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Archive for June, 2008


Add Some Leverage to Your Portfolio the Easy Way

Wednesday, June 25th, 2008

You can find ETFs that cover just about any market ("spiders" cover the S&P) or sector (the XLF covers the financials). But did you know there are some that can offer leveraged returns?

Leveraged ETFs do just what they are intended to do: They offer the opportunity to generate greater returns than traditional ETFs. That means they can magnify your gains. Of course, they can also magnify your losses. But with proper risk-management techniques, these leveraged offerings can really boost your portfolio returns.

Let’s say you think the real estate market has found the bottom and things will turn around. In that case, you could invest in the ProFunds Real Estate Ultra Sector (REPIX). This fund is intended to replicate exposure to the Dow Jones U.S. Real Estate Index and seeks results equal to 150 percent of that index. So if the Real Estate Index is up 4 percent on any given day, the Ultra Sector fund will be up six percent.

The Real Estate Index is well diversified in its holdings, with no company making up more than 8 percent of the overall weight and the top 10 holdings making up less than 40 percent of the total. This means the Index (and therefore the Ultra Sector fund) won’t swing wildly as a result of the movement of one or two holdings.

This type of investment is perfect for those looking to generate outsized portfolio returns, or perhaps hedge against risk. Look into leveraged funds to see if one suits your needs.

[Ed. Note: You don't need complicated systems to make money on your investments. In fact, there's a genuine, legal, and easy way to potentially make a serious amount of money for very little work.]

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It’s Good to Know: Self-Repairing Aircraft

Wednesday, June 25th, 2008

Tiny holes and cracks (the result of wear and tear or flying debris) appear on airplanes all the time, often during flight. A new material being developed by scientists at Bristol University in England will immediately fix that damage by itself. Mimicking the way a scab forms on your skin when it’s scratched or cut, "veins" filled with epoxy resin automatically "bleed" to fill any holes or cracks (though not major damage).

So far, the technology works only with aircraft made with fiber-reinforced polymer composites – a material that is becoming popular in planes, as well as in cars and spacecraft.

(Source: Science Daily)

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The World Traveler’s Secret to Staying Younger

Wednesday, June 25th, 2008

Issue #2391

  • WEALTHY: Boost your portfolio returns with this type of ETF (Christian Hill)
  • HEALTHY: Why you need to add more melatonin to your diet (Dr. Al Sears)
  • WISE: Leon Eldred on longevity

ALSO IN THIS ISSUE:

  • What’s most important when hiring copywriters? (Carline Anglade-Cole)
  • How to get organized… without doing any organizing (Judith Strauss)
  • It’s Good to Know… about self-repairing aircraft
  • Add "invective" to your vocabulary

(more…)

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Do You Believe?

Tuesday, June 24th, 2008

Without hope, there would be no second marriages… no cheering crowds behind Obama or John on the six o’clock news… and, of course, no Las Vegas.

No matter how cynical, negative, or worldly-wise we want the world to think we are, all of us want to believe. Desperately. And the simple fact is, hundreds of billions of dollars are earned each year by marketers who do little else but:

  • Identify a deep-seated desire that is resident in a particular market niche,
  • Create a promo that suspends their prospects’ disbelief, and
  • Step back and allow the prospects’ desire to believe do the rest.

Take Vegas, for instance. We all know it’s the world’s greatest fleecing machine. We know that there are no games of chance there – that the odds are heavily weighted in favor of the casinos. And yet, even those of us who never expect to beat the house, happily fork over thousands for travel, lodging, and food – and then blissfully lose thousands more at the tables, knowing from experience that we’re being played for suckers.

Now I ask you: Is this anything a sentient, self-respecting, intelligent creature would do? No. And that’s the point.

We are NOT sentient, self-respecting, intelligent creatures. We only tell ourselves that we are. The truth is, we are driven by emotion. We only use our thinking brain to rationalize those emotional decisions after they’re made.

Think that’s an overstatement? Don’t tell me, tell Deanna Blanchard – one of my crackerjack copywriters. She’s working with me on my bookstore book, The Emotional Sale. The other week, Deanna found a medical study you should consider…

Seems some people who suffer minimal brain damage retain their cognitive ability – their ability to reason – but lose their ability to feel any emotion. And when a major medical institution studied these poor souls, they found something fascinating…

When deprived of their ability to feel emotion, these still-intelligent, rational, thinking people were incapable of making ANY decision. They couldn’t even decide which shirt to wear… what to order in a restaurant… or how to manage their money!

I’m thrilled Deanna found that study. Because it proves beyond the shadow of a doubt something I’ve been talking and writing about for years:

If we made our spending decisions on the basis of logic, nobody would buy a new car and suffer the massive depreciation that slams us when we drive it off the lot. Heck, we wouldn’t buy any kind of car – new OR used – for that matter. We’d all be riding the Metro. Or the bus. Or a bicycle.

The same is true about designer clothing… makeup… expensive watches… high-calorie food with low nutritional value. And who in his right mind would spend more than a few hundred bucks a month on a place to live – especially in these days of plunging home values?

Frankly, I’d be hard-pressed to think of much that we spend money on that makes any logical sense at all. We buy things simply because we want to believe. We want to believe – so desperately – that these things will make us feel more confident… more successful… more secure… more fulfilled… happier… that we spend our entire lives mindlessly pursuing them.

Get up early tomorrow morning and turn on just about any cable channel that runs infomercials in the wee hours, and you’ll see what I mean.

Put on your thinking cap now…

If I told you there is a non-prescription pill – made entirely of vitamins and minerals – that will grow hair on a cue ball… would you believe me? Preposterous, right?

How about "the size of a certain part of a man’s body"? Would you believe that a few vitamins and minerals can magically transform a water spout into a fire hose?

What? You don’t believe this stuff? You know what? Nobody does!

But you know what else? There’s an infomercial on TV that’s generating millions and millions in sales for an all-natural hair-regrowth product and another that’s making some scam artist rich selling vitamins that make your thingy bigger.

