How to Design Written Materials for Older Folks Like Me
Vision impairments increase with age - something to keep in mind when putting together any written materials aimed at the over-50 crowd. Time spent modifying your layout for them will more than pay for itself in increased audience response.
Here are four suggestions:
- Maximize contrast between the typography and the background. Reason: More contrast makes it easier to distinguish an image. This is especially true of the contrast in color between text and paper.
- As for type size, yes, older readers prefer large type. But type style matters too. Avoid ornate typefaces and the overuse of italics. Choose a serif type.
- A bit more spacing between lines enhances readability. Avoid the extensive use of ALL CAPS and type reversing out of a solid background or screen.
- Indenting paragraphs improves readability. Same with smaller blocks of copy and shorter lines of type.
(Source: Writing That Works)
[Ed. Note: Sometimes, attracting your ideal customer is as simple as making a few changes in the design of your promotion. Sometimes, it's as simple as mastering a few classic techniques. Learn how to get any customer, every time, right here.
And be sure to download your FREE copy of author and copywriting master Bob Bly's Marketing to GOM: 10 Tips for Selling to the Age 50+ Male Market right here.]
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