of saying “exit.”
Example (as used by Laurie A. O’Neill in The New York Times): “In order to keep the crowds moving through the exhibits in his traveling show… Mr. [P.T.] Barnum posted signs that read: ‘This Way to the Egress.’ Eager to view this presumably strange and exotic exhibit, the throngs would push through the door labeled ‘Egress’ - and find themselves in the street.”
[Ed. Note: Become a more persuasive writer and speaker... build your self-confidence and intellect... increase your attractiveness to others... just by spending 10 VERY enjoyable minutes a day with ETR's Words to the Wise CD Library.]
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Researchers at the Karolinska Institute wanted to find out why some people succeed at weight loss while others don’t. One of the things they looked at was an Internet-based weight-loss club that happened to be used mostly by women. (Eighty-six percent of the users were female.)
The Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) have a lot of power as far as what you can and can’t do in this market. The most important thing to keep in mind is to avoid making unsubstantiated product claims in your marketing materials. Just play by the rules and you’ll be fine.