Why would anyone with an IQ larger than his shoe size buy such obviously stupid products? Because we desperately want to believe. We want to believe so much that a few simple testimonials and/or a floozy batting her false eyelashes at us causes us to suspend all disbelief and crack open our wallets.

So… what do your prospects want to believe? And how can you tap into that desire to increase sales?

Specifically, you need to:

1. Identify the fears, frustrations, and desires that are present in the greatest number of your prospects…

2. Identify which of those emotions are most active – most dominant – in the greatest number of folks who’ll read your sales message, and…

3. Craft your theme, headline, and opening accordingly.

[Ed. Note: Selling is one of the most financially valuable skills you can develop. The best way to learn? From two men who know more about marketing than almost anyone on the planet. Get the details here.

And for more money-making marketing strategies, sign up for direct-marketing consultant and copywriter Clayton Makepeace's highly acclaimed e-zine The Total Package (www.makepeacetotalpackage.com).]

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It’s Fun to Know: Eco Bombs

Tuesday, June 24th, 2008

Researchers are studying alternatives to TNT and other conventional explosives that would be more powerful and safer to use. Explosives currently being used – by the military, as well as by mining and other industries – release toxic gases when detonated. "Unexploded ordnance" (explosive weapons that didn’t detonate) is also a major polluter.

Using new materials that derive explosive energy from nitrogen instead of carbon, German scientists have developed experimental bombs that create fewer toxic byproducts. They are also less likely to explode accidentally if mishandled.

(Source: LiveScience)

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How to Sell the Pants Off Almost Anyone

Tuesday, June 24th, 2008

Issue #2390

  • WEALTHY: The selling secret behind the success of Las Vegas (Clayton Makepeace)
  • HEALTHY: 4 ways to spice up a healthy snack (Craig Ballantyne)
  • WISE: Buddha on truth

ALSO IN THIS ISSUE: 

  • How to avoid a money-transfer nightmare (David Cross)
  • The #1 best way to get quick, targeted website traffic (Alexis Siemon)
  • It’s Fun to Know… about eco bombs
  • Add "sentient" to your vocabulary

(more…)

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Word to the Wise: Sentient

Tuesday, June 24th, 2008

"Sentient" (SEN-shunt) – from the Latin for "to feel" – means responsive to or conscious of sensory perceptions.

Example (as used by Clayton Makepeace today): "We are NOT sentient, self-respecting, intelligent creatures. We only tell ourselves that we are."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Adding Extra Oomph to Almonds

Tuesday, June 24th, 2008

As you know from reading ETR, almonds have a host of health benefits. They can lower cholesterol, help reduce inflammation, and keep blood sugar in check. Plus, they are a good source of healthy fats, fiber, and protein. And back in 2003, I discovered a study that showed almonds help with weight loss. Since then, I’ve been recommending raw almonds to my clients as well as the millions of people who read my articles on the Internet and in Men’s Health magazine.

But some folks have a hard time eating almonds. Too boring, they say. So here are four suggestions:

  • Snack on dry-roasted, unsalted almonds. Roasted nuts are always tastier – but be careful to stick with the dry-roasted variety, not almonds roasted in oil. You can even roast your own at home. Simply put raw almonds on a baking sheet in a 350 degree oven for about 10 minutes.
  • Add raw cocoa nibs. There’s nothing like the combination of chocolate and nuts. Now, I’ll admit, this combo doesn’t beat a peanut butter cup – but it’s a good way to get more antioxidants (from the cocoa) and add an interesting taste to the almonds.
  • Mix in some goji berries. This is an acquired taste, but these dried berries from China are full of amino acids, vitamins, and minerals. They’ll add zing to the almonds.
  • Try fresh blueberries with the almonds. Perfect for this time of year. And if you’ve got a few calories to spare, pour a little organic whipping cream over the top. Now that’s a great post-workout snack!

[Ed. Note: Staying healthy doesn't have to be boring. That means adding a few tasty twists to your diet. But it also means dumping that long, slow, boring cardio workout. Learn more here.

For a free source of nutrition and fitness tips, check out ETR's natural health e-letter.]

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A Dollar Saves the Day

Tuesday, June 24th, 2008

I’d lost $8,000 and neither the sending nor the receiving bank knew where it was. Lost in the banking ether between Florida and Edinburgh. "It’s up to the sending bank, we haven’t received it," said the receiving bank. "We’ve sent it. It’s up to the receiving bank," said the sending bank.

"Where on earth is my money!" I said.

Why the problem? All the numbers I’d been given were correct – SWIFT accounts, addresses, everything. So the lost money was a result of some idiosyncrasy on the part of the banks.

And so, for six whole weeks, my money floated around. I received it… eventually… and even got a "consideration" from one of the banks whose New York transmitting branch had sat with the money until we tracked it down. But finding it took a lot of haranguing on my part. ($8,000 is peanuts in the world of international finance.)

This experience taught me a lesson. Now, whenever I send any money from my bank to anywhere – whether to set up a monthly transfer to pay the gas bill or get funds to my kids in Europe – I send a dollar first as a test. If the dollar arrives, I send the full amount.

For the past eight years (since my $8,000 "incident"), I’ve done my "dollar test." Three times, the dollar either didn’t arrive or arrived after some delay. In each case, a call to customer service of the relevant company resolved the "why" and further transactions with them proved trouble free.

Could a dollar save your day?

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How to Land a New Job… or a New Client

Monday, June 23rd, 2008

A healthcare company was interviewing five candidates for a marketing manager’s position. Four of the candidates brought in and showed portfolios of ad campaigns they had done for previous employers in the healthcare industry. The fifth brought no portfolio. Instead, he turned the interview into a discussion about the company’s marketing objectives, current results, goals for improvement, and how they measured marketing effectiveness.

Of course, he got the job. "They were impressed that I focused on their business and not on my work," he told me.

