Some business owners are like ostriches. They bury their heads in the sand. I have talked with owners who owed millions in debt, were 120 days late on their accounts payable, and couldn't price and order correctly - and they still looked at me like I was crazy when I said they should sell and get out.
"Don't sell the steak, sell the sizzle." That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company's sales copy - and your bottom line.
By Early To Rise | Sat, Jul 26, 2008
Issue #2418 WEALTHY: How to find out if you’re living over your head (John L. Herman Jr.) HEALTHY: Should you steer clear of fruit? (Craig Ballantyne) WISE: Charles Revson on selling cosmetics ALSO IN THIS ISSUE: What a "Wheelerpoint" is – and how it can make you money (John Wood) Another word to avoid in your writing (Don Hauptman) It’s Fun to [...]
By Michael Masterson | Fri, Jul 25, 2008
You have heard so much about it already: the earthquake that stunned China. The municipal buildings survived because they were built to earthquake standards. But the public schools collapsed because they were not. That is mostly true - with one exception: the schoolhouse that Ye built.
By Charlie Byrne | Fri, Jul 25, 2008
In a review about a new steakhouse here in Delray Beach, the writer said she'd ordered a salad with green goddess dressing.
By John Forde | Fri, Jul 25, 2008
As copywriters, marketers, and business owners, we spend so much time getting customers in the door. It's too easy to forget about them once that's done.
By Early To Rise | Fri, Jul 25, 2008
Something that's "disjunctive" (dis-JUNGK-tiv) - from the Middle English for "placed in opposition" - serves to disjoin, separate, divide, or distinguish.
By Craig Ballantyne | Fri, Jul 25, 2008
I'm not a huge fan of traditional aerobic cardio workouts for fat loss. They're inefficient, ineffective, and can cause injury. However, aerobics can have an immediate health benefit for anyone who makes the mistake of indulging in too much food.
By Early To Rise | Fri, Jul 25, 2008
Issue #2417 WEALTHY: What kind of investment "fish" are you pulling in? (Rick Pendergraft) HEALTHY: The only time to use aerobics (Craig Ballantyne) WISE: Rick de Marinis on doing good deeds ALSO IN THIS ISSUE: The surprise I found in the Frankfurt airport (John Forde) Making the world a better place (Michael Masterson) It’s Good to Know… about green goddess dressing (Charlie [...]
By Early To Rise | Thu, Jul 24, 2008
Issue #2416 WEALTHY: When bad news is good news (Christian Hill) HEALTHY: Don’t reel in this fish (Kelley Herring) WISE: Henry Ford on the hard work of thinking ALSO IN THIS ISSUE: Join the ranks of Thomas Edison, Napoleon Hill, and Henry Ford (Alex Mandossian) 3 books for your bookshelf (Suzanne Richardson) It’s Fun to Know… where to get your garlic [...]
By John L. Herman Jr. | Sat, Jul 26, 2008
0 Comments