How Can 1 + 1 = 3?

by Early To Rise (07/15/2008)

Issue #2408

  • WEALTHY: Profit from an industry that has lots of room to soar (Christian Hill)
  • HEALTHY: How to turn your health around, starting today (Craig Ballantyne)
  • WISE: Carlos Slim Helu on forming alliances

ALSO IN THIS ISSUE:

  • Impossible math that can help make your company money (Rich Schefren)
  • The biggest rush (John L. Herman Jr.)
  • It’s Fun to Know … about a new menu for the Olympics
  • Add "philtrum" to your vocabulary

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An ETF With a Bright Future

By Christian Hill

The world of exchange traded funds (ETFs) is ever-evolving. Nowadays, you can invest in a fund that covers just about any niche market. One that has caught my interest lately is the Claymore/MAC Global Solar Energy Index ETF, with the ticker symbol TAN. (Apparently, even Wall Street has a bit of a sense of humor.)

The fund selects companies based on "the relative importance of solar power within the company’s business model." In other words, the fund covers only companies that derive more than one-third of their revenue from solar-related business. This includes companies directly involved in the production of solar power equipment and products for end users, as well as companies that fabricate parts for solar companies, provide services for solar-equipment producers, or supply raw materials, among other criteria.

While many solar companies have been beaten down this year, the industry still shows great promise. Solar currently generates less than 1 percent of America’s power needs, which means there is plenty of room for growth.

The solar industry still faces hurdles, such as the current worldwide shortage of polysilicon, a key component of photovoltaic cells. Fortunately for us, one of the companies in TAN is MEMC Electronic Materials (MEMC), a major supplier of silicon wafers. So even if actual production slows, you still own a company that benefits from the shortage of silicon.

The ETF is diversified amongst countries, with Chinese companies making up 30 percent of the index, Germany 29 percent, and the U.S. around 26 percent. Market capitalization is mostly small cap (at just over 42 percent) and mid cap (at 30 percent). This means the fund isn’t reliant on one company or country for success, and should be able to weather any growing pains facing the solar industry.

This is a long-term buy and hold position, as it will likely take many years for solar to gain widespread acceptance as the future of energy. When that time comes, TAN will be the ETF you want to own.

[Ed. Note: Despite the gloom and doom about the economy, you can still find ways to make money in the markets. Discover a "long-lost" trading method that the wealthy use to get even richer - a system that's so simple, it's almost embarrassing.]

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 "In this new wave of technology, you can’t do it all yourself, you have to form alliances."

Carlos Slim Helu

How Can 1 + 1 = 3?

By Rich Schefren

If you’re a math purist, you may want to skip this article. Because I’m about to show you how 1 + 1 can equal 3. Or 300. Or even 3,000.

Let me explain …

I’m on a ton of e-mail lists (as you should be). So I see what’s going on in the marketplace on a daily basis. And one thing that’s really jumped out at me lately is the high influx of "how to get more joint ventures" type of info products.

Seems like everyone’s got an e-book, a video, an audio, a teleseminar … you name it. And they’re all claiming to be the one that solves the joint venture (JV) riddle.

Well, I’m here to tell you something that may come as a shock … but it needs to be said.

You have to stop focusing on JVs. Because they aren’t the answer.

That’s right. Contrary to popular belief, JVs aren’t the golden ticket to business success.

Do they have a place in your marketing plans? Absolutely. I’ve done dozens of JV deals and made a boatload of cash from them.

But here’s the thing … JVs are only the tip of the iceberg. There’s more - MUCH more - to be had here.

I’m talking about going beyond the JV to establish a strategic alliance with another business.

In a strategic alliance, there’s a deeper, more congruent relationship than just being JV partners or sending endorsed mailings. It’s about developing an integrated mindset with one common goal … a side-by-side walk that will not only make your business explode, but your partner’s as well.

You’ll join forces on a more profound level, using your multiple resources to help grow each others’ businesses faster, easier, and more efficiently. Plus, with a strategic alliance, you’ll establish yourself more firmly in the marketplace and be viewed by the competition as a force to be reckoned with.

And that’s a very good place to be in, because that’s where the REAL money - and the explosive business growth - lies.

So how do you find a strategic alliance partner? Here are three tips to help you narrow the field.