Recommendation: In any selling situation – whether you’re selling a product or yourself – shift the conversation as quickly as you can away from yourself and onto your prospect, his business, and his needs. Though they may pretend otherwise, people are always more interested in themselves – and what you can do for them – than they are in you or what they can do for you.

[Ed. Note: Selling is the most financially valuable skill you can learn. To find out how to get the hard-won secrets and top selling strategies of two direct marketing masters, continue reading here...

And for even more on how to improve your selling skills, check out the Direct Response Letter, Bob Bly's monthly e-newsletter. Sign up today and get over $100 in free bonuses.]

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How to Defeat the Fear That’s Holding You Back

Monday, June 23rd, 2008

Issue #2389

  • WEALTHY: A little-known investment in the oil market (Andrew Gordon)
  • HEALTHY: Keep yourself and the planet healthy (Kelley Herring
  • WISE: Lord Langford on humility

ALSO IN THIS ISSUE:

  • It’s time to screw up (Michael Masterson)
  • Are they more interested in you… or themselves? (Bob Bly
  • It’s Good to Know… about the hot-pepper pain killer
  • Add the word "tremulous" to your vocabulary

(more…)

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Get on Target for Sustainable Seafood

Monday, June 23rd, 2008

If you’re concerned about your own health and the health of our planet, chances are you’ve started serving sustainable seafood. If not, here’s why you should.

Recent studies show that there will be virtually nothing left to harvest from the seas by the middle of this century if current trends continue. But sustainable seafood is produced in an eco-friendly way that helps to ensure that future generations will be able to enjoy delicious, healthy fish.

You’re thinking there must be a catch. That sustainable seafood must be much more expensive than farmed fish. It can be… but I’ve found a hidden treasure trove. You can buy individually wrapped, flash-frozen, high-quality, sustainable seafood – ranging from wild Alaskan salmon to flounder and mahi-mahi – at Target. And with two seven-ounce wild salmon fillets running about $7, you can serve an eco-friendly, gourmet meal for two for less than 10 bucks.

The next time you see the big red bull’s-eye, stop in and stock up. I think you’ll get hooked!

[Ed. Note: Make the right choices when it comes to your diet, and you can live a longer, healthier life. For more on how simple lifestyle choices can improve your health, click here.

And for healthy recipes that taste delicious, check out Kelley's website, www.HealingGourmet.com]

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Word to the Wise: Tremulous

Monday, June 23rd, 2008

"Tremulous" (TREM-yuh-lus) – from the Latin for "tremble" – means shaking or quivering. The word is often used to indicate fear or timidity.

Example (as used by Roger Cohen in Hearts Grown Brutal): "With an address for his father at last in his possession, Sead could scarcely contain a tremulous excitement."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Too Scared to Try? A Formula for Defeating the Fear of Failure

Monday, June 23rd, 2008

"I don’t dance," Jane said to her cousin Ray as they watched an older couple dance at the wedding. "I’ve got two left feet. It’s just too embarrassing."

"I used to be terrible," Ray said. "But then I took some lessons."

"I couldn’t even take lessons," Jane said. "I’d be embarrassed to have the teacher see how bad I am."

"I know what you mean," Ray said. "I feel that way about golf."

I used to feel that way about public speaking. I dreaded the thought of it. And when I was forced to make a speech, I did a terrible job – which only made me dread the next speech even more. It was a vicious cycle.

Then, in the early 1980s, I became editorial director of a newsletter business in South Florida. And suddenly, instead of just sitting behind a desk all day, I found myself in a position where I had to conduct meetings and give presentations at industry functions on a fairly regular basis – something I was ill-prepared to do. So I decided to enroll in a Dale Carnegie program for public speaking.

Somehow, I registered in the wrong course. Instead of focusing on speechmaking, it had a broader goal. And, as I’ve explained before in ETR, that program changed my life. It taught me the importance of goal setting and taking action. But it also, inadvertently, taught me to be more comfortable as a speaker.

My speechmaking skills improved almost accidentally. Every week, we had to read a chapter of Carnegie’s classic book, How to Win Friends and Influence People, and then come to class and make a two-minute presentation about how we were going to put the principle of that chapter to work in our lives.

On Thursday evenings after work, I would drive a half-hour to the place where we met. During that drive, I thought about what I was going to say. It was difficult in the beginning, but each week it got a little easier.

By the end of the 14-week course, I was performing at a near-professional level. I had won several awards in competition, and was routinely rated at the top of the class. The final session was a sort of commencement ceremony. Relatives and friends were allowed to attend, which tripled the size of the audience we had to speak to. Everyone did pretty well, as I remember. I gave the last speech. I was still a little nervous when I got up to the podium, but I had learned a lot by then. So I took a deep breath and did my thing.

I got a strong round of applause. Several people I didn’t even know came up to congratulate me, and one suggested I should become a comedian. I wasn’t foolish enough to take his advice to heart, but it did make me happy to think that I had made so much progress in so little time, starting from practically zero.

How did I conquer my fear of public speaking? The same way that you conquer the fear of anything else.

So… What Are You Afraid Of?

There are entire systems of psychotherapy devoted to curing people of their fears. The most effective are those that gradually expose the phobic person to whatever it is that they’re afraid of. If you feared snakes, for example, the treatment might begin with looking at photographs of snakes. Then, once you were comfortable with that, you might move on to watching videotapes of snakes. And then on to looking at snakes in cages… and then looking at them uncaged but at a distance… and then, gradually, getting closer until you could actually handle them without emotional discomfort.

Likewise, if you were afraid of public speaking the therapy would be to make a very short speech in front of a very small audience and then to gradually expose yourself to longer speeches and bigger audiences until you were comfortable speaking for an hour or more in front of a large number of people.

That was what happened to me. The Dale Carnegie course I took turned out to be a therapeutic program of graduated exposure therapy to public speaking.

Fears of specific things – snakes, public speaking, flying, etc. – can be overcome with gradual exposure. But what about more general fears… like the fear of failing?

