Archive for July, 2008

Do You Have a Problem?
by John L. Herman Jr. (07/26/2008)

Some business owners are like ostriches. They bury their heads in the sand. I have talked with owners who owed millions in debt, were 120 days late on their accounts payable, and couldn't price and order correctly - and they still looked at me like I was crazy when I said they should sell and get out.

How Elmer Wheeler Can Help You Make Sales
by John Wood (07/26/2008)

"Don't sell the steak, sell the sizzle." That just might be the most famous piece of sales advice ever. And, as a marketer, knowing the real meaning behind those words can transform your company's sales copy - and your bottom line.

Increase Your Sales by 300% with 5 Old-Fashioned Secrets
by Early To Rise (07/26/2008)

The School House That Ye Built
by Michael Masterson (07/25/2008)

You have heard so much about it already: the earthquake that stunned China. The municipal buildings survived because they were built to earthquake standards. But the public schools collapsed because they were not. That is mostly true - with one exception: the schoolhouse that Ye built.

It’s Good to Know: Green Goddess Dressing
by Charlie Byrne (07/25/2008)

In a review about a new steakhouse here in Delray Beach, the writer said she'd ordered a salad with green goddess dressing.

A Painful Lesson in Supreme Service
by John Forde (07/25/2008)

As copywriters, marketers, and business owners, we spend so much time getting customers in the door. It's too easy to forget about them once that's done.

Word to the Wise: Disjunctive
by ETR (07/25/2008)

Something that's "disjunctive" (dis-JUNGK-tiv) - from the Middle English for "placed in opposition" - serves to disjoin, separate, divide, or distinguish.

A Fast Benefit From Cardio
by Craig Ballantyne (07/25/2008)

I'm not a huge fan of traditional aerobic cardio workouts for fat loss. They're inefficient, ineffective, and can cause injury. However, aerobics can have an immediate health benefit for anyone who makes the mistake of indulging in too much food.

A Painful Lesson in Supreme Service
by Early To Rise (07/25/2008)

What’s Better Than Being a Top-Notch Inventor?
by Early To Rise (07/24/2008)

Bad Fish, Good Fish
by Kelley Herring (07/24/2008)

Choosing wild-caught fish over farmed can help you avoid harmful endocrine disruptors called polychlorinated biphenyls. But that's not the only reason to stock up on wild-caught fish.

Living Rich: Contemporary “Classics”
by Suzanne Richardson (07/24/2008)

One of the best and least expensive (even free!) ways to live a rich and full life is to immerse yourself in good books. Of course, with around 300,000 books published each year in the U.S. alone, it can be next to impossible to know what's worth reading and what isn't.

Don’t Act Too Quickly or You Could Get Burned
by Christian Hill (07/24/2008)

It’s Fun to Know: Where to Get Your Garlic Fix
by ETR (07/24/2008)

ETR health experts have been touting the health benefits of garlic for years. It's a cancer fighter, it can lower your blood pressure, and it can even help you lose weight. If you're a garlic fan, you won't want to miss these festivals:

What’s Better Than Being a Top-Notch Inventor?
by Alex Mandossian (07/24/2008)

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info-publishing business, as well as those of my students.

Earning 10 Times As Much
by Brian Tracy (07/23/2008)

Here's an exercise for you. Imagine that it's possible for you to earn 10 times your current annual wage.

Danger in a Bottle
by Kelley Herring (07/23/2008)

You may think you're doing yourself a favor by drinking spring water. But new research shows there could be danger lurking in the bottle.

It’s Good to Know: Smart Pigs
by ETR (07/23/2008)

The word "pig" doesn't always refer to barnyard animals or chauvinistic people. It's also the term for devices that help keep gas and oil pipelines in tip-top shape.

After Energy Independence, Then What?
by Robert Ringer (07/23/2008)

I believe one of the biggest reasons for this success is that the people on the leading edge of civilization seem to be unfazed by all the nonsensical stuff.

After Energy Independence, Then What?
by Early To Rise (07/23/2008)

Word to the Wise: Filial
by ETR (07/23/2008)

"Filial" (FIL-ee-ul) - from the Latin for "son" - means pertaining to or befitting a son or daughter.

Word to the Wise: Inimical
by ETR (07/22/2008)

"Inimical" (ih-NIM-ih-kul) - from the Latin for "hostile" - means unfriendly, unfavorable, or antagonistic; having the disposition of an enemy.

Why You Should Order Pinot With Your Steak
by Kelley Herring (07/22/2008)

In two of my recent ETR articles, you learned about the health benefits of enjoying organic grass-fed beef and the best methods for preparing it. Now I've got more advice on getting the most from your meat.

Whatever Business You’re In…
by Suzanne Richardson (07/22/2008)

If we had such a thing, this would surely be one of ETR's 10 Commandment's of Start-Up Businesses: Make sure your product will sell before you do anything else!

Walk a Mile in a Jerk’s Shoes
by John Carlton (07/22/2008)

Without the insights of good pop psychology, I cannot fathom how my neighbor isn't wracked with shame every second of his miserable life. Because he truly is a Grade A a-hole.

It’s Fun to Know: The Pet Prescription
by ETR (07/22/2008)

You love Fido with all your heart. So when he starts getting depressed, it's natural to wonder whether a drug like Prozac will help him feel better

Walk a Mile in a Jerk’s Shoes
by Early To Rise (07/22/2008)

How Recessions Help You
by Charles Delvalle (07/22/2008)

Recession. It's the boogeyman of the economic cycle. And while many people dread these low points, our economy would be worse off without them. How could something so negative make a positive impact on the economy? It's simple.

It’s Good to Know: How to Measure Things Without a Ruler
by ETR (07/21/2008)

When you don't have a ruler handy, use one of the following to estimate sizes.

When Is a Good Deal Too Good?
by Early To Rise (07/21/2008)

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