1. Make sure your business is compatible with your potential strategic alliance partner’s business.

Would it make sense for me to approach the head of the Chuck E. Cheese chain about doing something together? Nope (although my daughters would strongly disagree). Look for a business that slides together nicely with yours, like two pieces in a puzzle. And make sure you have something of value to offer them as well.

2. Find a strategic alliance partner you can work with on a personal level.

There’s nothing more frustrating than attempting to establish a relationship with someone you despise or who drives you nuts. (Talking from experience here.) No matter how hard you try to ignore it, their idiosyncrasies will affect your decision making - and, ultimately, your bottom line. No, you don’t have to have them over for Thanksgiving every year. But you will be spending a lot of time together. So you’d better make sure you can put up with them on an extended basis.

3. Lastly - and this is most important - COMMUNICATE.

Set the parameters of the strategic alliance early on and stick to them. Put them in writing or, better yet, have your lawyer do it. There have been way too many multimillion-dollar agreements that started with a handshake but then crumbled because the two parties didn’t hash things out clearly. I don’t want to see yours do the same.

Now I know what you’re thinking …

Question: How does this all translate into 1 + 1 = 3?

Answer: Well, it’s very simple …

While JVs can offer a way to double your lists, double your profits, and double your business (which is basic math: 1 + 1 = 2) …

Taking the next step into a strategic alliance raises the bar exponentially, giving you multiple opportunities to grow the business on several levels - which is something that a simple endorsed mailing cannot do.

Furthermore (and possibly best of all), a strategic alliance delivers added value to your most precious asset - your customer base.

By allying with a strategic partner, your products become supercharged, delivering bigger and better benefits and solving your customers’ problems in a faster, easier way.

They no longer have to make several stops along the way to find their answers. They only have to make one - yours. And all this translates into more customers, more sales, and more profits to your bottom line.

So, as you can see, with a strategic alliance, that "2" doesn’t stay where it is for long. It starts expanding into 3 … then 300 … then 3,000. And it can keep going from there.

Ed. Note: Rich Schefren, known in marketing circles as "The Guru’s Guru," coaches many of today’s top Internet experts. He’s an online business exploder whose clients rake in more than $500 million every year - piling up more than $1 billion in sales every two years. From Rich and two other marketing masters, you can discover a turnkey formula for creating multiple, automatic streams of wealth on the Internet. Learn the details here.

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== Highly Recommended ==

How to Legally Profit With the Insiders…

There’s no question the "insiders" have the advantage when it comes to making money.  And "they" have perfectly legal and ethical ways to consistently keep income streams flowing their way…

But what if you could reap the same consistent profits the "insiders" do, week after week?  Actually, you can.  I was one of them.  Had access to all the secrets they use to make enormous amounts of money.  And I’m willing to share that information with you for two reasons. 

To discover those reasons and how I know for a fact you can easily make great money just by following a few fairly simple steps, click here…

Was It Worth the Pain?

By John L. Herman Jr.

Success is like any other high in life. It is a rush. It may be as simple as getting the closest parking space. Ahhh, that little rush of victory! And all it took was driving around the lot three times.

Naturally, bigger goals get a bigger rush. They also usually require more pain.

But succeeding makes the pain seem unimportant. If that were not true, would women ever have a second child? They know the birth will be painful, and still they want to bring that second life into the world. As a father, I am grateful for that. After all, the births don’t cause men any pain. (We feel the pain later, when those babies have grown into moody teenagers.)

As sports fans, we celebrate when our team wins the pennant. But we can’t possibly feel as good as the players do - because we didn’t experience the pain it took for them to get there. I have never heard a winning athlete say "It wasn’t worth it. The practices were too hard. I was away from my family too much. Keep the trophy. I don’t want it." No. They cry, they leap into the air, they blow kisses, and the team members hug each other in the sheer exhilaration of that winning moment.

At the moment of success, we forget the cost.

Do we ever go too far? Or pay too high a price? You bet we do. Because we are flawed and sometimes ignore things we shouldn’t. In relationships, for example. Any joy in a success after a break-up will be tempered by the loss. But there will still be joy.

The ideal is to achieve success without paying too high a price. The person who figures that out gets the biggest rush in the end.