To answer that question, we’ve got to figure out what, exactly, we are afraid of when we say we are afraid of failing.

Imagine that you are alone in a quiet room trying to solve a difficult crossword puzzle. You can’t do it.

How do you feel?

Now imagine yourself competing in a national crossword puzzle championship. It is down to four finalists – you and three others. The four of you are standing up on a stage in front of large puzzles with markers in your hand. Six hundred people in the audience and millions more on TV are watching you. The timekeeper gives the signal and you are off, filling out the answers as fast as you can. Before you have finished one-sixth of your puzzle, the first winner is declared. Before you have finished a quarter of it, the second winner is rung in. Now it is just you and one opponent. You are halfway done and feeling hopeful. Then you hear the buzzer. He has finished well ahead of you. You are standing there with your marker in your hand. The other three contestants are smiling.

How do you feel this time?

When I tried this little experiment, I had two distinctly different emotions. Imagining the first scenario made me feel a little angry. Imagining the second one made me feel embarrassed.

In the first scenario, I am just an ordinary puzzle player playing an ordinary game. I fail to accomplish my goal, but I am not embarrassed. In the second scenario, I am a national-caliber puzzle solver. I fail… but in front of a large audience. This adds shame to my anger. And that feels much worse.

So perhaps we can say this about the fear of failing: A big part of what we are afraid of is embarrassment – being shamed in front of other people.

Humiliation and Humility

When embarrassment is extreme, we call it humiliation. If you pass gas at a fancy dinner party, you feel embarrassed. If you spill wine on your hostess’s designer dress, you feel humiliated.

Humiliation is what happens to embarrassment when it is mixed with pride. The prouder you are, the more failure hurts.

Which brings us to our cure for the fear of failure: humility.

I’m guilty of pride myself. I’m proud of my writing, for example, and the success I’ve had in business. So I have to keep reminding myself to be humble about those things. But I am not proud of everything I do. I take no pride in my ability to dance or to sing or to speak foreign languages because I do those things so badly. And because my ego isn’t involved, I am not embarrassed to ask stupid questions, to show myself as a beginner, and ultimately to fail again and again as I attempt to master those skills.

The truth is, when I started out in business I wasn’t very good at that either. Again, that made it possible for me to ask lots of questions, look stupid, and make mistakes… which accelerated my learning curve.

The Secret of Accelerated Failure

That last observation brings us to an important principle of success. At ETR, we call it "the secret of accelerated failure."

The principle of accelerated failure is this: To develop any complex skill, you must be willing to make mistakes and endure failures. The faster you can make those mistakes and suffer those failures, the quicker you will master the skill.

We teach this secret to our managers. We encourage them to allow their employees to fail. Not to fail stupidly. Not to make the same mistakes over and over again. But to feel free to fail at something so long as it was done in the pursuit of knowledge.

If you play golf or practice Jiu Jitsu, you know this to be true. If you tense up and focus on not avoiding mistakes, you will learn very slowly. If you relax, let the mistakes happen, and learn from them, you will advance quickly.

It starts with being humble. Humble enough to accept the fact that when you begin anything new you are likely to do it poorly.

Humility Is Nature’s First Gift

Pride prevents us from admitting we are incompetent. But we are all incompetent when we’re learning.

Think of how a baby learns to walk. He begins by crawling and then advances to "forward falling" (as my brother calls it), and then to walking like a little drunk, and finally to walking masterfully. Babies don’t feel shame because they are not proud. There is a reason that pride does not invade the human psyche until six or seven years of age. There is simply too much to learn before then. If toddlers had pride, it would take them years or even decades to walk and talk properly.

Humility is a much underrated virtue. It provides us with at least three significant advantages:

  • It makes us more endearing. Humble people – especially accomplished individuals who remain humble – are well liked.
  • It makes it easier to get cooperation. Humble people get more cooperation from others because they don’t try to force strong-minded people to accept their ideas.
  • It makes it easier and faster to learn. Humble people are able to ask questions, make mistakes, and experience failure without embarrassment. This attracts good people to them who want to help. Humble people get the best teachers and get the most from their teachers.

If Humility Is the Solution, How Does a Proud Person Become Humble?

Now we are coming to the most important part of this discussion – a practical plan for defeating the fear of failure. Here’s how you can do it:

1. Begin by accepting the truth. You are a good person, but that doesn’t mean you are naturally good at everything. Look in the mirror and think about the skill you want to accomplish. Say out loud, "I accept the fact that right now I am incompetent at (name the skill)." Repeat this exercise until it doesn’t hurt.

2. Admit your incompetence to an indifferent audience. Once you can say it in front of a mirror, say it in front of a living human being. Begin by admitting your incompetence to someone who doesn’t care. Admit to your Spanish teacher that you are incompetent at public speaking. Admit to your public speaking coach that you are incompetent at speaking Spanish. Repeat this exercise until you can do it with grace and good humor.
 
3. Admit your incompetence to a judgmental audience. Admit that you are no good at languages to your Spanish teacher. Admit that you have two left feet to your dance instructor. Do this not once, but every time you make a mistake or fail in some way. Do it with grace and good humor. As pop psychologists say, "own" the feeling.

4. Admit your incompetence to someone who can punish you. This is the ultimate test. The next time you volunteer for a difficult assignment at work, admit to your boss that you might fail before you succeed. Do it with grace and good humor and you will be amazed at the result. Your boss won’t can you on the spot. (Unless he is really incompetent.) Rather, he will admire you for your humility. After all, he knows you are not yet competent. All he wants is your commitment to carry on until you are.

At Agora Inc. and at ETR, our most productive and successful executives are very comfortable about saying, "I’m going to try such and such. I’ll probably screw it up completely. But if I eventually succeed… just think what good will come of it!"

That’s what you want for your company. That’s what you want for yourself. Defeat your fear of failure by being happy and even eager to try and fail until you finally succeed. That’s how Edison invented the light bulb. That’s how Michael Jordan, a very mediocre basketball player in high school, became the greatest hoops player of all time. They weren’t afraid of failure. You shouldn’t be either.

