Think of your primary product. Now answer these two questions: Is there something about it that is better than the other products of its kind? Do you emphasize that advantage in your marketing?
By Robert Ringer | Thu, Jun 26, 2008
Early in my career, I began to reassess some of the ways in which I was saving on expenses. I came to realize that in order to make intelligent decisions when it comes to saving money, time and stress should always be factored into the equation.
By Early To Rise | Thu, Jun 26, 2008
Issue #2392 WEALTHY: How much is your time worth? (Robert Ringer) HEALTHY: Stop neglecting the biggest muscle group in your body (Craig Ballantyne) WISE: Ben Franklin on the value of time ALSO IN THIS ISSUE: How to get an instant edge in the market (Michael Masterson) 7 things your graphic designer should know (John Forde) It’s Fun to Know… about yet another [...]
By Craig Ballantyne | Thu, Jun 26, 2008
If you want to burn a lot of calories, you need to do a lot of resistance-training exercises for the back of your body, not just the front. Your entire upper back is one of your biggest muscle groups. By exercising this important area, you can burn more calories than if you just train your chest and stomach muscles.
By Early To Rise | Thu, Jun 26, 2008
"Durance" (DUR-unts) - from the Latin for "to endure" - is imprisonment or restraint by force. It is usually used in the phrase "durance vile."
By John Forde | Thu, Jun 26, 2008
Graphics and design are a vital part of any sales letter. But before you let your graphic designer take over, make sure you keep this in mind:
By Judith Strauss | Wed, Jun 25, 2008
You build a pile of rocks, and it collapses because it was a bit unbalanced. The way the rocks end up on the ground may appear to be random. But a mathematician would tell you there's an underlying natural order at work here - something that can be replicated, and explained, by "chaos theory."
By Early To Rise | Wed, Jun 25, 2008
"Invective" (in-VEK-tiv) - from the Latin for "to inveigh against" - is insulting or abusive language.
By Dr. Al Sears | Wed, Jun 25, 2008
If you do a lot of traveling for business, you've probably already discovered melatonin. It eases jet lag and lets you get some precious sleep in those cramped airplane seats. But nature's sleep regulator holds another little-known secret: It can reverse the effects of aging.
By Carline Anglade-Cole | Wed, Jun 25, 2008
I've gotten dozens of letters from aspiring copywriters wanting to know if it's harder for African-Americans, women, or other minorities to break into the copywriting biz.
By Michael Masterson | Thu, Jun 26, 2008
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