[Ed. Note: You can speed up the time it takes to succeed with the help of a Personal Life Coach. "Hire" your own for $1.25 a day right here. [link to TSAP] ETRgoalsetting

Author and businessman John L. Herman Jr. ("Herman"), who has owned more than 20 companies, has become an expert on why businesses fail. The above article was excerpted with permission from Hermanisms: Axioms for Business and Life. [link] ETRgoalsetting For more information about Herman and his business writing, please visit Hermanisms.com.]

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Take Baby Steps to Better Health

By Craig Ballantyne

I get hundreds of e-mails every day, but only a few of them upset me. And those are the ones from guys who are under 30 and feel that they’ll never be in good shape again. It is frustrating that so many men, and women, think they are over the hill in their late 20s. Can you believe that?

I’ve worked with men and women in their 50s and 60s who are kicking butt and training hard every week. So to have a 26-year-old guy e-mail me and ask if he can ever lose his love handles is disappointing.

Bad attitude!

Now, to their credit, these guys are often new fathers, working 50 to 60 hours in the corporate world, and having to commute through heavy traffic for another hour or two each day.

Combine poor food choices with decreased physical activity, and you can feel pretty old, pretty quick.

But you can also turn things around just as fast, simply by starting today and trying to be a little bit healthier every day.

Just take baby steps.

  • If you had only two fruits yesterday, try to have three today.
  • If you didn’t have any broccoli last week, try to get one serving three times this week.
  • If you cheated on your diet five days last week, cut the cheating down to three days this week.

A little bit better, every day, all the time. And before you know it, you’ll feel better than you did last year, five years ago … and, hey, maybe someday even better than you did 10 or 20 years before.

You have a lot of life to live, so start living it with as much energy, strength, fitness, and enthusiasm as possible.

[Ed. Note: Just as fitness expert Craig Ballantyne says, becoming healthier doesn't necessarily mean making drastic changes to your diet and exercise regimen. Discover how simple alterations to your lifestyle can make you feel better and help you live longer.

And for a fat-burning, body-sculpting fitness program that will knock your socks off, check out Craig's Turbulence Training for Fat Loss System right here.]

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It’s Fun to Know: A New Menu for the Olympics

The Beijing Olympics are coming up in August, and Chinese officials have been preparing for it well in advance of the competitions. That includes encouraging restaurateurs to change the way certain foods are listed on restaurant menus. You see, the name of a dish in Chinese (which usually has something to do with its appearance or origin) doesn’t always translate well into English. Check out the examples below:

Traditional Chinese name: "Chicken without sexual life"

Alternate proposed by the government: "Steamed pullet" (A pullet is a young chicken that has not produced eggs.)

Traditional Chinese name: "Husband and wife’s lung slice"

Alternate proposed by the government: "Beef and ox tripe in chili sauce"

Traditional Chinese name: "Bean curd made by a pock-marked woman"

Alternate proposed by the government: "Mapo tofu"

(Source: CNN)

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== Highly Recommended ==

The Difference Between Struggling Through Life and Living Your Dreams

You and I and every person on this planet have the exact same 24 hours every day to accomplish our goals.

But as the old maxim goes, "There is no shortage of time, only a confusion of priorities." The way you prioritize and use those 24 hours makes the difference between struggling through life, always wishing things were different… and soaring through your days, relishing every second, and never regretting a single decision.

My colleague Bob Cox knows it’s possible. In fact, he made this transition in his own life.

And because he remembers just how awful it was to be working all the time, to have nothing left to give to his family or personal goals… he wanted to share all his new-found knowledge with people just like the man he used to be.

Discover how Bob turned his life around… and how you can do the same.

- Charlie Byrne
Associate Publisher, Early to Rise   

Word to the Wise: Philtrum

The "philtrum" (FIL-trum) - from the Greek for "to love; to kiss" - is the vertical depression in the center of the upper lip, directly under the tip of the nose.

Example (as used by Emily Yoffe in Slate): "[The day care workers] endlessly rip off wads [of toilet paper] and wipe little philtrums, like rescue workers mopping off seabirds after an oil spill."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

Copyright ETR, LLC, 2008

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Comments

  1. Mr.Seyit KOYUNCU
    July 16th, 2008| 4:30 am

    Dear sir/madam,
    Nothing can be achieved by violence.There is always an easy way to solve every problem.Not only experience is important but also to read(try to learn) is important.Some times it is very important to share our idea with our close friend
    and get their idea, to listen them and respect them.
    Sincerely yours
    Seyit KOYUNCU
    Chief Consultant Engineer

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