[Ed. Note: Admitting that you might fail at a goal is the first step toward achieving it. The second step is to find a mentor who can give you techniques and motivation to move forward. We've got just such a mentor for you. Learn the details here.]

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Why You Could Soon Be Rooting for Higher Gas Prices

Monday, June 23rd, 2008

Who’s making money off of high gas prices?

You’d think it would be the oil refiners. But it’s not. Their margins are so small as to be nearly invisible to the naked eye. So you don’t want to invest in them.

The big oil companies are making loads of money, but their share prices are barely going up. That’s because investors have noticed that even though their profits are growing, their oil production isn’t. Exxon Mobil, BP, and Royal Dutch Shell showed lower oil production for the latest quarter they reported on.

How about those companies making hybrid cars? Should you invest in them? Careful. Hybrids and electric cars are a fraction of what auto manufacturers sell. You’d be investing with your heart and not your brain if you go down that road.

The one gas play you could make is with the rig companies. Oil companies are desperately searching for more sources of oil – and at the current price of crude, they can afford to pay for as many drilling rigs as they want. Except there are only so many to go around, and the wait for new rigs is getting longer and longer.

Companies that make onshore or offshore drilling rigs are taking in record profits. When almost all sectors of the stock market are going down, this little-known corner of the oil patch is making big money. And that’s where you want to invest your money.

[Ed. Note: We're in a recession. But in certain corners, it's raining money. To get your fill, you just need to know where to put your bucket. Investing expert Andrew Gordon can show you how.]

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It’s Good to Know: The Hot-Pepper Pain Killer

Monday, June 23rd, 2008

The days of drooling for hours after a visit to the dentist could become a thing of the past. Researchers are working on an alternative to local anesthetics like Novocain and lidocaine. The new formula combines a normally inactive ingredient of lidocaine and capsaicin (the substance that makes chili peppers "hot"). Together, they block pain receptors in the body. But unlike conventional pain killers, they don’t block "touch" receptors or paralyze surrounding muscles.

(Source: Science Daily)

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Sometimes You Can’t Make It on Your Own

Saturday, June 21st, 2008

Issue #2388

  • WEALTHY: Why not frogs and crocodiles? (Andrew Gordon)
  • HEALTHY: A performance booster that runners forget about (Craig Ballantyne)
  • WISE: Pavarotti on time management

ALSO IN THIS ISSUE:

  • Should you be outsourcing your cooking? (David Cross)
  • Don’t confuse these similar word pairs (Don Hauptman)
  • It’s Fun to Know… about the largest eyes in the world
  • Add "sub rosa" to your vocabulary

(more…)

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The Language Perfectionist: More Confusables

Saturday, June 21st, 2008

Here’s another roundup of look-alike and sound-alike words I frequently see confused:

  • A bomb is defused; something that’s spread around is diffused.
  • A flare is an illuminated signal; something done with style displays flair.
  • If you read something carefully, you’re poring over it, not pouring (which you do only with a beverage or other liquid).
  • If you’re reluctant to do something, you’re loath to do it; you loathe something if you hate it.
  • An interesting discovery will pique your interest, not peak it.

Finally, this verse may help you avoid another common misuse:

An apiary’s home to bees;
An aviary’s for the birds.
Which proves that we should watch our words,
And learn to mind our P’s and V’s.

[Ed Note: For more than three decades, Don Hauptman was a direct-response copywriter. He is author of the wordplay books Cruel and Unusual Puns and Acronymania, and is now writing a book that also blends language and humor.]

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Word to the Wise: Sub Rosa

Saturday, June 21st, 2008

"Sub rosa" (sub ROH-zuh) – Latin for "under the rose" – means secret or private. The phrase comes from an ancient legend associating roses with confidentiality.

Example (as used by Stephen Metcalf in the New York Observer): "The atmosphere of gloom and dislocation only thickened, though, and Marty found himself in over his head in a world of shadowy fixers, sub-rosa deputies of the CIA and the mob."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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Sometimes You Can’t Make It on Your Own

Saturday, June 21st, 2008

Time and multitasking. Potentially a ball and chain to every entrepreneur. Just how many plates can you spin on sticks before they start to topple or you start to perform at less than your peak mental and physical level? Yet many entrepreneurs find delegating or outsourcing tasks difficult. We think nobody can do it as well as we can ourselves. And so more plates get balanced onto more sticks.

I normally work 10- or 12-hour days, starting at 5.30 a.m. Last year, I flew the fewest miles I’ve flown in the past 15 years… only 59,112. My wife is a busy veterinarian with a successful practice. And we have four – soon to be five – children, and a small farm begun with the dream of self-sufficiency. Life is never dull or boring.

With such a schedule, staying healthy is vital – and a big part of that is eating properly. But I realized last year that I was letting my healthy diet slip. One reason was that I had less time to cook (which I love doing). Instead, I was eating out more frequently. Not only is eating out more expensive, it’s nowhere near as good or as good for you as home-cooked food.

A friend mentioned that he’d hired a personal chef – at a rate of $75 an hour. He gets about five meals for $250 plus ingredients. I was intrigued by the idea. But before trying it myself, I wanted to make sure it made sense for our family.

So I sat down one Saturday afternoon and did some calculations. For me to prepare our family’s healthy meals, I figured it takes…

Shopping time: 20 minutes / day
Drive time: 15 minutes / day
Prep and cook: 60 minutes / day
Cleanup: 15 minutes / day

It all added up to over 12 hours a week. Even if my billing time was worth just $50 an hour, I was, in effect, spending $620 to prepare our meals! That’s 12 hours a week that I could be working… or spending time with my kids and wife. And more than $600 a week that I could be putting toward other things.

I was convinced that hiring a personal chef would be a smart decision – in terms of my time and money and my family’s health.

Privacy is important to us, so I knew I did not want to have a chef come into our home to do the cooking. I also knew the kind of food I wanted. Of all the places I’ve been and in all the diverse cultures where I’ve enjoyed food, from elaborate feasts to simple fare, Indian vegetarian is the cuisine that stands out for me. I not only love it, it makes me feel healthy when I eat it.

I had in mind exactly the person I was looking for. A maestro who knew this cuisine inside-out. Someone at least as enthusiastic about food and cooking as I am. Someone nearby who would do the cooking in his own space and be flexible about working with me to devise the menus.

I crafted a short ad.

Taking advantage of some of what I’ve learned over the years from friends who are copywriting greats – people like Michael Masterson, John Forde, Bob Bly, and Charlie Byrne – I made sure my ad was Urgent, Useful, Unique, and Ultra-specific (the "four U’s" of effective ad copy). I was quite pleased with it. But when my wife read it, she shook her head. "We’ll never find anyone like that," she said. "It’s way too specific." And with that compliment, I posted my ad on CraigsList.

Two weeks later, the first response came in. I gave it a 5 out of 10, sent a thank you to the applicant, and kept looking.

It took a full month before the 11-out-of-10 arrived. This man had worked for some years as an Indian vegetarian chef – including a stint at an ashram in India. His impressive resume noted a few well-known celebrity names, and his menus had me practically drooling.

I had him cook a sample meal that I picked up from his home. And the food was divine. Within minutes after we finished it, I called him to see if we could agree on an arrangement that would work for us both.

Here’s what we came up with: About every two weeks, we’d pick up a selection of food that we would label and freeze. And because we wanted him to be completely happy, I didn’t even try to negotiate his hourly rate. We agreed to pay what he asked, plus pay for provisions.

Since then, we’ve been spending a fraction of what we used to spend on food. We now eat out as a treat rather than a necessity, and our "personal chef’s" meals work out to less than $5 a meal… about a tenth of what my friend pays his personal chef.

If you want to outsource some aspect of your business or personal responsibilities, you can put the same principles to work. Here’s what I learned:

First and most important, remember that your time is valuable.

Trying to do everything yourself is the "curse of the entrepreneur"! Knowing when you need to delegate or outsource so you can do what you are truly best at is important if you’re going to grow your business… and grow yourself. Bob Bly has often said he never goes to the post office. If it takes him half an hour, that’s $100 out the door for him. Tim Ferriss, author of The 4-Hour Workweek, is another big proponent of getting rid of any task you can. Hire an assistant to do it for $10 while you make far more.

Call the shots.

You can negotiate a better deal when you are the one calling the shots – when people are, in essence, bidding for your business. By creating a job and posting an ad stating what I required, I was in a stronger position than if I had answered an ad from someone who provided the service I needed.

This applies to every job you need done in your business and your personal life. Gardener, masseuse, printer, Web developer, search engine specialist, copywriter, handyperson, painter, children’s entertainer, and so on.

Be specific about what you’re looking for.

If I’d advertised for a "cook," I’d have had to sift through a myriad of wannabes. I would have probably had to eat my way through pounds of bland or inedible mush to find one chef I actually liked.

So take the time to determine exactly what you need, and be specific in your ad. In fact, be ULTRA-specific.

Create a win-win situation.

MaryEllen Tribby and Michael Masterson have both said it before – any deal you make should be a great deal for all parties.

What our chef wanted meshed well with our needs. Still, we wanted him to be as happy working for us as we expected to be with his services. So we made sure we had an arrangement that benefited both sides. It was a collaborative effort from the beginning, rather than "top down" instruction – and, as a result of that, we’ve never had any problems.

Run a test.

As I know from the many software projects I’ve been in charge of, a test can help prevent costly mistakes and keep you from winding up with software that doesn’t fit the bill. So before we agreed on a regular schedule, I asked our chef to prepare his "best" menu for us as a test. And I left the decision of what to make entirely up to him. I figured if he couldn’t deliver top-notch food when he was completely in charge of it, there was little chance he could do so when I was the one calling the shots.

[Ed. Note: Outsourcing your cooking, your website design, your product fulfillment, or anything else that isn't worth your time is a great way to be more productive. Internet marketing expert David Cross will be sharing more of these practical tips and suggestions at ETR's 5 Days in July conference. Learn how to start - and enjoy the fruits of - your own Internet business right here.]

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t’s Fun to Know: The Largest Eyes in the World

Saturday, June 21st, 2008

New Zealand scientists have discovered what are believed to be the largest eyes found on any animal in the world. The peepers in question measure nearly 11 inches in diameter and belong to a colossal squid, a species first discovered in 2003.

Fishermen hooked the squid in the Antarctic in 2007, froze it, and brought it to a lab for study. Based on larger, though incomplete, carcasses of the same species, the researchers believe they’ll find even bigger colossal squid eyes in the future.

(Source: CNN)

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Runners Need Strength Training

Saturday, June 21st, 2008

Runners are notorious for trying anything to improve performance, from eating "power gel" to buying space-aged shoes. But most runners are missing one key performance booster: strength training.

In a study published in the journal Medicine & Science in Sports & Exercise, researchers had eight subjects (four men and four women) perform heavy barbell squats three times per week for eight weeks in addition to their regular endurance training. A control group did only the endurance workouts.

Not surprisingly, the strength-training group got stronger (by an average of 33.2 percent in the squat). However, it was a surprise that these men and women also increased their endurance by an average of 21.3 percent. In comparison, the control group did not get stronger or increase their endurance.

This study proves that strength training will make you stronger and improve your endurance – and that will make you a better runner. All it takes is three strength workouts per week for eight weeks, focusing on an exercise such as squats or split-squats.

[Ed. Note: Long, slow cardio is NOT going to help you get healthy. But strength training and short-burst interval training can. Learn more here.
 
If you're looking for more healthy ideas that can help improve your diet and increase your fitness level, ETR has a FREE resource that can help.]

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The Book on Bears and Bulls

Saturday, June 21st, 2008

"The average man doesn’t wish to be told that it is a bull or a bear market. What he desires is to be told specifically which particular stock to buy or sell. He wants to get something for nothing. He does not wish to work. He doesn’t even wish to have to think." – Jesse Livermore

ETR reader Judith wrote in wanting to know why the word "bull" is used for a rising market and the word "bear" is used for a falling market.

First of all, let me point out that these two terms have become part of everyday language. You can be "bullish" (or optimistic, thinking something will get better) not just on the market but on the Red Sox, for example. And you can be bearish (or pessimistic, thinking something will get worse) about Detroit or Pittsburgh or about their baseball teams.

My colleague and office mate Jon Herring tells me "bull" comes from bulls tossing things up in the air with their horns. And that "bear" comes from bears swiping down with their claws.

That makes perfect sense, doesn’t it? But it didn’t prevent me from doing some research.

I found out that an old meaning of the word "bull" (as a verb) was "to inflate, swell." That makes sense, too, in describing a market going higher or getting bigger. It was first used in a stock market sense in 1714.

And just five years later, the phrase "sell the bearskin before one has caught the bear" – referring to anything with falling prices – became popular among investors. A bear was described as "one who sells stock for future delivery, expecting that meanwhile prices will fall."

Just think: Almost 300 years ago, people were celebrating "bull" and bemoaning "bear" markets… when today, we know you can make money in both.

[Ed. Note: Bull market, bear market - Andrew Gordon can help you find the safest stocks with the highest profit potential. Get the details here.

Want to know the meaning of or background behind an investing term you keep hearing? Send your questions to Andrew at AskETR@ETRFeedback.com. Include your name and hometown, and he may answer your question in Early to Rise.]

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Why You Should Never Lean on Your Lectern

Friday, June 20th, 2008

Why do so many speakers lean on the lectern while giving a speech or PowerPoint presentation?

After giving the same talk for the umpteenth time, some of them get complacent. They start ascribing to "The Lazy Way of Giving Speeches." But if you are slumping over a lectern, you are diffusing the energy in your body – and in your presentation.

The only person who has any excuse for doing that is the CEO of her own company. Her company, her rules. In essence, she doesn’t have to impress anyone. She signs the checks… so the rank and file will be hanging on every word.

But that’s NOT the case for any speaker who is trying to make a good impression on colleagues, an employer, or prospective clients.

Remember: You are being judged on your entire presentation. Your body language, the way you speak, and how you articulate your message. Leaning against the lectern leads your audience to believe that you might be tired… that you don’t care about what you’re saying… or that you’re not being truthful. And all these impressions could make your audience discount your words – or just plain stop listening.

So leave the lectern in a corner. Don’t be afraid to move around while you speak. You’ll increase your energy and add enthusiasm to your words. And your audience is sure to listen with more interest.

[Ed. Note: Like it or not, if you've ever had to speak to a group of colleagues, employees, or clients, you are a public speaker. With the help of public speaking expert Peter Fogel, you can learn how to get the best response from your audience. Get the details here.]

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What’s the Cure for a Sick Economy?

Friday, June 20th, 2008

Take my word for it. We’re in a recession. It affects you as an investor and as a consumer. Is there anything that can bring us out of this economic tailspin? It’s time to ask a few questions about the leading candidates:

1. Inflation. If we can stop inflation and make the consumer feel better about spending, the U.S. could spend its way out of the doldrums, yes?

2. Fed cuts. Can the Fed stimulate the economy by cutting rates even more?

3. Employment. Will we have to wait for jobs to start increasing again?

4. Housing. Will nothing good happen until the housing market bottoms and real estate prices start to go up?

5. Credit crunch. The banks are in crisis. They’re also not lending as much as they used to. Can the economy rebound while banks are floundering?

6. Iraq. Getting out would save the U.S. boatloads of money. But is that a difference-maker?

7. Stimulus checks. They sent ‘em. We’re spending ‘em. Could it really be that simple?

One of the above solutions makes sense to me. But I want to know what you think. Let me know in the comments section of ETR, right here. And then… I’ll tell you what I think.

[Ed. Note: Can't wait to find out how to recession-proof your portfolio? Learn how to grab your share of a $300 billion cash pile looking for a home...]

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Word to the Wise: Deus ex Machina

Friday, June 20th, 2008

In ancient Greek drama, the "deus ex machina" – from the Greek for "god from the machine" – was a god introduced into the action, by means of a crane, in order to resolve the plot. Today, we use the term to refer to someone or something that unexpectedly appears to solve an apparently insoluble problem.

Example (as used by Stephanie Gutmann in The Kinder, Gentler Military): "In times of affluence and peace, with technology that always seems to arrive like a deus ex machina to solve any problem, it becomes easy to believe that life is perfectible."

[Ed. Note: Become a more persuasive writer and speaker ... build your self-confidence and intellect ... increase your attractiveness to others ... just by spending 10 VERY enjoyable minutes a day with ETR's new Words to the Wise CD Library.]

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This Thing’ll Kill Ya

Friday, June 20th, 2008

It should come as no surprise that ETR, a newsletter on how to get "healthy, wealthy, and wise," doesn’t recommend watching TV. We all know that TV is detrimental to productivity. Even worse, it sets us up to eat junk food and increase our waistlines.

According to a study done by Australian researchers, the more TV people watched, the worse off they were for such health parameters as waist circumference, blood pressure, and blood sugar levels. The negative effects were even more pronounced in women, who also had higher triglycerides if they watched a lot of TV.

In fact, watching TV can even wipe out the health benefits of 2.5 hours of moderate exercise per week. So even if you exercise, you are not immune to the powerful, negative effects of TV on your health.

Instead, find a hobby that keeps you active. I have a chocolate Lab who fills my free time. You might take up dancing or a sport that you stopped playing years ago. Even use your reclaimed TV-watching time to re-connect with old friends and old activities. Pretty much anything is better than sitting on the couch and staring at the TV screen.

[Ed. Note: Getting fit doesn't have to be hard. Fitness expert Craig Ballantyne can show you how to lose weight without spending hours in the gym or giving up good food. Start your path to a stronger, leaner body right here.

Getting healthy is much easier if you have expert advice and motivation. Get both right here.]

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How to Find Your True Calling

Friday, June 20th, 2008

Issue #2387

  • WEALTHY 7 ways to fix the economy – which one might actually work? (Andrew Gordon)
  • HEALTHY: How television is ruining your health (Craig Ballantyne)
  • WISE: Christopher Morley on success

ALSO IN THIS ISSUE:

  • 5 questions that will help you ensure success in life (Brian Tracy)
  • The CEO may do it, but it’s a no-no for you (Peter Fogel)
  • It’s Good to Know… about the ultra-portable water purifier
  • Add "deus ex machina" to your vocabulary

(more…)

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It’s Good to Know: The Ultra-Portable Water Purifier

Friday, June 20th, 2008

A Danish company has produced a water filter that removes 99 percent of water-borne pathogens. The LifeStraw Personal – which is basically an oversized straw – is small enough to be worn around the neck on a string, requires no power or maintenance, and has no moving parts. As the user dips the straw into water and starts sipping, multiple filters take out disease-causing agents. It is intended for use in Third World countries, as well as places that have been struck by hurricanes, earthquakes, tornados, etc.

(Source: Mental Floss)

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How to Find Your True Calling

Friday, June 20th, 2008

Your success in life will be largely determined by your ability to find your true calling, the right work for you to do, and then putting your whole heart into doing it very well.

The happiest people are those who have carefully thought through who they are, what they want, where they are going, and then decided exactly what they need to do to get to their goal. Asking yourself five targeted questions can help you home in on whatever path is right for you.

#1: What do I do easily and well?

When you are seeking your true calling, you must look at the activities that have always been easy for you but which have been difficult for others. Often, you will get comments and compliments on how well you do a particular task. You will be surprised when you hear those remarks, because you never even thought about it that much. It just seemed natural for you from the very beginning.

My daughter is a natural and spontaneous little actress. From the time she was three or four years old, she has memorized lines and acted in every school play and function that has ever come up. In fact, by the time she was six, she was memorizing every line in the school play, not only her own but the lines of every other child. When the other children forgot their lines, Christina would whisper them and keep the play on track.

When Christina was 11 years old, she appeared at a city council meeting and gave a speech in favor of a permit allowing her school to expand. She stood up at the meeting, on a chair, in front of 150 adults, and gave an impassioned little talk. As a result, the permit was granted – and Christina was on the front page of two newspapers the following day.

#2: What are the things that I have done in life that have been most responsible for my success?

In looking back over your work and your activities, what are the things you have done that have given you the greatest rewards and satisfaction? If you work for a company, what are the activities you have engaged in that have achieved the very best results for yourself and your company? Your previous success experiences are signposts pointing to the sort of things that you should be doing more and more of if you want to deploy yourself more fully for greater happiness and satisfaction in life.

#3: What would I do differently, knowing what I know now?

Is there anything that you are currently doing that you wouldn’t start up again if you had to do it over? Is there any relationship that you are in that you wouldn’t get into if you could make the choice today? Is there any job or part of any job that you are doing that you would not embark upon, knowing what you now know, if you had to do it over?

As many as 95 percent of people working today are under-employed, not working to their full capacity for themselves and their companies. Only 5 percent, when interviewed, will say that they are working fully extended at their current job. Only 5 percent feel that their entire potential is being consumed and that they are working on the outer edge of their abilities. These people also tend to be the happiest, the highest paid, and the most fulfilled in any organization or enterprise.

#4: What work would I choose to do if I won a million dollars, cash, in the lottery tomorrow?

This is a question I sometimes ask my seminar audiences. When you hear this question, your gut reaction is a good indicator of where you are today and possibly where you should be going in the future. Most people, when they think of winning a million dollars, think of quitting their current job and doing something else. There is nothing wrong with that. Since most people have backed into their current jobs, taking them because they just happened to be there at the time a job was needed, most people probably should be doing something else.

Napoleon Hill once said the key to success in America is to find out what you really enjoy doing, and then find a way to make a good living at it. What do you most love to do?

Successful people don’t feel like they work at all. They are doing what they love to do, and they are so busy doing it that their work becomes their play. Their work life and their personal life blends together like a hand fitting neatly into a glove. There is no separation. They are totally committed individuals who are accomplishing far more in a shorter period of time than the average person who is merely going through the motions.

#5: If I were absolutely guaranteed tremendous success in any job I chose, what field would I go into?

One of the major reasons people hold themselves back from doing what they are truly meant to do is that they are afraid they will fail in some way. And being afraid that you will fail is the surest guarantor that you will fail.

But what if you are absolutely guaranteed success in any field you choose? What would it be? What would you want to do if you had unlimited time, unlimited resources, and guaranteed success?

The answer to that question should cause you to tingle a little bit. It should make your stomach flutter. It should send a thrill of excitement and anticipation through you that tells you this is the job you should be doing.

Asking and answering the above five questions can change your life.

You have within you talents and abilities so vast that you could never use them all if you lived to be a thousand. You have natural skills and talents that can enable you to overcome any obstacle and achieve any goal you could ever set for yourself. There are no limits on what you can be, have, or do if you find your true calling.

When you become one of the few people who are doing what they love to do, who are totally absorbed in doing something they really care about, you will make more progress in a couple of years than the average wage slave makes in five or 10 years. You will come to the attention of people who can help you and open doors for you. You will be happy and fulfilled in both your work and your personal relationships. You will have more energy, enthusiasm, and creativity. You will unlock your true potential, and your future will become unlimited.

[Ed. Note: Finding your true calling can help you find happiness, success, and even wealth. Put Brian's strategies to work, and you could have it all. And if you want to find your focal point and learn to maximize your income and minimize your effort, check out Brian's 6-CD Power of Clarity program.]

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